Back Scratcher

Shoppers searched for this 874K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.2% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £606K a year.

Searches, last 12 months

874K

Growth, 90 days vs prior 90

-3.1%

Conversion, latest week

13.2%

Market size, estimated

£606Ka year

Peak month

December2.2× the quietest month

Top search term

back scratcher660K searches a year

Listings sell for £5.24 on average, from £2.69 to £9.10. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 3,000 to 4,000 of them. At £5.24 that is £16K to £21K a year per listing.

Average price

£5.24under the $15 to $100 sweet spot

Price range

£2.69–£9.10

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

3,000–4,000

Revenue per listing a year

£16K–£21K

Returns

0.2%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #31 within Wellness. It carries 2,380 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

4.6%

Average rank

#31in Wellness

Average rating

4.39 starsAmazon United Kingdom average 4.36 stars

Average reviews

2,380per listing

Listings tracked

26

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

0Amazon's first-year sales bar

Average brand age

34 months