B12 Gummies
FailPrices span $7.29–$15.30, mostly outside the sweet spot, so B12 Gummies is a Fail.
- Flapen Score
- 39 / 100Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 4839
- Market size
- £62K/yr41K searches / yr
- 90-day growth
- -18.0%search demand this quarter
- Competition
- 82%top-5 click share · 11 brands · 12 sellers
Flapen Score
B12 Gummies against its category
The dotted line is the Health & Personal Care average. Past it, B12 Gummies is stronger. Inside it, weaker.
Market
The B12 Gummies market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for B12 Gummies 41K times last year and spent an estimated £62K. The top 5 brands take 82% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 14.6% of those searches ended in a purchase.
Shoppers searched for this 41K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -18.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £62K a year.
- Searches, last 12 months
- 41K
- Growth, 90 days vs prior 90
- -18.0%
- Conversion, latest week
- 14.6%
- Market size, estimated
- £62Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- b12 gummies25K searches a year
02 · Price
A sale here is worth £10.31.
Listings sell for £10.31 on average, from £7.29 to £15.30. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £10.31 that is £3K to £5K a year per listing.
- Average price
- £10.31under the $15 to $100 sweet spot
- Price range
- £7.29–£15.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.8% of listings are out of stock. The average listing ranks #74 within Vitamins. It carries 1,190 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 2.8%
- Average rank
- #74in Vitamins
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,190per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top B12 Gummies products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Vitamin B12 Gummies - 120 Gummies - 4 Months Supply - 1000mcg - Tasty Natural Pomegranate Flavour - 1 per Day - Vegan & Gluten-Free - Methylcobalamin Form for Easy Absorption - B12 Vitamin Supplement
- Price
- £12.14
- Rating
- 4.6/5
- Reviews
- 751
- Age
- 2y ago

Vitamin B12 Gummies 2000mcg | 60 Count | High Strength Berry Flavour Tablet Alternative | Vitamin B12 (Cyanocobalamin) Supplement for Energy Support | Suitable for Vegans | By Horbaach
- Price
- £7.54
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 1y ago

Wellgard Vegan Vitamin B12 Gummies High Strength B12 Supplement for Energy & Immunity UK Formulated B12 Gummies
- Price
- £7.73
- Rating
- 4.6/5
- Reviews
- 309
- Age
- 3y ago

Vitamin B12 Gummies 1 500mcg (per Gummy) - High Strength Methylcobalamin Supplement - Raspberry Flavour - 60 Vegan Gummies by Alpha01
- Price
- £10.67
- Rating
- 4.3/5
- Reviews
- 376
- Age
- 6y ago

B12 Gummies - Beauty & Co Vegan High Strength Strawberry Flavour Vitamins 120 Gummies (Pack of 1)
- Price
- £10.31
- Rating
- 4.6/5
- Reviews
- 195
- Age
- 4y ago
Trending
estimated 90-day click momentum
Vitamatic Extra Strength Vitamin B12 5000 mcg (Methylcobalamin) Gummies 120 Count Natural Cherry Flavor Energy & Nervous System Support
- Price
- £13.70
- Rating
- 4.6/5
- Reviews
- 1,480
- Age
- 3y ago

Vitamin B12 Gummies 2000mcg | 60 Count | High Strength Berry Flavour Tablet Alternative | Vitamin B12 (Cyanocobalamin) Supplement for Energy Support | Suitable for Vegans | By Horbaach
- Price
- £7.54
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 1y ago

Vitamin B12 Gummies - 1000 mcg High Strength B12 Gummies - Enriched with Vitamin C B1 B2 B6 & Biotin - 1 Month Supply - Vitamin B Complex Gummies - Novomins
- Price
- £15.30
- Rating
- 4.3/5
- Reviews
- 751
- Age
- 5y ago

Energy Vitamin B Complex Gummy | Vitamins B2 B3 B5 B6 B12 & Folic Acid with Zinc and Iodine | Tropical Fruit Flavour | 60 Vegan Gummies | Energy Support & Psychological Function by NUTRIGUMS
- Price
- £8.20
- Rating
- 4.3/5
- Reviews
- 297
- Age
- 4y ago

Vitamin B12 Gummies 1 500mcg (per Gummy) - High Strength Methylcobalamin Supplement - Raspberry Flavour - 60 Vegan Gummies by Alpha01
- Price
- £10.67
- Rating
- 4.3/5
- Reviews
- 376
- Age
- 6y ago
Newest
by launch date
VED Vitamin B12 Gummies 1000mcg Vegan & Gluten-Free - Tasty Natural Mix Berry Flavour B12 Vitamin Supplement 60 Gummies 2 per Day 1 Months Supply.
- Price
- £8.41
- Rating
- 4.7/5
- Reviews
- 9
- Age
- 1y ago

Vitamin B12 Gummies 2000mcg | 60 Count | High Strength Berry Flavour Tablet Alternative | Vitamin B12 (Cyanocobalamin) Supplement for Energy Support | Suitable for Vegans | By Horbaach
- Price
- £7.54
- Rating
- 4.7/5
- Reviews
- 53
- Age
- 1y ago

Vitamin B12 Gummies - 120 Gummies - 4 Months Supply - 1000mcg - Tasty Natural Pomegranate Flavour - 1 per Day - Vegan & Gluten-Free - Methylcobalamin Form for Easy Absorption - B12 Vitamin Supplement
- Price
- £12.14
- Rating
- 4.6/5
- Reviews
- 751
- Age
- 2y ago

Vitamatic Extra Strength Vitamin B12 5000 mcg (Methylcobalamin) Gummies 120 Count Natural Cherry Flavor Energy & Nervous System Support
- Price
- £13.70
- Rating
- 4.6/5
- Reviews
- 1,480
- Age
- 3y ago

Vitamin B12 Tablets High Strength - 1 Year Supply (365 Tablets) - 1000mcg Dual Power B12 Vitamin Complex with Methylcobalamin & Adenosylcobalamin - Vegan Supplement - (Packaging Design May Vary)
- Price
- £7.29
- Rating
- 4.6/5
- Reviews
- 7,517
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
11 flat
Sellers
12
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
14%
- WeightWorld36%
- Horbäach19%
- Wellgard14%
- ALPHA019%
- Beauty & Co4%
- Nutrition Geeks4%
- Open — no brand owns it (5 brands, 14%)
Demand
B12 Gummies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top B12 Gummies search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- b12 gummies25K/yr
- vitamin b12 gummies12K/yr
- b12 gummies adults4K/yr
Reviews and returns
What reviews say buyers love and hate about B12 Gummies
We read the reviews and the return reasons for every product selling here.
“your body will not absorb the amount you think it is in the daily dose”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common B12 Gummies questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









