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Battery Toothbrush

Fail

The top 5 brands take 96% of clicks, so Battery Toothbrush is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£393K/yr363K searches / yr
90-day growth
-13.8%search demand this quarter
Competition
76%top-5 click share · 7 brands · 125 sellers

Flapen Score

Battery Toothbrush against its category

The dotted line is the Health & Personal Care average. Past it, Battery Toothbrush is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Battery Toothbrush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Battery Toothbrush 363K times last year and spent an estimated £393K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

9.6% of searches ended in a purchase last week.

Shoppers searched for this 363K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £393K a year.

Searches, last 12 months
363K
Growth, 90 days vs prior 90
-13.8%
Conversion, latest week
9.6%
Market size, estimated
£393Ka year
Peak month
December1.5× the quietest month
Top search term
battery toothbrushes for adults76K searches a year

02 · Price

A sale here is worth £11.28.

Listings sell for £11.28 on average, from £2.99 to £20.11. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £11.28 that is £8K to £11K a year per listing.

Average price
£11.28under the $15 to $100 sweet spot
Price range
£2.99–£20.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£8K–£11K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

57% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #70 within Dental Care. It carries 8,092 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
93%
Out of stock, average day
13.6%
Average rank
#70in Dental Care
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,092per listing
Listings tracked
14

04 · Newcomers

Amazon counts 3 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Battery Toothbrush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£39K£79K£118K£157K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

125

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

2%

  • Oral-B62%
  • Colgate24%
  • PampasHub5%
  • AJELU3%
  • COSLUS3%
  • TEETHEORY2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Battery Toothbrush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Battery Toothbrush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • battery toothbrushes for adults76K/yr
  • battery toothbrush73K/yr
  • oral b battery toothbrush31K/yr
  • battery operated toothbrush23K/yr
  • colgate electric toothbrush19K/yr
  • pulsar toothbrush21K/yr
  • oral b pulsar toothbrush20K/yr
  • oral b battery toothbrush adult13K/yr
  • colgate battery toothbrush10K/yr
  • battery powered toothbrush8K/yr

Reviews and returns

What reviews say buyers love and hate about Battery Toothbrush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Charging31%−0.37

Not charging

Does not charge

Does not hold a charge

Oral Hygiene10%+1.82

will not brush your teeth

I feel it has damaged my gums, cant recommend

Poor oral b toothbrush

Battery Life10%−0.09

Short battery life

Rubbish battery life

Bad battery life

Durability8%−0.10

Does not last

Broken

Broke after 3 months

Quality-Overall6%+0.48

Cheap quality

Absolutely shocking quality

Disappointing Quality

Love

Oral Hygiene30%+1.82

Very good for gum health too

Keeps teeth clean

Cleans teeth well

Value For Money21%+1.77

Excellent value

Decent price

Excellent value

Quality-Overall12%+0.48

Great value and quality arrived quickly

Excellent quality

it's well made

Charging4%−0.37

Easy charging

Charge lasts forever

Charges quickly

Battery Life3%−0.09

battery lasts a long time

Good battery life

Battery lasts a very long time

Return

0.9% Return rate 2% Fixable by listing

Charging47%█▇▇▇▇▇

Not charging

Does not charge

Does not hold a charge

Functionality-Overall12%▆▇▇█▇█

Poor function

Didn't Work

its stopped working

Oral Hygiene6%▇▆▇▇██

will not brush your teeth

I feel it has damaged my gums, cant recommend

Poor oral b toothbrush

Defective Material/Parts5%█▇▆▆█▅
Battery Life5%▆▇▇█▆▇

Short battery life

Rubbish battery life

Bad battery life

FAQ

Common Battery Toothbrush questions

Answered from the same tracked data.