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Bcaa

Maybe

Returns run at only 0.1% of orders. But demand is soft, at -17.8% this quarter, so Bcaa is a Maybe.

Flapen Score
58
58 / 100
Top 13% of 2,035 Health & Personal Care niches · +10 vs the category median of 48
Market size
£349K/yr245K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
50%top-5 click share · 13 brands · 105 sellers

Flapen Score

Bcaa against its category

The dotted line is the Health & Personal Care average. Past it, Bcaa is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bcaa market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bcaa 245K times last year and spent an estimated £349K. The top 5 brands take 80% of clicks. Demand peaks in Sep. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £349K a year.

Searches, last 12 months
245K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
9.2%
Market size, estimated
£349Ka year
Peak month
September1.8× the quietest month
Top search term
bcaa123K searches a year

02 · Price

A sale here is worth £15.48.

Listings sell for £15.48 on average, from £4.71 to £31.41. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £15.48 that is £4K to £8K a year per listing.

Average price
£15.48inside the $15 to $100 sweet spot
Price range
£4.71–£31.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #21 within Amino Acids. It carries 764 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
2.4%
Average rank
#21in Amino Acids
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
764per listing
Listings tracked
31

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Bcaa products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£14K£28K£42K£56K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

105

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

50%

Top 20: 88%

Open market

14%

  • Optimum Nutrition25%
  • Applied Nutrition18%
  • Warrior16%
  • WeightWorld11%
  • Grenade10%
  • Bulk6%
  • Open — no brand owns it (7 brands, 14%)

Demand

Bcaa search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25DecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.8×

Search terms

Top Bcaa search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bcaa123K/yr
  • bcaa powder95K/yr
  • bcaa amino acids9K/yr
  • bcaas7K/yr
  • bcca6K/yr
  • bccas amino acid2K/yr
  • bca3K/yr

Reviews and returns

What reviews say buyers love and hate about Bcaa

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall18%+0.70

No amount of honey or lime can mask the taste

Taste not that good

The worst thing Ive ever tasted

Size-Overall13%−0.08

Therefore tablets are HUGE

Size big

Medium

Dosage12%−0.05

Therefore tablets are HUGE

But when you get them in small writting on the bottle it states you need 3 servings a day making it only a 10 day supply

Not the best would recommend just sticking to powdered due to the amount of tablets you have to take throughout the day

Flavor10%−0.06

Flavour is not good

Flavour is bad and really mild

Horrible flavour

Value For Money7%−0.09

which makes them very expensive

Another waste of money

Wasted money

Love

Taste-Overall21%+0.70

Easy to mix and good taste

Great taste

Great zingy flavours

Quality-Overall17%+1.67

Excellent Product

Good quality

Always a great brand and product

Value For Money10%−0.09

Good price

good value for money

Good value for money

Flavor7%−0.06

Great flavour

The Mango Orange flavour is unreal, refreshing, and easy to sip during training

Great zingy flavours

Advertised Vs Actual Product5%

Does what it says

Exactly what its supposed to do

matched appearance as advertised

FAQ

Common Bcaa questions

Answered from the same tracked data.