Bath Lifts for the Elderly
FailBuyers convert on only 0.5% of searches, so Bath Lifts for the Elderly is a Fail.
- Flapen Score
- 36 / 100Ranks 1,876 of 2,035 Health & Personal Care niches · −12 vs the category median of 4836
- Market size
- £57K/yr48K searches / yr
- 90-day growth
- -17.7%search demand this quarter
- Competition
- 59%top-5 click share · 13 brands · 23 sellers
Flapen Score
Bath Lifts for the Elderly against its category
The dotted line is the Health & Personal Care average. Past it, Bath Lifts for the Elderly is stronger. Inside it, weaker.
Market
The Bath Lifts for the Elderly market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bath Lifts for the Elderly 48K times last year and spent an estimated £57K. The top 5 brands take 80% of clicks. Flapen scores it 36 out of 100, a Fail.
01 · Demand
0.5% of searches ended in a purchase last week.
Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -17.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.
- Searches, last 12 months
- 48K
- Growth, 90 days vs prior 90
- -17.7%
- Conversion, latest week
- 0.5%
- Market size, estimated
- £57Ka year
- Peak month
- January1.5× the quietest month
- Top search term
- bath lift19K searches a year
02 · Price
A sale here is worth £257.46.
Listings sell for £257.46 on average, from £15.12 to £922.14. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At £257.46 that is £0 to £26K a year per listing.
- Average price
- £257.46above the $15 to $100 sweet spot
- Price range
- £15.12–£922.14
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 250–500
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£26K
- Returns
- 3.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
76% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #37 within Medical Supplies & Equipment. It carries 264 reviews at 4.09 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 43%
- Out of stock, average day
- 6.5%
- Average rank
- #37in Medical Supplies & Equipment
- Average rating
- 4.09 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 264per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Bath Lifts for the Elderly products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bellavita Bathlift Lightweight Reclining Bath Lift Chair (Blue Covers)
- Price
- £199.26
- Rating
- 4.5/5
- Reviews
- 235
- Age
- 4y ago
Drive Medical Bellavita Lightweight Reclining Bath Lift Battery-Powered Lifting Bath Chair Bath Lift Seat - Blue Covers
- Price
- £198.29
- Rating
- 4.4/5
- Reviews
- 1,723
- Age
- 15y ago
Bentley The Ultimate Mobility Bath Lift
- Price
- £922.14
- Rating
- 4.0/5
- Reviews
- 42
- Age
- 15y ago
Kanjo VALU Lightweight Reclining Bathlift 140kg Weight Limit Bath Chair for Elderly or Disabled Easy Clean Mobility Aid 1-Year Manufacturer Warranty Included
- Price
- £196.25
- Rating
- 4.2/5
- Reviews
- 149
- Age
- 7y ago
Drive Medical Bellavita Lightweight Reclining Bath Lift Battery-Powered Lifting Bath Chair Bath Lift Seat - White Covers
- Price
- £192.56
- Rating
- 4.4/5
- Reviews
- 1,723
- Age
- 13y ago
Trending
90-day click momentum
Disabled lifting aids from floor Electric bath chair lift for elderly Disabled bath chair 140 Kg Capacity Engineered for everyday ease bathroom chair Delivering true freedom for daily living
- Price
- £193.56
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Bellavita Nova Bath Lift with Classic Blue Cover Electric Powered Bath Lift with Hand Control
- Price
- £207.20
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
VOCIC AX07 Electric Bath Lift with Waterproof Motor Remote Control Bath Seat for Seniors Fall Assist Devices Max 136 KG Capacity with Suction Cups UK Plug Blue
- Price
- £278.22
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago
NEWTRY Sliding Bathtub Transfer Bench 360 Swivel Seat w/Arms Safety Belt
- Price
- £151.36
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
Disabled bath chair Lightweight reclining Bath riser Disabled lifting aids from floor Makes Bathing Easier for Elderly Disabled Accessibility Aid Lightweight Foldable 140 Kg Capacity
- Price
- £193.45
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 4mo ago
Newest
by launch dateDisabled lifting aids from floor Electric bath chair lift for elderly Disabled bath chair 140 Kg Capacity Engineered for everyday ease bathroom chair Delivering true freedom for daily living
- Price
- £193.56
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
Disabled bath chair Lightweight reclining Bath riser Disabled lifting aids from floor Makes Bathing Easier for Elderly Disabled Accessibility Aid Lightweight Foldable 140 Kg Capacity
- Price
- £193.45
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 4mo ago
Bellavita Nova Bath Lift with Classic Blue Cover Electric Powered Bath Lift with Hand Control
- Price
- £207.20
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago
NEWTRY Sliding Bathtub Transfer Bench 360 Swivel Seat w/Arms Safety Belt
- Price
- £151.36
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
VOCIC AX07 Electric Bath Lift with Waterproof Motor Remote Control Bath Seat for Seniors Fall Assist Devices Max 136 KG Capacity with Suction Cups UK Plug Blue
- Price
- £278.22
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
23
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
59%
Top 20: 99%
Open market
16%
- Fenetic Wellbeing25%
- Drive Medical24%
- H&M Health & Mobility13%
- Bentley10%
- VOCIC8%
- SuperHandy4%
- Open — no brand owns it (7 brands, 16%)
Demand
Bath Lifts for the Elderly search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Bath Lifts for the Elderly search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bath lift19K/yr
- bath lifts for the elderly13K/yr
- bath lifts for disabled and elderly7K/yr
- inflatable bath lift4K/yr
- bath lifts4K/yr
Reviews and returns
What reviews say buyers love and hate about Bath Lifts for the Elderly
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Pump fails very quickly
broke in half
BROKE ALMOST IMMEDIATELY
Doesn't include battery charger
Delivered with a none UK charger
But it was delivered with the wrong charging cable
unable to have a bath again at the moment
Bathing was near impossible
Couldn't use it
Didn't fit the bathtub
Short length of seat
Too big
Also is awkward
Dont go low enough in bath uncomfortable
Love
Good quality, A brilliant easy to use bath lift
The build quality is genuinely impressive
Excellent product
so easy to use
it is easy enough to remove
easy to take in
this was very reasonable
Well Worth the Money
Very good value
Fantastic easy to set up
Its easy to assemble and clean
Easy to install
It is large and stable,
Fit for purpose; sturdy
We have found it easy to use and is sturdy
Return
3.0% Return rate 62% Fixable by listing
Didn't fit the bathtub
Short length of seat
Too big
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bath Lifts for the Elderly questions
Answered from the same tracked data.