Is b12 gummies profitable to sell on Amazon United Kingdom?

The niche generates £62K/yr across 11 tracked products. 90-day search growth is -18.0%. Flapen's verdict: Skip it (39/100).

How competitive is the b12 gummies niche?

11 brands and 12 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 82% of demand.

What do buyers complain about in b12 gummies?

Top complaints mined from reviews: Dosage, Vitamin, Size-Overall. The return rate is 0.1%.

When does demand for b12 gummies peak?

Demand is steady year-round — the busiest month runs 1.7× the quietest.

What does it cost to enter the b12 gummies niche?

Listings span £7.29–£15.30; the average listing price is £10.31 (sweet spot $15–$100). The average incumbent carries 1,190 reviews — the moat a new listing must climb.

b12 gummies

Skip it

Prices mostly outside the sweet spot ($7.29–$15.30) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible14.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,190.27

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Avg price

Okay£10.31

avg listing price — sweet spot $15–$100

Market size

Bad£62K

£62K/yr · 41K searches

Growth

Bad-18.0%

90-day search growth — must beat 0% to launch

Competition

Bad82%

top-5 click share — a locked-up shelf

Price range

Bad£7.29–£15.30

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, b12 gummies is a £62K/yr Amazon United Kingdom market (41K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 39/100.

Data updated Jul 25, 2026 · scored weekly · How we score niches

b12 gummies market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: £52K–£62K; units × avg price
Conversion rate: 14.6%
Avg BSR: #74
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 2.8%
Avg brand age: 45 months
Avg seller age: 170 days

Competition & brand share

The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 flat

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

14%

WeightWorld36%
Horbäach19%
Wellgard14%
ALPHA019%
Beauty & Co4%
Nutrition Geeks4%
Open — no brand owns it (5 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 87 weeks — -18.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.7×

Open Trend

Top b12 gummies search terms

b12 gummies25K/yr -21.8%12.8% conv.
vitamin b12 gummies12K/yr -8.4%9.2% conv.
b12 gummies adults4K/yr -21.2%17.1% conv.

All search terms

Top b12 gummies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Vitamin B12 Gummies - 120 Gummies - 4 Months Supply - 1000mcg - Tasty Natural Pomegranate Flavour - 1 per Day - Vegan & Gluten-Free - Methylcobalamin Form for Easy Absorption - B12 Vitamin Supplement

WeightWorld£12.144.6★751 rev

Horbäach£7.544.7★53 rev

Wellgard Vegan Vitamin B12 Gummies High Strength B12 Supplement for Energy & Immunity UK Formulated B12 Gummies

Wellgard£7.734.6★309 rev

Vitamin B12 Gummies 1 500mcg (per Gummy) - High Strength Methylcobalamin Supplement - Raspberry Flavour - 60 Vegan Gummies by Alpha01

ALPHA01£10.674.3★376 rev

B12 Gummies - Beauty & Co Vegan High Strength Strawberry Flavour Vitamins 120 Gummies (Pack of 1)

Beauty & Co£10.314.6★195 rev

Newest

by launch date

VED Vitamin B12 Gummies 1000mcg Vegan & Gluten-Free - Tasty Natural Mix Berry Flavour B12 Vitamin Supplement 60 Gummies 2 per Day 1 Months Supply.

VED£8.419 rev

1y ago

Horbäach£7.5453 rev

1y ago

Vitamin B12 Gummies - 120 Gummies - 4 Months Supply - 1000mcg - Tasty Natural Pomegranate Flavour - 1 per Day - Vegan & Gluten-Free - Methylcobalamin Form for Easy Absorption - B12 Vitamin Supplement

WeightWorld£12.14751 rev

2y ago

Vitamatic Extra Strength Vitamin B12 5000 mcg (Methylcobalamin) Gummies 120 Count Natural Cherry Flavor Energy & Nervous System Support

Vitamatic£13.701,480 rev

3y ago

Vitamin B12 Tablets High Strength - 1 Year Supply (365 Tablets) - 1000mcg Dual Power B12 Vitamin Complex with Methylcobalamin & Adenosylcobalamin - Vegan Supplement - (Packaging Design May Vary)

Nutrition Geeks£7.297,517 rev

3y ago

What buyers say about b12 gummies

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money15%

“Good value for money”

Taste-Overall14%

“They taste decent to”

Ease Of Chewing/Swallowing11%

“soft chewable B bits”

Quality-Overall10%

“Great quality arrived on time thanks Amazon”

Vitamin9%

“Vitamins great”

Ease Of Use6%

“easy to use”

Advertised Vs Actual Product4%

“As advertised”

Nutritional Content4%

“Nutritious and delicious”

Flavor3%

“The berry flavour is pleasant without being overly sweet, and the texture is soft and chewy”

Energy Level2%

“Energy”

What buyers complain about

Dosage9%

“your body will not absorb the amount you think it is in the daily dose”

Vitamin5%

“No taste and good vitamins”

Size-Overall5%

“Small”

Taste-Overall4%

“there is no taste to it”

Side Effects4%

“Belly Cramps”

Blood Sugar Level4%

“I have to have regular blood tests as I am diabetic”

Calcium3%

“My B12 gone up”

Functionality-Overall3%

“Didnt work at all”

Regulates Digestion3%

“Have constipation no benefits noticed”

Stuck/Fused Together3%

“gummys all stuck together not allowed to return”

Common questions

Is b12 gummies profitable to sell on Amazon United Kingdom?: The niche generates £62K/yr across 11 tracked products. 90-day search growth is -18.0%. Flapen's verdict: Skip it (39/100).
How competitive is the b12 gummies niche?: 11 brands and 12 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in b12 gummies?: Top complaints mined from reviews: Dosage, Vitamin, Size-Overall. The return rate is 0.1%.
When does demand for b12 gummies peak?: Demand is steady year-round — the busiest month runs 1.7× the quietest.
What does it cost to enter the b12 gummies niche?: Listings span £7.29–£15.30; the average listing price is £10.31 (sweet spot $15–$100). The average incumbent carries 1,190 reviews — the moat a new listing must climb.