Beard Balm
prices mostly outside the sweet spot ($3.09–$17.27) — Beard Balm doesn't clear our bar today.
Flapen Score
Is Beard Balm profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Beard Balm is a £273K/yr Amazon United Kingdom market (305K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.
Beard Balm: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -14.4% over the last 90 days and 10.6% of searches end in a purchase.
£273K
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 14 products
Top Beard Balm products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
BULLDOG SKINCARE - Original Beard Balm For Condition & Light Hold For All Beard Types 75g
- Price
- £4.47
- Rating
- 4.5/5
- Reviews
- 5,313
- Age
- 10y ago
Viking Revolution - Beard Balm - Natural Beard Balm For Men With Argan & Jojoba Oils- Styles Strengthens & Softens - Beard Wax - Gifts For Men - Sandalwood - 57 g
- Price
- £6.96
- Rating
- 4.2/5
- Reviews
- 17,557
- Age
- 8y ago
Striking Viking Beard Balm - 60 g Vanilla - Softening Butter for Men - Tea Tree Oil Balm for Soothing Comfort - Hydrating Oil Leave-In Conditioner Beard Wax
- Price
- £8.97
- Rating
- 4.5/5
- Reviews
- 7,433
- Age
- 4y ago
King C. Gillette Mens Beard Softener Lightweight & Deep Beard Conditioning Infused with Signature Scent with Notes of Sandalwood Cedar Bergamot Cardamon Seeds & Mandarin 100ml
- Price
- £4.83
- Rating
- 4.4/5
- Reviews
- 2,701
- Age
- 6y ago
Honest Amish Beard Balm Leave-in Conditioner - Made with only Natural and Organic Ingredients - 2 Ounce Tin
- Price
- £14.28
- Rating
- 4.4/5
- Reviews
- 36,580
- Age
- 11y ago
Trending
90-day click momentum
The Beard Struggle Warriors Beard Balm - Silver Collection Viking Storm - Non-Greasy Low-Hold Formula Luxurious Cologne-Grade Fragrances 100% Natural and Plant-Based Ingredients - 50g
- Price
- £17.27
- Rating
- 4.6/5
- Reviews
- 527
- Age
- 3y ago
Red-Blooded Beard Balm For Men - Cologne Scent With Organic Jojoba Oil - Styles Strengthens & Softens Beards & Mustaches - All Natural and Vegan Beard Wax for Men
- Price
- £5.30
- Rating
- 3.9/5
- Reviews
- 686
- Age
- 4y ago
Viking Revolution - Beard Balm - Natural Beard Balm For Men With Argan & Jojoba Oils- Styles Strengthens & Softens - Beard Wax - Gifts For Men - Bay Rum - 57 g
- Price
- £6.52
- Rating
- 4.2/5
- Reviews
- 17,557
- Age
- 7y ago
Honest Amish Beard Balm Leave-in Conditioner - Made with only Natural and Organic Ingredients - 2 Ounce Tin
- Price
- £14.28
- Rating
- 4.4/5
- Reviews
- 36,580
- Age
- 11y ago
Men Rock Awakening Beard Balm Perfect as a Leave in Conditioner and Softner Deeply Conditions Beard Hairs Whilst Hydrating the Skin Underneath Zesty Sicilian Lime and Caffeine Fragrance 100 ml
- Price
- £11.13
- Rating
- 4.3/5
- Reviews
- 345
- Age
- 3y ago
Newest
by launch date
Bulldog Skincare - GiftSet for Men - Mens Grooming giftset - Original Ultimate Beard Care Kit - It includes Original Beard Shampoo & Conditioner Beard Oil Beard Balm & Beard Comb
- Price
- £11.10
- Rating
- 4.7/5
- Reviews
- 106
- Age
- 1y ago
Men Rock Awakening Beard Balm Perfect as a Leave in Conditioner and Softner Deeply Conditions Beard Hairs Whilst Hydrating the Skin Underneath Zesty Sicilian Lime and Caffeine Fragrance 100 ml
- Price
- £11.13
- Rating
- 4.3/5
- Reviews
- 345
- Age
- 3y ago
The Beard Struggle Warriors Beard Balm - Silver Collection Viking Storm - Non-Greasy Low-Hold Formula Luxurious Cologne-Grade Fragrances 100% Natural and Plant-Based Ingredients - 50g
- Price
- £17.27
- Rating
- 4.6/5
- Reviews
- 527
- Age
- 3y ago
Red-Blooded Beard Balm For Men - Cologne Scent With Organic Jojoba Oil - Styles Strengthens & Softens Beards & Mustaches - All Natural and Vegan Beard Wax for Men
- Price
- £5.30
- Rating
- 3.9/5
- Reviews
- 686
- Age
- 4y ago
Striking Viking Beard Balm - 60 g Vanilla - Softening Butter for Men - Tea Tree Oil Balm for Soothing Comfort - Hydrating Oil Leave-In Conditioner Beard Wax
- Price
- £8.97
- Rating
- 4.5/5
- Reviews
- 7,433
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
Brands
11 flat
Sellers
109
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
15%
- Bulldog Skincare for Men41%
- VIKING REVOLUTION15%
- Striking Viking11%
- King C. Gillette8%
- Honest Amish6%
- Men Rock4%
- Open — no brand owns it (5 brands, 15%)
Beard Balm demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 1.9×
Top Beard Balm search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- beard balm223K/yr
- beard balm for men30K/yr
- bulldog beard balm14K/yr
- bulldog beard12K/yr
- beard blam6K/yr
- beard balm strong hold7K/yr
- bull dog beard balm for men3K/yr
- bulldog beard kit8K/yr
- bull dog beard3K/yr
What reviews say buyers love and hate about Beard Balm
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Great smell”
“Good quality oil for my moustache”
“Smooth”
“Works”
“Great value for money”
What buyers complain about
59% of reviews“Smells like toilet cleaner”
“This isnt marketed as some wonder sirum or magic potion for your beard”
“Bottle could be better application of oil is hard work”
“My goatee was very dry”
“I get itchy”
Beard Balm return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
3%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Beard Balm questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
