Battery Toothbrush
FailThe top 5 brands take 96% of clicks, so Battery Toothbrush is a Fail.
- Flapen Score
- 43 / 100Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 4843
- Market size
- £393K/yr363K searches / yr
- 90-day growth
- -13.8%search demand this quarter
- Competition
- 76%top-5 click share · 7 brands · 125 sellers
Flapen Score
Battery Toothbrush against its category
The dotted line is the Health & Personal Care average. Past it, Battery Toothbrush is stronger. Inside it, weaker.
Market
The Battery Toothbrush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Battery Toothbrush 363K times last year and spent an estimated £393K. The top 5 brands take 96% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
9.6% of searches ended in a purchase last week.
Shoppers searched for this 363K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.6% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £393K a year.
- Searches, last 12 months
- 363K
- Growth, 90 days vs prior 90
- -13.8%
- Conversion, latest week
- 9.6%
- Market size, estimated
- £393Ka year
- Peak month
- December1.5× the quietest month
- Top search term
- battery toothbrushes for adults76K searches a year
02 · Price
A sale here is worth £11.28.
Listings sell for £11.28 on average, from £2.99 to £20.11. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £11.28 that is £8K to £11K a year per listing.
- Average price
- £11.28under the $15 to $100 sweet spot
- Price range
- £2.99–£20.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £8K–£11K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
57% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 13.6% of listings are out of stock. The average listing ranks #70 within Dental Care. It carries 8,092 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 93%
- Out of stock, average day
- 13.6%
- Average rank
- #70in Dental Care
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,092per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 3 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Battery Toothbrush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ORAL-B PRO-Clean Pulsar Battery-Powered Toothbrush Superior 5-Way Plaque Removal Medium Bristles 2X
- Price
- £6.29
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 8mo ago

Colgate Max White Sonic Power Toothbrush
- Price
- £2.99
- Rating
- 4.5/5
- Reviews
- 2,360
- Age
- 13y ago

ORAL-B PRO-3DWHITE Pulsar Battery-Powered Toothbrush for Whitening & Plaque Removal Medium Bristles 2X
- Price
- £7.09
- Rating
- 4.7/5
- Reviews
- 63
- Age
- 6mo ago

Oral-B Pro Battery Toothbrush Precision Clean Toothbrush Head Plaque Remover for Teeth 2 Batteries Included Black
- Price
- £14.80
- Rating
- 4.5/5
- Reviews
- 3,939
- Age
- 3y ago

Colgate 360 Sonic Max White Battery Powered Toothbrush Cleans in 4 Ways and Polishes Teeth Surface for a Healthy Whole Mouth Clean with a Replaceable Head and a Battery
- Price
- £7.64
- Rating
- 4.5/5
- Reviews
- 11,778
- Age
- 4y ago
Trending
90-day click momentum
WISDOM WIS075 Power Brush Spin Brush Whitening
- Price
- £4.61
- Rating
- 4.1/5
- Reviews
- 47
- Age
- 9y ago

ORAL-B PRO-3DWHITE Pulsar Battery-Powered Toothbrush for Whitening & Plaque Removal Medium Bristles 2X
- Price
- £7.09
- Rating
- 4.7/5
- Reviews
- 63
- Age
- 6mo ago

Oral Pro Battery Power Toothbrush Black Battery-Operated with 2 Batteries and Precision Clean Brush Head Removes More Plaque
- Price
- £20.11
- Rating
- 4.6/5
- Reviews
- 152
- Age
- 2y ago

ORAL-B PRO-Clean Pulsar Battery-Powered Toothbrush Superior 5-Way Plaque Removal Medium Bristles 2X
- Price
- £6.29
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 8mo ago

Oral-B Vitality Pro Electric Toothbrushes Adults 1 Handle 2 Oral B Electric Toothbrush Heads 3 Brushing Modes Including Sensitive Plus Rechargeable 2 Pin UK Plug Purple
- Price
- £18.38
- Rating
- 4.1/5
- Reviews
- 24,095
- Age
- 4y ago
Newest
by launch date
ORAL-B PRO-3DWHITE Pulsar Battery-Powered Toothbrush for Whitening & Plaque Removal Medium Bristles 2X
- Price
- £7.09
- Rating
- 4.7/5
- Reviews
- 63
- Age
- 6mo ago

ORAL-B PRO-Clean Pulsar Battery-Powered Toothbrush Superior 5-Way Plaque Removal Medium Bristles 2X
- Price
- £6.29
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 8mo ago

COSLUS C30 Sonic Electric Toothbrush for Adults: Deep Teeth Cleaning & Whitening - 5 Modes & 3 Intensity Levels for Sensitive Teeth & Braces 2 Types of Brush Heads 2Hours Charge Black & Black Button
- Price
- £10.33
- Rating
- 4.4/5
- Reviews
- 3,437
- Age
- 11mo ago

ORAL-B PRO-CLEAN PULSAR Battery-Powered Toothbrush Superior 5-Way Plaque Removal 1
- Price
- £5.86
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 1y ago

Rotating Electric Toothbrush Case for Adults 4 Modes Deep Clean Electric Toothbrush with 8 Brush Heads (2 Types) 25-Days Rechargeable Power and 2 Min Smart Timer
- Price
- £15.04
- Rating
- 4.2/5
- Reviews
- 6,297
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
7 rising
Sellers
125
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
2%
- Oral-B62%
- Colgate24%
- PampasHub5%
- AJELU3%
- COSLUS3%
- TEETHEORY2%
- Open — no brand owns it (1 brand, 2%)
Demand
Battery Toothbrush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.5×
Search terms
Top Battery Toothbrush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- battery toothbrushes for adults76K/yr
- battery toothbrush73K/yr
- oral b battery toothbrush31K/yr
- battery operated toothbrush23K/yr
- colgate electric toothbrush19K/yr
- pulsar toothbrush21K/yr
- oral b pulsar toothbrush20K/yr
- oral b battery toothbrush adult13K/yr
- colgate battery toothbrush10K/yr
- battery powered toothbrush8K/yr
Reviews and returns
What reviews say buyers love and hate about Battery Toothbrush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not charging
Does not charge
Does not hold a charge
will not brush your teeth
I feel it has damaged my gums, cant recommend
Poor oral b toothbrush
Short battery life
Rubbish battery life
Bad battery life
Does not last
Broken
Broke after 3 months
Cheap quality
Absolutely shocking quality
Disappointing Quality
Love
Very good for gum health too
Keeps teeth clean
Cleans teeth well
Excellent value
Decent price
Excellent value
Great value and quality arrived quickly
Excellent quality
it's well made
Easy charging
Charge lasts forever
Charges quickly
battery lasts a long time
Good battery life
Battery lasts a very long time
Return
0.9% Return rate 2% Fixable by listing
Not charging
Does not charge
Does not hold a charge
Poor function
Didn't Work
its stopped working
will not brush your teeth
I feel it has damaged my gums, cant recommend
Poor oral b toothbrush
Short battery life
Rubbish battery life
Bad battery life
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Battery Toothbrush questions
Answered from the same tracked data.









