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Baking Gifts

Fail

Prices span $5.08–$14.07, mostly outside the sweet spot, so Baking Gifts is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£59K/yr206K searches / yr
90-day growth
-20.6%search demand this quarter
Competition
59%top-5 click share · 13 brands · 18 sellers

Flapen Score

Baking Gifts against its category

The dotted line is the Health & Personal Care average. Past it, Baking Gifts is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baking Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baking Gifts 206K times last year and spent an estimated £59K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
-20.6%
Conversion, latest week
3.1%
Market size, estimated
£59Ka year
Peak month
December17.1× the quietest month
Top search term
baking gifts107K searches a year

02 · Price

A sale here is worth £9.23.

Listings sell for £9.23 on average, from £5.08 to £14.07. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £9.23 that is £0 to £923 a year per listing.

Average price
£9.23under the $15 to $100 sweet spot
Price range
£5.08–£14.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£923
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #222 within Medical Supplies & Equipment. It carries 768 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
7.8%
Average rank
#222in Medical Supplies & Equipment
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
768per listing
Listings tracked
19

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Baking Gifts products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

18

Est. top-5 brand share

75%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 100%

Open market

20%

  • MYSOMY32%
  • LINEN CLOSET17%
  • Gaosaili9%
  • Crumbs by Collette8%
  • JTOOYS8%
  • The Laser Factory5%

Demand

Baking Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 17.1×

Search terms

Top Baking Gifts search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • baking gifts107K/yr
  • baking gifts for women42K/yr
  • baking gift21K/yr
  • gifts for bakers16K/yr
  • baking gift set14K/yr
  • baking accessories gifts6K/yr

Reviews and returns

What reviews say buyers love and hate about Baking Gifts

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Quality-Overall”
1.2%of orders come back
“Absolute piece of rubbish”
A buyer, on “Quality-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Baking Gifts questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data