Skip to content

B12 Gummies

Fail

Prices span $7.29–$15.30, mostly outside the sweet spot, so B12 Gummies is a Fail.

Flapen Score
39
39 / 100
Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 48
Market size
£62K/yr41K searches / yr
90-day growth
-18.0%search demand this quarter
Competition
82%top-5 click share · 11 brands · 12 sellers

Flapen Score

B12 Gummies against its category

The dotted line is the Health & Personal Care average. Past it, B12 Gummies is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The B12 Gummies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for B12 Gummies 41K times last year and spent an estimated £62K. The top 5 brands take 82% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

14.6% of searches ended in a purchase last week.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-18.0%
Conversion, latest week
14.6%
Market size, estimated
£62Ka year
Peak month
January1.7× the quietest month
Top search term
b12 gummies25K searches a year

02 · Price

A sale here is worth £10.31.

Listings sell for £10.31 on average, from £7.29 to £15.30. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.31 that is £3K to £5K a year per listing.

Average price
£10.31under the $15 to $100 sweet spot
Price range
£7.29–£15.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #74 within Vitamins. It carries 1,190 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#74in Vitamins
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,190per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top B12 Gummies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

12

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

14%

  • WeightWorld36%
  • Horbäach19%
  • Wellgard14%
  • ALPHA019%
  • Beauty & Co4%
  • Nutrition Geeks4%
  • Open — no brand owns it (5 brands, 14%)

Demand

B12 Gummies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top B12 Gummies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • b12 gummies25K/yr
  • vitamin b12 gummies12K/yr
  • b12 gummies adults4K/yr

Reviews and returns

What reviews say buyers love and hate about B12 Gummies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dosage9%−0.04

your body will not absorb the amount you think it is in the daily dose

I dont take one a day

ive only been taking it for 1 weeks along side other supplements

Vitamin5%+0.55

No taste and good vitamins

I assume there maybe issues with my absorption of this vitamin

It's not the most cost-effective way to get a simple vitamin supplement

Size-Overall5%+0.18

Small

The tablets are small

The tablets are very small

Taste-Overall4%+0.51

there is no taste to it

Tasteless small tablets

Oh and theres no taste

Side Effects4%−0.03

Belly Cramps

but these gave me Awful stomach cramps

Apparently this is a not unusual side-effect of the cobalt in B12 supplements

Love

Value For Money15%+0.71

Good value for money

Good price

Great value

Taste-Overall14%+0.51

They taste decent to

Good taste

Fantastic tasting gummies

Ease Of Chewing/Swallowing11%+0.84

soft chewable B bits

Easy to chew

Easy to swallow

Quality-Overall10%+0.76

Great quality arrived on time thanks Amazon

No complaints

Excellent quality

Vitamin9%+0.55

Vitamins great

Pleased with these vitamins works really well health wise

Nice tasting vitamins

FAQ

Common B12 Gummies questions

Answered from the same tracked data.