B12 Sublingual
a small market ($64K/yr) — B12 Sublingual doesn't clear our bar today.
Flapen Score
Is B12 Sublingual profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, B12 Sublingual is a £64K/yr Amazon United Kingdom market (51K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Apr–Oct. Verdict: Skip it — 44/100.
B12 Sublingual: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -17.8% over the last 90 days and 11.6% of searches end in a purchase.
£64K
revenue / yr
Who owns the niche?
The top 5 brands hold 80% of demand, so 20% of the market is open.
20%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 21 products
Top B12 Sublingual products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Solgar Vitamin B12 1000 g Sublingual Chewable Nuggets - Pack of 250 - Reduces Fatigue and Supports Energy Release - Vegan
- Price
- £16.02
- Rating
- 4.6/5
- Reviews
- 14,756
- Age
- 16y ago
Solgar Vitamin B12 Sublingual Chewable Nuggets - Food Supplement Pack of 100 - Supports Energy Metabolism - Vegan
- Price
- £9.06
- Rating
- 4.6/5
- Reviews
- 14,756
- Age
- 15y ago
Igennus Super Vitamin B12 Complex 1000mcg Sublingual 180 Servings Vegan
- Price
- £12.84
- Rating
- 4.5/5
- Reviews
- 6,638
- Age
- 4y ago
Vitamin B12 Tablets High Strength 1000mcg Sublingual Methylcobalamin x120 Tablets (Tropical Berry Flavour) Active fast dissolving Vit B12 (4 Month Supply) Vegan Friendly Supplement - Royal Oak Health
- Price
- £12.34
- Rating
- 4.6/5
- Reviews
- 238
- Age
- 4y ago
Natures Aid Vitamin B12 1000g High Strength Sublingual Tablets Supports Energy Metabolism & Nervous System Vegan Non-GMO Gluten-Free Supplement 90 Tablets
- Price
- £5.35
- Rating
- 4.6/5
- Reviews
- 921
- Age
- 14y ago
Trending
90-day click momentum
Vitamin B12 Liquid Drops with B6 Sublingual Methylcobalamin B12 Supplement High Strength B Complex Energy Metabolism & Daily Wellness SupportRaspberry Flavor
- Price
- £9.91
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 4mo ago
Lindens Vitamin B12 1000mcg Sublingual Tablets | 365 Pack | Contributing Towards Red Blood Cell Formation Reduction of Tiredness & Fatigue
- Price
- £15.81
- Rating
- 4.5/5
- Reviews
- 1,310
- Age
- 8y ago
Solgar Vitamin B-Complex with Vitamin C Tablets - Pack of 100 - High Strength B-Complex - Energy Immune and Nervous System Support - Vegan Gluten Free and Kosher
- Price
- £9.53
- Rating
- 4.6/5
- Reviews
- 1,115
- Age
- 16y ago
Vitamin B12 Tablets - 450 Tablets (1+ Year Supply) - 1 Per Day - 1000mcg - 6mm in Size - Easy to Swallow - Methylcobalamin Form - Vegan Vitamin B12 Supplement for Men & Women - Made in the UK
- Price
- £6.50
- Rating
- 4.5/5
- Reviews
- 28,784
- Age
- 3y ago
Natures Aid Vitamin B12 1000g High Strength Sublingual Tablets Supports Energy Metabolism & Nervous System Vegan Non-GMO Gluten-Free Supplement 90 Tablets
- Price
- £5.35
- Rating
- 4.6/5
- Reviews
- 921
- Age
- 14y ago
Newest
by launch dateVitamin B12 Liquid Drops with B6 Sublingual Methylcobalamin B12 Supplement High Strength B Complex Energy Metabolism & Daily Wellness SupportRaspberry Flavor
- Price
- £9.91
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 4mo ago
Igennus Super Vitamin B12 Complex 5000mcg High Strength Liquid Sublingual Spray Methylcobalamin Adenosylcobalamin & Hydroxocobalamin Methylated & Clean Natural Cherry Flavour 45 Servings Vegan
- Price
- £16.40
- Rating
- 4.4/5
- Reviews
- 212
- Age
- 1y ago
Vitamin B12 Liquid Drops 5000mcg - 60ml (2 Months Supply) - High Strength Methylcobalamin Supplement - Vegan & Vegetarian Friendly - By Alpha01
- Price
- £8.20
- Rating
- 4.3/5
- Reviews
- 519
- Age
- 2y ago
Flowzuk Vitamin B12 Liquid Drops 5000mcg High Strength Methylcobalamin Fast Absorbing Vegan B12 Supplement 60ml Dropper Bottle Gluten Free Energy & Wellness Support
- Price
- £20.54
- Rating
- 4.6/5
- Reviews
- 158
- Age
- 3y ago
Vitamin B12 Tablets High Strength - 1 Year Supply (365 Tablets) - 1000mcg Dual Power B12 Vitamin Complex with Methylcobalamin & Adenosylcobalamin - Vegan Supplement - (Packaging Design May Vary)
- Price
- £7.29
- Rating
- 4.6/5
- Reviews
- 7,517
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 flat
Sellers
70
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
57%
Top 20: 100%
Open market
15%
- Solgar49%
- Igennus Healthcare Nutrition11%
- Royal Oak Health8%
- Natures Aid7%
- Nature Provides5%
- Nutrition Geeks5%
- Open — no brand owns it (7 brands, 15%)
B12 Sublingual demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Apr, Oct · busiest ÷ quietest = 2.5×
Top B12 Sublingual search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- b12 sublingual11K/yr
- solgar b1214K/yr
- sublingual vitamin b128K/yr
- sublingual b125K/yr
- solgar vitamin b124K/yr
- methylcobalamin b12 sublingual3K/yr
- vitamin b12 sublingual3K/yr
- b12 solgar3K/yr
What reviews say buyers love and hate about B12 Sublingual
What buyers mention most, as a share of all reviews.
What buyers love
73% of reviews“Good Price”
“Great quality arrived on time thanks Amazon”
“Vitamin D. Excellent”
“The drops absorb quickly under the tongue and after 30 seconds, anything left you just swallow”
“Ease of use”
What buyers complain about
45% of reviews“Tasteless small tablets”
“Unless your doctor tells you that you specifically need this high of a dose”
“Belly Cramps”
“I assume there maybe issues with my absorption of this vitamin”
“didn't work for me”
B12 Sublingual return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common B12 Sublingual questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
