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Baby Scales

Fail

Demand is soft, at -16.3% this quarter, so Baby Scales is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£240K/yr144K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
70%top-5 click share · 13 brands · 27 sellers

Flapen Score

Baby Scales against its category

The dotted line is the Health & Personal Care average. Past it, Baby Scales is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Scales market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Scales 144K times last year and spent an estimated £240K. The top 5 brands take 76% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

6.1% of searches ended in a purchase last week.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £240K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
6.1%
Market size, estimated
£240Ka year
Peak month
January1.3× the quietest month
Top search term
baby scales68K searches a year

02 · Price

A sale here is worth £27.23.

Listings sell for £27.23 on average, from £11.97 to £44.39. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £27.23 that is £7K to £14K a year per listing.

Average price
£27.23inside the $15 to $100 sweet spot
Price range
£11.97–£44.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£7K–£14K
Returns
4.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 25.3% of listings are out of stock. The average listing ranks #22 within Baby & Child Care. It carries 1,076 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
25.3%
Average rank
#22in Baby & Child Care
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,076per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Baby Scales products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

£0£24K£48K£72K£96K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

27

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

19%

  • GROWNSY22%
  • BAGAIL22%
  • Oypla16%
  • Hamkaw9%
  • Marco Paul Interiors6%
  • Salter6%

Demand

Baby Scales search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Baby Scales search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby scales68K/yr
  • baby weighing scales33K/yr
  • baby scale18K/yr
  • baby weighing scales uk9K/yr
  • baby scales weighing8K/yr
  • baby weight scale7K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Scales

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.07

Does not fit in very well

Tiny

Item is tiny they are the size of weighing scales for the kitchen I couldn't even get my newborn on said scales

Durability15%−0.13

The item broke in less than 4 months

it was clear it wouldnt hold up

Stopped working after 3 months

Value For Money13%−0.08

Waste of money

waste of money

was an absolute waste of money

Functionality-Overall11%−0.10

Didn't work

Doesn't work

Quality-Overall10%+0.14

cheap product

It felt cheaply made

I was disappointed with the quality of this product

Love

Ease Of Use32%+2.71

Easy to use, accurate

Easy to use

The use of the scale is very easy

Quality-Overall24%+0.14

It feels well made

The build quality is solid

Fantastic product

Value For Money8%−0.08

value for money

good value for money

Good value

Size-Overall7%−0.07

Good size and not too slippy for her

perfect size - used to weigh average size cat

Portability5%+0.52

Versatile

Return

4.3% Return rate 67% Fixable by listing

Size-Overall57%▇▇████

Does not fit in very well

Tiny

Item is tiny they are the size of weighing scales for the kitchen I couldn't even get my newborn on said scales

Functionality-Overall10%█▄▆▄▇▅

Didn't work

Doesn't work

Advertised Vs Actual Product5%▃▆▃▄▄█
Weight Heavy4%▄█▄█▄▄
Compatibility-Overall4%██▁▄▁▃

FAQ

Common Baby Scales questions

Answered from the same tracked data.