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basal body temperature thermometer

Skip it

Prices mostly outside the sweet spot ($4.37–$12.70) — this niche doesn't clear our bar today.

Market size 22Growth 14Conversion 94Competition 11Returns 96Price range 0Avg price 20Brand share 15Review moat 26Quality gap 81

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great11.8%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,876.67

avg incumbent reviews — the moat a new listing must climb

Market size

Bad£88K

£88K/yr · 103K searches

Avg price

Bad£7.27

avg listing price — sweet spot $15–$100

Brand share

Bad94%

top-5 brand share — brand-locked demand

Growth

Bad-21.8%

90-day search growth — must beat 0% to launch

Competition

Bad86%

top-5 click share — a locked-up shelf

Price range

Bad£4.37–£12.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, basal body temperature thermometer is a £88K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Feb. Verdict: Skip it — 38/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

basal body temperature thermometer market data

Units sold / yr
10K–13K
avg 1,250–1,500/product
Revenue / yr
£73K–£91K
units × avg price
Conversion rate
11.8%
Avg BSR
#7
Page quality
0%
Prime
100%
Sponsored
89%
Out of stock
0.0%
Avg brand age
66 months
Avg seller age
176 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 falling

Sellers

23

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

3%

  • Easy@Home58%
  • iProvèn25%
  • BabyMad4%
  • Preview4%
  • Braun4%
  • One Step3%
  • Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.8% search growth over the last 90 days.
3K2KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Feb · busiest ÷ quietest = 1.6×

Top basal body temperature thermometer search terms

  • basal body temperature thermometer38K/yr
  • bbt thermometer for ovulation22K/yr
  • basal thermometer for ovulation14K/yr
  • bbt thermometer10K/yr
  • basal thermometer8K/yr
  • ovulation thermometer5K/yr
  • natural cycles thermometer3K/yr
  • bbt3K/yr
All search terms

Top basal body temperature thermometer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%£13K30%£26K45%£40K60%£53K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

What buyers say about basal body temperature thermometer

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use24%

“easy to read”

Quality-Overall8%

“It is good quality and accurate”

Temperature Control8%

“Great thermometer”

Accuracy-Overall7%

“Good accuracy”

Advertised Vs Actual Product6%

“Item does exactly what it says”

Connectivity-Overall6%

“The Bluetooth sync is really useful”

Efficiency5%

“it does the job well”

Value For Money5%

“Affordable”

Battery Life4%

“The battery life seems good”

Display-Overall4%

“the digital display is clear enough to read at a glance”

What buyers complain about

Measurement/Reading Accuracy17%

“Can't measure temperature accurately might have been an issue with my specific thermometer”

Temperature Control14%

“Shows a different temperature every time”

Functionality-Overall10%

“The age precision colour coded technology did not work so it was returned for a replacement as it was a faulty item”

Battery Life9%

“low battery life”

Accuracy-Overall8%

“Unreliable and costky”

Durability7%

“Broke in 2 years”

Quality-Overall5%

“Quality is not great - sounds like the battery is dying after just a couple of uses”

Value For Money5%

“App costs £43per year”

Advertised Vs Actual Product4%

“misleading app advertisement”

Ease Of Use3%

“Extra features make it less clear how to use”

Top return reasons

Functionality-Overall29%
Measurement/Reading Accuracy15%
Temperature Control6%
Accuracy-Overall6%
Defective Material/Parts5%
Battery Life5%
Heating4%
Value For Money4%
Product Condition3%
Display-Overall3%

Common questions

Is basal body temperature thermometer profitable to sell on Amazon United Kingdom?
The niche generates £88K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -21.8%. Flapen's verdict: Skip it (38/100).
How competitive is the basal body temperature thermometer niche?
7 brands and 23 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in basal body temperature thermometer?
Top complaints mined from reviews: Measurement/Reading Accuracy, Temperature Control, Functionality-Overall. The return rate is 0.8%.
When does demand for basal body temperature thermometer peak?
Demand peaks in Feb; the busiest month runs 1.6× the quietest.
What does it cost to enter the basal body temperature thermometer niche?
Listings span £4.37–£12.70; the average listing price is £7.27 (sweet spot $15–$100). The average incumbent carries 3,877 reviews — the moat a new listing must climb.