Is banana protein powder profitable to sell on Amazon United Kingdom?

The niche generates £98K/yr across 25 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -0.0%. Flapen's verdict: Worth a look (56/100).

How competitive is the banana protein powder niche?

15 brands and 40 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 76% of demand.

What do buyers complain about in banana protein powder?

Top complaints mined from reviews: Taste-Overall, Nutritional Content, Flavor. The return rate is 0.1%.

When does demand for banana protein powder peak?

Demand peaks in Feb–Aug; the busiest month runs 2.7× the quietest.

What does it cost to enter the banana protein powder niche?

Listings span £9.58–£54.81; the average listing price is £20.18 (sweet spot $15–$100). The average incumbent carries 1,333 reviews — the moat a new listing must climb.

banana protein powder

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Great£20.18

avg listing price — sweet spot $15–$100

Price range

Great£9.58–£54.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,333.4

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay76%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-0.0%

90-day search growth — must beat 0% to launch

Market size

Bad£98K

£98K/yr · 68K searches

According to Flapen's Amazon United Kingdom niche tracking, banana protein powder is a £98K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 76% of demand. Demand peaks in Feb–Aug. Verdict: Worth a look — 56/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

banana protein powder market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £81K–£101K; units × avg price
Conversion rate: 7.1%
Avg BSR: #35
Page quality: 0%
Prime: 92%
Sponsored: 72%
Out of stock: 3.6%
Avg brand age: 67 months
Avg seller age: 160 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 rising

Sellers

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

17%

Optimum Nutrition20%
PhD17%
BULK POWDERS17%
Protein Works12%
Applied Nutrition10%
Bulk6%
Open — no brand owns it (9 brands, 17%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -0.0% search growth over the last 90 days.

Peak months: Feb, Aug · busiest ÷ quietest = 2.7×

Open Trend

Top banana protein powder search terms

banana protein powder37K/yr +0.0%5.9% conv.
protein powder banana11K/yr +1.0%5.9% conv.
banana protein8K/yr +4.1%4.0% conv.
protein powder banana flavour5K/yr -5.7%6.1% conv.
whey protein powder banana3K/yr +26.4%9.3% conv.
banana whey protein powder4K/yr -23.2%7.6% conv.

All search terms

Top banana protein powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

PhD Nutrition Diet Whey Lean Protein | Whey Protein Powder Banana Flavour 1 kg [ Packaging May Vary ]

PhD£21.504.4★1,242 rev

Optimum Nutrition Gold Standard 100% Whey Protein Powder 900 g

Optimum Nutrition£26.404.6★6,985 rev

Bulk Pure Whey Protein Powder Banana 1kg

BULK POWDERS£18.694.5★1,756 rev

Protein Works | Whey Protein 360 - Gold Banana Milkshake 600g

Protein Works£13.024.2★340 rev

Applied Nutrition Diet Whey - High Protein Powder Supplement Low Carb & Sugar for Weight Management with CLA L Carnitine Green Tea (1kg - 40 Servings) (Banana Milkshake)

Applied Nutrition£21.484.5★84 rev

Newest

by launch date

Myprotein£15.728 rev

2mo ago

Protein Works | Whey Protein 360 - Black Banana Milkshake 600g

THE PROTEIN WORKS£10.385 rev

3mo ago

Myprotein£22.234 rev

4mo ago

Vegan Beauty Protein Powder Collagen Support + Gut Health Plant-Based Protein Shake (Banana) Caffeine-Free Skin Hair Nails & Digestive Support Daily Glow Nutrition

ELEV8NG£13.8612 rev

7mo ago

Naturya Balanced Protein Superfood Shake Banana 550 g Plant-Powered Complete Meal Replacement with 20 g Protein 26 Vitamins & Minerals Fibre & Low Sugar

Naturya£15.981 rev

8mo ago

What buyers say about banana protein powder

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall26%

“ABSOLUTELY DELICIOUS”

Nutritional Content19%

“Good supplement”

Flavor9%

“Great flavour range”

Value For Money8%

“Good price”

Blend/Ratio6%

“blend brilliantly”

Quality-Overall6%

“Good product as described”

Solubility5%

“Solubility is amazing”

Sweetness1%

“not overly sweet”

Texture/Consistency-Overall1%

“appears a good consistency”

Ease Of Use1%

“Easy to use”

What buyers complain about

Taste-Overall25%

“Odd taste”

Nutritional Content8%

“Nutritional information incorrect”

Flavor7%

“Its very artificial tasting”

Texture/Consistency-Overall7%

“Grainy texture”

Value For Money5%

“Very pricey”

Sweetness4%

“not worth of money too sweet”

Solubility4%

“Does not dissolve well”

Smell3%

“It smells like fish”

Dilute/Watery2%

“when mixed with water had a runny consistency to it like always”

Advertised Vs Actual Product1%

“False advertising”

Top return reasons

Vegan/Organic50%

Texture/Consistency-Overall50%

Common questions

Is banana protein powder profitable to sell on Amazon United Kingdom?: The niche generates £98K/yr across 25 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -0.0%. Flapen's verdict: Worth a look (56/100).
How competitive is the banana protein powder niche?: 15 brands and 40 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 76% of demand.
What do buyers complain about in banana protein powder?: Top complaints mined from reviews: Taste-Overall, Nutritional Content, Flavor. The return rate is 0.1%.
When does demand for banana protein powder peak?: Demand peaks in Feb–Aug; the busiest month runs 2.7× the quietest.
What does it cost to enter the banana protein powder niche?: Listings span £9.58–£54.81; the average listing price is £20.18 (sweet spot $15–$100). The average incumbent carries 1,333 reviews — the moat a new listing must climb.