B12 Sublingual
FailShoppers spend an estimated $64K a year here, so B12 Sublingual is a Fail.
- Flapen Score
- 44 / 100Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 4844
- Market size
- £64K/yr51K searches / yr
- 90-day growth
- -17.8%search demand this quarter
- Competition
- 57%top-5 click share · 13 brands · 70 sellers
Flapen Score
B12 Sublingual against its category
The dotted line is the Health & Personal Care average. Past it, B12 Sublingual is stronger. Inside it, weaker.
Market
The B12 Sublingual market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for B12 Sublingual 51K times last year and spent an estimated £64K. The top 5 brands take 80% of clicks. Demand peaks in Apr–Oct. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 11.6% of those searches ended in a purchase.
Shoppers searched for this 51K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.
- Searches, last 12 months
- 51K
- Growth, 90 days vs prior 90
- -17.8%
- Conversion, latest week
- 11.6%
- Market size, estimated
- £64Ka year
- Peak month
- October2.5× the quietest month
- Top search term
- b12 sublingual11K searches a year
02 · Price
A sale here is worth £10.79.
Listings sell for £10.79 on average, from £4.73 to £20.54. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.79 that is £3K to £5K a year per listing.
- Average price
- £10.79under the $15 to $100 sweet spot
- Price range
- £4.73–£20.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #19 within Vitamins. It carries 6,472 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 4.5%
- Average rank
- #19in Vitamins
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 6,472per listing
- Listings tracked
- 21
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 67 months
Products
Top B12 Sublingual products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Solgar Vitamin B12 1000 g Sublingual Chewable Nuggets - Pack of 250 - Reduces Fatigue and Supports Energy Release - Vegan
- Price
- £16.02
- Rating
- 4.6/5
- Reviews
- 14,756
- Age
- 16y ago

Solgar Vitamin B12 Sublingual Chewable Nuggets - Food Supplement Pack of 100 - Supports Energy Metabolism - Vegan
- Price
- £9.06
- Rating
- 4.6/5
- Reviews
- 14,756
- Age
- 15y ago

Igennus Super Vitamin B12 Complex 1000mcg Sublingual 180 Servings Vegan
- Price
- £12.84
- Rating
- 4.5/5
- Reviews
- 6,638
- Age
- 4y ago

Vitamin B12 Tablets High Strength 1000mcg Sublingual Methylcobalamin x120 Tablets (Tropical Berry Flavour) Active fast dissolving Vit B12 (4 Month Supply) Vegan Friendly Supplement - Royal Oak Health
- Price
- £12.34
- Rating
- 4.6/5
- Reviews
- 238
- Age
- 4y ago

Natures Aid Vitamin B12 1000g High Strength Sublingual Tablets Supports Energy Metabolism & Nervous System Vegan Non-GMO Gluten-Free Supplement 90 Tablets
- Price
- £5.35
- Rating
- 4.6/5
- Reviews
- 921
- Age
- 14y ago
Trending
estimated 90-day click momentum
Vitamin B12 Liquid Drops with B6 Sublingual Methylcobalamin B12 Supplement High Strength B Complex Energy Metabolism & Daily Wellness SupportRaspberry Flavor
- Price
- £9.91
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 4mo ago

Lindens Vitamin B12 1000mcg Sublingual Tablets | 365 Pack | Contributing Towards Red Blood Cell Formation Reduction of Tiredness & Fatigue
- Price
- £15.81
- Rating
- 4.5/5
- Reviews
- 1,310
- Age
- 8y ago

Solgar Vitamin B-Complex with Vitamin C Tablets - Pack of 100 - High Strength B-Complex - Energy Immune and Nervous System Support - Vegan Gluten Free and Kosher
- Price
- £9.53
- Rating
- 4.6/5
- Reviews
- 1,115
- Age
- 16y ago

Vitamin B12 Tablets - 450 Tablets (1+ Year Supply) - 1 Per Day - 1000mcg - 6mm in Size - Easy to Swallow - Methylcobalamin Form - Vegan Vitamin B12 Supplement for Men & Women - Made in the UK
- Price
- £6.50
- Rating
- 4.5/5
- Reviews
- 28,784
- Age
- 3y ago

Natures Aid Vitamin B12 1000g High Strength Sublingual Tablets Supports Energy Metabolism & Nervous System Vegan Non-GMO Gluten-Free Supplement 90 Tablets
- Price
- £5.35
- Rating
- 4.6/5
- Reviews
- 921
- Age
- 14y ago
Newest
by launch date
Vitamin B12 Liquid Drops with B6 Sublingual Methylcobalamin B12 Supplement High Strength B Complex Energy Metabolism & Daily Wellness SupportRaspberry Flavor
- Price
- £9.91
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 4mo ago

Igennus Super Vitamin B12 Complex 5000mcg High Strength Liquid Sublingual Spray Methylcobalamin Adenosylcobalamin & Hydroxocobalamin Methylated & Clean Natural Cherry Flavour 45 Servings Vegan
- Price
- £16.40
- Rating
- 4.4/5
- Reviews
- 212
- Age
- 1y ago

Vitamin B12 Liquid Drops 5000mcg - 60ml (2 Months Supply) - High Strength Methylcobalamin Supplement - Vegan & Vegetarian Friendly - By Alpha01
- Price
- £8.20
- Rating
- 4.3/5
- Reviews
- 519
- Age
- 2y ago

Flowzuk Vitamin B12 Liquid Drops 5000mcg High Strength Methylcobalamin Fast Absorbing Vegan B12 Supplement 60ml Dropper Bottle Gluten Free Energy & Wellness Support
- Price
- £20.54
- Rating
- 4.6/5
- Reviews
- 158
- Age
- 3y ago

Vitamin B12 Tablets High Strength - 1 Year Supply (365 Tablets) - 1000mcg Dual Power B12 Vitamin Complex with Methylcobalamin & Adenosylcobalamin - Vegan Supplement - (Packaging Design May Vary)
- Price
- £7.29
- Rating
- 4.6/5
- Reviews
- 7,517
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 flat
Sellers
70
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 100%
Open market
15%
- Solgar49%
- Igennus Healthcare Nutrition11%
- Royal Oak Health8%
- Natures Aid7%
- Nature Provides5%
- Nutrition Geeks5%
- Open — no brand owns it (7 brands, 15%)
Demand
B12 Sublingual search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Oct · busiest ÷ quietest = 2.5×
Search terms
Top B12 Sublingual search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- b12 sublingual11K/yr
- solgar b1214K/yr
- sublingual vitamin b128K/yr
- sublingual b125K/yr
- solgar vitamin b124K/yr
- methylcobalamin b12 sublingual3K/yr
- vitamin b12 sublingual3K/yr
- b12 solgar3K/yr
Reviews and returns
What reviews say buyers love and hate about B12 Sublingual
We read the reviews and the return reasons for every product selling here.
“Tasteless small tablets”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common B12 Sublingual questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









