Aquafresh Toothpaste
prices mostly outside the sweet spot ($0.78–$13.76) — Aquafresh Toothpaste doesn't clear our bar today.
Flapen Score
Is Aquafresh Toothpaste profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Aquafresh Toothpaste is a £110K/yr Amazon United Kingdom market (149K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 38/100.
Aquafresh Toothpaste: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -7.4% over the last 90 days and 17.5% of searches end in a purchase.
£110K
revenue / yr
Who owns the niche?
The top 5 brands hold 98% of demand, so 2% of the market is open.
2%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 18 products
Top Aquafresh Toothpaste products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Aquafresh Fresh and Minty Fluoride Toothpaste Triple Protection Rebuilds enamel Strength Helps protect gums* and Refreshes breath 75ml
- Price
- £0.78
- Rating
- 4.6/5
- Reviews
- 10,183
- Age
- 10y ago
Aquafresh Triple Protection Fluoride Toothpaste Family Size 100ml X 12
- Price
- £13.76
- Rating
- 4.7/5
- Reviews
- 438
- Age
- 8y ago
Aquafresh Complete Care Whitening Fluoride Toothpaste. Helps Restore Your Teeths Natural Whiteness. Actively deep Cleans and freshens Whole Mouth.
- Price
- £0.86
- Rating
- 4.7/5
- Reviews
- 1,016
- Age
- 1y ago
Triple Protection Toothpaste 6x100ml
- Price
- £10.68
- Rating
- 4.6/5
- Reviews
- 26
- Age
- 2y ago
Aquafresh Paw Patrol Splash Toothpaste 3-8 years Kids toothpaste Strawberry flavour toothpaste 75ml
- Price
- £1.27
- Rating
- 4.7/5
- Reviews
- 1,825
- Age
- 6y ago
Trending
90-day click momentum
6 x 100ml Aquafresh Triple Protection Toothpaste Fluoride Toothpaste for Strong Teeth Healthy Gums & Fresh Breath Everyday Family Oral Care
- Price
- £8.34
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3mo ago
4 x 100ml Aquafresh Triple Protection Toothpaste Fluoride Toothpaste for Strong Teeth Healthy Gums & Fresh Breath Everyday Family Oral Care
- Price
- £6.45
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
4 x 100ml Aquafresh Triple Protection Fluoride Toothpaste Family Size 3-in-1 Care for Strong Teeth Healthy Gums & Fresh Breath Enamel Strengthening with Active Minerals
- Price
- £6.46
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 6mo ago
3x Aquafresh FRESH & MINTY Triple Protection Toothpaste 75ml
- Price
- £3.99
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 10y ago
Aquafresh Fresh & Minty Fluoride Toothpaste Triple Protection Rebuilds Enamel Strength Helps Protect Gums* and Refreshes Breath 100ml
- Price
- £1.25
- Rating
- 4.6/5
- Reviews
- 723
- Age
- 2y ago
Newest
by launch date6 x 100ml Aquafresh Triple Protection Toothpaste Fluoride Toothpaste for Strong Teeth Healthy Gums & Fresh Breath Everyday Family Oral Care
- Price
- £8.34
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 3mo ago
4 x 100ml Aquafresh Triple Protection Toothpaste Fluoride Toothpaste for Strong Teeth Healthy Gums & Fresh Breath Everyday Family Oral Care
- Price
- £6.45
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
4 x 100ml Aquafresh Triple Protection Fluoride Toothpaste Family Size 3-in-1 Care for Strong Teeth Healthy Gums & Fresh Breath Enamel Strengthening with Active Minerals
- Price
- £6.46
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 6mo ago
Aquafresh Complete Care Original 75ml
- Price
- £1.42
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
Aquafresh White Renew Deep Clean Toothpaste 75ml
- Price
- £1.73
- Rating
- 4.6/5
- Reviews
- 23
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 flat
Sellers
137
Top-5 brand share
98%
Top 20: 98%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Aquafresh77%
- Sensodyne13%
- Generic6%
- --2%
- TahoeBay2%
Aquafresh Toothpaste demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Aquafresh Toothpaste search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- aquafresh toothpaste90K/yr
- aquafresh23K/yr
- toothpaste aquafresh13K/yr
- aquafresh complete care toothpaste5K/yr
- aquafresh toothpaste pump7K/yr
- aqua fresh4K/yr
- toothpaste aquafresh pump4K/yr
- aqua fresh toothpaste4K/yr
What reviews say buyers love and hate about Aquafresh Toothpaste
What buyers mention most, as a share of all reviews.
What buyers love
85% of reviews“its gentle on gums”
“Not expensive”
“Great produce”
“Good taste”
“Minty fresh”
What buyers complain about
60% of reviews“It would be better if it had a stronger mint flavor”
“the taste of it is ok”
“Poor Quality Control”
“Not properly stored or out of date”
“Too small is not good”
Aquafresh Toothpaste return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
7%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Aquafresh Toothpaste questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
