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B12 Liquid

Fail

Demand is soft, at -32.6% this quarter, so B12 Liquid is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£93K/yr79K searches / yr
90-day growth
-32.6%search demand this quarter
Competition
75%top-5 click share · 15 brands · 39 sellers

Flapen Score

B12 Liquid against its category

The dotted line is the Health & Personal Care average. Past it, B12 Liquid is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The B12 Liquid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for B12 Liquid 79K times last year and spent an estimated £93K. The top 5 brands take 80% of clicks. Demand peaks in Sep–Oct. Flapen scores it 43 out of 100, a Fail.

01 · Demand

9.1% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £93K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-32.6%
Conversion, latest week
9.1%
Market size, estimated
£93Ka year
Peak month
October2.6× the quietest month
Top search term
b12 drops43K searches a year

02 · Price

A sale here is worth £12.85.

Listings sell for £12.85 on average, from £6.27 to £20.54. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £12.85 that is £3K to £6K a year per listing.

Average price
£12.85under the $15 to $100 sweet spot
Price range
£6.27–£20.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #44 within Vitamins. It carries 1,539 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
5.9%
Average rank
#44in Vitamins
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,539per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top B12 Liquid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£37K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

39

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

17%

  • ALPHA0139%
  • Nature Provides16%
  • Vivo life14%
  • GMOLARSUSCO5%
  • Flowzuk5%
  • Horbäach3%
  • Open — no brand owns it (9 brands, 17%)

Demand

B12 Liquid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.6×

Search terms

Top B12 Liquid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • b12 drops43K/yr
  • liquid b1212K/yr
  • b12 liquid9K/yr
  • vitamin b12 drops6K/yr
  • b12 liquid drops4K/yr
  • vitamin b12 liquid4K/yr

Reviews and returns

What reviews say buyers love and hate about B12 Liquid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall12%−0.04

Tasteless small tablets

Taste is horrible

tasteless

Dosage12%−0.06

No dosage instructions — unsafe and unacceptable labelling

only problem the is the dropper doesnt work well when measuring the dosage

No dosage drops given

Functionality-Overall4%−0.04

didn't work for me

dropper didn't work

Not seeing any benefits from using this

Side Effects4%−0.03

Belly Cramps

but these gave me Awful stomach cramps

Side effects

Calcium3%+0.13

My B12 gone up

Not a good B12 supplement

B12 drips

Love

Vitamin13%+0.82

Vitamins, easy to swallow good amount of supply

Vitamins great

Great vitamin supplement

Value For Money12%+0.57

Good price

Great value

Good value for money

Quality-Overall12%+0.69

Great quality arrived on time thanks Amazon

Good product cr#p pipette

Excellent product

Ease Of Chewing/Swallowing7%+0.56

The drops absorb quickly under the tongue and after 30 seconds, anything left you just swallow

so no problem swallowing

Easy to swallow

Ease Of Use6%+0.36

Ease of use

Easy To Take

Quick way to take B12

FAQ

Common B12 Liquid questions

Answered from the same tracked data.