How competitive is the Baby Powder Candle niche on Amazon United Kingdom?

7 brands and 14 sellers compete in Baby Powder Candle on Amazon United Kingdom. The top 5 Baby Powder Candle products take 93% of clicks and its top 5 brands hold 93% of demand.

What do buyers complain about in Baby Powder Candle?

Baby Powder Candle buyers on Amazon United Kingdom complain most about Strength, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.3%.

What does it cost to enter the Baby Powder Candle niche?

Baby Powder Candle sells for £9.98 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.35–£17.80. The average incumbent carries 1,356 reviews — the moat a new listing must climb.

Baby Powder Candle

soft demand (-53.1% this quarter) — Baby Powder Candle doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Baby Powder Candle profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Baby Powder Candle is a £11K/yr Amazon United Kingdom market (29K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 29/100.

Baby Powder Candle: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -53.1% over the last 90 days and 4.0% of searches end in a purchase.

£11K

revenue / yr

Units sold / yr3K

Search volume / yr-53.1%29K

Conversion rate4.0%

Avg price£9.98

Who owns the niche?

The top 5 brands hold 93% of demand, so 7% of the market is open.

open market share

Brands · sellers7 · 14

Top-5 product click share93%

Open market7%

Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 7 products

Top Baby Powder Candle products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Yankee Candle Scented Candle | Baby Powder Large Jar | Long Burning Candles: up to 150 Hours | Perfect Gifts for Women

Price: £17.80
Rating: 4.8/5
Reviews: 5,512
Age: 18y ago

Baby Powder 20cl Soy Wax Candle

Price: £14.22
Rating: 4.4/5
Reviews: 26
Age: 8y ago

Baby Powder Strong Scented Soy Wax Candle

Price: £8.72
Rating: 3.6/5
Reviews: 6
Age: 8y ago

Baby Powder 10ml Fragrance Oil Multi Listing - Freshskin Fragrance Oils - Candles Bath Bombs Soap Making & Wax Melts - Cosmetic Grade - A Rich Complex & Long Lasting Scent!

Price: £3.35
Rating: 4.5/5
Reviews: 2,481
Age: 13y ago

Baby Powder Wax Melts| Strong Scented| 20 Pack| Luxury Gift Set Wax Melts| Over 96 Hrs Burn Time Per Box| Pet Friendly| Eco Friendly| Hand Poured in Staffordshire UK (Baby Powder)

Price: £8.32
Rating: 4.4/5
Reviews: 171
Age: 3y ago

Newest

by launch date

Baby Powder Wax Melts| Strong Scented| 20 Pack| Luxury Gift Set Wax Melts| Over 96 Hrs Burn Time Per Box| Pet Friendly| Eco Friendly| Hand Poured in Staffordshire UK (Baby Powder)

Price: £8.32
Rating: 4.4/5
Reviews: 171
Age: 3y ago

Wax Melts - Baby Powder | 16 Pack | Strong Scented | Made in the UK | Plastic Free | Vegan Baby Powder

Price: £9.09
Rating: 4.6/5
Reviews: 62
Age: 5y ago

Baby Powder Soy Wax Melts 16 Pack | Clean Soft & Fresh | Natural Vegan & Plastic Free | Up to 96 Hrs Scent | Pet Safe | Handmade in UK Fosse Living

Price: £8.39
Rating: 4.5/5
Reviews: 1,237
Age: 6y ago

Baby Powder 20cl Soy Wax Candle

Price: £14.22
Rating: 4.4/5
Reviews: 26
Age: 8y ago

Baby Powder Strong Scented Soy Wax Candle

Price: £8.72
Rating: 3.6/5
Reviews: 6
Age: 8y ago

Competition: brands, sellers & click share

The top 5 products capture 93% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

Yankee Candle67%
Hamish Candles10%
Lindsay Lucas Candles8%
freshskin beauty ltd5%
Scentered Serenity4%
Kelbrook Aromas4%
Open — no brand owns it (1 brand, 3%)

Baby Powder Candle demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume29KCVR4.0%Products7Brands7Top 5 Brands93%OOS Rate0.0%Rating4.4★Reviews1,356Avg BSR#352

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Top Baby Powder Candle search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

baby powder candle11K/yr -17.2%3.7% conv.
yankee candle baby powder8K/yr -40.3%7.6% conv.
baby powder yankee candle9K/yr -80.9%5.4% conv.

What reviews say buyers love and hate about Baby Powder Candle

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Smell64%

“Beautiful smelling”

Value For Money20%

“worth it”

Size-Overall6%

“nice size”

Quality-Overall5%

“Wax was good quality”

What buyers complain about

50% of reviews

Strength25%

“Not overly strong”

Value For Money25%

“too expensive”

Baby Powder Candle return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell

80%

2Durability

10%

3Quality-Overall

10%

Common Baby Powder Candle questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Baby Powder Candle 29/100 on Amazon United Kingdom — Skip it. The niche generates £11K/yr across 7 tracked products. Search demand moved -53.1% over the last 90 days.