Beard Balm

Shoppers searched for this 305K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.6% of those searches ended in a purchase. Searches in the last 90 days moved -14.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £273K a year.

Searches, last 12 months

305K

Growth, 90 days vs prior 90

-14.4%

Conversion, latest week

10.6%

Market size, estimated

£273Ka year

Peak month

December1.9× the quietest month

Top search term

beard balm223K searches a year

Listings sell for £8.48 on average, from £3.09 to £17.27. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £8.48 that is £13K to £17K a year per listing.

Average price

£8.48under the $15 to $100 sweet spot

Price range

£3.09–£17.27

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

1,500–2,000

Revenue per listing a year

£13K–£17K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #13 within Shaving & Hair Removal. It carries 7,713 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

93%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#13in Shaving & Hair Removal

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,713per listing

Listings tracked

14

The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

62 months