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Ashwagandha

Fail

The top 5 brands take 100% of clicks, so Ashwagandha is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£1.9M/yr1.7M searches / yr
90-day growth
-19.8%search demand this quarter
Competition
97%top-5 click share · 4 brands · 5 sellers

Flapen Score

Ashwagandha against its category

The dotted line is the Health & Personal Care average. Past it, Ashwagandha is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ashwagandha market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ashwagandha 1.7M times last year and spent an estimated £1.9M. All 4 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 14.8% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-19.8%
Conversion, latest week
14.8%
Market size, estimated
£1.9Ma year
Peak month
January1.3× the quietest month
Top search term
ashwagandha1.3M searches a year

02 · Price

A sale here is worth £7.51.

Listings sell for £7.51 on average, from £6.03 to £8.46. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 25,000 to 30,000 of them. At £7.51 that is £188K to £225K a year per listing.

Average price
£7.51under the $15 to $100 sweet spot
Price range
£6.03–£8.46
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
25,000–30,000
Revenue per listing a year
£188K–£225K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3 within Herbal Supplements. It carries 4,269 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#3in Herbal Supplements
Average rating
4.42 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,269per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Ashwagandha products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 97% of clicks. A locked shelf that new listings rarely crack.

£0£283K£566K£850K£1.1M1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

5

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

97%

Top 20: 100%

Open market

0%

  • Nutrition Geeks59%
  • WeightWorld19%
  • NEW LEAF PRODUCTS18%
  • Free Soul4%

Demand

Ashwagandha search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Ashwagandha search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ashwagandha1.3M/yr
  • ashwagandha ksm 6698K/yr
  • ashwagandha capsules30K/yr
  • ashwaganda41K/yr
  • ashwagandha high strength161K/yr
  • ksm 66 ashwagandha24K/yr
  • nutrition geeks ashwagandha18K/yr
  • ashwagandha tablets12K/yr
  • nutrition geeks ashwagandha calm8K/yr
  • ashwagandha ksm-668K/yr

Reviews and returns

What reviews say buyers love and hate about Ashwagandha

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
16%of negative reviews mention “Dosage”
0.1%of orders come back
“Misleading dosagea and labeling”
A buyer, on “Dosage”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Ashwagandha questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data