Is baby powder candle profitable to sell on Amazon United Kingdom?

The niche generates £11K/yr across 7 tracked products. 90-day search growth is -53.1%. Flapen's verdict: Skip it (29/100).

How competitive is the baby powder candle niche?

7 brands and 14 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 93% of demand.

What do buyers complain about in baby powder candle?

Top complaints mined from reviews: Strength, Value For Money. The return rate is 0.3%.

When does demand for baby powder candle peak?

Demand peaks in Nov–Dec; the busiest month runs 5.0× the quietest.

What does it cost to enter the baby powder candle niche?

Listings span £3.35–£17.80; the average listing price is £9.98 (sweet spot $15–$100). The average incumbent carries 1,356 reviews — the moat a new listing must climb.

baby powder candle

Skip it

Soft demand (-53.1% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,356.43

avg incumbent reviews — the moat a new listing must climb

Conversion

Good4.0%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£9.98

avg listing price — sweet spot $15–$100

Price range

Bad£3.35–£17.80

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad93%

top-5 brand share — brand-locked demand

Competition

Bad93%

top-5 click share — a locked-up shelf

Market size

Bad£11K

£11K/yr · 29K searches

Growth

Bad-53.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, baby powder candle is a £11K/yr Amazon United Kingdom market (29K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 29/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

baby powder candle market data

Units sold / yr: 2K–3K; avg 250–500/product
Revenue / yr: £20K–£25K; units × avg price
Conversion rate: 4.0%
Avg BSR: #352
Page quality: 0%
Prime: 86%
Sponsored: 57%
Out of stock: 0.0%
Avg brand age: 50 months
Avg seller age: 176 days

Competition & brand share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Yankee Candle67%
Hamish Candles10%
Lindsay Lucas Candles8%
freshskin beauty ltd5%
Scentered Serenity4%
Kelbrook Aromas4%
Open — no brand owns it (1 brand, 3%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -53.1% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Open Trend

Top baby powder candle search terms

baby powder candle11K/yr -17.2%3.7% conv.
yankee candle baby powder8K/yr -40.3%7.6% conv.
baby powder yankee candle9K/yr -80.9%5.4% conv.

All search terms

Top baby powder candle products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Yankee Candle Scented Candle | Baby Powder Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women

Yankee Candle£17.804.8★5,512 rev

Baby Powder 20cl Soy Wax Candle

Hamish Candles£14.224.4★26 rev

Baby Powder Strong Scented Soy Wax Candle

Lindsay Lucas Candles£8.723.6★6 rev

Baby Powder 10ml Fragrance Oil Multi Listing - Freshskin Fragrance Oils - Candles Bath Bombs Soap Making & Wax Melts - Cosmetic Grade - A Rich Complex & Long Lasting Scent!

freshskin beauty ltd£3.354.5★2,481 rev

Scentered Serenity£8.324.4★171 rev

Newest

by launch date

Scentered Serenity£8.32171 rev

3y ago

Kelbrook Aromas£9.0962 rev

5y ago

Fosse Living£8.391,237 rev

6y ago

Baby Powder 20cl Soy Wax Candle

Hamish Candles£14.2226 rev

8y ago

Baby Powder Strong Scented Soy Wax Candle

Lindsay Lucas Candles£8.726 rev

8y ago

What buyers say about baby powder candle

What buyers praise and complain about, mined from review topics.

What buyers love

Smell64%

“Beautiful smelling”

Value For Money20%

“worth it”

Size-Overall6%

“nice size”

Quality-Overall5%

“Wax was good quality”

What buyers complain about

Strength25%

“Not overly strong”

Value For Money25%

“too expensive”

Top return reasons

Smell80%

Durability10%

Quality-Overall10%

Common questions

Is baby powder candle profitable to sell on Amazon United Kingdom?: The niche generates £11K/yr across 7 tracked products. 90-day search growth is -53.1%. Flapen's verdict: Skip it (29/100).
How competitive is the baby powder candle niche?: 7 brands and 14 sellers compete. The top 5 products take 93% of clicks and top 5 brands hold 93% of demand.
What do buyers complain about in baby powder candle?: Top complaints mined from reviews: Strength, Value For Money. The return rate is 0.3%.
When does demand for baby powder candle peak?: Demand peaks in Nov–Dec; the busiest month runs 5.0× the quietest.
What does it cost to enter the baby powder candle niche?: Listings span £3.35–£17.80; the average listing price is £9.98 (sweet spot $15–$100). The average incumbent carries 1,356 reviews — the moat a new listing must climb.