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Baking Gifts

Fail

Prices span $5.08–$14.07, mostly outside the sweet spot, so Baking Gifts is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£59K/yr206K searches / yr
90-day growth
-20.6%search demand this quarter
Competition
59%top-5 click share · 13 brands · 18 sellers

Flapen Score

Baking Gifts against its category

The dotted line is the Health & Personal Care average. Past it, Baking Gifts is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baking Gifts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baking Gifts 206K times last year and spent an estimated £59K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 206K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -20.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £59K a year.

Searches, last 12 months
206K
Growth, 90 days vs prior 90
-20.6%
Conversion, latest week
3.1%
Market size, estimated
£59Ka year
Peak month
December17.1× the quietest month
Top search term
baking gifts107K searches a year

02 · Price

A sale here is worth £9.23.

Listings sell for £9.23 on average, from £5.08 to £14.07. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £9.23 that is £0 to £923 a year per listing.

Average price
£9.23under the $15 to $100 sweet spot
Price range
£5.08–£14.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£923
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.8% of listings are out of stock. The average listing ranks #222 within Medical Supplies & Equipment. It carries 768 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
7.8%
Average rank
#222in Medical Supplies & Equipment
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
768per listing
Listings tracked
19

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Baking Gifts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

18

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

20%

  • MYSOMY32%
  • LINEN CLOSET17%
  • Gaosaili9%
  • Crumbs by Collette8%
  • JTOOYS8%
  • The Laser Factory5%

Demand

Baking Gifts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 17.1×

Search terms

Top Baking Gifts search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baking gifts107K/yr
  • baking gifts for women42K/yr
  • baking gift21K/yr
  • gifts for bakers16K/yr
  • baking gift set14K/yr
  • baking accessories gifts6K/yr

Reviews and returns

What reviews say buyers love and hate about Baking Gifts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%+1.71

Absolute piece of rubbish

Not as good as I thought it would be

These item's where not of good quality

Durability17%−0.16

stopped working after 3 days

Not going to be very durable

End of spoon broke after 2 weeks of use

Size-Overall16%−0.09

this did not fit device making it useless

Very small

However the spoon is so much smaller than I imagined

Water Resistance14%−0.14

NOT WATERPROOF AT ALL

IF you are looking for a water proof apron Don't waste your money these aprons as they are NOT waterproof

These are not waterproof aprons

Functionality-Overall6%−0.06

Doesnt work

Does not work

Love

Quality-Overall29%+1.71

EXCELLENT QUALITY

Great quality aprons

Good quality wooden spoon

Value For Money12%+0.86

they are very affordable

Value for money

Very good value

Ease Of Cleaning7%+0.60

easy clean

Great wipeable apron

Excellent apron wipe clean good size perfect for me for work

Size-Overall7%−0.09

Good Fit

Size is important

The size and overall product is good,

Pockets/Compartments6%+0.16

Very attractive and 2 pockets

Phone pocket very handy

Plenty pocket space

Return

1.2% Return rate 35% Fixable by listing

Material Quality25%▇▆▆▇▆█
Size-Overall25%▆▃▆▄█▅

this did not fit device making it useless

Very small

However the spoon is so much smaller than I imagined

Quality-Overall17%▄██▅▄▃

Absolute piece of rubbish

Not as good as I thought it would be

These item's where not of good quality

Functionality-Overall6%█▂▄▅▂▁

Doesnt work

Does not work

Color3%▁█▃▁▁▁

FAQ

Common Baking Gifts questions

Answered from the same tracked data.