Aquafresh Toothpaste

Shoppers searched for this 149K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 17.5% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £110K a year.

Searches, last 12 months

149K

Growth, 90 days vs prior 90

-7.4%

Conversion, latest week

17.5%

Market size, estimated

£110Ka year

Top search term

aquafresh toothpaste90K searches a year

Listings sell for £4.23 on average, from £0.78 to £13.76. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £4.23 that is £6K to £8K a year per listing.

Average price

£4.23under the $15 to $100 sweet spot

Price range

£0.78–£13.76

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

1,500–2,000

Revenue per listing a year

£6K–£8K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

44% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #361 within Dental Care. It carries 1,101 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings

44%

Prime listings

78%

Out of stock, average day

13.3%

Average rank

#361in Dental Care

Average rating

4.69 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,101per listing

Listings tracked

18

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

58 months