Baby Electric Toothbrush
FailDemand is soft, at -24.3% this quarter, so Baby Electric Toothbrush is a Fail.
- Flapen Score
- 42 / 100Ranks 1,521 of 2,035 Health & Personal Care niches · −6 vs the category median of 4842
- Market size
- £129K/yr130K searches / yr
- 90-day growth
- -24.3%search demand this quarter
- Competition
- 61%top-5 click share · 9 brands · 53 sellers
Flapen Score
Baby Electric Toothbrush against its category
The dotted line is the Health & Personal Care average. Past it, Baby Electric Toothbrush is stronger. Inside it, weaker.
Market
The Baby Electric Toothbrush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Electric Toothbrush 130K times last year and spent an estimated £129K. The top 5 brands take 94% of clicks. Demand peaks in Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 8.0% of those searches ended in a purchase.
Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.0% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £129K a year.
- Searches, last 12 months
- 130K
- Growth, 90 days vs prior 90
- -24.3%
- Conversion, latest week
- 8.0%
- Market size, estimated
- £129Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- toddler electric toothbrush34K searches a year
02 · Price
A sale here is worth £12.41.
Listings sell for £12.41 on average, from £3.45 to £22.55. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £12.41 that is £3K to £6K a year per listing.
- Average price
- £12.41under the $15 to $100 sweet spot
- Price range
- £3.45–£22.55
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #16 within Dental Care. It carries 3,284 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 100%
- Out of stock, average day
- 10.9%
- Average rank
- #16in Dental Care
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,284per listing
- Listings tracked
- 24
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Baby Electric Toothbrush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Brush-Baby - BabySonic Blue Electric Toothbrush 0-36 Months - Soft Gentle Vibrating Toothbrush for Sensitive Gums & New Teeth - with LED Light & Suction Base - Baby & Toddler Brush Heads
- Price
- £9.69
- Rating
- 4.6/5
- Reviews
- 9,633
- Age
- 2y ago

Matchstick Monkey Baby Electric Sonic Toothbrush Antimicrobial Protection Suitable from 3 Months Dusty Pink
- Price
- £10.16
- Rating
- 4.2/5
- Reviews
- 392
- Age
- 1y ago

Baby Toothbrush Electric Toddler Toothbrush 0-2-3 Years Old Kids Electric Tooth Brush with LED Light 2 Minutes Timer Battery Operated Sonic Technology for Infant 6 Months and Up (Blue)
- Price
- £11.44
- Rating
- 4.4/5
- Reviews
- 6,391
- Age
- 1y ago

Brush-Baby - BabySonic Pink Electric Toothbrush 0-36 Months - Soft Gentle Vibrating Toothbrush for Sensitive Gums & New Teeth - with LED Light & Suction Base - Baby & Toddler Brush Heads
- Price
- £9.55
- Rating
- 4.6/5
- Reviews
- 9,633
- Age
- 2y ago

Brush-Baby - BabySonic Teal Electric Toothbrush 0-36 Months - Soft Gentle Vibrating Toothbrush for Sensitive Gums & New Teeth - with LED Light & Suction Base - Baby & Toddler Brush Heads
- Price
- £10.28
- Rating
- 4.6/5
- Reviews
- 9,633
- Age
- 2y ago
Trending
estimated 90-day click momentum
Brush Baby Toothbrush & Teether Set with Soft Bristles for 0-18 Months - Safe BPA-Free First Brush with Long Handle & Gum Massaging Teether - Award-Winning Dental Care Kit for Early Oral Hygiene
- Price
- £5.49
- Rating
- 4.7/5
- Reviews
- 430
- Age
- 10y ago

Oral-B Pro Kids Electric Toothbrush 1 Toothbrush Head x4 Frozen Stickers 1 Travel Case 2 Modes with Kid-Friendly Sensitive Mode for Ages 3+ 2 Pin UK Plug Blue
- Price
- £18.09
- Rating
- 4.5/5
- Reviews
- 3,805
- Age
- 3y ago

Matchstick Monkey Baby Electric Sonic Toothbrush Antimicrobial Protection Suitable from 3 Months Dusty Pink
- Price
- £10.16
- Rating
- 4.2/5
- Reviews
- 392
- Age
- 1y ago

Brush-Baby - BabySonic Pink Electric Toothbrush 0-36 Months - Soft Gentle Vibrating Toothbrush for Sensitive Gums & New Teeth - with LED Light & Suction Base - Baby & Toddler Brush Heads
- Price
- £9.55
- Rating
- 4.6/5
- Reviews
- 9,633
- Age
- 2y ago

Colgate Minions Kids Battery-Powered Toothbrush
- Price
- £3.45
- Rating
- 4.5/5
- Reviews
- 11,778
- Age
- 8y ago
Newest
by launch date
Matchstick Monkey Baby Electric Sonic Toothbrush Antimicrobial Protection Suitable from 3 Months Green
- Price
- £10.77
- Rating
- 4.0/5
- Reviews
- 238
- Age
- 9mo ago

Baby Toothbrush Electric Toddler Toothbrush 0-2-3 Years Old Kids Electric Tooth Brush with LED Light 2 Minutes Timer Battery Operated Sonic Technology for Infant 6 Months and Up (Blue)
- Price
- £11.44
- Rating
- 4.4/5
- Reviews
- 6,391
- Age
- 1y ago

Vicloon Kids Electric Toothbrush Rechargeable Childrens Electric Toothbrush with 6 Replaceable Brush Heads Timer 4 Modes 18000 Strokes Ipx6 Waterproof Soft Bristles Gentle on Teeth & Gums(Blue)
- Price
- £7.12
- Rating
- 4.4/5
- Reviews
- 391
- Age
- 1y ago

Matchstick Monkey Baby Electric Sonic Toothbrush Antimicrobial Protection Suitable from 3 Months Dusty Pink
- Price
- £10.16
- Rating
- 4.2/5
- Reviews
- 392
- Age
- 1y ago

Teeteck Kids Electric Toothbrush Rechargeable Toddlers Baby Electric Toothbrush with 2Minutes Timer and LED Light for 1-6 Boys Girls(1 Handle 2 Brush Head USB Charging Cable)
- Price
- £16.56
- Rating
- 4.9/5
- Reviews
- 46
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
53
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
61%
Top 20: 97%
Open market
4%
- Brush-Baby48%
- Matchstick Monkey19%
- DADA-TECH12%
- Colgate8%
- Oral-B7%
- seago2%
- Open — no brand owns it (3 brands, 4%)
Demand
Baby Electric Toothbrush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.4×
Search terms
Top Baby Electric Toothbrush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- toddler electric toothbrush34K/yr
- baby electric toothbrush29K/yr
- brush baby toothbrush15K/yr
- brush baby15K/yr
- toddler electric toothbrush 2 years12K/yr
- toddler electric toothbrush 2+ years6K/yr
- baby electric toothbrush 0-2 years3K/yr
- baby sonic toothbrush4K/yr
- toddler toothbrush electric4K/yr
- electric toothbrush for 2 year old4K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Electric Toothbrush
We read the reviews and the return reasons for every product selling here.
“Doesnt charge”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Electric Toothbrush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









