Battery Toothbrush
brand-locked demand (top 5 brands take 96% of clicks) — Battery Toothbrush doesn't clear our bar today.
Flapen Score
Is Battery Toothbrush profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Battery Toothbrush is a £393K/yr Amazon United Kingdom market (363K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.
Battery Toothbrush: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -13.8% over the last 90 days and 9.6% of searches end in a purchase.
£393K
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 14 products
Top Battery Toothbrush products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ORAL-B PRO-Clean Pulsar Battery-Powered Toothbrush Superior 5-Way Plaque Removal Medium Bristles 2X
- Price
- £6.29
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 8mo ago
Colgate Max White Sonic Power Toothbrush
- Price
- £2.99
- Rating
- 4.5/5
- Reviews
- 2,360
- Age
- 13y ago
ORAL-B PRO-3DWHITE Pulsar Battery-Powered Toothbrush for Whitening & Plaque Removal Medium Bristles 2X
- Price
- £7.09
- Rating
- 4.7/5
- Reviews
- 63
- Age
- 6mo ago
Oral-B Pro Battery Toothbrush Precision Clean Toothbrush Head Plaque Remover for Teeth 2 Batteries Included Black
- Price
- £14.80
- Rating
- 4.5/5
- Reviews
- 3,939
- Age
- 3y ago
Colgate 360 Sonic Max White Battery Powered Toothbrush Cleans in 4 Ways and Polishes Teeth Surface for a Healthy Whole Mouth Clean with a Replaceable Head and a Battery
- Price
- £7.64
- Rating
- 4.5/5
- Reviews
- 11,778
- Age
- 4y ago
Trending
90-day click momentum
WISDOM WIS075 Power Brush Spin Brush Whitening
- Price
- £4.61
- Rating
- 4.1/5
- Reviews
- 47
- Age
- 9y ago
ORAL-B PRO-3DWHITE Pulsar Battery-Powered Toothbrush for Whitening & Plaque Removal Medium Bristles 2X
- Price
- £7.09
- Rating
- 4.7/5
- Reviews
- 63
- Age
- 6mo ago
Oral Pro Battery Power Toothbrush Black Battery-Operated with 2 Batteries and Precision Clean Brush Head Removes More Plaque
- Price
- £20.11
- Rating
- 4.6/5
- Reviews
- 152
- Age
- 2y ago
ORAL-B PRO-Clean Pulsar Battery-Powered Toothbrush Superior 5-Way Plaque Removal Medium Bristles 2X
- Price
- £6.29
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 8mo ago
Oral-B Vitality Pro Electric Toothbrushes Adults 1 Handle 2 Oral B Electric Toothbrush Heads 3 Brushing Modes Including Sensitive Plus Rechargeable 2 Pin UK Plug Purple
- Price
- £18.38
- Rating
- 4.1/5
- Reviews
- 24,095
- Age
- 4y ago
Newest
by launch dateORAL-B PRO-3DWHITE Pulsar Battery-Powered Toothbrush for Whitening & Plaque Removal Medium Bristles 2X
- Price
- £7.09
- Rating
- 4.7/5
- Reviews
- 63
- Age
- 6mo ago
ORAL-B PRO-Clean Pulsar Battery-Powered Toothbrush Superior 5-Way Plaque Removal Medium Bristles 2X
- Price
- £6.29
- Rating
- 4.7/5
- Reviews
- 244
- Age
- 8mo ago
COSLUS C30 Sonic Electric Toothbrush for Adults: Deep Teeth Cleaning & Whitening - 5 Modes & 3 Intensity Levels for Sensitive Teeth & Braces 2 Types of Brush Heads 2Hours Charge Black & Black Button
- Price
- £10.33
- Rating
- 4.4/5
- Reviews
- 3,437
- Age
- 11mo ago
ORAL-B PRO-CLEAN PULSAR Battery-Powered Toothbrush Superior 5-Way Plaque Removal 1
- Price
- £5.86
- Rating
- 5.0/5
- Reviews
- 8
- Age
- 1y ago
Rotating Electric Toothbrush Case for Adults 4 Modes Deep Clean Electric Toothbrush with 8 Brush Heads (2 Types) 25-Days Rechargeable Power and 2 Min Smart Timer
- Price
- £15.04
- Rating
- 4.2/5
- Reviews
- 6,297
- Age
- 2y ago
Competition: brands, sellers & click share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
Brands
7 rising
Sellers
125
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
2%
- Oral-B62%
- Colgate24%
- PampasHub5%
- AJELU3%
- COSLUS3%
- TEETHEORY2%
- Open — no brand owns it (1 brand, 2%)
Battery Toothbrush demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.5×
Top Battery Toothbrush search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- battery toothbrushes for adults76K/yr
- battery toothbrush73K/yr
- oral b battery toothbrush31K/yr
- battery operated toothbrush23K/yr
- colgate electric toothbrush19K/yr
- pulsar toothbrush21K/yr
- oral b pulsar toothbrush20K/yr
- oral b battery toothbrush adult13K/yr
- colgate battery toothbrush10K/yr
- battery powered toothbrush8K/yr
What reviews say buyers love and hate about Battery Toothbrush
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Very good for gum health too”
“Excellent value”
“Great value and quality arrived quickly”
“Easy charging”
“battery lasts a long time”
What buyers complain about
77% of reviews“Not charging”
“will not brush your teeth”
“Short battery life”
“Does not last”
“Cheap quality”
Battery Toothbrush return rate & reasons
Why buyers send it back, as a share of all return requests.
0.9%
Return rate
2%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Battery Toothbrush questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
