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Baby Powder Candle

Fail

Demand is soft, at -53.1% this quarter, so Baby Powder Candle is a Fail.

Flapen Score
29
29 / 100
Ranks 2,009 of 2,035 Health & Personal Care niches · −19 vs the category median of 48
Market size
£11K/yr29K searches / yr
90-day growth
-53.1%search demand this quarter
Competition
93%top-5 click share · 7 brands · 14 sellers

Flapen Score

Baby Powder Candle against its category

The dotted line is the Health & Personal Care average. Past it, Baby Powder Candle is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Powder Candle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Powder Candle 29K times last year and spent an estimated £11K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 29 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -53.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
-53.1%
Conversion, latest week
4.0%
Market size, estimated
£11Ka year
Peak month
December5.0× the quietest month
Top search term
baby powder candle11K searches a year

02 · Price

A sale here is worth £9.98.

Listings sell for £9.98 on average, from £3.35 to £17.80. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At £9.98 that is £2K to £5K a year per listing.

Average price
£9.98under the $15 to $100 sweet spot
Price range
£3.35–£17.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #352 within Alternative Medicine. It carries 1,356 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#352in Alternative Medicine
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,356per listing
Listings tracked
7

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
50 months

Products

Top Baby Powder Candle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

14

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

3%

  • Yankee Candle67%
  • Hamish Candles10%
  • Lindsay Lucas Candles8%
  • freshskin beauty ltd5%
  • Scentered Serenity4%
  • Kelbrook Aromas4%
  • Open — no brand owns it (1 brand, 3%)

Demand

Baby Powder Candle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Baby Powder Candle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby powder candle11K/yr
  • yankee candle baby powder8K/yr
  • baby powder yankee candle9K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Powder Candle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength25%−0.12

Not overly strong

Value For Money25%−0.08

too expensive

why so expensive

Love

Smell64%+4.60

Beautiful smelling

Long lasting fragrance

Beautiful smell

Value For Money20%−0.08

worth it

Good price

Very reasonable price

Size-Overall6%+0.16

nice size

Smalls great

Quality-Overall5%+0.14

Wax was good quality

Good quality

Really good value and quality

Return

0.3% Return rate 0% Fixable by listing

Smell80%▆▁█▁▁█
Durability10%█▁▁▁▁▁
Quality-Overall10%█▁▁▁▁▁

FAQ

Common Baby Powder Candle questions

Answered from the same tracked data.