Back Support Pillow for Bed

Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £81K a year.

Searches, last 12 months

268K

Growth, 90 days vs prior 90

-28.8%

Conversion, latest week

1.4%

Market size, estimated

£81Ka year

Peak month

December2.5× the quietest month

Top search term

back pillow55K searches a year

Listings sell for £21.10 on average, from £8.21 to £41.74. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £21.10 that is £0 to £2K a year per listing.

Average price

£21.10inside the $15 to $100 sweet spot

Price range

£8.21–£41.74

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

1.4%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #26 within Wellness. It carries 4,110 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

61%

Out of stock, average day

11.9%

Average rank

#26in Wellness

Average rating

4.20 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,110per listing

Listings tracked

44

8 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

4Amazon's first-year sales bar

Average brand age

30 months