Baby Electric Toothbrush
FailDemand is soft, at -24.3% this quarter, so Baby Electric Toothbrush is a Fail.
- Flapen Score
- 42 / 100Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 4842
- Market size
- £129K/yr130K searches / yr
- 90-day growth
- -24.3%search demand this quarter
- Competition
- 61%top-5 click share · 9 brands · 53 sellers
Flapen Score
Baby Electric Toothbrush against its category
The dotted line is the Health & Personal Care average. Past it, Baby Electric Toothbrush is stronger. Inside it, weaker.
Market
The Baby Electric Toothbrush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Electric Toothbrush 130K times last year and spent an estimated £129K. The top 5 brands take 94% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
8.0% of searches ended in a purchase last week.
Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.
- Searches, last 12 months
- 130K
- Growth, 90 days vs prior 90
- -24.3%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £129Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- toddler electric toothbrush34K searches a year
02 · Price
A sale here is worth £12.41.
Listings sell for £12.41 on average, from £3.45 to £22.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £12.41 that is £3K to £6K a year per listing.
- Average price
- £12.41under the $15 to $100 sweet spot
- Price range
- £3.45–£22.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #16 within Dental Care. It carries 3,284 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 10.9%
- Average rank
- #16in Dental Care
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,284per listing
- Listings tracked
- 24
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Baby Electric Toothbrush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Brush-Baby - BabySonic Blue Electric Toothbrush 0-36 Months - Soft Gentle Vibrating Toothbrush for Sensitive Gums & New Teeth - with LED Light & Suction Base - Baby & Toddler Brush Heads
- Price
- £9.69
- Rating
- 4.6/5
- Reviews
- 9,633
- Age
- 2y ago

Matchstick Monkey Baby Electric Sonic Toothbrush Antimicrobial Protection Suitable from 3 Months Dusty Pink
- Price
- £10.16
- Rating
- 4.2/5
- Reviews
- 392
- Age
- 1y ago

Baby Toothbrush Electric Toddler Toothbrush 0-2-3 Years Old Kids Electric Tooth Brush with LED Light 2 Minutes Timer Battery Operated Sonic Technology for Infant 6 Months and Up (Blue)
- Price
- £11.44
- Rating
- 4.4/5
- Reviews
- 6,391
- Age
- 1y ago

Brush-Baby - BabySonic Pink Electric Toothbrush 0-36 Months - Soft Gentle Vibrating Toothbrush for Sensitive Gums & New Teeth - with LED Light & Suction Base - Baby & Toddler Brush Heads
- Price
- £9.55
- Rating
- 4.6/5
- Reviews
- 9,633
- Age
- 2y ago

Brush-Baby - BabySonic Teal Electric Toothbrush 0-36 Months - Soft Gentle Vibrating Toothbrush for Sensitive Gums & New Teeth - with LED Light & Suction Base - Baby & Toddler Brush Heads
- Price
- £10.28
- Rating
- 4.6/5
- Reviews
- 9,633
- Age
- 2y ago
Trending
90-day click momentum
Brush Baby Toothbrush & Teether Set with Soft Bristles for 0-18 Months - Safe BPA-Free First Brush with Long Handle & Gum Massaging Teether - Award-Winning Dental Care Kit for Early Oral Hygiene
- Price
- £5.49
- Rating
- 4.7/5
- Reviews
- 430
- Age
- 10y ago

Oral-B Pro Kids Electric Toothbrush 1 Toothbrush Head x4 Frozen Stickers 1 Travel Case 2 Modes with Kid-Friendly Sensitive Mode for Ages 3+ 2 Pin UK Plug Blue
- Price
- £18.09
- Rating
- 4.5/5
- Reviews
- 3,805
- Age
- 3y ago

Matchstick Monkey Baby Electric Sonic Toothbrush Antimicrobial Protection Suitable from 3 Months Dusty Pink
- Price
- £10.16
- Rating
- 4.2/5
- Reviews
- 392
- Age
- 1y ago

Brush-Baby - BabySonic Pink Electric Toothbrush 0-36 Months - Soft Gentle Vibrating Toothbrush for Sensitive Gums & New Teeth - with LED Light & Suction Base - Baby & Toddler Brush Heads
- Price
- £9.55
- Rating
- 4.6/5
- Reviews
- 9,633
- Age
- 2y ago

Colgate Minions Kids Battery-Powered Toothbrush
- Price
- £3.45
- Rating
- 4.5/5
- Reviews
- 11,778
- Age
- 8y ago
Newest
by launch date
Matchstick Monkey Baby Electric Sonic Toothbrush Antimicrobial Protection Suitable from 3 Months Green
- Price
- £10.77
- Rating
- 4.0/5
- Reviews
- 238
- Age
- 9mo ago

Baby Toothbrush Electric Toddler Toothbrush 0-2-3 Years Old Kids Electric Tooth Brush with LED Light 2 Minutes Timer Battery Operated Sonic Technology for Infant 6 Months and Up (Blue)
- Price
- £11.44
- Rating
- 4.4/5
- Reviews
- 6,391
- Age
- 1y ago

Vicloon Kids Electric Toothbrush Rechargeable Childrens Electric Toothbrush with 6 Replaceable Brush Heads Timer 4 Modes 18000 Strokes Ipx6 Waterproof Soft Bristles Gentle on Teeth & Gums(Blue)
- Price
- £7.12
- Rating
- 4.4/5
- Reviews
- 391
- Age
- 1y ago

Matchstick Monkey Baby Electric Sonic Toothbrush Antimicrobial Protection Suitable from 3 Months Dusty Pink
- Price
- £10.16
- Rating
- 4.2/5
- Reviews
- 392
- Age
- 1y ago

Teeteck Kids Electric Toothbrush Rechargeable Toddlers Baby Electric Toothbrush with 2Minutes Timer and LED Light for 1-6 Boys Girls(1 Handle 2 Brush Head USB Charging Cable)
- Price
- £16.56
- Rating
- 4.9/5
- Reviews
- 46
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
53
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
61%
Top 20: 97%
Open market
4%
- Brush-Baby48%
- Matchstick Monkey19%
- DADA-TECH12%
- Colgate8%
- Oral-B7%
- seago2%
- Open — no brand owns it (3 brands, 4%)
Demand
Baby Electric Toothbrush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.4×
Search terms
Top Baby Electric Toothbrush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- toddler electric toothbrush34K/yr
- baby electric toothbrush29K/yr
- brush baby toothbrush15K/yr
- brush baby15K/yr
- toddler electric toothbrush 2 years12K/yr
- toddler electric toothbrush 2+ years6K/yr
- baby electric toothbrush 0-2 years3K/yr
- baby sonic toothbrush4K/yr
- toddler toothbrush electric4K/yr
- electric toothbrush for 2 year old4K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Electric Toothbrush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesnt charge
Stopped charging after a few months
Just stopped charging completely
Breaks after 3 months
Broke
Does not last
Low battery life
Battery doesn't last
Rubbish Battery Life
misleading product
Very misleading
Misleading info
was obsessed with our electric toothbrushes bur sadly doesn't work
Mold developed inside the toothbrush after 3 months
Really rubbish toothbrush
Love
Great product yo encourage cleaning teeth
This toothbrush has made brushing teeth significantly easier in our household
Great toothbrush
Nice cute quality good baby brush
Excellent quality
Great product
Great value for money
Got it whilst on sale so very happy with the reasonable price
Worth it
very easy to use
Perfect, its well used
which is really convenient
The battery life is excellent
Battery great- months on
Battery lasts for ages
Return
0.7% Return rate 23% Fixable by listing
Doesnt charge
Stopped charging after a few months
Just stopped charging completely
Breaks after 3 months
Broke
Does not last
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Electric Toothbrush questions
Answered from the same tracked data.









