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B12 Sublingual

Fail

Shoppers spend only $64K a year here, so B12 Sublingual is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£64K/yr51K searches / yr
90-day growth
-17.8%search demand this quarter
Competition
57%top-5 click share · 13 brands · 70 sellers

Flapen Score

B12 Sublingual against its category

The dotted line is the Health & Personal Care average. Past it, B12 Sublingual is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The B12 Sublingual market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for B12 Sublingual 51K times last year and spent an estimated £64K. The top 5 brands take 80% of clicks. Demand peaks in Apr–Oct. Flapen scores it 44 out of 100, a Fail.

01 · Demand

11.6% of searches ended in a purchase last week.

Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
51K
Growth, 90 days vs prior 90
-17.8%
Conversion, latest week
11.6%
Market size, estimated
£64Ka year
Peak month
October2.5× the quietest month
Top search term
b12 sublingual11K searches a year

02 · Price

A sale here is worth £10.79.

Listings sell for £10.79 on average, from £4.73 to £20.54. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.79 that is £3K to £5K a year per listing.

Average price
£10.79under the $15 to $100 sweet spot
Price range
£4.73–£20.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #19 within Vitamins. It carries 6,472 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#19in Vitamins
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,472per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
67 months

Products

Top B12 Sublingual products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 flat

Sellers

70

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

57%

Top 20: 100%

Open market

15%

  • Solgar49%
  • Igennus Healthcare Nutrition11%
  • Royal Oak Health8%
  • Natures Aid7%
  • Nature Provides5%
  • Nutrition Geeks5%
  • Open — no brand owns it (7 brands, 15%)

Demand

B12 Sublingual search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Prime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, Oct · busiest ÷ quietest = 2.5×

Search terms

Top B12 Sublingual search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • b12 sublingual11K/yr
  • solgar b1214K/yr
  • sublingual vitamin b128K/yr
  • sublingual b125K/yr
  • solgar vitamin b124K/yr
  • methylcobalamin b12 sublingual3K/yr
  • vitamin b12 sublingual3K/yr
  • b12 solgar3K/yr

Reviews and returns

What reviews say buyers love and hate about B12 Sublingual

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall8%−0.04

Tasteless small tablets

Its got an odd taste & smell, and usually its tasteless

Taste is horrible

Dosage8%−0.03

Unless your doctor tells you that you specifically need this high of a dose

High dose

ive only been taking it for 1 weeks along side other supplements

Side Effects5%−0.04

Belly Cramps

but these gave me Awful stomach cramps

Side effects

Vitamin5%+0.60

I assume there maybe issues with my absorption of this vitamin

you just never know with vitamins if theyre doing the job or not

No taste and good vitamins

Functionality-Overall5%−0.04

didn't work for me

dropper didn't work

Not seeing any benefits from using this

Love

Value For Money14%+0.94

Good Price

Great value

Good value for money

Quality-Overall14%+1.01

Great quality arrived on time thanks Amazon

Good product cr#p pipette

Excellent product

Vitamin13%+0.60

Vitamin D. Excellent

Quality vitamin

Vitamins great

Ease Of Chewing/Swallowing8%+0.63

The drops absorb quickly under the tongue and after 30 seconds, anything left you just swallow

Easy to swallow

so no problem swallowing

Ease Of Use5%+0.33

Ease of use

Easy To Take

Easy to take by placing under the tongue

Return

0.1% Return rate 0% Fixable by listing

Value For Money100%▁▁█▁▁▁

Expensive

costs a lot

It's expensive price

FAQ

Common B12 Sublingual questions

Answered from the same tracked data.