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Bamboo Toothbrushes

Fail

Prices span $1.73–$7.65, mostly outside the sweet spot, so Bamboo Toothbrushes is a Fail.

Flapen Score
46
46 / 100
Ranks 1,173 of 2,035 Health & Personal Care niches · −2 vs the category median of 48
Market size
£158K/yr214K searches / yr
90-day growth
-11.1%search demand this quarter
Competition
63%top-5 click share · 14 brands · 68 sellers

Flapen Score

Bamboo Toothbrushes against its category

The dotted line is the Health & Personal Care average. Past it, Bamboo Toothbrushes is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bamboo Toothbrushes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bamboo Toothbrushes 214K times last year and spent an estimated £158K. The top 5 brands take 71% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

13.9% of searches ended in a purchase last week.

Shoppers searched for this 214K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £158K a year.

Searches, last 12 months
214K
Growth, 90 days vs prior 90
-11.1%
Conversion, latest week
13.9%
Market size, estimated
£158Ka year
Peak month
March1.2× the quietest month
Top search term
bamboo toothbrushes117K searches a year

02 · Price

A sale here is worth £5.33.

Listings sell for £5.33 on average, from £1.73 to £7.65. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £5.33 that is £7K to £8K a year per listing.

Average price
£5.33under the $15 to $100 sweet spot
Price range
£1.73–£7.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
£7K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #55 within Dental Care. It carries 5,380 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#55in Dental Care
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,380per listing
Listings tracked
19

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Bamboo Toothbrushes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£32K£47K£63K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

68

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

23%

  • Eco Friendly24%
  • Goaycer18%
  • GeekerChip13%
  • lamcy Bamboo8%
  • Virgin forest8%
  • Colgate6%

Demand

Bamboo Toothbrushes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Bamboo Toothbrushes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bamboo toothbrushes117K/yr
  • bamboo toothbrush38K/yr
  • wooden toothbrush17K/yr
  • toothbrush bamboo9K/yr
  • eco toothbrush9K/yr
  • non plastic toothbrush5K/yr
  • organic toothbrush5K/yr
  • eco friendly toothbrush4K/yr
  • bamboo toothbrushes soft3K/yr
  • bamboo toothbrushes medium3K/yr

Reviews and returns

What reviews say buyers love and hate about Bamboo Toothbrushes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Oral Hygiene26%−0.02

My got too tooth brush

Awful- bristles fall out as you clean your teeth

Worst toothbrushes in the world

Hard Feel10%−0.12

Its not really soft like some others either

Too soft

these toothbrushes are very hard

Material Quality10%−0.13

No Bamboo and very plastic

Not plastic free

bristles are plastic

Quality-Overall8%+0.65

the bristle consistency/quality control is not what I expected

sadly I was disappointed as it doesnt clean youre teeth properly so I would say the quality is a bit rubbish

Not great quality

Durability8%−0.07

The bristles fall out from 1st use

Bristles started to fall off after 3 usage

Bristles come off after about a week of use

Love

Oral Hygiene25%−0.02

Perfect for sensitive gums

Great for sensitive teeth and gums

they do a good job at cleaning your teeth

Quality-Overall15%+0.65

good quality fir price

Amazing quality

Great product

Value For Money11%+1.84

Good price

Excellent value

Excellent value for money

Soft Feel10%

Soft bristles

Lovely and soft

Soft bristles

Eco Friendliness5%+0.12

Good for the environment

Eco friendly toothbrush

eco friendly

Return

0.2% Return rate 34% Fixable by listing

Material Quality18%▁▂█▅▃▃

No Bamboo and very plastic

Not plastic free

bristles are plastic

Advertised Vs Actual Product16%▁▁▁▂█▆

doesn't say that in the product information

Very misleading

Not as described

Hard Feel11%▇▃█▇▄▃

Its not really soft like some others either

Too soft

these toothbrushes are very hard

Oral Hygiene9%▁▇█▅▁▁

My got too tooth brush

Awful- bristles fall out as you clean your teeth

Worst toothbrushes in the world

Size-Overall7%▁▁█▄▄▁

FAQ

Common Bamboo Toothbrushes questions

Answered from the same tracked data.