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Back Shavers for Men

Maybe

Returns run at only 0.6% of orders. But the average product has 5,319 reviews to catch up to, so Back Shavers for Men is a Maybe.

Flapen Score
59
59 / 100
Top 11% of 2,035 Health & Personal Care niches · +11 vs the category median of 48
Market size
£192K/yr170K searches / yr
90-day growth
+11.6%search demand this quarter
Competition
55%top-5 click share · 15 brands · 21 sellers

Flapen Score

Back Shavers for Men against its category

The dotted line is the Health & Personal Care average. Past it, Back Shavers for Men is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Back Shavers for Men market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Back Shavers for Men 170K times last year and spent an estimated £192K. The top 5 brands take 73% of clicks. Demand peaks in Oct. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 170K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved +11.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £192K a year.

Searches, last 12 months
170K
Growth, 90 days vs prior 90
+11.6%
Conversion, latest week
3.9%
Market size, estimated
£192Ka year
Peak month
October1.9× the quietest month
Top search term
back shavers for men67K searches a year

02 · Price

A sale here is worth £28.71.

Listings sell for £28.71 on average, from £10.69 to £63.60. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £28.71 that is £7K to £14K a year per listing.

Average price
£28.71inside the $15 to $100 sweet spot
Price range
£10.69–£63.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£7K–£14K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 29.2% of listings are out of stock. The average listing ranks #110 within Shaving & Hair Removal. It carries 5,319 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
96%
Out of stock, average day
29.2%
Average rank
#110in Shaving & Hair Removal
Average rating
4.00 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,319per listing
Listings tracked
27

04 · Newcomers

Amazon counts 3 of last year's 15 launches as successful.

15 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
15
Successful launches
3Amazon's first-year sales bar
Average brand age
27 months

Products

Top Back Shavers for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£38K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

21

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

55%

Top 20: 92%

Open market

22%

  • BAKBLADE37%
  • Hatteker12%
  • PENYUY11%
  • VIKICON7%
  • FERRISA6%
  • PHILIPS5%

Demand

Back Shavers for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct · busiest ÷ quietest = 1.9×

Search terms

Top Back Shavers for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • back shavers for men67K/yr
  • back shaver39K/yr
  • back hair remover for men16K/yr
  • mens back shaver12K/yr
  • back razor for men9K/yr
  • back shaver for men6K/yr
  • bakblade6K/yr
  • back razor4K/yr
  • back trimmer for men4K/yr
  • back blade4K/yr

Reviews and returns

What reviews say buyers love and hate about Back Shavers for Men

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%−0.06

A bit cheaply made

Absolute garbage, forget build quality, which does not feel great, the key thing for me is that it doesnt shave hair

Poor quality

Value For Money12%+0.33

Quite expensive

pricey

Waste of money

Functionality-Overall9%−0.13

Massively ineffective

Did not work

Didnt work that well for me

Durability9%−0.09

Hurt to use then broke

after 2 months completely stopped working

snapped on first use

Product Condition4%−0.07

arrived used with remaining hair inside

Arrived broken, appears to have been use and had hair on it

Love

Quality-Overall15%−0.06

really good quality tool great value for money

The build quality also feels solid

Excellent product

Ease Of Use14%+0.96

easier to pack

Ease of use

it adjusts to different angles which makes it easier to use

Value For Money9%+0.33

Worth the price

Great value

Very good value for the price

Advertised Vs Actual Product7%+0.20

It does what it needs to do

Better than expected

Exactly what I was looking for

Add-Ons/Attachments4%+0.35

It comes with multiple attachments

so this extender part helps me a lot

comes with several different attachments

Return

0.6% Return rate 6% Fixable by listing

Functionality-Overall27%█▆▇▅▅█

Massively ineffective

Did not work

Didnt work that well for me

Defective Material/Parts11%▄▄▃▇██
Charging8%▁▄▄█▆▂
Add-Ons/Attachments7%█▁▃▂▁▃
Quality-Overall6%█▃▃▄▆▄

A bit cheaply made

Absolute garbage, forget build quality, which does not feel great, the key thing for me is that it doesnt shave hair

Poor quality

FAQ

Common Back Shavers for Men questions

Answered from the same tracked data.