Baby Probiotic
MaybeAn estimated 0.1% of orders come back. But the top 5 brands take 100% of clicks, so Baby Probiotic is a Maybe.
- Flapen Score
- 51 / 100Top 36% of 2,035 Health & Personal Care niches · +3 vs the category median of 4851
- Market size
- £888K/yr439K searches / yr
- 90-day growth
- -16.1%search demand this quarter
- Competition
- 68%top-5 click share · 2 brands · 30 sellers
Flapen Score
Baby Probiotic against its category
The dotted line is the Health & Personal Care average. Past it, Baby Probiotic is stronger. Inside it, weaker.
Market
The Baby Probiotic market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Probiotic 439K times last year and spent an estimated £888K. All 2 brands take every click. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 10.3% of those searches ended in a purchase.
Shoppers searched for this 439K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.3% of those searches ended in a purchase. Searches in the last 90 days moved -16.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £888K a year.
- Searches, last 12 months
- 439K
- Growth, 90 days vs prior 90
- -16.1%
- Conversion, latest week
- 10.3%
- Market size, estimated
- £888Ka year
- Peak month
- October1.8× the quietest month
- Top search term
- optibac probiotics188K searches a year
02 · Price
A sale here is worth £19.68.
Listings sell for £19.68 on average, from £8.37 to £52.39. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At £19.68 that is £59K to £79K a year per listing.
- Average price
- £19.68inside the $15 to $100 sweet spot
- Price range
- £8.37–£52.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £59K–£79K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #70 within Bacterial Cultures. It carries 810 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #70in Bacterial Cultures
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 810per listing
- Listings tracked
- 17
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 70 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 70 months
Products
Top Baby Probiotic products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
BioGaia Protectis Baby Drops | Probiotic Supplement for Babies | 5 ml
- Price
- £11.02
- Rating
- 4.6/5
- Reviews
- 764
- Age
- 12y ago

Optibac for Women - Vaginal Live Cultures - Most Researched Strains for Intimate Flora - Lactobacillus Reuteri RC-14 & Lactobacillus Rhamnosus GR-1-30 Vegan Capsules
- Price
- £16.04
- Rating
- 4.6/5
- Reviews
- 1,903
- Age
- 7y ago

BioGaia Protectis Baby Drops | Probiotic Supplement for Newborns Babies & Infants | Digestive Relief for Tummy Gas & Discomfort | Significantly Reduces Crying | Dairy-Free | 10 ml
- Price
- £19.94
- Rating
- 4.6/5
- Reviews
- 96
- Age
- 4y ago

BioGaia Protectis Baby Drops with Vitamin D3 | 10 ml
- Price
- £20.88
- Rating
- 4.6/5
- Reviews
- 441
- Age
- 4y ago

Optibac Babies & Children - Kids Live Cultures + Vitamin D for Immune Support - Most Trusted By Parents - 30 Sachets
- Price
- £15.66
- Rating
- 4.7/5
- Reviews
- 1,816
- Age
- 18y ago
Trending
estimated 90-day click momentum
BioGaia Protectis Plus Baby Drops VitD | Next Generation Probiotics | 10 ml
- Price
- £24.93
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 2mo ago

Optibac for Women - Vaginal Live Cultures - Most Researched Strains for Intimate Flora - Lactobacillus Reuteri RC-14 & Lactobacillus Rhamnosus GR-1-60 Vegan Capsules
- Price
- £29.85
- Rating
- 4.6/5
- Reviews
- 1,903
- Age
- 6y ago

Optibac Every Day Extra - Advanced Daily Digestive Supplement - Most Researched Lactobacillus Acidophilus - 90 Vegan Capsules
- Price
- £52.39
- Rating
- 4.7/5
- Reviews
- 499
- Age
- 12y ago

Optibac Saccharomyces Boulardii - Vegan Digestive Supplement with 5 Billion Live Cultures - Most Trusted & Recommended Brand - 40 Capsules
- Price
- £16.31
- Rating
- 4.6/5
- Reviews
- 1,110
- Age
- 9y ago

Optibac Every Day - Vegan Digestive Supplement - Most Trusted & Recommended Brand - Lactobacillus & Bifidobacterium - 60 Capsules
- Price
- £21.05
- Rating
- 4.6/5
- Reviews
- 199
- Age
- 5y ago
Newest
by launch date
BioGaia Protectis Plus Baby Drops VitD | Next Generation Probiotics | 10 ml
- Price
- £24.93
- Rating
- 4.8/5
- Reviews
- 10
- Age
- 2mo ago

BioGaia Gastrus Lactic Acid Bacteria for Gut Health | 30 Tablets | Mandarin
- Price
- £20.70
- Rating
- 4.4/5
- Reviews
- 280
- Age
- 3y ago

BioGaia Protectis Kids Lactic Acid Bacteria Supplement | 30 | Strawberry
- Price
- £10.56
- Rating
- 4.8/5
- Reviews
- 94
- Age
- 3y ago

Optibac Gut Health Gummies - Vegan Digestive Live Culture Supplement - Vitamin D Zinc & Calcium for Immune Support & Gut Health - Most Trusted & Recommended Brand - 30 Gummies
- Price
- £11.03
- Rating
- 4.5/5
- Reviews
- 383
- Age
- 4y ago

Optibac for Those on Antibiotics - Vegan Digestive Supplement - Lactobacillus Specifically Researched alongside Antibiotics - Most Trusted & Recommended Brand - 20 Capsules
- Price
- £14.86
- Rating
- 4.7/5
- Reviews
- 1,429
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
2 flat
Sellers
30
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
68%
Top 20: 100%
Open market
0%
- BioGaia52%
- Optibac Probiotics48%
- Open — no brand owns it (0%)
Demand
Baby Probiotic search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.8×
Search terms
Top Baby Probiotic search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- optibac probiotics188K/yr
- optibac94K/yr
- biogaia38K/yr
- baby probiotics23K/yr
- bio gaia baby probiotics15K/yr
- biogaia probiotic infant drops16K/yr
- bio gaia8K/yr
- biogaia protectis baby drops7K/yr
- optibac baby drops8K/yr
- biogaia probiotics6K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Probiotic
We read the reviews and the return reasons for every product selling here.
“having suffered with bloating for many years now”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Probiotic questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









