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Back Pain Relief

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -35.9% this quarter, so Back Pain Relief is a Maybe.

Flapen Score
52
52 / 100
Top 33% of 2,035 Health & Personal Care niches · +4 vs the category median of 48
Market size
£616K/yr658K searches / yr
90-day growth
-35.9%search demand this quarter
Competition
62%top-5 click share · 14 brands · 96 sellers

Flapen Score

Back Pain Relief against its category

The dotted line is the Health & Personal Care average. Past it, Back Pain Relief is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Back Pain Relief market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Back Pain Relief 658K times last year and spent an estimated £616K. The top 5 brands take 79% of clicks. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

9.4% of searches ended in a purchase last week.

Shoppers searched for this 658K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.4% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £616K a year.

Searches, last 12 months
658K
Growth, 90 days vs prior 90
-35.9%
Conversion, latest week
9.4%
Market size, estimated
£616Ka year
Peak month
November1.6× the quietest month
Top search term
back pain relief products132K searches a year

02 · Price

A sale here is worth £10.00.

Listings sell for £10.00 on average, from £2.07 to £32.11. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £10.00 that is £30K to £40K a year per listing.

Average price
£10.00under the $15 to $100 sweet spot
Price range
£2.07–£32.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
3,000–4,000
Revenue per listing a year
£30K–£40K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #19 within Hot & Cold Therapies. It carries 7,398 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
95%
Out of stock, average day
1.0%
Average rank
#19in Hot & Cold Therapies
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,398per listing
Listings tracked
22

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Back Pain Relief products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£62K£123K£185K£246K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

96

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

62%

Top 20: 97%

Open market

17%

  • Cura-heat50%
  • Deep Heat15%
  • TerraTherm6%
  • Voltarol5%
  • MQUPIN3%
  • AUVON3%
  • Open — no brand owns it (8 brands, 17%)

Demand

Back Pain Relief search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Back Pain Relief search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • back pain relief products132K/yr
  • back pain80K/yr
  • heat patches74K/yr
  • back pain relief50K/yr
  • deep heat patches49K/yr
  • heat patches for back pain54K/yr
  • lower back pain relief35K/yr
  • cura heat patches43K/yr
  • heat packs for back pain relief22K/yr
  • heat patches for pain relief21K/yr

Reviews and returns

What reviews say buyers love and hate about Back Pain Relief

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Heating11%−0.12

Poor heat output

Couldn't feel the heat

Does not heat up

Adhesion/Stickiness9%−0.09

Not so good adhesive pads

Didn't stick

Very poor adhesive

Value For Money7%+0.37

Not worth the expense

Waste of money

Bit pricey

Pain Relief-Overall6%−0.03

Back pain hell

no pain relief

I have had pain in my wrist

Functionality-Overall5%−0.06

Didn't work

Never worked for me

Not effective

Love

Quality-Overall13%+0.48

EXCELLENT PRODUCT

Great Product And Functional

This has massively improved the quality of my life

Value For Money11%+0.37

Fair Price

Amazing value

Money well spent

Joint Pain10%+0.95

Works well on my joint pain

Eases my knee pain

Brilliant for my knee pain

Efficiency7%+0.73

Works very fast

Effective

Works well

Ease Of Use7%+0.53

Simple to use

Easy to operate

Easy to put on

Return

0.4% Return rate 43% Fixable by listing

Size-Overall29%▅▇▇▇█▇

does not fit snugly

Its rather large

Smaller than I expected

Functionality-Overall16%▅▆▇▆▇█

Didn't work

Never worked for me

Not effective

Heating8%█▆█▅▃▄

Poor heat output

Couldn't feel the heat

Does not heat up

Joint Pain5%█▇▇██▅
Comfort-Overall4%▆▆▆▅▃█

FAQ

Common Back Pain Relief questions

Answered from the same tracked data.