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Bandages

Fail

The top 5 brands take 100% of clicks, so Bandages is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£318K/yr491K searches / yr
90-day growth
+2.6%search demand this quarter
Competition
79%top-5 click share · 5 brands · 19 sellers

Flapen Score

Bandages against its category

The dotted line is the Health & Personal Care average. Past it, Bandages is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bandages market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bandages 491K times last year and spent an estimated £318K. All 5 brands take every click. Demand peaks in Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 13.3% of those searches ended in a purchase.

Shoppers searched for this 491K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £318K a year.

Searches, last 12 months
491K
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
13.3%
Market size, estimated
£318Ka year
Peak month
October1.7× the quietest month
Top search term
bandages232K searches a year

02 · Price

A sale here is worth £4.87.

Listings sell for £4.87 on average, from £2.74 to £8.00. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £4.87 that is £19K to £24K a year per listing.

Average price
£4.87under the $15 to $100 sweet spot
Price range
£2.74–£8.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
£19K–£24K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #6 within First Aid. It carries 1,903 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#6in First Aid
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,903per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Bandages products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

£0£32K£64K£95K£127K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

19

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

0%

  • Safety First Aid Group53%
  • JFA Medical29%
  • Reliance Medical13%
  • SPANN3%
  • Bestbaud2%
  • Open — no brand owns it (0%)

Demand

Bandages search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Search terms

Top Bandages search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bandages232K/yr
  • bandages and dressings82K/yr
  • bandage73K/yr
  • bandages for wounds16K/yr
  • gauze roll14K/yr
  • sterile bandages10K/yr
  • bandages supports & antiseptic dressings7K/yr
  • non adhesive bandages7K/yr
  • gauze bandage10K/yr
  • first aid bandages6K/yr

Reviews and returns

What reviews say buyers love and hate about Bandages

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
25%of negative reviews mention “Thickness”
0.2%of orders come back
“Bit thin”
A buyer, on “Thickness”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Bandages questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data