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B12 Spray

brand-locked demand (top 5 brands take 100% of clicks) — B12 Spray doesn't clear our bar today.

Flapen Score

39
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Market size 52Growth 14Conversion 97Competition 9Returns 100Price range 13Avg price 39Brand share 0Review moat 45Quality gap 33
This niche Category average

Is B12 Spray profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, B12 Spray is a £327K/yr Amazon United Kingdom market (202K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.

B12 Spray: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.3% over the last 90 days and 15.1% of searches end in a purchase.

£327K

revenue / yr

Units sold / yr40K
Search volume / yr-21.3%202K
Conversion rate15.1%
Avg price£10.70

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 36
Top-5 product click share90%
Open market0%
Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement50%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews2,047

Top B12 Spray products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

£0£65K£131K£196K£261K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 flat

Sellers

36

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Better You61%
  • BetterYou31%
  • Core Nutrition6%
  • Igennus Healthcare Nutrition3%

B12 Spray demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume202KCVR15.1%Products8Brands4Top 5 Brands100%OOS Rate10.3%Rating4.5★Reviews2,047Avg BSR#24
5K4KSpike '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Top B12 Spray search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • b12 spray57K/yr
  • better you41K/yr
  • vitamin b12 spray20K/yr
  • better you b12 spray10K/yr
  • betteryou10K/yr
  • b12 injections13K/yr
  • b12 injections kit with needles7K/yr
  • vitamin spray9K/yr
  • b12 spray high strength5K/yr
  • better you spray6K/yr

What reviews say buyers love and hate about B12 Spray

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Taste-Overall16%

Ideal for me as I have problems swallowing pills I recommend it to my sister who also likes it taste is ok as well

Ease Of Use11%

Easy to use

Vitamin11%

Great vitamins

Quality-Overall7%

Excellent product

Energy Level7%

more energy

What buyers complain about

70% of reviews
Taste-Overall27%

Doesnt taste that great

Dosage10%

Something wrong with this i take it every day

Iron9%

It's so difficult for me to fit iron in because it's such a fussy mineral

Value For Money5%

Too expensive, Savers £4 cheaper

Sweetness5%

Ok product only one thing would stop me from buying again - it is too sweet

Common B12 Spray questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores B12 Spray 39/100 on Amazon United Kingdom — Skip it. The niche generates £327K/yr across 8 tracked products. Search demand moved -21.3% over the last 90 days.
Search demand for B12 Spray on Amazon United Kingdom is steady year-round — the busiest month runs 1.6× the quietest.