Ashwagandha
FailThe top 5 brands take 100% of clicks, so Ashwagandha is a Fail.
- Flapen Score
- 44 / 100Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 4844
- Market size
- £1.9M/yr1.7M searches / yr
- 90-day growth
- -19.8%search demand this quarter
- Competition
- 97%top-5 click share · 4 brands · 5 sellers
Flapen Score
Ashwagandha against its category
The dotted line is the Health & Personal Care average. Past it, Ashwagandha is stronger. Inside it, weaker.
Market
The Ashwagandha market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ashwagandha 1.7M times last year and spent an estimated £1.9M. All 4 brands take every click. Flapen scores it 44 out of 100, a Fail.
01 · Demand
14.8% of searches ended in a purchase last week.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.9M a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- -19.8%
- Conversion, latest week
- 14.8%
- Market size, estimated
- £1.9Ma year
- Peak month
- January1.3× the quietest month
- Top search term
- ashwagandha1.3M searches a year
02 · Price
A sale here is worth £7.51.
Listings sell for £7.51 on average, from £6.03 to £8.46. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 25,000 to 30,000 of them. At £7.51 that is £188K to £225K a year per listing.
- Average price
- £7.51under the $15 to $100 sweet spot
- Price range
- £6.03–£8.46
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 200K–250K
- Units per listing a year
- 25,000–30,000
- Revenue per listing a year
- £188K–£225K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3 within Herbal Supplements. It carries 4,269 reviews at 4.42 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #3in Herbal Supplements
- Average rating
- 4.42 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,269per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Ashwagandha products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ashwagandha KSM 66 Complex 3000mg Enhanced with L-Tryptophan & Vitamin B6 (2 Month Supply) Ashwagandha High Strength Capsules with 250mg Extract (Not Gummies or Powder) - Vegan UK Made
- Price
- £7.26
- Rating
- 4.4/5
- Reviews
- 6,943
- Age
- 3y ago

Ashwagandha KSM-66 1500mg - 6 Months Supply - 180 Ashwaghanda Tablets
- Price
- £7.99
- Rating
- 4.4/5
- Reviews
- 5,880
- Age
- 3y ago

Ashwagandha KSM 66-365 (6 Months Supply) 1200mg Vegan Tablets Pure High Strength Root Extract - Ashwagandha KSM Tablets Supplement (not Capsules or Gummies) Non-GMO & UK Made (6 Months Supply)
- Price
- £8.44
- Rating
- 4.5/5
- Reviews
- 4,338
- Age
- 4y ago

Ashwagandha KSM 66 + Lions Mane Complex | 3000mg Ashwagandha High Strength + 5000mg Lions Mane Tablets | Added Zinc + Vitamin B6 | Vegan UK Made | Free Soul
- Price
- £6.92
- Rating
- 4.4/5
- Reviews
- 276
- Age
- 1y ago

Ashwagandha KSM-66 and Lions Mane Capsules - High Strength 2000mg KSM-66 Ashwaghandha Root Extract and Lions Mane Mushroom Extract - 120 Vegan Capsules with Black Pepper - UK Made by New Leaf
- Price
- £8.46
- Rating
- 4.3/5
- Reviews
- 7,776
- Age
- 2y ago
Trending
90-day click momentum
Ashwagandha KSM 66-365 (6 Months Supply) 1200mg Vegan Tablets Pure High Strength Root Extract - Ashwagandha KSM Tablets Supplement (not Capsules or Gummies) Non-GMO & UK Made (6 Months Supply)
- Price
- £8.44
- Rating
- 4.5/5
- Reviews
- 4,338
- Age
- 4y ago

Ashwagandha KSM 66 Complex 3000mg Enhanced with L-Tryptophan & Vitamin B6 (2 Month Supply) Ashwagandha High Strength Capsules with 250mg Extract (Not Gummies or Powder) - Vegan UK Made
- Price
- £7.26
- Rating
- 4.4/5
- Reviews
- 6,943
- Age
- 3y ago

Ashwagandha KSM 66-1200mg - 180 Vegan Tablets Pure High Strength Ashwagandha Root Extract - 3 Months Supply KSM Tablets Supplement (not Capsules) Non-GMO & UK Made
- Price
- £6.03
- Rating
- 4.5/5
- Reviews
- 400
- Age
- 2y ago

Ashwagandha KSM-66 and Lions Mane Capsules - High Strength 2000mg KSM-66 Ashwaghandha Root Extract and Lions Mane Mushroom Extract - 120 Vegan Capsules with Black Pepper - UK Made by New Leaf
- Price
- £8.46
- Rating
- 4.3/5
- Reviews
- 7,776
- Age
- 2y ago

Ashwagandha KSM-66 1500mg - 6 Months Supply - 180 Ashwaghanda Tablets
- Price
- £7.99
- Rating
- 4.4/5
- Reviews
- 5,880
- Age
- 3y ago
Newest
by launch date
Ashwagandha KSM 66 + Lions Mane Complex | 3000mg Ashwagandha High Strength + 5000mg Lions Mane Tablets | Added Zinc + Vitamin B6 | Vegan UK Made | Free Soul
- Price
- £6.92
- Rating
- 4.4/5
- Reviews
- 276
- Age
- 1y ago

Ashwagandha KSM 66-1200mg - 180 Vegan Tablets Pure High Strength Ashwagandha Root Extract - 3 Months Supply KSM Tablets Supplement (not Capsules) Non-GMO & UK Made
- Price
- £6.03
- Rating
- 4.5/5
- Reviews
- 400
- Age
- 2y ago

Ashwagandha KSM-66 and Lions Mane Capsules - High Strength 2000mg KSM-66 Ashwaghandha Root Extract and Lions Mane Mushroom Extract - 120 Vegan Capsules with Black Pepper - UK Made by New Leaf
- Price
- £8.46
- Rating
- 4.3/5
- Reviews
- 7,776
- Age
- 2y ago

Ashwagandha KSM 66 Complex 3000mg Enhanced with L-Tryptophan & Vitamin B6 (2 Month Supply) Ashwagandha High Strength Capsules with 250mg Extract (Not Gummies or Powder) - Vegan UK Made
- Price
- £7.26
- Rating
- 4.4/5
- Reviews
- 6,943
- Age
- 3y ago

Ashwagandha KSM-66 1500mg - 6 Months Supply - 180 Ashwaghanda Tablets
- Price
- £7.99
- Rating
- 4.4/5
- Reviews
- 5,880
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 97% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
5
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
97%
Top 20: 100%
Open market
0%
- Nutrition Geeks59%
- WeightWorld19%
- NEW LEAF PRODUCTS18%
- Free Soul4%
Demand
Ashwagandha search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Ashwagandha search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ashwagandha1.3M/yr
- ashwagandha ksm 6698K/yr
- ashwagandha capsules30K/yr
- ashwaganda41K/yr
- ashwagandha high strength161K/yr
- ksm 66 ashwagandha24K/yr
- nutrition geeks ashwagandha18K/yr
- ashwagandha tablets12K/yr
- nutrition geeks ashwagandha calm8K/yr
- ashwagandha ksm-668K/yr
Reviews and returns
What reviews say buyers love and hate about Ashwagandha
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Misleading dosagea and labeling
Misleading dosage
I believe the dose was too high
After taking these for a few day I was experiencing really bad pain in my abdomen
no positive effects either
Side effects
Ingredients have changed
Low quality, much lower amount of active ingredient than stated
Very disappointed in the reports of independent third party testing showing that this product has almost zero active ingredient
misleading
its label is false advertising
False advertising
I don't want them as they want help my stomach
After taking these for a few day I was experiencing really bad pain in my abdomen
Literally day 1 of taking these my stomach cramped, bloated and was extremely uncomfortable had to stop by day 3
Love
Great quality and easy to take
Excellent product
appears to be well made
my sleep has improved
It helps to sleep
Better sleep
Good price
Value for money
Excellent value for money
calming daily stressors
Good to reduce stress
Great for anxiety
Ease of swallow
The capsules are easy enough to take
Small pill size so easy to swallow
Return
0.1% Return rate 0% Fixable by listing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ashwagandha questions
Answered from the same tracked data.









