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Apple Cider Vinegar Tablets

Fail

Prices span $4.75–$10.07, mostly outside the sweet spot, so Apple Cider Vinegar Tablets is a Fail.

Flapen Score
41
41 / 100
Ranks 1,596 of 2,035 Health & Personal Care niches · −7 vs the category median of 48
Market size
£359K/yr295K searches / yr
90-day growth
-13.0%search demand this quarter
Competition
96%top-5 click share · 6 brands · 7 sellers

Flapen Score

Apple Cider Vinegar Tablets against its category

The dotted line is the Health & Personal Care average. Past it, Apple Cider Vinegar Tablets is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Cider Vinegar Tablets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Apple Cider Vinegar Tablets 295K times last year and spent an estimated £359K. The top 5 brands take 96% of clicks. Demand peaks in Apr–May. Flapen scores it 41 out of 100, a Fail.

01 · Demand

17.0% of searches ended in a purchase last week.

Shoppers searched for this 295K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £359K a year.

Searches, last 12 months
295K
Growth, 90 days vs prior 90
-13.0%
Conversion, latest week
17.0%
Market size, estimated
£359Ka year
Peak month
May2.0× the quietest month
Top search term
apple cider vinegar capsules222K searches a year

02 · Price

A sale here is worth £7.16.

Listings sell for £7.16 on average, from £4.75 to £10.07. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £7.16 that is £18K to £21K a year per listing.

Average price
£7.16under the $15 to $100 sweet spot
Price range
£4.75–£10.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
£18K–£21K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #10 within Diet & Nutrition. It carries 2,521 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.7%
Average rank
#10in Diet & Nutrition
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,521per listing
Listings tracked
6

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
49 months

Products

Top Apple Cider Vinegar Tablets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£72K£144K£215K£287K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

7

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Nutrition Geeks70%
  • WeightWorld9%
  • Horbäach8%
  • NEW LEAF PRODUCTS5%
  • VL Vita London5%
  • ALPHA014%

Demand

Apple Cider Vinegar Tablets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.0×

Search terms

Top Apple Cider Vinegar Tablets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple cider vinegar capsules222K/yr
  • apple cider vinegar tablets47K/yr
  • apple cider vinegar capsules with mother5K/yr
  • apple capsule cider vinegar5K/yr
  • acv capsules4K/yr
  • apple cider vinegar with mother capsules4K/yr
  • apple cider vinegar supplement4K/yr
  • apple cider vinegar pills3K/yr

Reviews and returns

What reviews say buyers love and hate about Apple Cider Vinegar Tablets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Weight Loss11%−0.07

Didnt help me to lose weight at all

Haven't lost any weight

Not sure if they are helping with weight loss

Functionality-Overall10%−0.17

No apparent effect for me

Didn't work for me

Not working properly

Size-Overall8%

Too big

Capsules large

Pills are quite large

Side Effects7%−0.09

Side effect

have had an unpleasant and unwanted side effect

Unpleasant side effect

Dosage7%−0.05

Taking these daily for about a month but no obvious difference

the dosage was actually very low

The recommended dosage of three tablets is far too high for me

Love

Quality-Overall18%+1.15

Reliable brand Definitely recommend

Excellent product

Overall, a good product that delivers on its promises and is made in the UK, which is a nice bonus

Value For Money18%+1.28

Excellent value for money

well worth it

Good price

Ease Of Chewing/Swallowing8%+0.23

swallowed easily

Easy to Swallow

Its good to look into proper swallowing technique where your tongue pushes the capsules back as I have a tongue thrust

Regulates Digestion7%+0.18

less Bloating

Really helped with bloating and constipation

Great for digestion

Ease Of Use6%+0.10

Ease of use

Easy to take

Exactly as described easy to take

FAQ

Common Apple Cider Vinegar Tablets questions

Answered from the same tracked data.