bcaa
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Avg price
Great£15.48avg listing price — sweet spot $15–$100
Review moat
Good763.87avg incumbent reviews — the moat a new listing must climb
Price range
Good£4.71–£31.41cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£349K£349K/yr · 245K searches
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Growth
Bad-17.8%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, bcaa is a £349K/yr Amazon United Kingdom market (245K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Sep. Verdict: Worth a look — 58/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
bcaa market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £232K–£310K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 58%
- Out of stock
- 2.4%
- Avg brand age
- 58 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
105
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
50%
Top 20: 88%
Open market
14%
- Optimum Nutrition25%
- Applied Nutrition18%
- Warrior16%
- WeightWorld11%
- Grenade10%
- Bulk6%
- Open — no brand owns it (7 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 103 weeks — -17.8% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.8×
Top bcaa search terms
- bcaa123K/yr
- bcaa powder95K/yr
- bcaa amino acids9K/yr
- bcaas7K/yr
- bcca6K/yr
- bccas amino acid2K/yr
- bca3K/yr
Top bcaa products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Optimum Nutrition Gold Standard BCAA Train + Sustain Amino Acids Pre Workout Powder Sports Drink with Vitamin C Zinc Magnesium and Electrolytes Raspberry & Pomegranate Flavour 28 Servings 266 g
Optimum Nutrition£18.054.6★1,819 rev
WeightWorld BCAA Tablets 2000mg - 180 Tablets - Key Amino Acids (L-Leucine L-Valine & L-Isoleucine) - with Vitamin B6 & B12-3 Months Supply - Vegan BCAA Supplement for Men & Women - Vegan & Non-GMO
WeightWorld£11.194.5★1,516 rev
Warrior BCAA Capsules Branched-Chain Amino Acid Supplements 2:1:1 Ratio (Leucine Isoleucine Valine) for Pre Workout & Post Workout Muscle Recovery Gym Supplements for Men & Women 60 Tablets
Warrior£4.714.3★170 rev
Optimum Nutrition Gold Standard BCAA Train + Sustain Amino Acids Pre Workout Powder Sports Drink with Vitamin C Zinc Magnesium and Electrolytes Strawberry Kiwi Flavour 28 Servings 266 g
Optimum Nutrition£19.404.5★3,665 rev
Applied Nutrition BCAA Powder - Branched Chain Amino Acids BCAAs Supplement Amino Hydrate Intra Workout & Recovery Energy Drink (450g - 32 Servings) (Fruit Burst)
Applied Nutrition£15.164.5★145 rev
Newest
by launch date
BCAA Tablets 120 - Branched Chain Amino Acids Enhanced with L-Alanine | Sports Performance Energy & Recovery | 3000mg Amino Acids per Serving 30 Servings
Mr Run£10.5945 rev
Applied Nutrition BCAA Powder - Branched Chain Amino Acids BCAAs Supplement Amino Hydrate Intra Workout & Recovery Energy Drink (450g - 32 Servings) (Fruit Burst)
Applied Nutrition£15.16145 rev
Applied Nutrition BCAA Powder - Branched Chain Amino Acids BCAAs Supplement Amino Hydrate Intra Workout & Recovery Energy Drink (450g - 32 Servings) (Watermelon)
Applied Nutrition£15.2255 rev
Applied Nutrition BCAA Powder - Branched Chain Amino Acids BCAAs Supplement Amino Hydrate Intra Workout & Recovery Energy Drink (450g - 32 Servings) (Green Apple)
Applied Nutrition£14.9525 rev
Applied Nutrition BCAA Powder - Branched Chain Amino Acids BCAAs Supplement Amino Hydrate Intra Workout & Recovery Energy Drink (450g - 32 Servings) (Orange & Mango)
Applied Nutrition£15.2452 rev
Trending
90-day click momentum
Grenade BCAA Intra Workout Powder Zero Sugar Drink Packed with Amino Acids Including B-Vitamins Magnesium & Glutamine (30 Servings) - Tropical 390 g (Pack of 1)
Grenade£8.354.3★
Warrior EAA Amino Acids Powder 360g Essential Amino Acid Supplements for Intra Workout & During Exercise Muscle Post-Training Recovery Drink EAAs Hydration Support 30 Servings Sour Apple
Warrior£11.194.2★
Applied Nutrition BCAA Powder - Branched Chain Amino Acids BCAAs Supplement Amino Hydrate Intra Workout & Recovery Energy Drink (450g - 32 Servings) (Watermelon)
Applied Nutrition£15.224.4★
Warrior BCAA Capsules Branched-Chain Amino Acid Supplements 2:1:1 Ratio (Leucine Isoleucine Valine) for Pre Workout & Post Workout Muscle Recovery Gym Supplements for Men & Women 60 Tablets
Warrior£4.714.3★
Applied Nutrition BCAA Powder - Branched Chain Amino Acids BCAAs Supplement Amino Hydrate Intra Workout & Recovery Energy Drink (450g - 32 Servings) (Green Apple)
Applied Nutrition£14.954.5★
What buyers say about bcaa
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to mix and good taste”
“Excellent Product”
“Good price”
“Great flavour”
“Does what it says”
“Great taste sour apple”
“Feel like a new man good quick muscle repair”
“plays a role in squashing sweet cravings too”
“it last long”
“dissolves easily”
What buyers complain about
“No amount of honey or lime can mask the taste”
“Therefore tablets are HUGE”
“Therefore tablets are HUGE”
“Flavour is not good”
“which makes them very expensive”
“Therefore I cannot recommend these as they didnt work”
“Too strong, makes my head light”
“Quite thick otherwise”
“contaminated”
“too sweet”
Common questions
- Is bcaa profitable to sell on Amazon United Kingdom?
- The niche generates £349K/yr across 31 tracked products. 90-day search growth is -17.8%. Flapen's verdict: Worth a look (58/100).
- How competitive is the bcaa niche?
- 13 brands and 105 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in bcaa?
- Top complaints mined from reviews: Taste-Overall, Size-Overall, Dosage. The return rate is 0.1%.
- When does demand for bcaa peak?
- Demand peaks in Sep; the busiest month runs 1.8× the quietest.
- What does it cost to enter the bcaa niche?
- Listings span £4.71–£31.41; the average listing price is £15.48 (sweet spot $15–$100). The average incumbent carries 764 reviews — the moat a new listing must climb.