Baby Toothbrush
FailPrices span $1.05–$11.44, mostly outside the sweet spot, so Baby Toothbrush is a Fail.
- Flapen Score
- 47 / 100Ranks 1,080 of 2,035 Health & Personal Care niches · −1 vs the category median of 4847
- Market size
- £555K/yr650K searches / yr
- 90-day growth
- -22.3%search demand this quarter
- Competition
- 61%top-5 click share · 12 brands · 49 sellers
Flapen Score
Baby Toothbrush against its category
The dotted line is the Health & Personal Care average. Past it, Baby Toothbrush is stronger. Inside it, weaker.
Market
The Baby Toothbrush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Toothbrush 650K times last year and spent an estimated £555K. The top 5 brands take 81% of clicks. Flapen scores it 47 out of 100, a Fail.
01 · Demand
15.9% of searches ended in a purchase last week.
Shoppers searched for this 650K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £555K a year.
- Searches, last 12 months
- 650K
- Growth, 90 days vs prior 90
- -22.3%
- Conversion, latest week
- 15.9%
- Market size, estimated
- £555Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- baby toothbrush236K searches a year
02 · Price
A sale here is worth £5.38.
Listings sell for £5.38 on average, from £1.05 to £11.44. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 3,000 to 4,000 of them. At £5.38 that is £16K to £22K a year per listing.
- Average price
- £5.38under the $15 to $100 sweet spot
- Price range
- £1.05–£11.44
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £16K–£22K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #7 within Dental Care. It carries 9,381 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 2.2%
- Average rank
- #7in Dental Care
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 9,381per listing
- Listings tracked
- 21
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 46 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 46 months
Products
Top Baby Toothbrush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Aquafresh Milk Teeth Baby Toothbrush Specially Designed for Children aged 0-2 by Dental Experts Toddler Toothbrush in Plastic-free Packaging Extra Soft Bristles - Assorted (Random) Color
- Price
- £1.35
- Rating
- 4.6/5
- Reviews
- 785
- Age
- 4y ago

Colgate Kids Toothbrush 0-2 Years - Baby Toothbrush - Extra Soft bristles - Gently and Effectively Clean First Teeth - Small Brush Head - Blue bristles Toothpaste Guide - Non-Slip Handle
- Price
- £1.05
- Rating
- 4.6/5
- Reviews
- 10,466
- Age
- 15y ago

Dr. Browns Infant-to-Toddler Training Toothbrush Giraffe 0-3 Years
- Price
- £5.05
- Rating
- 4.8/5
- Reviews
- 33,676
- Age
- 7y ago

Colgate Kids Toothbrushes Multipack 0-2 Years Extra-Soft bristles for a Gentle Clean Non-Slip Handles for Little Hands Colour-Indicator bristles to Guide Toothpaste Application - 4 Pack
- Price
- £3.85
- Rating
- 4.6/5
- Reviews
- 10,466
- Age
- 1y ago

Jordan | Step 1 Baby Toothbrush | Baby Toothbrush 0-2 Years | The Original Toddler Toothbrush with Extra Soft Bristles & Soft Biting Ring for Babies Gums and Easy Grip | Mixed Color | Pack 2
- Price
- £4.43
- Rating
- 4.8/5
- Reviews
- 18,910
- Age
- 6y ago
Trending
90-day click momentum
Jordan | Step 1 Baby Toothbrush | 0-2 Years | The Original Toddler Toothbrush with Extra Soft Bristles & Soft Biting Ring for Babies Gums and Easy Grip | Pink & Purple | Pack of 2
- Price
- £4.82
- Rating
- 4.8/5
- Reviews
- 18,910
- Age
- 1y ago

Frida Baby Kids Toothbrush | U-Shaped Toothbrush with Triple-Angle Bristles Easy-Grip Handle Soft Toothbrush Bristles | for Toddlers and Kids 2+ Years Old | Yellow
- Price
- £7.04
- Rating
- 4.3/5
- Reviews
- 4,405
- Age
- 4y ago

Colgate Kids Bluey Toothbrush 3-5 Years Childrens Toothbrush x2 Small Brush Head for Easy Access Extra Soft Bristles for Gentle Cleaning Rounded Handle for Comfortable Grip
- Price
- £1.61
- Rating
- 4.6/5
- Reviews
- 10,466
- Age
- 1y ago

Bickiepegs Finger Toothbrush 0 Years Baby Brush & Teething Gum Massager for Newborn 2pcs (Pack of 1)
- Price
- £4.10
- Rating
- 4.4/5
- Reviews
- 190
- Age
- 9y ago

Matchstick Monkey Baby Electric Sonic Toothbrush Antimicrobial Protection Suitable from 3 Months Dusty Pink
- Price
- £10.16
- Rating
- 4.2/5
- Reviews
- 392
- Age
- 1y ago
Newest
by launch date
Baby Toothbrush Electric Toddler Toothbrush 0-2-3 Years Old Kids Electric Tooth Brush with LED Light 2 Minutes Timer Battery Operated Sonic Technology for Infant 6 Months and Up (Blue)
- Price
- £11.44
- Rating
- 4.4/5
- Reviews
- 6,391
- Age
- 1y ago

Jordan | Step 1 Baby Toothbrush | 0-2 Years | The Original Toddler Toothbrush with Extra Soft Bristles & Soft Biting Ring for Babies Gums and Easy Grip | Pink & Purple | Pack of 2
- Price
- £4.82
- Rating
- 4.8/5
- Reviews
- 18,910
- Age
- 1y ago

Matchstick Monkey Baby Electric Sonic Toothbrush Antimicrobial Protection Suitable from 3 Months Dusty Pink
- Price
- £10.16
- Rating
- 4.2/5
- Reviews
- 392
- Age
- 1y ago

Colgate Kids Bluey Toothbrush 3-5 Years Childrens Toothbrush x2 Small Brush Head for Easy Access Extra Soft Bristles for Gentle Cleaning Rounded Handle for Comfortable Grip
- Price
- £1.61
- Rating
- 4.6/5
- Reviews
- 10,466
- Age
- 1y ago

Colgate Kids Toothbrushes Multipack 0-2 Years Extra-Soft bristles for a Gentle Clean Non-Slip Handles for Little Hands Colour-Indicator bristles to Guide Toothpaste Application - 4 Pack
- Price
- £3.85
- Rating
- 4.6/5
- Reviews
- 10,466
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
49
Top-5 brand share
81%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
14%
- Colgate26%
- Aquafresh20%
- Jordan*13%
- Dr. Brown's12%
- Frida10%
- Oral-B5%
- Open — no brand owns it (6 brands, 14%)
Demand
Baby Toothbrush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Baby Toothbrush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baby toothbrush236K/yr
- toddler toothbrush142K/yr
- baby toothbrush 0-2 years74K/yr
- toddler toothbrush 2+ years19K/yr
- baby toothbrush 6 months20K/yr
- 2 year old toothbrush18K/yr
- toddler toothbrush 2 years20K/yr
- baby tooth brush13K/yr
- 1 year old toothbrush11K/yr
- toothbrush toddler10K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Toothbrush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Made for small fingers
Not fit for purpose
its far too big
Not durable
its falling apart
Doesn't last long
Cheap & brilliant
not well made
Very poor quality
waste of money
Overpriced
doesn't offer good value for money
Bristles where coming of in little ones mouth had too put in the bin
Haleon corporate can expect to hear from us shortly with respect to this toothbrush which just started disintegrating in our 16 month olds mouth
Love
Very good and gentle on my little ones teeth
I have a toddler and year one children and I help keep their teeth clean and healthy
Nice toothbrushes
Excellent quality
Great product
overall I'm happy with it
Good for price
Worth buying
Great value
they are soft
Nice soft bristles
Soft baby brush
Perfect size
Good size for little ones
Small enough for little mouths
Return
0.1% Return rate 57% Fixable by listing
Some children, particularly girls, might not like the blue and yellow colours, as there are no other options
I am not happy with pink colour
The colour choices are also limited to just one
Made for small fingers
Not fit for purpose
its far too big
Cheap & brilliant
not well made
Very poor quality
Didnt work particularly well for my 2 year old grandson
Little one chewed it off. Not much help
It just doesnt work
this just doesnt work
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Toothbrush questions
Answered from the same tracked data.









