aquafresh toothpaste
Skip itPrices mostly outside the sweet spot ($0.78–$13.76) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.5%search→purchase rate — share of searches ending in a sale
Review moat
Good1,101.11avg incumbent reviews — the moat a new listing must climb
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Market size
Okay£110K£110K/yr · 149K searches
Growth
Bad-7.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Avg price
Bad£4.23avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£0.78–£13.76cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, aquafresh toothpaste is a £110K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 38/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
aquafresh toothpaste market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- £106K–£127K
- units × avg price
- Conversion rate
- 17.5%
- Avg BSR
- #361
- Page quality
- 0%
- Prime
- 78%
- Sponsored
- 44%
- Out of stock
- 13.3%
- Avg brand age
- 58 months
- Avg seller age
- 158 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
4 flat
Sellers
137
Top-5 brand share
98%
Top 20: 98%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Aquafresh77%
- Sensodyne13%
- Generic6%
- --2%
- TahoeBay2%
Demand
Weekly Amazon search volume, last 25 weeks — -7.4% search growth over the last 90 days.Top aquafresh toothpaste search terms
- aquafresh toothpaste90K/yr
- aquafresh23K/yr
- toothpaste aquafresh13K/yr
- aquafresh complete care toothpaste5K/yr
- aquafresh toothpaste pump7K/yr
- aqua fresh4K/yr
- toothpaste aquafresh pump4K/yr
- aqua fresh toothpaste4K/yr
Top aquafresh toothpaste products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 18 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aquafresh Fresh and Minty Fluoride Toothpaste Triple Protection Rebuilds enamel Strength Helps protect gums* and Refreshes breath 75ml
Aquafresh£0.784.6★10,183 rev
Aquafresh Triple Protection Fluoride Toothpaste Family Size 100ml X 12
Aquafresh£13.764.7★438 rev
Aquafresh Complete Care Whitening Fluoride Toothpaste. Helps Restore Your Teeths Natural Whiteness. Actively deep Cleans and freshens Whole Mouth.
Sensodyne£0.864.7★1,016 rev
Triple Protection Toothpaste 6x100ml
Generic£10.684.6★26 rev
Aquafresh Paw Patrol Splash Toothpaste 3-8 years Kids toothpaste Strawberry flavour toothpaste 75ml
Aquafresh£1.274.7★1,825 rev
Newest
by launch date
6 x 100ml Aquafresh Triple Protection Toothpaste Fluoride Toothpaste for Strong Teeth Healthy Gums & Fresh Breath Everyday Family Oral Care
Aquafresh£8.343 rev
4 x 100ml Aquafresh Triple Protection Toothpaste Fluoride Toothpaste for Strong Teeth Healthy Gums & Fresh Breath Everyday Family Oral Care
Aquafresh£6.450 rev
4 x 100ml Aquafresh Triple Protection Fluoride Toothpaste Family Size 3-in-1 Care for Strong Teeth Healthy Gums & Fresh Breath Enamel Strengthening with Active Minerals
Aquafresh£6.466 rev
Aquafresh Complete Care Original 75ml
Aquafresh£1.424 rev
Aquafresh White Renew Deep Clean Toothpaste 75ml
Aquafresh£1.7323 rev
Trending
90-day click momentum6 x 100ml Aquafresh Triple Protection Toothpaste Fluoride Toothpaste for Strong Teeth Healthy Gums & Fresh Breath Everyday Family Oral Care
Aquafresh£8.344.6★
4 x 100ml Aquafresh Triple Protection Toothpaste Fluoride Toothpaste for Strong Teeth Healthy Gums & Fresh Breath Everyday Family Oral Care
Aquafresh£6.450.0★
4 x 100ml Aquafresh Triple Protection Fluoride Toothpaste Family Size 3-in-1 Care for Strong Teeth Healthy Gums & Fresh Breath Enamel Strengthening with Active Minerals
Aquafresh£6.465.0★
3x Aquafresh FRESH & MINTY Triple Protection Toothpaste 75ml
--£3.994.6★
Aquafresh Fresh & Minty Fluoride Toothpaste Triple Protection Rebuilds Enamel Strength Helps Protect Gums* and Refreshes Breath 100ml
Aquafresh£1.254.6★
What buyers say about aquafresh toothpaste
What buyers praise and complain about, mined from review topics.What buyers love
“its gentle on gums”
“Not expensive”
“Great produce”
“Good taste”
“Minty fresh”
“it cleans your teeth”
“Does the job”
“easy to use - suitable for children to use”
“it cleans his teeth well”
“enjoys the flavour”
What buyers complain about
“It would be better if it had a stronger mint flavor”
“the taste of it is ok”
“Poor Quality Control”
“Not properly stored or out of date”
“Too small is not good”
“WARNING - Misleading information about the flouride content”
“Too sweet”
“My mouth didnt feel as clean as when I used other toothpaste”
“My mouth didnt feel as clean as when I used other toothpaste”
“again price tells it wont be perfect”
Top return reasons
Common questions
- Is aquafresh toothpaste profitable to sell on Amazon United Kingdom?
- The niche generates £110K/yr across 18 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Skip it (38/100).
- How competitive is the aquafresh toothpaste niche?
- 4 brands and 137 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in aquafresh toothpaste?
- Top complaints mined from reviews: Flavor, Taste-Overall, Quality-Overall. The return rate is 0.1%.
- What does it cost to enter the aquafresh toothpaste niche?
- Listings span £0.78–£13.76; the average listing price is £4.23 (sweet spot $15–$100). The average incumbent carries 1,101 reviews — the moat a new listing must climb.