Back Support

Shoppers searched for this 1.5M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £697K a year.

Searches, last 12 months

1.5M

Growth, 90 days vs prior 90

-12.0%

Conversion, latest week

3.2%

Market size, estimated

£697Ka year

Peak month

September1.7× the quietest month

Top search term

back support562K searches a year

Listings sell for £14.68 on average, from £5.53 to £24.43. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,250 to 1,500 of them. At £14.68 that is £18K to £22K a year per listing.

Average price

£14.68under the $15 to $100 sweet spot

Price range

£5.53–£24.43

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

1,250–1,500

Revenue per listing a year

£18K–£22K

Returns

3.7%of orders · Amazon United Kingdom median 0.6%

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #9 within Medical Supplies & Equipment. It carries 8,222 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings

96%

Prime listings

100%

Out of stock, average day

3.0%

Average rank

#9in Medical Supplies & Equipment

Average rating

4.28 starsAmazon United Kingdom average 4.36 stars

Average reviews

8,222per listing

Listings tracked

25

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

2Amazon's first-year sales bar

Average brand age

43 months