Bath Step
MaybeAn estimated 0.4% of orders come back. But shoppers spend an estimated $79K a year here, so Bath Step is a Maybe.
- Flapen Score
- 59 / 100Top 11% of 2,035 Health & Personal Care niches · +11 vs the category median of 4859
- Market size
- £79K/yr98K searches / yr
- 90-day growth
- -7.7%search demand this quarter
- Competition
- 37%top-5 click share · 37 brands · 62 sellers
Flapen Score
Bath Step against its category
The dotted line is the Health & Personal Care average. Past it, Bath Step is stronger. Inside it, weaker.
Market
The Bath Step market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bath Step 98K times last year and spent an estimated £79K. The top 5 brands take 40% of clicks. Flapen scores it 59 out of 100, a Maybe.
01 · Demand
An estimated 4.0% of those searches ended in a purchase.
Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.
- Searches, last 12 months
- 98K
- Growth, 90 days vs prior 90
- -7.7%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £79Ka year
- Peak month
- February1.5× the quietest month
- Top search term
- bath step29K searches a year
02 · Price
A sale here is worth £19.87.
Listings sell for £19.87 on average, from £4.64 to £64.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £19.87 that is £0 to £2K a year per listing.
- Average price
- £19.87inside the $15 to $100 sweet spot
- Price range
- £4.64–£64.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
72% of listings pay for placement with sponsored ads. 45% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #97 within Medical Supplies & Equipment. It carries 582 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 72%
- Prime listings
- 45%
- Out of stock, average day
- 8.0%
- Average rank
- #97in Medical Supplies & Equipment
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 582per listing
- Listings tracked
- 47
04 · Newcomers
3 of last year's 9 launches cleared the first-year sales bar.
9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Bath Step products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Anti Slip Step Platform Bath Step Stool Platform for Indoor and Outdoor use Mobility and Disability Aid Safety Support Lightweight and Portable Steady and Stable
- Price
- £10.68
- Rating
- 4.7/5
- Reviews
- 142
- Age
- 1y ago

Durable Bath Double Step Stool with Handle - 2-Step Metal Bed & Bath Steps for Elderly Non-Slip Feet 330 Lb Capacity Heavy Duty Support for Safe Bathroom & Bedroom Use
- Price
- £35.46
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 10mo ago

ADEPTNA Sturdy Bathroom Anti Slip Bath Step- Elderly Shower Stepping Disability Mobility Aid Door Walking Stool-Size 49.5cm X 40cm X 10cm
- Price
- £15.60
- Rating
- 4.5/5
- Reviews
- 356
- Age
- 7y ago

Wistows Bath Step 10cm Stackable Bathroom Shower Stepping Aid Platform (1)
- Price
- £13.50
- Rating
- 4.2/5
- Reviews
- 259
- Age
- 4y ago

Johgee Folding Step Stool With Handle - Non-slip Rubber Mat Lightweight for Adults Elderly Disabled in Kitchen Bathroom Bedroom - 330 LBS Capacity
- Price
- £28.25
- Rating
- 4.3/5
- Reviews
- 149
- Age
- 2y ago
Trending
estimated 90-day click momentum
Anti-Slip Half Step for Elderly Portable Stepper Indoor Outdoor Mobility Disability Aid Door Walking Platform Stool Step Stool Ideal for Doorstep Bathroom & Toilet | Outdoor & Indoor Door Step Up
- Price
- £12.26
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 4mo ago

Durable Bath Double Step Stool with Handle - 2-Step Metal Bed & Bath Steps for Elderly Non-Slip Feet 330 Lb Capacity Heavy Duty Support for Safe Bathroom & Bedroom Use
- Price
- £35.46
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 10mo ago

FORTEMOTUS Bath Step with Handle - Sturdy Lightweight Step Stool for Bedside for Adults Non-Skid Rubber Platform Stepping Stool Safely Supports up to 330 Pounds White
- Price
- £37.00
- Rating
- 4.2/5
- Reviews
- 98
- Age
- 1y ago

Adjustable Step Stool for Adults Noctilucent Bed Step Stools 250KG Capacity Anti Slip Step Platform Indoor and Outdoor for Seniors Wide Step Stools Elderly Assistance for Kitchen Bathroom Bedside
- Price
- £23.22
- Rating
- 4.7/5
- Reviews
- 168
- Age
- 10mo ago

Non Slip Safety Step Stool Bath Kitchen Caravan Mobility Aid Handrail Platform Support
- Price
- £17.73
- Rating
- 4.5/5
- Reviews
- 163
- Age
- 4y ago
Newest
by launch date
Anti-Slip Half Step for Elderly Portable Stepper Indoor Outdoor Mobility Disability Aid Door Walking Platform Stool Step Stool Ideal for Doorstep Bathroom & Toilet | Outdoor & Indoor Door Step Up
- Price
- £12.26
- Rating
- 4.4/5
- Reviews
- 16
- Age
- 4mo ago

Adjustable Step Stool for Adults Noctilucent Bed Step Stools 250KG Capacity Anti Slip Step Platform Indoor and Outdoor for Seniors Wide Step Stools Elderly Assistance for Kitchen Bathroom Bedside
- Price
- £23.22
- Rating
- 4.7/5
- Reviews
- 168
- Age
- 10mo ago

Durable Bath Double Step Stool with Handle - 2-Step Metal Bed & Bath Steps for Elderly Non-Slip Feet 330 Lb Capacity Heavy Duty Support for Safe Bathroom & Bedroom Use
- Price
- £35.46
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 10mo ago

Crystals Anti-Slip Bath Step Platform Portable Mobility & Disability Aid for Indoor & Outdoor Use | Lightweight Stable & Supportive Step Stool for Safer Access in Bathrooms Kitchens & Gardens
- Price
- £16.48
- Rating
- 4.4/5
- Reviews
- 70
- Age
- 11mo ago

YUZINO 2 Tiers Bath Step with Handle Bath Steps for Getting Into and Out of Bath Heavy Duty Steps for Elderly 5-Level Height Adjustment Supporting Up to 300 Lbs Footstool for Bed Kitchen Bathtub
- Price
- £51.23
- Rating
- 3.6/5
- Reviews
- 13
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.
Brands
37 falling
Sellers
62
Est. top-5 brand share
40%
Top 20: 86%
Est. top-5 click share
37%
Top 20: 79%
Open market
53%
- raxter9%
- Freshnewlooks8%
- NRS8%
- Crystals7%
- ADEPTNA7%
- Wistows7%
Demand
Bath Step search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Bath Step search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bath step29K/yr
- bath steps for getting into and out of bath20K/yr
- shower step14K/yr
- bath steps for elderly7K/yr
- bath steps8K/yr
- bed steps for elderly8K/yr
- shower steps for elderly7K/yr
- bathroom steps for elderly5K/yr
Reviews and returns
What reviews say buyers love and hate about Bath Step
We read the reviews and the return reasons for every product selling here.
“But small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bath Step questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









