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Bath Lifts for the Elderly

Fail

Buyers convert on only 0.5% of searches, so Bath Lifts for the Elderly is a Fail.

Flapen Score
36
36 / 100
Ranks 1,876 of 2,035 Health & Personal Care niches · −12 vs the category median of 48
Market size
£57K/yr48K searches / yr
90-day growth
-17.7%search demand this quarter
Competition
59%top-5 click share · 13 brands · 23 sellers

Flapen Score

Bath Lifts for the Elderly against its category

The dotted line is the Health & Personal Care average. Past it, Bath Lifts for the Elderly is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bath Lifts for the Elderly market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bath Lifts for the Elderly 48K times last year and spent an estimated £57K. The top 5 brands take 80% of clicks. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-17.7%
Conversion, latest week
0.5%
Market size, estimated
£57Ka year
Peak month
January1.5× the quietest month
Top search term
bath lift19K searches a year

02 · Price

A sale here is worth £257.46.

Listings sell for £257.46 on average, from £15.12 to £922.14. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £257.46 that is £0 to £26K a year per listing.

Average price
£257.46above the $15 to $100 sweet spot
Price range
£15.12–£922.14
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
£0–£26K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

76% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #37 within Medical Supplies & Equipment. It carries 264 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
76%
Prime listings
43%
Out of stock, average day
6.5%
Average rank
#37in Medical Supplies & Equipment
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
264per listing
Listings tracked
21

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Bath Lifts for the Elderly products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

13 falling

Sellers

23

Est. top-5 brand share

80%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 99%

Open market

16%

  • Fenetic Wellbeing25%
  • Drive Medical24%
  • H&M Health & Mobility13%
  • Bentley10%
  • VOCIC8%
  • SuperHandy4%
  • Open — no brand owns it (7 brands, 16%)

Demand

Bath Lifts for the Elderly search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Bath Lifts for the Elderly search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bath lift19K/yr
  • bath lifts for the elderly13K/yr
  • bath lifts for disabled and elderly7K/yr
  • inflatable bath lift4K/yr
  • bath lifts4K/yr

Reviews and returns

What reviews say buyers love and hate about Bath Lifts for the Elderly

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
17%of negative reviews mention “Durability”
3.0%of orders come back
“Pump fails very quickly”
A buyer, on “Durability”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bath Lifts for the Elderly questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data