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Barenuts

Maybe

Returns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Barenuts is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 48
Market size
£1.3M/yr1.4M searches / yr
90-day growth
+37.1%search demand this quarter
Competition
64%top-5 click share · 5 brands · 133 sellers

Flapen Score

Barenuts against its category

The dotted line is the Health & Personal Care average. Past it, Barenuts is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barenuts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Barenuts 1.4M times last year and spent an estimated £1.3M. All 5 brands take every click. Demand peaks in Apr–May–Jun–Jul. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

11.1% of searches ended in a purchase last week.

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +37.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.

Searches, last 12 months
1.4M
Growth, 90 days vs prior 90
+37.1%
Conversion, latest week
11.1%
Market size, estimated
£1.3Ma year
Peak month
May3.0× the quietest month
Top search term
hair removal cream555K searches a year

02 · Price

A sale here is worth £8.25.

Listings sell for £8.25 on average, from £4.52 to £15.49. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At £8.25 that is £41K to £50K a year per listing.

Average price
£8.25under the $15 to $100 sweet spot
Price range
£4.52–£15.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
5,000–6,000
Revenue per listing a year
£41K–£50K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #30 within Shaving & Hair Removal. It carries 9,842 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
1.1%
Average rank
#30in Shaving & Hair Removal
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
9,842per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
33 months

Products

Top Barenuts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£65K£131K£196K£262K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

133

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

0%

  • Veet77%
  • NO HAIR CREW11%
  • woowoo6%
  • Nair4%
  • womn3%

Demand

Barenuts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.0×

Search terms

Top Barenuts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hair removal cream555K/yr
  • veet hair removal cream for women201K/yr
  • veet151K/yr
  • hair removal cream for genitals164K/yr
  • hair removal cream for women39K/yr
  • bikini hair removal cream52K/yr
  • veet hair removal cream42K/yr
  • intimate hair removal cream39K/yr
  • veet sensitive hair removal cream26K/yr
  • veet bikini hair removal cream for women12K/yr

Reviews and returns

What reviews say buyers love and hate about Barenuts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall16%−0.27

Did not work

is not working properly

Not effective

Allergies15%−0.14

This is what causes irritation

Caused skin reaction

Triggered apparently by allergic reaction

Smell10%+0.25

a very strong chemical smell

awful smell

strong scent

Value For Money4%+0.31

Could do being a bit cheaper

Not worth it

Waste of money

Skin Health4%−0.03

visible burn marks on my skin that lasted afterwards

Burned my skin

Will burn skin straight away

Love

Quality-Overall13%+0.97

its been very well made

Good quality

Reliable product

Value For Money9%+0.31

Good for the price

Good value for money

The pack offers good value

Advertised Vs Actual Product8%+0.44

As advertised

It did the job

Item as described

Soft Feel8%

Lovely smooth

my skin felt smooth

feels gentle on my skin

Allergies8%−0.14

with less irritation too

Doesnt cause rashes

Doesn't irritate the skin

Return

0.1% Return rate 15% Fixable by listing

Functionality-Overall34%▅▇▆▇▅█

Did not work

is not working properly

Not effective

Damage/Burn Hair9%▇█▅▅▅▅

when I tried to leave the cream on for longer it started to burn

Terrible, didnt remove any hair and just smelt awful

On total application the product did not remove any hair after 6 mins and just burned me

Advertised Vs Actual Product8%▄█▆▃▆█
Quality-Overall5%▃▁█▂█▁

not the best ive used

This stuff is rubbish

Poor quality product

Defective Material/Parts4%▁▁▁▃█▅

FAQ

Common Barenuts questions

Answered from the same tracked data.