baby scales
Skip itSoft demand (-16.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£27.23avg listing price — sweet spot $15–$100
Price range
Great£11.97–£44.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,075.69avg incumbent reviews — the moat a new listing must climb
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Market size
Okay£240K£240K/yr · 144K searches
Returns
Okay4.3%return rate — above 5% kills the launch gate
Competition
Bad70%top-5 click share — a locked-up shelf
Growth
Bad-16.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, baby scales is a £240K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 49/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
baby scales market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £163K–£218K
- units × avg price
- Conversion rate
- 6.1%
- Avg BSR
- #22
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 88%
- Out of stock
- 25.3%
- Avg brand age
- 47 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 falling
Sellers
27
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
19%
- GROWNSY22%
- BAGAIL22%
- Oypla16%
- Hamkaw9%
- Marco Paul Interiors6%
- Salter6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top baby scales search terms
- baby scales68K/yr
- baby weighing scales33K/yr
- baby scale18K/yr
- baby weighing scales uk9K/yr
- baby scales weighing8K/yr
- baby weight scale7K/yr
Top baby scales products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GROWNSY Baby Scale with Detachable Tray 150 kg Multipurpose Digital Weighing Scale with Hold Function for Infant Pet Toddler and Adult LCD Display 70 cm Height Track 5 units
GROWNSY£35.014.4★1,640 rev
Oypla Digital Electronic 20kg Baby Infant Pet Midwifes Weighing Scales
Oypla£19.754.3★460 rev
BAGAIL Baby Scale with Detachable Tray Auto-Rotation Readings Tare Auto Lock and Comparison Universal Digital Weighing Scale for Infant Pet Toddler and Adult Max Weight Up to 400lb/180kg
BAGAIL£28.184.4★721 rev
Hamkaw Digital Pet Weight Scale with LCD Electronic Scales For Measuring Baby Small Dog Cat Dog (Capacity up to 10 kg /22 lb) White
Hamkaw£11.973.4★343 rev
BAGAIL Baby Scale with Safe and Comfortable Tray Large LCD Display Tare and Hold Functions Multipurpose Digital Weighing Scale as Infant Toddler Pet or Adult Scale
BAGAIL£29.544.5★215 rev
Newest
by launch date
Nuscen Baby Scales Weighing 150kg Capacity with 60cm Detachable Tray
Nuscen£33.51131 rev
Digital Pet Scale LCD Electronic Small Weighing Scales for Precise Measurements of Babies Animals Food Scales for Kitchen (White Pet Scale with Collars&Record Charts)
Hebaogugu£14.1319 rev
Baby Scales Digital Pet Scales for Weighing - Multipurpose Baby Weighing Scales with 2 Detachable Tray for Babies Pets Cat Dog 30 kg Baby Scales with Hold Function| Capacity up to 30KG/ 66 lbs
E-Greetshopping£25.5711 rev
Salter 2-in-1 Digital Baby Scale Electronic Body Weight Scale with 20kg Baby/Pet Mode & 180kg Adult Mode Rotatable Dial Toughened Glass Removable Tray for Infants & Small Pets
Salter£22.4753 rev
GROWNSY Baby Scale with Detachable Tray 150 kg Multipurpose Digital Weighing Scale with Hold Function for Infant Pet Toddler and Adult LCD Display 70 cm Height Track 5 units
GROWNSY£35.011,640 rev
Trending
90-day click momentumNuscen Baby Scales Weighing 150kg Capacity with 60cm Detachable Tray
Nuscen£33.514.2★
Chicco Digital Baby Scale White | Newborns & Babies (30g - 20kg) Electronic Baby Weighing Scale LCD Display Memorises Last Weight
Chicco£44.394.5★
Trintion Baby Weighing Scale 20kg Digital Scale Infant Pet Weighing Scales Capacity 55 * 32cm Baby Scales Small Animal Scale Monitor Health Growth
Trintion£19.114.2★
Digital Pet Scale LCD Electronic Small Weighing Scales for Precise Measurements of Babies Animals Food Scales for Kitchen (White Pet Scale with Collars&Record Charts)
Hebaogugu£14.133.8★
UNICHERRY Bluetooth Baby Scales baby weighing scale Multifunctional baby scale with removable tray baby scales digital with Tare and Hold Functions Free App and Batteries(Max: 100 kg)
UNICHERRY£42.064.4★
What buyers say about baby scales
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use, accurate”
“It feels well made”
“value for money”
“Good size and not too slippy for her”
“Versatile”
“The hold function is very good”
“Accurate, sturdy, and simple to use — a really smart design”
“Did just what we wanted”
“The durability is great Excellent”
“The detachable tray makes it easy to clean”
What buyers complain about
“Does not fit in very well”
“The item broke in less than 4 months”
“Waste of money”
“Didn't work”
“cheap product”
“measurments are way off”
“Not for babies”
“Waste of money”
“this takes 3 AAA batteries which aren't provided”
“Flimsy compared to scales I had previously”
Top return reasons
Common questions
- Is baby scales profitable to sell on Amazon United Kingdom?
- The niche generates £240K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the baby scales niche?
- 13 brands and 27 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 76% of demand.
- What do buyers complain about in baby scales?
- Top complaints mined from reviews: Size-Overall, Durability, Value For Money. The return rate is 4.3%.
- When does demand for baby scales peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the baby scales niche?
- Listings span £11.97–£44.39; the average listing price is £27.23 (sweet spot $15–$100). The average incumbent carries 1,076 reviews — the moat a new listing must climb.