bandages
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.3%search→purchase rate — share of searches ending in a sale
Market size
Good£318K£318K/yr · 491K searches
Review moat
Okay1,902.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Competition
Bad79%top-5 click share — a locked-up shelf
Avg price
Bad£4.87avg listing price — sweet spot $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.74–£8.00cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bandages is a £318K/yr Amazon United Kingdom market (491K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct. Verdict: Skip it — 41/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
bandages market data
- Units sold / yr
- 60K–80K
- avg 4,000–5,000/product
- Revenue / yr
- £292K–£390K
- units × avg price
- Conversion rate
- 13.3%
- Avg BSR
- #6
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 6.3%
- Avg brand age
- 42 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
19
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Safety First Aid Group53%
- JFA Medical29%
- Reliance Medical13%
- SPANN3%
- Bestbaud2%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.6% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.7×
Top bandages search terms
- bandages232K/yr
- bandages and dressings82K/yr
- bandage73K/yr
- bandages for wounds16K/yr
- gauze roll14K/yr
- sterile bandages10K/yr
- bandages supports & antiseptic dressings7K/yr
- non adhesive bandages7K/yr
- gauze bandage10K/yr
- first aid bandages6K/yr
Top bandages products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Safety First Aid Group HypaBand Conforming Bandages - 5cm x 4m (Pack of 6)
Safety First Aid Group£2.744.5★1,957 rev
JFA Medical Conforming Bandage Gauze Bandage Roll 7.5cm x 4m - Pack of 12
JFA Medical£5.024.6★1,078 rev
Reliance Medical Reliform Non-Sterile Conforming Retention Bandage - Soft Comfortable High Absorbenc Secure Dressings and Wounds Ideal for First Aid 5cm x 4m Pack of 10
Reliance Medical£2.864.5★1,533 rev
JFA Medical Cotton Crepe Bandages 7.5cm x 4.5m - Box of 6
JFA Medical£5.014.4★627 rev
JFA Medical Assorted Conforming Bandages Gauze Bandage Roll - Box of 24
JFA Medical£8.004.6★109 rev
Newest
by launch date
16 Pack Self Adhesive Cohesive Bandage 5cm First Aid Medical and Vet Wrap
Bestbaud£7.972,140 rev
Gauze Bandage Rolls 10cm x 4.5m - Aid Conforming Bandages Soft Roll Stretch Wrap for First Aid Wound Care - 12 Rolls
SPANN£5.92331 rev
JFA Medical Cotton Crepe Bandages 7.5cm x 4.5m - Box of 6
JFA Medical£5.01627 rev
JFA Medical Assorted Conforming Bandages Gauze Bandage Roll - Box of 24
JFA Medical£8.00109 rev
Safety First Aid Group HypaCover Sterile Wound Dressings with Bandage Assorted Pack of 12 - Bandages with Sterile Dressing Pad
Safety First Aid Group£6.132,329 rev
Trending
90-day click momentumJFA Medical Assorted Conforming Bandages Gauze Bandage Roll - Box of 24
JFA Medical£8.004.6★
Reliance Medical Reliform Non-Sterile Conforming Retention Bandage - Soft Comfortable High Absorbenc Secure Dressings and Wounds Ideal for First Aid 5cm x 4m Pack of 10
Reliance Medical£2.864.5★
16 Pack Self Adhesive Cohesive Bandage 5cm First Aid Medical and Vet Wrap
Bestbaud£7.974.6★
Safety First Aid Group HypaBand Conforming Bandages - 5cm x 4m (Pack of 6)
Safety First Aid Group£2.744.5★
Safety First Aid Group HypaCover Sterile Dressing Bandage - White Medium 12 x 12 cm (Pack of 6)
Safety First Aid Group£2.904.6★
What buyers say about bandages
What buyers praise and complain about, mined from review topics.What buyers love
“Quality item, that stayed wrapped even after walking through wet grass”
“Good Value”
“does the job”
“Perfect Fit for purpose”
“STICKABILITY TO ITSELF IS GOOD BUT YOU CAN ADJUST IF YOU DO IT FAIRLY QUICKLY AFTER APPLYING WHICH IS USEFUL AS YOU DO NOT WANT THEM TOO TIGHT”
“Love the colours”
“Easy to use”
“Does the job”
“Good product, easy to use, lasts well”
“Safety fist aid”
What buyers complain about
“Bit thin”
“Absolutely rubbish the bandage it self is not good quality at all not really supportive”
“they are not fit for purpose”
“only complaint was the teeth on the little metal clips are quite fragile”
“break not fit for purpose”
“Given one star as thin”
“Doesnt stick”
“Ok. Not as stretchy or as soft as expected”
“She has a grass allergy”
“Not 100% Cotton”
Top return reasons
Common questions
- Is bandages profitable to sell on Amazon United Kingdom?
- The niche generates £318K/yr across 12 tracked products. 90-day search growth is +2.6%. Flapen's verdict: Skip it (41/100).
- How competitive is the bandages niche?
- 5 brands and 19 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bandages?
- Top complaints mined from reviews: Thickness, Quality-Overall, Size-Overall. The return rate is 0.2%.
- When does demand for bandages peak?
- Demand peaks in Oct; the busiest month runs 1.7× the quietest.
- What does it cost to enter the bandages niche?
- Listings span £2.74–£8.00; the average listing price is £4.87 (sweet spot $15–$100). The average incumbent carries 1,903 reviews — the moat a new listing must climb.