Baby Toothbrush
prices mostly outside the sweet spot ($1.05–$11.44) — Baby Toothbrush doesn't clear our bar today.
Flapen Score
Is Baby Toothbrush profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Baby Toothbrush is a £555K/yr Amazon United Kingdom market (650K searches/yr). The top 5 brands hold 81% of demand. Verdict: Skip it — 47/100.
Baby Toothbrush: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -22.3% over the last 90 days and 15.9% of searches end in a purchase.
£555K
revenue / yr
Who owns the niche?
The top 5 brands hold 81% of demand, so 19% of the market is open.
19%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 21 products
Top Baby Toothbrush products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Aquafresh Milk Teeth Baby Toothbrush Specially Designed for Children aged 0-2 by Dental Experts Toddler Toothbrush in Plastic-free Packaging Extra Soft Bristles - Assorted (Random) Color
- Price
- £1.35
- Rating
- 4.6/5
- Reviews
- 785
- Age
- 4y ago
Colgate Kids Toothbrush 0-2 Years - Baby Toothbrush - Extra Soft bristles - Gently and Effectively Clean First Teeth - Small Brush Head - Blue bristles Toothpaste Guide - Non-Slip Handle
- Price
- £1.05
- Rating
- 4.6/5
- Reviews
- 10,466
- Age
- 15y ago
Dr. Browns Infant-to-Toddler Training Toothbrush Giraffe 0-3 Years
- Price
- £5.05
- Rating
- 4.8/5
- Reviews
- 33,676
- Age
- 7y ago
Colgate Kids Toothbrushes Multipack 0-2 Years Extra-Soft bristles for a Gentle Clean Non-Slip Handles for Little Hands Colour-Indicator bristles to Guide Toothpaste Application - 4 Pack
- Price
- £3.85
- Rating
- 4.6/5
- Reviews
- 10,466
- Age
- 1y ago
Jordan | Step 1 Baby Toothbrush | Baby Toothbrush 0-2 Years | The Original Toddler Toothbrush with Extra Soft Bristles & Soft Biting Ring for Babies Gums and Easy Grip | Mixed Color | Pack 2
- Price
- £4.43
- Rating
- 4.8/5
- Reviews
- 18,910
- Age
- 6y ago
Trending
90-day click momentum
Jordan | Step 1 Baby Toothbrush | 0-2 Years | The Original Toddler Toothbrush with Extra Soft Bristles & Soft Biting Ring for Babies Gums and Easy Grip | Pink & Purple | Pack of 2
- Price
- £4.82
- Rating
- 4.8/5
- Reviews
- 18,910
- Age
- 1y ago
Frida Baby Kids Toothbrush | U-Shaped Toothbrush with Triple-Angle Bristles Easy-Grip Handle Soft Toothbrush Bristles | for Toddlers and Kids 2+ Years Old | Yellow
- Price
- £7.04
- Rating
- 4.3/5
- Reviews
- 4,405
- Age
- 4y ago
Colgate Kids Bluey Toothbrush 3-5 Years Childrens Toothbrush x2 Small Brush Head for Easy Access Extra Soft Bristles for Gentle Cleaning Rounded Handle for Comfortable Grip
- Price
- £1.61
- Rating
- 4.6/5
- Reviews
- 10,466
- Age
- 1y ago
Bickiepegs Finger Toothbrush 0 Years Baby Brush & Teething Gum Massager for Newborn 2pcs (Pack of 1)
- Price
- £4.10
- Rating
- 4.4/5
- Reviews
- 190
- Age
- 9y ago
Matchstick Monkey Baby Electric Sonic Toothbrush Antimicrobial Protection Suitable from 3 Months Dusty Pink
- Price
- £10.16
- Rating
- 4.2/5
- Reviews
- 392
- Age
- 1y ago
Newest
by launch date
Baby Toothbrush Electric Toddler Toothbrush 0-2-3 Years Old Kids Electric Tooth Brush with LED Light 2 Minutes Timer Battery Operated Sonic Technology for Infant 6 Months and Up (Blue)
- Price
- £11.44
- Rating
- 4.4/5
- Reviews
- 6,391
- Age
- 1y ago
Jordan | Step 1 Baby Toothbrush | 0-2 Years | The Original Toddler Toothbrush with Extra Soft Bristles & Soft Biting Ring for Babies Gums and Easy Grip | Pink & Purple | Pack of 2
- Price
- £4.82
- Rating
- 4.8/5
- Reviews
- 18,910
- Age
- 1y ago
Matchstick Monkey Baby Electric Sonic Toothbrush Antimicrobial Protection Suitable from 3 Months Dusty Pink
- Price
- £10.16
- Rating
- 4.2/5
- Reviews
- 392
- Age
- 1y ago
Colgate Kids Bluey Toothbrush 3-5 Years Childrens Toothbrush x2 Small Brush Head for Easy Access Extra Soft Bristles for Gentle Cleaning Rounded Handle for Comfortable Grip
- Price
- £1.61
- Rating
- 4.6/5
- Reviews
- 10,466
- Age
- 1y ago
Colgate Kids Toothbrushes Multipack 0-2 Years Extra-Soft bristles for a Gentle Clean Non-Slip Handles for Little Hands Colour-Indicator bristles to Guide Toothpaste Application - 4 Pack
- Price
- £3.85
- Rating
- 4.6/5
- Reviews
- 10,466
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
49
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
14%
- Colgate26%
- Aquafresh20%
- Jordan*13%
- Dr. Brown's12%
- Frida10%
- Oral-B5%
- Open — no brand owns it (6 brands, 14%)
Baby Toothbrush demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top Baby Toothbrush search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- baby toothbrush236K/yr
- toddler toothbrush142K/yr
- baby toothbrush 0-2 years74K/yr
- toddler toothbrush 2+ years19K/yr
- baby toothbrush 6 months20K/yr
- 2 year old toothbrush18K/yr
- toddler toothbrush 2 years20K/yr
- baby tooth brush13K/yr
- 1 year old toothbrush11K/yr
- toothbrush toddler10K/yr
What reviews say buyers love and hate about Baby Toothbrush
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Very good and gentle on my little ones teeth”
“Excellent quality”
“Good for price”
“they are soft”
“Perfect size”
What buyers complain about
64% of reviews“Made for small fingers”
“Not durable”
“Cheap & brilliant”
“waste of money”
“Bristles where coming of in little ones mouth had too put in the bin”
Baby Toothbrush return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
57%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Baby Toothbrush questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
