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Ashwagandha Gummies

Fail

Prices span $6.76–$14.73, mostly outside the sweet spot, so Ashwagandha Gummies is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£127K/yr152K searches / yr
90-day growth
-21.5%search demand this quarter
Competition
67%top-5 click share · 14 brands · 20 sellers

Flapen Score

Ashwagandha Gummies against its category

The dotted line is the Health & Personal Care average. Past it, Ashwagandha Gummies is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ashwagandha Gummies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ashwagandha Gummies 152K times last year and spent an estimated £127K. The top 5 brands take 67% of clicks. Demand peaks in Apr–May. Flapen scores it 45 out of 100, a Fail.

01 · Demand

8.4% of searches ended in a purchase last week.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.4% of those searches ended in a purchase. Searches in the last 90 days moved -21.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
-21.5%
Conversion, latest week
8.4%
Market size, estimated
£127Ka year
Peak month
May2.1× the quietest month
Top search term
ashwagandha gummies140K searches a year

02 · Price

A sale here is worth £9.98.

Listings sell for £9.98 on average, from £6.76 to £14.73. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £9.98 that is £7K to £10K a year per listing.

Average price
£9.98under the $15 to $100 sweet spot
Price range
£6.76–£14.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£7K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.8% of listings are out of stock. The average listing ranks #42 within Herbal Supplements. It carries 4,648 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
4.8%
Average rank
#42in Herbal Supplements
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,648per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Ashwagandha Gummies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£25K£38K£51K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

20

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

27%

  • WeightWorld24%
  • Known18%
  • Nutrition Geeks10%
  • Free Soul9%
  • Goli6%
  • supplmnt.6%

Demand

Ashwagandha Gummies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.1×

Search terms

Top Ashwagandha Gummies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ashwagandha gummies140K/yr
  • ashwagandha gummies high strength4K/yr
  • gummies ashwagandha4K/yr
  • ashwagandha high strength gummies4K/yr

Reviews and returns

What reviews say buyers love and hate about Ashwagandha Gummies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dosage11%−0.10

Not enough to be clinically effective at all

Dosage isnt super high

However, the dosage is relatively low, so results may be subtle

Ingredients-Overall10%−0.08

Ingredients have changed

Low quality, much lower amount of active ingredient than stated

ingredients not the best

Sleep Quality7%

Had a bit trouble getting to sleep at night

Didn't help with Sleep

I start to feel quite sleepy

Side Effects6%−0.05

After taking these for a few day I was experiencing really bad pain in my abdomen

I think they can actually cause the opposite effect or makes symptoms worse

Had opposite effect

Taste-Overall6%+0.83

found them disgusting to eat

Didnt taste good

there is almost like a subtle after taste which im not keen on

Love

Taste-Overall16%+0.83

Good taste

First off, they taste good and are easy to add to the routines

Great gummies, it taste so good

Quality-Overall9%+0.69

Well-Balanced Supplement with Quality Ingredients

appears to be well made

Excellent product

Stress/Anxiety8%+0.43

reduced stress

Less stressed

Helps with stress management and focus

Sleep Quality7%

improve my sleep

Great for sleep

sleep's better

Ease Of Chewing/Swallowing7%

easy to chew

Lovely flavour with a good chewy bite

Easy to swallow

Return

0.1% Return rate 0% Fixable by listing

Certifications50%▁▁█▁▁▁
Side Effects50%▁█▁▁▁▁

After taking these for a few day I was experiencing really bad pain in my abdomen

I think they can actually cause the opposite effect or makes symptoms worse

Had opposite effect

FAQ

Common Ashwagandha Gummies questions

Answered from the same tracked data.