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Banana Protein Powder

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $98K a year here, so Banana Protein Powder is a Maybe.

Flapen Score
56
56 / 100
Top 18% of 2,035 Health & Personal Care niches · +8 vs the category median of 48
Market size
£98K/yr68K searches / yr
90-day growth
-0.0%search demand this quarter
Competition
59%top-5 click share · 15 brands · 40 sellers

Flapen Score

Banana Protein Powder against its category

The dotted line is the Health & Personal Care average. Past it, Banana Protein Powder is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Banana Protein Powder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Banana Protein Powder 68K times last year and spent an estimated £98K. The top 5 brands take 76% of clicks. Demand peaks in Feb–Aug. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -0.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-0.0%
Conversion, latest week
7.1%
Market size, estimated
£98Ka year
Peak month
August2.7× the quietest month
Top search term
banana protein powder37K searches a year

02 · Price

A sale here is worth £20.18.

Listings sell for £20.18 on average, from £9.58 to £54.81. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £20.18 that is £2K to £5K a year per listing.

Average price
£20.18inside the $15 to $100 sweet spot
Price range
£9.58–£54.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #35 within Diet & Nutrition. It carries 1,333 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
92%
Out of stock, average day
3.6%
Average rank
#35in Diet & Nutrition
Average rating
4.24 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,333per listing
Listings tracked
25

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top Banana Protein Powder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

40

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

59%

Top 20: 96%

Open market

17%

  • Optimum Nutrition20%
  • PhD17%
  • BULK POWDERS17%
  • Protein Works12%
  • Applied Nutrition10%
  • Bulk6%
  • Open — no brand owns it (9 brands, 17%)

Demand

Banana Protein Powder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Aug · busiest ÷ quietest = 2.7×

Search terms

Top Banana Protein Powder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • banana protein powder37K/yr
  • protein powder banana11K/yr
  • banana protein8K/yr
  • protein powder banana flavour5K/yr
  • whey protein powder banana3K/yr
  • banana whey protein powder4K/yr

Reviews and returns

What reviews say buyers love and hate about Banana Protein Powder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%+0.69

Odd taste

Artificial taste

has a weird taste

Nutritional Content8%+1.43

Nutritional information incorrect

I cant critisise or approve of the protein content as I have no way to tell

had to comment to say how poor this protein powder is - avoid

Flavor7%+0.58

Its very artificial tasting

The flavour was unpleasant

Bad flavour

Texture/Consistency-Overall7%−0.08

Grainy texture

Awful texture

Its very chalky in texture

Value For Money5%+0.14

Very pricey

over priced

Bit expensive

Love

Taste-Overall26%+0.69

ABSOLUTELY DELICIOUS

Decent tasting

The taste is very yummy too

Nutritional Content19%+1.43

Good supplement

Great protein powder

decent amount of protein

Flavor9%+0.58

Great flavour range

The vanilla flavour is pleasant

Nice flavour

Value For Money8%+0.14

Good price

Good value for money

Great value for the money as well

Blend/Ratio6%+0.86

blend brilliantly

blends pretty easy

easy to blend

Return

0.1% Return rate 0% Fixable by listing

Vegan/Organic50%▁▁▁▁▁█
Texture/Consistency-Overall50%▁▁▁▁▁█

Grainy texture

Awful texture

Its very chalky in texture

FAQ

Common Banana Protein Powder questions

Answered from the same tracked data.