Bandages
FailThe top 5 brands take 100% of clicks, so Bandages is a Fail.
- Flapen Score
- 41 / 100Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 4841
- Market size
- £318K/yr491K searches / yr
- 90-day growth
- +2.6%search demand this quarter
- Competition
- 79%top-5 click share · 5 brands · 19 sellers
Flapen Score
Bandages against its category
The dotted line is the Health & Personal Care average. Past it, Bandages is stronger. Inside it, weaker.
Market
The Bandages market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bandages 491K times last year and spent an estimated £318K. All 5 brands take every click. Demand peaks in Oct. Flapen scores it 41 out of 100, a Fail.
01 · Demand
13.3% of searches ended in a purchase last week.
Shoppers searched for this 491K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £318K a year.
- Searches, last 12 months
- 491K
- Growth, 90 days vs prior 90
- +2.6%
- Conversion, latest week
- 13.3%
- Market size, estimated
- £318Ka year
- Peak month
- October1.7× the quietest month
- Top search term
- bandages232K searches a year
02 · Price
A sale here is worth £4.87.
Listings sell for £4.87 on average, from £2.74 to £8.00. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £4.87 that is £19K to £24K a year per listing.
- Average price
- £4.87under the $15 to $100 sweet spot
- Price range
- £2.74–£8.00
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 4,000–5,000
- Revenue per listing a year
- £19K–£24K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #6 within First Aid. It carries 1,903 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 6.3%
- Average rank
- #6in First Aid
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,903per listing
- Listings tracked
- 12
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Bandages products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Safety First Aid Group HypaBand Conforming Bandages - 5cm x 4m (Pack of 6)
- Price
- £2.74
- Rating
- 4.5/5
- Reviews
- 1,957
- Age
- 9y ago

JFA Medical Conforming Bandage Gauze Bandage Roll 7.5cm x 4m - Pack of 12
- Price
- £5.02
- Rating
- 4.6/5
- Reviews
- 1,078
- Age
- 9y ago

Reliance Medical Reliform Non-Sterile Conforming Retention Bandage - Soft Comfortable High Absorbenc Secure Dressings and Wounds Ideal for First Aid 5cm x 4m Pack of 10
- Price
- £2.86
- Rating
- 4.5/5
- Reviews
- 1,533
- Age
- 13y ago

JFA Medical Cotton Crepe Bandages 7.5cm x 4.5m - Box of 6
- Price
- £5.01
- Rating
- 4.4/5
- Reviews
- 627
- Age
- 3y ago

JFA Medical Assorted Conforming Bandages Gauze Bandage Roll - Box of 24
- Price
- £8.00
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 4y ago
Trending
90-day click momentum
JFA Medical Assorted Conforming Bandages Gauze Bandage Roll - Box of 24
- Price
- £8.00
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 4y ago

Reliance Medical Reliform Non-Sterile Conforming Retention Bandage - Soft Comfortable High Absorbenc Secure Dressings and Wounds Ideal for First Aid 5cm x 4m Pack of 10
- Price
- £2.86
- Rating
- 4.5/5
- Reviews
- 1,533
- Age
- 13y ago

16 Pack Self Adhesive Cohesive Bandage 5cm First Aid Medical and Vet Wrap
- Price
- £7.97
- Rating
- 4.6/5
- Reviews
- 2,140
- Age
- 1y ago

Safety First Aid Group HypaBand Conforming Bandages - 5cm x 4m (Pack of 6)
- Price
- £2.74
- Rating
- 4.5/5
- Reviews
- 1,957
- Age
- 9y ago

Safety First Aid Group HypaCover Sterile Dressing Bandage - White Medium 12 x 12 cm (Pack of 6)
- Price
- £2.90
- Rating
- 4.6/5
- Reviews
- 2,329
- Age
- 15y ago
Newest
by launch date
16 Pack Self Adhesive Cohesive Bandage 5cm First Aid Medical and Vet Wrap
- Price
- £7.97
- Rating
- 4.6/5
- Reviews
- 2,140
- Age
- 1y ago

Gauze Bandage Rolls 10cm x 4.5m - Aid Conforming Bandages Soft Roll Stretch Wrap for First Aid Wound Care - 12 Rolls
- Price
- £5.92
- Rating
- 4.3/5
- Reviews
- 331
- Age
- 2y ago

JFA Medical Cotton Crepe Bandages 7.5cm x 4.5m - Box of 6
- Price
- £5.01
- Rating
- 4.4/5
- Reviews
- 627
- Age
- 3y ago

JFA Medical Assorted Conforming Bandages Gauze Bandage Roll - Box of 24
- Price
- £8.00
- Rating
- 4.6/5
- Reviews
- 109
- Age
- 4y ago

Safety First Aid Group HypaCover Sterile Wound Dressings with Bandage Assorted Pack of 12 - Bandages with Sterile Dressing Pad
- Price
- £6.13
- Rating
- 4.6/5
- Reviews
- 2,329
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Safety First Aid Group53%
- JFA Medical29%
- Reliance Medical13%
- SPANN3%
- Bestbaud2%
- Open — no brand owns it (0%)
Demand
Bandages search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct · busiest ÷ quietest = 1.7×
Search terms
Top Bandages search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bandages232K/yr
- bandages and dressings82K/yr
- bandage73K/yr
- bandages for wounds16K/yr
- gauze roll14K/yr
- sterile bandages10K/yr
- bandages supports & antiseptic dressings7K/yr
- non adhesive bandages7K/yr
- gauze bandage10K/yr
- first aid bandages6K/yr
Reviews and returns
What reviews say buyers love and hate about Bandages
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bit thin
the tape is a little thin
Very thin material
Absolutely rubbish the bandage it self is not good quality at all not really supportive
Not the best
Poor quality
they are not fit for purpose
Small
Tiny bandage
only complaint was the teeth on the little metal clips are quite fragile
Flimsy
Rubbish flimsy not good at all
break not fit for purpose
it doesnt last 12 hours
Each roll doesnt last as long as you might expect
Love
Quality item, that stayed wrapped even after walking through wet grass
Good quality and prompt delivery
Good quality
Good Value
Worth the money
Excellent value
does the job
As described
Exactly what I wanted
Perfect Fit for purpose
Conforming bandage
you can get different size to your liking good to buy in bulk works well impressed
STICKABILITY TO ITSELF IS GOOD BUT YOU CAN ADJUST IF YOU DO IT FAIRLY QUICKLY AFTER APPLYING WHICH IS USEFUL AS YOU DO NOT WANT THEM TOO TIGHT
Good self adhesive bandages
Sticks well
Return
0.2% Return rate 39% Fixable by listing
they are not fit for purpose
Small
Tiny bandage
Doesnt stick
Has no adhesive thus this product is useless
Absolutely rubbish the bandage it self is not good quality at all not really supportive
Not the best
Poor quality
Given one star as thin
Ok. Not as stretchy or as soft as expected
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bandages questions
Answered from the same tracked data.









