Back Massager

Shoppers searched for this 3.3M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -18.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.4M a year.

Searches, last 12 months

3.3M

Growth, 90 days vs prior 90

-18.3%

Conversion, latest week

2.7%

Market size, estimated

£2.4Ma year

Peak month

December3.7× the quietest month

Top search term

massager559K searches a year

Listings sell for £27.35 on average, from £9.82 to £64.41. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 2,000 to 2,500 of them. At £27.35 that is £55K to £68K a year per listing.

Average price

£27.35inside the $15 to $100 sweet spot

Price range

£9.82–£64.41

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

80K–100K

Units per listing a year

2,000–2,500

Revenue per listing a year

£55K–£68K

Returns

2.7%of orders · Amazon United Kingdom median 0.6%

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.5% of listings are out of stock. The average listing ranks #34 within Wellness. It carries 3,845 reviews at 4.01 stars, so a new listing needs social proof before a better product.

Sponsored listings

97%

Prime listings

100%

Out of stock, average day

10.5%

Average rank

#34in Wellness

Average rating

4.01 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,845per listing

Listings tracked

34

13 products launched here in the last 12 months. 10 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

10Amazon's first-year sales bar

Average brand age

28 months