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Bambaw Razor Blades

Fail

Prices span $2.63–$10.49, mostly outside the sweet spot, so Bambaw Razor Blades is a Fail.

Flapen Score
34
34 / 100
Ranks 1,931 of 2,035 Health & Personal Care niches · −14 vs the category median of 48
Market size
£120K/yr390K searches / yr
90-day growth
-1.5%search demand this quarter
Competition
74%top-5 click share · 7 brands · 22 sellers

Flapen Score

Bambaw Razor Blades against its category

The dotted line is the Health & Personal Care average. Past it, Bambaw Razor Blades is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bambaw Razor Blades market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bambaw Razor Blades 390K times last year and spent an estimated £120K. The top 5 brands take 94% of clicks. Demand peaks in Aug. Flapen scores it 34 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 390K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -1.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £120K a year.

Searches, last 12 months
390K
Growth, 90 days vs prior 90
-1.5%
Conversion, latest week
5.1%
Market size, estimated
£120Ka year
Peak month
August1.9× the quietest month
Top search term
double edge razor blades90K searches a year

02 · Price

A sale here is worth £6.05.

Listings sell for £6.05 on average, from £2.63 to £10.49. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £6.05 that is £8K to £9K a year per listing.

Average price
£6.05under the $15 to $100 sweet spot
Price range
£2.63–£10.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
£8K–£9K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.6% of listings are out of stock. The average listing ranks #25 within Shaving & Hair Removal. It carries 2,996 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
100%
Out of stock, average day
12.6%
Average rank
#25in Shaving & Hair Removal
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,996per listing
Listings tracked
14

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
49 months

Products

Top Bambaw Razor Blades products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£12K£24K£36K£48K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

22

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

2%

  • Derby42%
  • Razor Blades Club19%
  • Wilkinson Sword18%
  • by Amazon8%
  • BIC8%
  • King C. Gillette4%
  • Open — no brand owns it (1 brand, 2%)

Demand

Bambaw Razor Blades search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Aug · busiest ÷ quietest = 1.9×

Search terms

Top Bambaw Razor Blades search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • double edge razor blades90K/yr
  • safety razor blades76K/yr
  • wilkinson sword blades62K/yr
  • razor blades double edged29K/yr
  • derby razor blades24K/yr
  • astra razor blades19K/yr
  • safety razor blades double edge10K/yr
  • derby7K/yr
  • double edge safety razor blades8K/yr
  • de razor blades8K/yr

Reviews and returns

What reviews say buyers love and hate about Bambaw Razor Blades

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sharpness22%−0.16

Too sharp for me

not the sharpest

Don't stay sharp for very long

Advertised Vs Actual Product8%−0.07

False advertising

Misleading ad

This ad is misleading IMO

Quality-Overall8%+0.77

They seem quite cheap

Not the best product

the quality is not as expected

Value For Money6%+2.20

There are cheaper

expensive

Not the cheapest

Cutting/Trimming6%+0.95

no good for shaving faces with

Cant get a good shave

I had dozens crack and spall, leading to discomfort and cuts

Love

Sharpness24%−0.16

Sharp and durable

Very sharp edges

Blades are quite sharp

Value For Money20%+2.20

Good value for money

Excellent value for money

Good Value

Cutting/Trimming20%+0.95

Great shave

comfortable shave

Great cut

Quality-Overall13%+0.77

Excellent product

A high quality blade

Good quality blades

Advertised Vs Actual Product7%−0.07

Just what I wanted

Exactly as advertised

As described

Return

0.4% Return rate 44% Fixable by listing

Size-Overall39%█▅▃▄▄▄
Quality-Overall22%▅▃█▅▆▃

They seem quite cheap

Not the best product

the quality is not as expected

Sharpness13%▁▂▄█▃▇

Too sharp for me

not the sharpest

Don't stay sharp for very long

Cutting/Trimming8%▁█▁▃▃▄

no good for shaving faces with

Cant get a good shave

I had dozens crack and spall, leading to discomfort and cuts

Compatibility-Overall6%▁▇▁▇█▁

FAQ

Common Bambaw Razor Blades questions

Answered from the same tracked data.