B12 Sublingual
FailShoppers spend only $64K a year here, so B12 Sublingual is a Fail.
- Flapen Score
- 44 / 100Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 4844
- Market size
- £64K/yr51K searches / yr
- 90-day growth
- -17.8%search demand this quarter
- Competition
- 57%top-5 click share · 13 brands · 70 sellers
Flapen Score
B12 Sublingual against its category
The dotted line is the Health & Personal Care average. Past it, B12 Sublingual is stronger. Inside it, weaker.
Market
The B12 Sublingual market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for B12 Sublingual 51K times last year and spent an estimated £64K. The top 5 brands take 80% of clicks. Demand peaks in Apr–Oct. Flapen scores it 44 out of 100, a Fail.
01 · Demand
11.6% of searches ended in a purchase last week.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- -17.8%
- Conversion, latest week
- 11.6%
- Market size, estimated
- £64Ka year
- Peak month
- October2.5× the quietest month
- Top search term
- b12 sublingual11K searches a year
02 · Price
A sale here is worth £10.79.
Listings sell for £10.79 on average, from £4.73 to £20.54. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.79 that is £3K to £5K a year per listing.
- Average price
- £10.79under the $15 to $100 sweet spot
- Price range
- £4.73–£20.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #19 within Vitamins. It carries 6,472 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 4.5%
- Average rank
- #19in Vitamins
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,472per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top B12 Sublingual products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Solgar Vitamin B12 1000 g Sublingual Chewable Nuggets - Pack of 250 - Reduces Fatigue and Supports Energy Release - Vegan
- Price
- £16.02
- Rating
- 4.6/5
- Reviews
- 14,756
- Age
- 16y ago

Solgar Vitamin B12 Sublingual Chewable Nuggets - Food Supplement Pack of 100 - Supports Energy Metabolism - Vegan
- Price
- £9.06
- Rating
- 4.6/5
- Reviews
- 14,756
- Age
- 15y ago

Igennus Super Vitamin B12 Complex 1000mcg Sublingual 180 Servings Vegan
- Price
- £12.84
- Rating
- 4.5/5
- Reviews
- 6,638
- Age
- 4y ago

Vitamin B12 Tablets High Strength 1000mcg Sublingual Methylcobalamin x120 Tablets (Tropical Berry Flavour) Active fast dissolving Vit B12 (4 Month Supply) Vegan Friendly Supplement - Royal Oak Health
- Price
- £12.34
- Rating
- 4.6/5
- Reviews
- 238
- Age
- 4y ago

Natures Aid Vitamin B12 1000g High Strength Sublingual Tablets Supports Energy Metabolism & Nervous System Vegan Non-GMO Gluten-Free Supplement 90 Tablets
- Price
- £5.35
- Rating
- 4.6/5
- Reviews
- 921
- Age
- 14y ago
Trending
90-day click momentum
Vitamin B12 Liquid Drops with B6 Sublingual Methylcobalamin B12 Supplement High Strength B Complex Energy Metabolism & Daily Wellness SupportRaspberry Flavor
- Price
- £9.91
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 4mo ago

Lindens Vitamin B12 1000mcg Sublingual Tablets | 365 Pack | Contributing Towards Red Blood Cell Formation Reduction of Tiredness & Fatigue
- Price
- £15.81
- Rating
- 4.5/5
- Reviews
- 1,310
- Age
- 8y ago

Solgar Vitamin B-Complex with Vitamin C Tablets - Pack of 100 - High Strength B-Complex - Energy Immune and Nervous System Support - Vegan Gluten Free and Kosher
- Price
- £9.53
- Rating
- 4.6/5
- Reviews
- 1,115
- Age
- 16y ago

Vitamin B12 Tablets - 450 Tablets (1+ Year Supply) - 1 Per Day - 1000mcg - 6mm in Size - Easy to Swallow - Methylcobalamin Form - Vegan Vitamin B12 Supplement for Men & Women - Made in the UK
- Price
- £6.50
- Rating
- 4.5/5
- Reviews
- 28,784
- Age
- 3y ago

Natures Aid Vitamin B12 1000g High Strength Sublingual Tablets Supports Energy Metabolism & Nervous System Vegan Non-GMO Gluten-Free Supplement 90 Tablets
- Price
- £5.35
- Rating
- 4.6/5
- Reviews
- 921
- Age
- 14y ago
Newest
by launch date
Vitamin B12 Liquid Drops with B6 Sublingual Methylcobalamin B12 Supplement High Strength B Complex Energy Metabolism & Daily Wellness SupportRaspberry Flavor
- Price
- £9.91
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 4mo ago

Igennus Super Vitamin B12 Complex 5000mcg High Strength Liquid Sublingual Spray Methylcobalamin Adenosylcobalamin & Hydroxocobalamin Methylated & Clean Natural Cherry Flavour 45 Servings Vegan
- Price
- £16.40
- Rating
- 4.4/5
- Reviews
- 212
- Age
- 1y ago

Vitamin B12 Liquid Drops 5000mcg - 60ml (2 Months Supply) - High Strength Methylcobalamin Supplement - Vegan & Vegetarian Friendly - By Alpha01
- Price
- £8.20
- Rating
- 4.3/5
- Reviews
- 519
- Age
- 2y ago

Flowzuk Vitamin B12 Liquid Drops 5000mcg High Strength Methylcobalamin Fast Absorbing Vegan B12 Supplement 60ml Dropper Bottle Gluten Free Energy & Wellness Support
- Price
- £20.54
- Rating
- 4.6/5
- Reviews
- 158
- Age
- 3y ago

Vitamin B12 Tablets High Strength - 1 Year Supply (365 Tablets) - 1000mcg Dual Power B12 Vitamin Complex with Methylcobalamin & Adenosylcobalamin - Vegan Supplement - (Packaging Design May Vary)
- Price
- £7.29
- Rating
- 4.6/5
- Reviews
- 7,517
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 flat
Sellers
70
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
15%
- Solgar49%
- Igennus Healthcare Nutrition11%
- Royal Oak Health8%
- Natures Aid7%
- Nature Provides5%
- Nutrition Geeks5%
- Open — no brand owns it (7 brands, 15%)
Demand
B12 Sublingual search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Oct · busiest ÷ quietest = 2.5×
Search terms
Top B12 Sublingual search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- b12 sublingual11K/yr
- solgar b1214K/yr
- sublingual vitamin b128K/yr
- sublingual b125K/yr
- solgar vitamin b124K/yr
- methylcobalamin b12 sublingual3K/yr
- vitamin b12 sublingual3K/yr
- b12 solgar3K/yr
Reviews and returns
What reviews say buyers love and hate about B12 Sublingual
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tasteless small tablets
Its got an odd taste & smell, and usually its tasteless
Taste is horrible
Unless your doctor tells you that you specifically need this high of a dose
High dose
ive only been taking it for 1 weeks along side other supplements
Belly Cramps
but these gave me Awful stomach cramps
Side effects
I assume there maybe issues with my absorption of this vitamin
you just never know with vitamins if theyre doing the job or not
No taste and good vitamins
didn't work for me
dropper didn't work
Not seeing any benefits from using this
Love
Good Price
Great value
Good value for money
Great quality arrived on time thanks Amazon
Good product cr#p pipette
Excellent product
Vitamin D. Excellent
Quality vitamin
Vitamins great
The drops absorb quickly under the tongue and after 30 seconds, anything left you just swallow
Easy to swallow
so no problem swallowing
Ease of use
Easy To Take
Easy to take by placing under the tongue
Return
0.1% Return rate 0% Fixable by listing
Expensive
costs a lot
It's expensive price
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common B12 Sublingual questions
Answered from the same tracked data.









