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B12 Gummies

Fail

Prices span $7.29–$15.30, mostly outside the sweet spot, so B12 Gummies is a Fail.

Flapen Score
39
39 / 100
Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 48
Market size
£62K/yr41K searches / yr
90-day growth
-18.0%search demand this quarter
Competition
82%top-5 click share · 11 brands · 12 sellers

Flapen Score

B12 Gummies against its category

The dotted line is the Health & Personal Care average. Past it, B12 Gummies is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The B12 Gummies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for B12 Gummies 41K times last year and spent an estimated £62K. The top 5 brands take 82% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 14.6% of those searches ended in a purchase.

Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.

Searches, last 12 months
41K
Growth, 90 days vs prior 90
-18.0%
Conversion, latest week
14.6%
Market size, estimated
£62Ka year
Peak month
January1.7× the quietest month
Top search term
b12 gummies25K searches a year

02 · Price

A sale here is worth £10.31.

Listings sell for £10.31 on average, from £7.29 to £15.30. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.31 that is £3K to £5K a year per listing.

Average price
£10.31under the $15 to $100 sweet spot
Price range
£7.29–£15.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #74 within Vitamins. It carries 1,190 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
2.8%
Average rank
#74in Vitamins
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,190per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top B12 Gummies products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£19K£25K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

12

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

14%

  • WeightWorld36%
  • Horbäach19%
  • Wellgard14%
  • ALPHA019%
  • Beauty & Co4%
  • Nutrition Geeks4%
  • Open — no brand owns it (5 brands, 14%)

Demand

B12 Gummies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K800Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top B12 Gummies search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • b12 gummies25K/yr
  • vitamin b12 gummies12K/yr
  • b12 gummies adults4K/yr

Reviews and returns

What reviews say buyers love and hate about B12 Gummies

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
9%of negative reviews mention “Dosage”
0.1%of orders come back
“your body will not absorb the amount you think it is in the daily dose”
A buyer, on “Dosage”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common B12 Gummies questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data