Baby Cold Relief

Shoppers searched for this 325K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.8% of those searches ended in a purchase. Searches in the last 90 days moved -64.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £311K a year.

Searches, last 12 months

325K

Growth, 90 days vs prior 90

-64.2%

Conversion, latest week

17.8%

Market size, estimated

£311Ka year

Peak month

September9.4× the quietest month

Top search term

calpol vapour plug94K searches a year

Listings sell for £5.39 on average, from £3.04 to £8.05. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 8,000 to 10,000 of them. At £5.39 that is £43K to £54K a year per listing.

Average price

£5.39under the $15 to $100 sweet spot

Price range

£3.04–£8.05

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

50K–60K

Units per listing a year

8,000–10,000

Revenue per listing a year

£43K–£54K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Over-the-Counter Medication. It carries 3,107 reviews at 4.77 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#15in Over-the-Counter Medication

Average rating

4.77 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,107per listing

Listings tracked

6

The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

59 months