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Baby Scales

soft demand (-16.3% this quarter) — Baby Scales doesn't clear our bar today.

Flapen Score

49
Skip it
Market size 45Growth 17Conversion 68Competition 25Returns 34Price range 88Avg price 95Brand share 49Review moat 61Quality gap 85
This niche Category average

Is Baby Scales profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Baby Scales is a £240K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 76% of demand. Verdict: Skip it — 49/100.

Baby Scales: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.3% over the last 90 days and 6.1% of searches end in a purchase.

£240K

revenue / yr

Units sold / yr8K
Search volume / yr-16.3%144K
Conversion rate6.1%
Avg price£27.23

Who owns the niche?

The top 5 brands hold 76% of demand, so 24% of the market is open.

24%

open market share

Brands · sellers13 · 27
Top-5 product click share70%
Open market24%
Avg brand age47 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 16 products

Sponsored placement88%
New entrants (1y)2· 0 succeeded
Avg rating4.2★
Avg reviews1,076

Top Baby Scales products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 70% of clicks — a locked-up shelf that new listings rarely crack.

£0£24K£48K£72K£96K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

27

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

19%

  • GROWNSY22%
  • BAGAIL22%
  • Oypla16%
  • Hamkaw9%
  • Marco Paul Interiors6%
  • Salter6%

Baby Scales demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume144KCVR6.1%Products16Brands13Top 5 Brands76%OOS Rate25.3%Rating4.2★Reviews1,076Avg BSR#22
4K3KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Top Baby Scales search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • baby scales68K/yr
  • baby weighing scales33K/yr
  • baby scale18K/yr
  • baby weighing scales uk9K/yr
  • baby scales weighing8K/yr
  • baby weight scale7K/yr

What reviews say buyers love and hate about Baby Scales

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Ease Of Use32%

Easy to use, accurate

Quality-Overall24%

It feels well made

Value For Money8%

value for money

Size-Overall7%

Good size and not too slippy for her

Portability5%

Versatile

What buyers complain about

86% of reviews
Size-Overall17%

Does not fit in very well

Durability15%

The item broke in less than 4 months

Value For Money13%

Waste of money

Functionality-Overall11%

Didn't work

Quality-Overall10%

cheap product

Baby Scales return rate & reasons

Why buyers send it back, as a share of all return requests.

4.3%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
57%
2Functionality-Overall
10%
3Advertised Vs Actual Product
5%
4Weight Heavy
4%
5Compatibility-Overall
4%

Common Baby Scales questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Baby Scales 49/100 on Amazon United Kingdom — Skip it. The niche generates £240K/yr across 16 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -16.3% over the last 90 days.
Search demand for Baby Scales on Amazon United Kingdom is steady year-round — the busiest month runs 1.3× the quietest.