B12 Liquid
FailDemand is soft, at -32.6% this quarter, so B12 Liquid is a Fail.
- Flapen Score
- 43 / 100Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 4843
- Market size
- £93K/yr79K searches / yr
- 90-day growth
- -32.6%search demand this quarter
- Competition
- 75%top-5 click share · 15 brands · 39 sellers
Flapen Score
B12 Liquid against its category
The dotted line is the Health & Personal Care average. Past it, B12 Liquid is stronger. Inside it, weaker.
Market
The B12 Liquid market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for B12 Liquid 79K times last year and spent an estimated £93K. The top 5 brands take 80% of clicks. Demand peaks in Sep–Oct. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 9.1% of those searches ended in a purchase.
Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.
- Searches, last 12 months
- 79K
- Growth, 90 days vs prior 90
- -32.6%
- Conversion, latest week
- 9.1%
- Market size, estimated
- £93Ka year
- Peak month
- October2.6× the quietest month
- Top search term
- b12 drops43K searches a year
02 · Price
A sale here is worth £12.85.
Listings sell for £12.85 on average, from £6.27 to £20.54. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £12.85 that is £3K to £6K a year per listing.
- Average price
- £12.85under the $15 to $100 sweet spot
- Price range
- £6.27–£20.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #44 within Vitamins. It carries 1,539 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 100%
- Out of stock, average day
- 5.9%
- Average rank
- #44in Vitamins
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,539per listing
- Listings tracked
- 16
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top B12 Liquid products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vitamin B12 Liquid Drops 3000mcg - 60ml (2 Months Supply) - High Strength Methylcobalamin Supplement - Vegan & Vegetarian Friendly - By Alpha01
- Price
- £7.45
- Rating
- 4.3/5
- Reviews
- 519
- Age
- 7y ago

Vitamin B12 Liquid Drops 5000mcg - 60ml (2 Months Supply) - High Strength Methylcobalamin Supplement - Vegan & Vegetarian Friendly - By Alpha01
- Price
- £8.20
- Rating
- 4.3/5
- Reviews
- 519
- Age
- 2y ago

Nature Provides B12 Liquid Methylcobalamin Adenosylcobalamin 3000mcg 50ml
- Price
- £20.01
- Rating
- 4.5/5
- Reviews
- 3,036
- Age
- 7y ago

Vivo Life Vitamin B12 Complex High Potency Health Supplement Orange Flavour Liquid Drops 60ml 60 Servings
- Price
- £13.56
- Rating
- 4.4/5
- Reviews
- 750
- Age
- 6y ago

Vitamin B12 Liquid Drops with B6 Sublingual Methylcobalamin B12 Supplement High Strength B Complex Energy Metabolism & Daily Wellness SupportRaspberry Flavor
- Price
- £9.91
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 4mo ago
Trending
estimated 90-day click momentum
Vitamin B12 Liquid Drops with B6 Sublingual Methylcobalamin B12 Supplement High Strength B Complex Energy Metabolism & Daily Wellness SupportRaspberry Flavor
- Price
- £9.91
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 4mo ago

Liquid B12 Methylcobalamin by Metabolics Vitamin B12 Supplement Containing Only Methylcobalamin & Purified Water Contributes to the Reduction of Tiredness & Fatigue | Additive Free
- Price
- £19.88
- Rating
- 4.4/5
- Reviews
- 88
- Age
- 7y ago

Vitamin B12 Liquid Drops 3000mcg - 60ml (2 Months Supply) - High Strength Methylcobalamin Supplement - Vegan & Vegetarian Friendly - By Alpha01
- Price
- £7.45
- Rating
- 4.3/5
- Reviews
- 519
- Age
- 7y ago

BioCare Nutrisorb Methyl B12 15ml
- Price
- £16.50
- Rating
- 4.2/5
- Reviews
- 78
- Age
- 10y ago

Vitamatic Fast-Acting Liquid Vitamin B12 5000 mcg Methylcobalamin Natural Berry Flavor Sublingual Formula for Enhanced Absorption 2 fl oz
- Price
- £10.93
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 10mo ago
Newest
by launch date
Vitamin B12 Liquid Drops with B6 Sublingual Methylcobalamin B12 Supplement High Strength B Complex Energy Metabolism & Daily Wellness SupportRaspberry Flavor
- Price
- £9.91
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 4mo ago

Vitamatic Fast-Acting Liquid Vitamin B12 5000 mcg Methylcobalamin Natural Berry Flavor Sublingual Formula for Enhanced Absorption 2 fl oz
- Price
- £10.93
- Rating
- 4.6/5
- Reviews
- 98
- Age
- 10mo ago

Vitamin B Complex Liquid Drops 60ml High Strength B-Vitamin Complex Drops Vitamin B3 B6 B12 B1& Folate Supports Immune System and Energy Levels Brain Heart Function (60ML)
- Price
- £8.93
- Rating
- 4.2/5
- Reviews
- 98
- Age
- 11mo ago

Vitamin B12 Liquid Drops 5000mcg - 60ml (2 Months Supply) - High Strength Methylcobalamin Supplement - Vegan & Vegetarian Friendly - By Alpha01
- Price
- £8.20
- Rating
- 4.3/5
- Reviews
- 519
- Age
- 2y ago

Flowzuk Vitamin B12 Liquid Drops 5000mcg High Strength Methylcobalamin Fast Absorbing Vegan B12 Supplement 60ml Dropper Bottle Gluten Free Energy & Wellness Support
- Price
- £20.54
- Rating
- 4.6/5
- Reviews
- 158
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.
Brands
15 rising
Sellers
39
Est. top-5 brand share
80%
Top 20: 100%
Est. top-5 click share
75%
Top 20: 100%
Open market
17%
- ALPHA0139%
- Nature Provides16%
- Vivo life14%
- GMOLARSUSCO5%
- Flowzuk5%
- Horbäach3%
- Open — no brand owns it (9 brands, 17%)
Demand
B12 Liquid search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct · busiest ÷ quietest = 2.6×
Search terms
Top B12 Liquid search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- b12 drops43K/yr
- liquid b1212K/yr
- b12 liquid9K/yr
- vitamin b12 drops6K/yr
- b12 liquid drops4K/yr
- vitamin b12 liquid4K/yr
Reviews and returns
What reviews say buyers love and hate about B12 Liquid
We read the reviews and the return reasons for every product selling here.
“Tasteless small tablets”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common B12 Liquid questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









