back shavers for men
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Avg price
Incredible£28.71avg listing price — sweet spot $15–$100
Price range
Great£10.69–£63.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Growth
Okay+11.6%90-day search growth — must beat 0% to launch
Market size
Okay£192K£192K/yr · 170K searches
Review moat
Bad5,319.15avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United Kingdom niche tracking, back shavers for men is a £192K/yr Amazon United Kingdom market (170K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Oct. Verdict: Worth a look — 59/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
back shavers for men market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £172K–£230K
- units × avg price
- Conversion rate
- 3.9%
- Avg BSR
- #110
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 85%
- Out of stock
- 29.2%
- Avg brand age
- 27 months
- Avg seller age
- 152 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
15 rising
Sellers
21
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
55%
Top 20: 92%
Open market
22%
- BAKBLADE37%
- Hatteker12%
- PENYUY11%
- VIKICON7%
- FERRISA6%
- PHILIPS5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +11.6% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.9×
Top back shavers for men search terms
- back shavers for men67K/yr
- back shaver39K/yr
- back hair remover for men16K/yr
- mens back shaver12K/yr
- back razor for men9K/yr
- back shaver for men6K/yr
- bakblade6K/yr
- back razor4K/yr
- back trimmer for men4K/yr
- back blade4K/yr
Top back shavers for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
baKblade 2.0 Elite - Back Hair Removal and Body Shaver (DIY) Ergonomic Handle Shave Wet or Dry (Extra Blades Included)
BAKBLADE£46.824.3★39,470 rev
PENYUY Back Shavers for Men Foldable Body Shavers for Men with 2 Floating Shaver Heads Long Handel Electric Back Razor Mens Body Groomer for Back Chest and Shoulders - Rechargeable Hair Trimmer
PENYUY£19.673.6★100 rev
Hatteker Electric Mens Back Shaver Body Trimmer Hair Groomer 4 in 1 Kit with Extendable Auxiliary Arm Waterproof Facial Chin Arm Back Pubic Hair Trimmer Grooming Set
Hatteker£25.584.1★364 rev
baKblade 2.0 - Back Hair Removal and Body Shaver (DIY) Ergonomic Handle Shave Wet or Dry
BAKBLADE£40.304.3★39,470 rev
BakBlade 3.0 Stealth - Back Shaver for Men Extra Long 23 Ergonomic Handle for a Close Pain-Free Shave | The Ultimate Back Hair Remover for Men +3 Extra Back Blade Refills
BAKBLADE£56.284.3★941 rev
Newest
by launch date
Electric Back Shaver for Men Cordless Body Grooming kit with Extendable Long Handle Wide Blade for Back Hair Nose & Stubble Trimmer Waterproof LED Display & Rechargeable
NUBACK£25.0012 rev
VIKICON 6D Back Shavers for Men: Self Shaving Body Shavers w/Foldable Long Handle Waterproof Cordless Electric Razor Male Grooming Kit Hair Removal for Body Face Head Mens Gifts Silver
VIKICON£63.6020 rev
Back Shaver for Men Rechargeable Electric Back Shaver with Long Handle
AUDOC£50.769 rev
Cordless Foldable Back Shavers for Men Long Handle Electric Body Shaver for Back Chest Shoulders USB-C Rechargeable Mens Body Groomer and Body Hair Trimmer
Bathgate£14.967 rev
FERRISA Electric Razor for Men Wet or Dry
FERRISA£24.963 rev
Trending
90-day click momentum
FERRISA Back Shaver for Men Electric Back Hair Remover with Extendable Handle Cordless Body Groomer & Hair Trimmer Wet & Dry Shaver with Dual Flex Heads for Smooth Grooming
FERRISA£23.813.1★
BroShaver 3.0 DIY Back & Body Hair Trimmer (blades not included) - Wet or Dry Shaving for Men | Razor with Split Handle and Ergonomic Handle
Bro Shaver£24.934.3★
Back Shavers for Men 5 in 1 Mens Back Body Shaver Foldable Long Handel Electric Razor Waterproof Pain-Free Body Grooming Hair Removal Kit for Backs Chest and Shoulders
Bukbas£22.075.0★
Back Shaver for Men Rechargeable Electric Back Shaver with Long Handle
AUDOC£50.763.3★
Cordless Foldable Back Shavers for Men Long Handle Electric Body Shaver for Back Chest Shoulders USB-C Rechargeable Mens Body Groomer and Body Hair Trimmer
Bathgate£14.963.3★
What buyers say about back shavers for men
What buyers praise and complain about, mined from review topics.What buyers love
“really good quality tool great value for money”
“easier to pack”
“Worth the price”
“It does what it needs to do”
“It comes with multiple attachments”
“charges fast”
“Very clever design”
“the handle is an absolutely brilliant idea”
“the grip is comfortable”
“does the job efficiently”
What buyers complain about
“A bit cheaply made”
“Quite expensive”
“Massively ineffective”
“Hurt to use then broke”
“arrived used with remaining hair inside”
“Cuts your skin”
“found this a little difficult to use”
“Waste of money”
“it instead opens out halfway to an L shape instead its so awkward to hold”
“Painful and misses a lot of hair”
Top return reasons
Common questions
- Is back shavers for men profitable to sell on Amazon United Kingdom?
- The niche generates £192K/yr across 27 tracked products. 3 of 15 products launched in the last 360 days are still selling. 90-day search growth is +11.6%. Flapen's verdict: Worth a look (59/100).
- How competitive is the back shavers for men niche?
- 15 brands and 21 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in back shavers for men?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Functionality-Overall. The return rate is 0.6%.
- When does demand for back shavers for men peak?
- Demand peaks in Oct; the busiest month runs 1.9× the quietest.
- What does it cost to enter the back shavers for men niche?
- Listings span £10.69–£63.60; the average listing price is £28.71 (sweet spot $15–$100). The average incumbent carries 5,319 reviews — the moat a new listing must climb.