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Bandages

Fail

The top 5 brands take 100% of clicks, so Bandages is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£318K/yr491K searches / yr
90-day growth
+2.6%search demand this quarter
Competition
79%top-5 click share · 5 brands · 19 sellers

Flapen Score

Bandages against its category

The dotted line is the Health & Personal Care average. Past it, Bandages is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bandages market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bandages 491K times last year and spent an estimated £318K. All 5 brands take every click. Demand peaks in Oct. Flapen scores it 41 out of 100, a Fail.

01 · Demand

13.3% of searches ended in a purchase last week.

Shoppers searched for this 491K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.3% of those searches ended in a purchase. Searches in the last 90 days moved +2.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £318K a year.

Searches, last 12 months
491K
Growth, 90 days vs prior 90
+2.6%
Conversion, latest week
13.3%
Market size, estimated
£318Ka year
Peak month
October1.7× the quietest month
Top search term
bandages232K searches a year

02 · Price

A sale here is worth £4.87.

Listings sell for £4.87 on average, from £2.74 to £8.00. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 4,000 to 5,000 of them. At £4.87 that is £19K to £24K a year per listing.

Average price
£4.87under the $15 to $100 sweet spot
Price range
£2.74–£8.00
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
4,000–5,000
Revenue per listing a year
£19K–£24K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #6 within First Aid. It carries 1,903 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
6.3%
Average rank
#6in First Aid
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,903per listing
Listings tracked
12

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Bandages products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£32K£64K£95K£127K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

19

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

0%

  • Safety First Aid Group53%
  • JFA Medical29%
  • Reliance Medical13%
  • SPANN3%
  • Bestbaud2%
  • Open — no brand owns it (0%)

Demand

Bandages search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.7×

Search terms

Top Bandages search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bandages232K/yr
  • bandages and dressings82K/yr
  • bandage73K/yr
  • bandages for wounds16K/yr
  • gauze roll14K/yr
  • sterile bandages10K/yr
  • bandages supports & antiseptic dressings7K/yr
  • non adhesive bandages7K/yr
  • gauze bandage10K/yr
  • first aid bandages6K/yr

Reviews and returns

What reviews say buyers love and hate about Bandages

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness25%−0.18

Bit thin

the tape is a little thin

Very thin material

Quality-Overall13%+1.11

Absolutely rubbish the bandage it self is not good quality at all not really supportive

Not the best

Poor quality

Size-Overall11%+0.61

they are not fit for purpose

Small

Tiny bandage

Strength7%−0.04

only complaint was the teeth on the little metal clips are quite fragile

Flimsy

Rubbish flimsy not good at all

Durability6%0.00

break not fit for purpose

it doesnt last 12 hours

Each roll doesnt last as long as you might expect

Love

Quality-Overall28%+1.11

Quality item, that stayed wrapped even after walking through wet grass

Good quality and prompt delivery

Good quality

Value For Money21%+1.27

Good Value

Worth the money

Excellent value

Advertised Vs Actual Product11%+0.93

does the job

As described

Exactly what I wanted

Size-Overall6%+0.61

Perfect Fit for purpose

Conforming bandage

you can get different size to your liking good to buy in bulk works well impressed

Adhesion/Stickiness6%−0.01

STICKABILITY TO ITSELF IS GOOD BUT YOU CAN ADJUST IF YOU DO IT FAIRLY QUICKLY AFTER APPLYING WHICH IS USEFUL AS YOU DO NOT WANT THEM TOO TIGHT

Good self adhesive bandages

Sticks well

Return

0.2% Return rate 39% Fixable by listing

Size-Overall32%▁▅▅▆█▇

they are not fit for purpose

Small

Tiny bandage

Adhesion/Stickiness30%▇██▇▄▄

Doesnt stick

Has no adhesive thus this product is useless

Quality-Overall8%▁▁█▂▁█

Absolutely rubbish the bandage it self is not good quality at all not really supportive

Not the best

Poor quality

Thin6%▁█▁▁▁▆

Given one star as thin

Stretchability/Expandability/Elasticity3%█▁▅▁▁▅

Ok. Not as stretchy or as soft as expected

FAQ

Common Bandages questions

Answered from the same tracked data.