Back Support
FailDemand is soft, at -12.0% this quarter, so Back Support is a Fail.
- Flapen Score
- 48 / 100Ranks 987 of 2,035 Health & Personal Care niches · on the category median48
- Market size
- £697K/yr1.5M searches / yr
- 90-day growth
- -12.0%search demand this quarter
- Competition
- 56%top-5 click share · 15 brands · 16 sellers
Flapen Score
Back Support against its category
The dotted line is the Health & Personal Care average. Past it, Back Support is stronger. Inside it, weaker.
Market
The Back Support market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Back Support 1.5M times last year and spent an estimated £697K. The top 5 brands take 76% of clicks. Demand peaks in Sep. Flapen scores it 48 out of 100, a Fail.
01 · Demand
3.2% of searches ended in a purchase last week.
Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £697K a year.
- Searches, last 12 months
- 1.5M
- Growth, 90 days vs prior 90
- -12.0%
- Conversion, latest week
- 3.2%
- Market size, estimated
- £697Ka year
- Peak month
- September1.7× the quietest month
- Top search term
- back support562K searches a year
02 · Price
A sale here is worth £14.68.
Listings sell for £14.68 on average, from £5.53 to £24.43. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £14.68 that is £18K to £22K a year per listing.
- Average price
- £14.68under the $15 to $100 sweet spot
- Price range
- £5.53–£24.43
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £18K–£22K
- Returns
- 3.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #9 within Medical Supplies & Equipment. It carries 8,222 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 96%
- Prime listings
- 100%
- Out of stock, average day
- 3.0%
- Average rank
- #9in Medical Supplies & Equipment
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,222per listing
- Listings tracked
- 25
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Back Support products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
MEDiBrace Back Support Belt Back Brace for Lower Lumbar Pain Relief for Men and Women - Medical Grade Orthopaedic Waist Compression for Sciatica Nerve Scoliosis Disc or Lifting at Work
- Price
- £16.76
- Rating
- 4.4/5
- Reviews
- 7,833
- Age
- 9y ago
BraceUP Back Support Belt for Men and Women - Breathable Waist Lumbar Support Lower Back Brace for Sciatica Herniated Disc Scoliosis Lower Back Pain Relief (L/XL 90-110 cm)
- Price
- £15.34
- Rating
- 4.4/5
- Reviews
- 25,862
- Age
- 10y ago
ACWOO Lower Back Support Belt Adjustable Lower Back Support Lumbar Brace with 6 Support Stays Double Pull Lumbar Back Brace for Scoliosis & Sciatica Pain Relief Men and Women (L)
- Price
- £7.30
- Rating
- 4.3/5
- Reviews
- 1,769
- Age
- 2y ago
ACWOO Lower Back Support Belt Adjustable Lower Back Support Lumbar Brace with 6 Support Stays Double Pull Lumbar Back Brace for Scoliosis & Sciatica Pain Relief Men and Women (XL)
- Price
- £7.32
- Rating
- 4.3/5
- Reviews
- 1,769
- Age
- 2y ago
Clever Yellow Premium Back Support Belt Back Brace Lumbar Support Belt Lower Back Support for Men and Women Back Braces for Lower Back Pain Sciatica Pain Relief Products (L)
- Price
- £18.58
- Rating
- 4.4/5
- Reviews
- 30,693
- Age
- 11y ago
Trending
90-day click momentum
Weight Lifting Belt Double Strength 5.5 Padded Neoprene Back Gym Bodybuilding Deadlifts Lifting Exercise Fitness Workout Belts Men Women Lumbar Training Core Support (L Black)
- Price
- £10.12
- Rating
- 4.2/5
- Reviews
- 977
- Age
- 4y ago
JCOTTON Back Brace Support Posture Corrector for Women & Men:2-in-1 Back Support Lightweight and Flexible Shoulders Straightener for Yoga Office Gym Desk Work Portable Orthosis Relieves Pain
- Price
- £17.44
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 6mo ago
Rakiie Back Support Belt for Lower Back Pain Relief with 7 Stays Adjustable Back Brace Support for Work Heavy Lifting Lumbar Support Belt for Sciatica Scoliosis (Blue L)
- Price
- £19.13
- Rating
- 4.5/5
- Reviews
- 2,937
- Age
- 1y ago
Schiara Posture Corrector for Men and Women Comfortable Upper and Back Brace Adjustable Back Support for Back Shoulder and Neck
- Price
- £13.04
- Rating
- 4.0/5
- Reviews
- 31,297
- Age
- 7y ago
BraceUP Back Support Belt for Men and Women - Breathable Waist Lumbar Support Lower Back Brace for Sciatica Herniated Disc Scoliosis Lower Back Pain Relief with Dual Adjustable Straps (S/M)
- Price
- £15.25
- Rating
- 4.4/5
- Reviews
- 25,862
- Age
- 10y ago
Newest
by launch dateJCOTTON Back Brace Support Posture Corrector for Women & Men:2-in-1 Back Support Lightweight and Flexible Shoulders Straightener for Yoga Office Gym Desk Work Portable Orthosis Relieves Pain
- Price
- £17.44
- Rating
- 4.2/5
- Reviews
- 43
- Age
- 6mo ago
Aollop Back Support Belt for Lower Back Pain for Men and Women 8X Powerful Back Brace Bionic Support with Soft 3D Pad Breathable Lumbar Support Belt for Sciatica Herniated Disc Scoliosis(Black L)
- Price
- £24.43
- Rating
- 4.4/5
- Reviews
- 20
- Age
- 8mo ago
Back Brace for Lower Back Pain Relief from Herniated Disc Sciatica & Scoliosis Ergonomic Adjustable Breathable Lumbar Support Belt for Women & Men Wide Area Support with Enhanced 3D Support Strips
- Price
- £20.76
- Rating
- 4.3/5
- Reviews
- 151
- Age
- 11mo ago
Rakiie Back Support Belt for Lower Back Pain Relief with 7 Stays Adjustable Back Brace Support for Work Heavy Lifting Lumbar Support Belt for Sciatica Scoliosis (Blue L)
- Price
- £19.13
- Rating
- 4.5/5
- Reviews
- 2,937
- Age
- 1y ago
ACWOO Lower Back Support Belt Adjustable Lower Back Support Lumbar Brace with 6 Support Stays Double Pull Lumbar Back Brace for Scoliosis & Sciatica Pain Relief Men and Women (M)
- Price
- £7.36
- Rating
- 4.3/5
- Reviews
- 1,769
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
15 falling
Sellers
16
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
56%
Top 20: 94%
Open market
19%
- MEDiBrace25%
- ACWOO20%
- BraceUP19%
- Clever Yellow7%
- Paskyee5%
- Aollop5%
Demand
Back Support search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep · busiest ÷ quietest = 1.7×
Search terms
Top Back Support search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- back support562K/yr
- back support belt209K/yr
- back brace157K/yr
- back braces for lower back pain59K/yr
- lower back support for men70K/yr
- lower back support for women54K/yr
- lumbar support belt50K/yr
- back support belt for women38K/yr
- lower back support35K/yr
- back support belts27K/yr
Reviews and returns
What reviews say buyers love and hate about Back Support
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Too large
Size not accurate
a bit small
Very uncomfortable under the arms
Very uncomfortable
not comfortable to wear
Terrible cheap product
Cheap rubbish
Poor Quality Product
Too painful to use
Not great at all difficult to put on
Not useful
I have suffered with bad posture for years
Doesn't fix posture
Doesnt help posture
Love
Excellent product
really well made
Overall well made
Excellent value for money
Excellent value
Good price
Comfortable
Comfortable to wear
Comfortable and easy to wear definitely feel the benefits
It fits snugly
Fits well
not too tight
As described
Does what it says
It does the job
Return
3.7% Return rate 74% Fixable by listing
Too large
Size not accurate
a bit small
Very uncomfortable under the arms
Very uncomfortable
not comfortable to wear
Doesn't work
Didnt work for me made the pain worse
Just didnt work for me sorry
Terrible cheap product
Cheap rubbish
Poor Quality Product
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Back Support questions
Answered from the same tracked data.