Baby Probiotic
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Baby Probiotic is a Maybe.
- Flapen Score
- 51 / 100Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 4851
- Market size
- £888K/yr439K searches / yr
- 90-day growth
- -16.1%search demand this quarter
- Competition
- 68%top-5 click share · 2 brands · 30 sellers
Flapen Score
Baby Probiotic against its category
The dotted line is the Health & Personal Care average. Past it, Baby Probiotic is stronger. Inside it, weaker.
Market
The Baby Probiotic market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Probiotic 439K times last year and spent an estimated £888K. All 2 brands take every click. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
10.3% of searches ended in a purchase last week.
Shoppers searched for this 439K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £888K a year.
- Searches, last 12 months
- 439K
- Growth, 90 days vs prior 90
- -16.1%
- Conversion, latest week
- 10.3%
- Market size, estimated
- £888Ka year
- Peak month
- October1.8× the quietest month
- Top search term
- optibac probiotics188K searches a year
02 · Price
A sale here is worth £19.68.
Listings sell for £19.68 on average, from £8.37 to £52.39. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £19.68 that is £59K to £79K a year per listing.
- Average price
- £19.68inside the $15 to $100 sweet spot
- Price range
- £8.37–£52.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £59K–£79K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #70 within Bacterial Cultures. It carries 810 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #70in Bacterial Cultures
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 810per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Baby Probiotic products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BioGaia Protectis Baby Drops | Probiotic Supplement for Babies | 5 ml
- Price
- £11.02
- Rating
- 4.6/5
- Reviews
- 764
- Age
- 12y ago

Optibac for Women - Vaginal Live Cultures - Most Researched Strains for Intimate Flora - Lactobacillus Reuteri RC-14 & Lactobacillus Rhamnosus GR-1-30 Vegan Capsules
- Price
- £16.04
- Rating
- 4.6/5
- Reviews
- 1,903
- Age
- 7y ago

BioGaia Protectis Baby Drops | Probiotic Supplement for Newborns Babies & Infants | Digestive Relief for Tummy Gas & Discomfort | Significantly Reduces Crying | Dairy-Free | 10 ml
- Price
- £19.94
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 4y ago

BioGaia Protectis Baby Drops with Vitamin D3 | 10 ml
- Price
- £20.88
- Rating
- 4.6/5
- Reviews
- 441
- Age
- 4y ago

Optibac Babies & Children - Kids Live Cultures + Vitamin D for Immune Support - Most Trusted By Parents - 30 Sachets
- Price
- £15.66
- Rating
- 4.7/5
- Reviews
- 1,816
- Age
- 18y ago
Trending
90-day click momentum
BioGaia Protectis Plus Baby Drops VitD | Next Generation Probiotics | 10 ml
- Price
- £24.93
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 2mo ago

Optibac for Women - Vaginal Live Cultures - Most Researched Strains for Intimate Flora - Lactobacillus Reuteri RC-14 & Lactobacillus Rhamnosus GR-1-60 Vegan Capsules
- Price
- £29.85
- Rating
- 4.6/5
- Reviews
- 1,903
- Age
- 6y ago

Optibac Every Day Extra - Advanced Daily Digestive Supplement - Most Researched Lactobacillus Acidophilus - 90 Vegan Capsules
- Price
- £52.39
- Rating
- 4.7/5
- Reviews
- 499
- Age
- 12y ago

Optibac Saccharomyces Boulardii - Vegan Digestive Supplement with 5 Billion Live Cultures - Most Trusted & Recommended Brand - 40 Capsules
- Price
- £16.31
- Rating
- 4.6/5
- Reviews
- 1,110
- Age
- 9y ago

Optibac Every Day - Vegan Digestive Supplement - Most Trusted & Recommended Brand - Lactobacillus & Bifidobacterium - 60 Capsules
- Price
- £21.05
- Rating
- 4.6/5
- Reviews
- 199
- Age
- 5y ago
Newest
by launch date
BioGaia Protectis Plus Baby Drops VitD | Next Generation Probiotics | 10 ml
- Price
- £24.93
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 2mo ago

BioGaia Gastrus Lactic Acid Bacteria for Gut Health | 30 Tablets | Mandarin
- Price
- £20.70
- Rating
- 4.4/5
- Reviews
- 280
- Age
- 3y ago

BioGaia Protectis Kids Lactic Acid Bacteria Supplement | 30 | Strawberry
- Price
- £10.56
- Rating
- 4.8/5
- Reviews
- 94
- Age
- 3y ago

Optibac Gut Health Gummies - Vegan Digestive Live Culture Supplement - Vitamin D Zinc & Calcium for Immune Support & Gut Health - Most Trusted & Recommended Brand - 30 Gummies
- Price
- £11.03
- Rating
- 4.5/5
- Reviews
- 383
- Age
- 4y ago

Optibac for Those on Antibiotics - Vegan Digestive Supplement - Lactobacillus Specifically Researched alongside Antibiotics - Most Trusted & Recommended Brand - 20 Capsules
- Price
- £14.86
- Rating
- 4.7/5
- Reviews
- 1,429
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 flat
Sellers
30
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
0%
- BioGaia52%
- Optibac Probiotics48%
- Open — no brand owns it (0%)
Demand
Baby Probiotic search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Baby Probiotic search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- optibac probiotics188K/yr
- optibac94K/yr
- biogaia38K/yr
- baby probiotics23K/yr
- bio gaia baby probiotics15K/yr
- biogaia probiotic infant drops16K/yr
- bio gaia8K/yr
- biogaia protectis baby drops7K/yr
- optibac baby drops8K/yr
- biogaia probiotics6K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Probiotic
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
having suffered with bloating for many years now
It would cause her painful bloating and other issues
Totally bloated my stomach out
After 6 days of taking these before i go on hol, i started getting belly ache, cramp, and feeling sick where i could not even eat
Probably my fault for not reading side effects
warning that she might have early side effects
Didnt seem to work for me
Personally havent worked for me
Didnt work for us unfortunately
They used to be cheaper to purchase on here
Very expensive
It seems to have only lasted about 2 weeks making it very expensive
Needles to say my gut biome was in bad shape
Had to stop using these as they caused severe constipation
Prior to the attack she also had gastric issues
Love
A lot of people say its helped with bloating and regularity, and I can see why — it feels like it complements my routine nicely
Helps with constipation
Helps with digestion
High quality
the product seems well made
No complaints
Great for unexplained tummy pain
I find they help regulate my stomach
No more bloating
Good Value for Money
Excellent price
It worth the money
Works well
Working wonders for me
They work
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Probiotic questions
Answered from the same tracked data.









