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Apigenin

Fail

Shoppers spend only $69K a year here, so Apigenin is a Fail.

Flapen Score
49
49 / 100
Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 48
Market size
£69K/yr39K searches / yr
90-day growth
-10.1%search demand this quarter
Competition
75%top-5 click share · 11 brands · 11 sellers

Flapen Score

Apigenin against its category

The dotted line is the Health & Personal Care average. Past it, Apigenin is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apigenin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Apigenin 39K times last year and spent an estimated £69K. The top 5 brands take 77% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

12.6% of searches ended in a purchase last week.

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.

Searches, last 12 months
39K
Growth, 90 days vs prior 90
-10.1%
Conversion, latest week
12.6%
Market size, estimated
£69Ka year
Peak month
February1.4× the quietest month
Top search term
apigenin33K searches a year

02 · Price

A sale here is worth £14.10.

Listings sell for £14.10 on average, from £4.56 to £24.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £14.10 that is £4K to £7K a year per listing.

Average price
£14.10under the $15 to $100 sweet spot
Price range
£4.56–£24.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£4K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #868 within Over-the-Counter Medication. It carries 86 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
85%
Out of stock, average day
0.5%
Average rank
#868in Over-the-Counter Medication
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
86per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Apigenin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

11

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

18%

  • Vinco Supplements29%
  • AureaSalus21%
  • Insynergy Labs12%
  • Time Health11%
  • Longevity Box5%
  • Nutrality5%

Demand

Apigenin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Reviews and returns

What reviews say buyers love and hate about Apigenin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sleep Quality34%+0.05

disturbed sleep also during the night

Feel worse than without sleep

fell back asleep a couple of hrs later

Functionality-Overall26%−0.42

Didn't work for me

Does not work for me

This didn't work for me

Value For Money11%+1.28

Disappointing price gouging

Side Effects6%−0.08

But they have had no effect

Size-Overall2%−0.01

The pills are small

Love

Sleep Quality46%+0.05

Help with sleep

my sleep has improved

Great for sleep

Quality-Overall11%+1.82

Good quality supplement

Quality product

Definitely a good brand for me

Value For Money10%+1.28

good price

Good item and reasonable price

this is a pretty good value

Energy Level6%+0.95

Energy

Stress/Anxiety5%+0.02

Whilst this product does help to relax you

Help with sleep

FAQ

Common Apigenin questions

Answered from the same tracked data.