Back Pain Relief
MaybeAn estimated 0.4% of orders come back. But demand is soft, at -35.9% this quarter, so Back Pain Relief is a Maybe.
- Flapen Score
- 52 / 100Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 4852
- Market size
- £616K/yr658K searches / yr
- 90-day growth
- -35.9%search demand this quarter
- Competition
- 62%top-5 click share · 14 brands · 96 sellers
Flapen Score
Back Pain Relief against its category
The dotted line is the Health & Personal Care average. Past it, Back Pain Relief is stronger. Inside it, weaker.
Market
The Back Pain Relief market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Back Pain Relief 658K times last year and spent an estimated £616K. The top 5 brands take 79% of clicks. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 9.4% of those searches ended in a purchase.
Shoppers searched for this 658K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £616K a year.
- Searches, last 12 months
- 658K
- Growth, 90 days vs prior 90
- -35.9%
- Conversion, latest week
- 9.4%
- Market size, estimated
- £616Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- back pain relief products132K searches a year
02 · Price
A sale here is worth £10.00.
Listings sell for £10.00 on average, from £2.07 to £32.11. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £10.00 that is £30K to £40K a year per listing.
- Average price
- £10.00under the $15 to $100 sweet spot
- Price range
- £2.07–£32.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £30K–£40K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #19 within Hot & Cold Therapies. It carries 7,398 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 95%
- Out of stock, average day
- 1.0%
- Average rank
- #19in Hot & Cold Therapies
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,398per listing
- Listings tracked
- 22
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Back Pain Relief products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cura-Heat Back and Shoulder Pain Relief Heat Patch - 7 Patches
- Price
- £5.69
- Rating
- 4.3/5
- Reviews
- 16,563
- Age
- 6y ago

Deep Heat Pain Relief Heat Patch (Pack of 4 Patches)
- Price
- £4.44
- Rating
- 4.0/5
- Reviews
- 6,241
- Age
- 18y ago

Cura-Heat Back and Shoulder Pain Relief Heat Patch - 10 Patches
- Price
- £8.43
- Rating
- 4.5/5
- Reviews
- 1,119
- Age
- 2y ago

Cura-Heat Back & Shoulder Pain Relief Heat Patch - 4 Patches
- Price
- £2.07
- Rating
- 4.3/5
- Reviews
- 894
- Age
- 15y ago

TerraTherm Heat Pads Back Neck and Shoulders
- Price
- £9.88
- Rating
- 4.3/5
- Reviews
- 8,887
- Age
- 5y ago
Trending
estimated 90-day click momentum
Cura-Heat Back & Shoulder Pain Relief Heat Patch - 4 Patches
- Price
- £2.07
- Rating
- 4.3/5
- Reviews
- 894
- Age
- 15y ago

60PCS Back Patches Heat Patches for Back Neck Shoulder & Knee Fast-Acting Warming Joint & Lumbar Support
- Price
- £8.84
- Rating
- 3.8/5
- Reviews
- 557
- Age
- 3y ago

Voltarol Joint & Back Pain Relief 2.32% Gel Max Strength Diclofenac Anti Inflammatory Pain Relief for Muscles & Joints 50 g
- Price
- £7.88
- Rating
- 4.6/5
- Reviews
- 19,915
- Age
- 7y ago

TerraTherm Heat Pads Back Neck and Shoulders
- Price
- £9.88
- Rating
- 4.3/5
- Reviews
- 8,887
- Age
- 5y ago

Koolpak Adhesive Dual Action Heat Patches - Pack of 4 - Deep Heat Therapy Muscle Pain Relief Patches
- Price
- £2.13
- Rating
- 4.2/5
- Reviews
- 209
- Age
- 8y ago
Newest
by launch date
Comfytemp Cordless Heat Pad with Massager for Back Portable Heated Warmer for Lower Back with Dual Adjustable Straps Waist Belt for Period 3 Heating Levels with 30mins Auto-Off
- Price
- £32.11
- Rating
- 4.3/5
- Reviews
- 8,174
- Age
- 2y ago

Cura-Heat Back and Shoulder Pain Relief Heat Patch - 10 Patches
- Price
- £8.43
- Rating
- 4.5/5
- Reviews
- 1,119
- Age
- 2y ago

Heat Pad for Back Pain Relief Electric Heating Pads with 6 Temperatures Soft Detachable Heat Pad with Velcro for Abdominal Neck Shoulder
- Price
- £19.76
- Rating
- 4.5/5
- Reviews
- 954
- Age
- 2y ago

MQUPIN 36 PCS Pain Relief Patch Plaster Heat Patches Pain Relief Patches for Back Knee Joint Neck Shoulder(4 Bags 9pcs/Box)
- Price
- £5.90
- Rating
- 3.7/5
- Reviews
- 230
- Age
- 3y ago

60PCS Back Patches Heat Patches for Back Neck Shoulder & Knee Fast-Acting Warming Joint & Lumbar Support
- Price
- £8.84
- Rating
- 3.8/5
- Reviews
- 557
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 62% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
96
Est. top-5 brand share
79%
Top 20: 100%
Est. top-5 click share
62%
Top 20: 97%
Open market
17%
- Cura-heat50%
- Deep Heat15%
- TerraTherm6%
- Voltarol5%
- MQUPIN3%
- AUVON3%
- Open — no brand owns it (8 brands, 17%)
Demand
Back Pain Relief search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Back Pain Relief search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- back pain relief products132K/yr
- back pain80K/yr
- heat patches74K/yr
- back pain relief50K/yr
- deep heat patches49K/yr
- heat patches for back pain54K/yr
- lower back pain relief35K/yr
- cura heat patches43K/yr
- heat packs for back pain relief22K/yr
- heat patches for pain relief21K/yr
Reviews and returns
What reviews say buyers love and hate about Back Pain Relief
We read the reviews and the return reasons for every product selling here.
“Poor heat output”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Back Pain Relief questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









