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Bandages for Wounds

Fail

Prices span $2.74–$10.04, mostly outside the sweet spot, so Bandages for Wounds is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£97K/yr104K searches / yr
90-day growth
+5.5%search demand this quarter
Competition
70%top-5 click share · 8 brands · 21 sellers

Flapen Score

Bandages for Wounds against its category

The dotted line is the Health & Personal Care average. Past it, Bandages for Wounds is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bandages for Wounds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bandages for Wounds 104K times last year and spent an estimated £97K. The top 5 brands take 92% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

16.1% of searches ended in a purchase last week.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.1% of those searches ended in a purchase. Searches in the last 90 days moved +5.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
+5.5%
Conversion, latest week
16.1%
Market size, estimated
£97Ka year
Peak month
July1.4× the quietest month
Top search term
bandages and dressings82K searches a year

02 · Price

A sale here is worth £5.79.

Listings sell for £5.79 on average, from £2.74 to £10.04. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £5.79 that is £3K to £4K a year per listing.

Average price
£5.79under the $15 to $100 sweet spot
Price range
£2.74–£10.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #33 within First Aid. It carries 1,610 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
5.7%
Average rank
#33in First Aid
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,610per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Bandages for Wounds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£10K£19K£29K£39K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

21

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

5%

  • Safety First Aid Group46%
  • JFA Medical32%
  • Reliance Medical7%
  • Cutiderm4%
  • General Medi3%
  • SPANN3%
  • Open — no brand owns it (2 brands, 5%)

Demand

Bandages for Wounds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Bandages for Wounds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bandages and dressings82K/yr
  • bandages for wounds16K/yr
  • first aid bandages6K/yr
  • bandages and dressings kit672/yr

Reviews and returns

What reviews say buyers love and hate about Bandages for Wounds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness22%−0.09

Does not stick well

Doesn't stick

Not very good adhesion properties

Quality-Overall12%+0.89

Not up to usual quality

Poor quality

not as good as others I have purchased

Thickness11%−0.09

Bit thin

Very thin material

Material Thinner Than Expected

Size-Overall8%+0.20

they are not fit for purpose

Loose fitting

Small

Strength5%−0.02

was quite flimsy that is why I gave it four stars

only complaint was the teeth on the little metal clips are quite fragile

A little bit weak

Love

Quality-Overall21%+0.89

Good producr

Excellent product

Good quality and prompt delivery

Value For Money18%+1.28

Good Value

Good value for money

Excellent value for money

Advertised Vs Actual Product17%+1.61

As advertised

Does the job

As described

Adhesion/Stickiness12%−0.09

sticks well

Good adhesion

Sticks well

Size-Overall7%+0.20

Good Fit

Great variety in sizes

Good buy, very large

Return

0.2% Return rate 23% Fixable by listing

Adhesion/Stickiness35%▄▆██▅▄

Does not stick well

Doesn't stick

Not very good adhesion properties

Size-Overall15%▃▇▃▅▃█

they are not fit for purpose

Loose fitting

Small

Quality-Overall7%▆▁█▇▅█

Not up to usual quality

Poor quality

not as good as others I have purchased

Thin5%▁█▁▁▃█
Advertised Vs Actual Product4%▃▄▁▅█▁

FAQ

Common Bandages for Wounds questions

Answered from the same tracked data.