Baby Toothpaste

Shoppers searched for this 282K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 24.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £241K a year.

Searches, last 12 months

282K

Growth, 90 days vs prior 90

-24.6%

Conversion, latest week

24.1%

Market size, estimated

£241Ka year

Peak month

February1.4× the quietest month

Top search term

baby toothpaste117K searches a year

Listings sell for £3.54 on average, from £1.14 to £8.94. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At £3.54 that is £21K to £28K a year per listing.

Average price

£3.54under the $15 to $100 sweet spot

Price range

£1.14–£8.94

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

6,000–8,000

Revenue per listing a year

£21K–£28K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #72 within Dental Care. It carries 1,500 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

71%

Prime listings

100%

Out of stock, average day

5.4%

Average rank

#72in Dental Care

Average rating

4.63 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,500per listing

Listings tracked

7

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

64 months