apigenin
Skip itA small market ($69K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Incredible86.31avg incumbent reviews — the moat a new listing must climb
Conversion
Incredible12.6%search→purchase rate — share of searches ending in a sale
Avg price
Good£14.10avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Price range
Okay£4.56–£24.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-10.1%90-day search growth — must beat 0% to launch
Market size
Bad£69K£69K/yr · 39K searches
According to Flapen's Amazon United Kingdom niche tracking, apigenin is a £69K/yr Amazon United Kingdom market (39K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 49/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
apigenin market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- £56K–£71K
- units × avg price
- Conversion rate
- 12.6%
- Avg BSR
- #868
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 69%
- Out of stock
- 0.5%
- Avg brand age
- 39 months
- Avg seller age
- 211 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 flat
Sellers
11
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
18%
- Vinco Supplements29%
- AureaSalus21%
- Insynergy Labs12%
- Time Health11%
- Longevity Box5%
- Nutrality5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top apigenin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vinco Apigenin 100mg Supplement - 120 Sleep Capsules for Better Relaxation 99%+ Pure Natural Formula - NAD Booster Apigenin Sleep Supplements Natural Sleep Aid for Adults - Made in the UK
Vinco Supplements£14.164.3★121 rev
Apigenin 600mg Liposomal Softgels with Fisetin Quercetin & Theaflavins High Strength Flavonoid Formula (60 Count (Pack of 1))
AureaSalus£14.814.3★372 rev
Apigenin 3 Month Supply (98% Purity) Superior Chamomile Apigenin 90 Vegan Caps Sleep Supplement Relaxation Support NAD+ Booster Sleep Aid Relaxation & Mood
Insynergy Labs£11.624.0★59 rev
Apigenin - 50mg x 120 Capsules - 98%+ Purity - Optimal Dose for Sleep & Relaxation Support - NAD+ Booster - Grapefruit Source - UK Made - GMP Standards - Zero Additives (120 Count (Pack of 1))
Time Health£17.454.3★190 rev
Longevity Box Apigenin 100mg 90 Capsules | 98% Pure Celery Seed Extract | High Potency NAD+ & Sleep Support | 3rd Party Tested Vegan & Non-GMO
Longevity Box£18.454.4★26 rev
Newest
by launch date
Vinco Triple Magnesium L-Threonate with L-Theanine & Apigenin 120 Capsules - 3-in-1 Apigenin Threonate Supplements for Sleep & Relaxation - Triple Magnesium Complex Made in The UK
Vinco Supplements£24.0789 rev
Apigenin 600mg Liposomal Softgels with Fisetin Quercetin & Theaflavins High Strength Flavonoid Formula (60 Count (Pack of 1))
AureaSalus£14.81372 rev
VITA PHARMA Apigenin 250mg 60 Capsules Calm & Relaxation Mental Focus & Cognitive Wellness Sleep Quality Stress Balance
Vita Pharma£8.633 rev
Vinco Apigenin 100mg Supplement - 120 Sleep Capsules for Better Relaxation 99%+ Pure Natural Formula - NAD Booster Apigenin Sleep Supplements Natural Sleep Aid for Adults - Made in the UK
Vinco Supplements£14.16121 rev
Apigenin 50mg Tablets - Vegan Friendly - Pre-Bed - Non-GM (90 Tablets)
Peak Supps£8.4811 rev
Trending
90-day click momentumVITA PHARMA Apigenin 250mg 60 Capsules Calm & Relaxation Mental Focus & Cognitive Wellness Sleep Quality Stress Balance
Vita Pharma£8.635.0★
Apigenin 50mg - 30 Tablets - Vegan - Pre-Bed - Non-GM
Peak Supps£4.564.7★
Longevity Box Apigenin 100mg 90 Capsules | 98% Pure Celery Seed Extract | High Potency NAD+ & Sleep Support | 3rd Party Tested Vegan & Non-GMO
Longevity Box£18.454.4★
Apigenin High Strength 100mg 120 Capsules Supports Relaxation & Restful Sleep Natural Antioxidant & Cellular Protection Calm Stress Balance Supplement
ECO-VITS£13.004.0★
Apigenin 3 Month Supply (98% Purity) Superior Chamomile Apigenin 90 Vegan Caps Sleep Supplement Relaxation Support NAD+ Booster Sleep Aid Relaxation & Mood
Insynergy Labs£11.624.0★
What buyers say about apigenin
What buyers praise and complain about, mined from review topics.What buyers love
“Help with sleep”
“Good quality supplement”
“good price”
“Energy”
“Whilst this product does help to relax you”
“easy to swallow”
“better diet iv lost weight”
“apigenin has very promising possibilities”
“there's no aftertaste”
What buyers complain about
“disturbed sleep also during the night”
“Didn't work for me”
“Disappointing price gouging”
“But they have had no effect”
“The pills are small”
Common questions
- Is apigenin profitable to sell on Amazon United Kingdom?
- The niche generates £69K/yr across 13 tracked products. 90-day search growth is -10.1%. Flapen's verdict: Skip it (49/100).
- How competitive is the apigenin niche?
- 11 brands and 11 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in apigenin?
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Value For Money. The return rate is 0.1%.
- When does demand for apigenin peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the apigenin niche?
- Listings span £4.56–£24.07; the average listing price is £14.10 (sweet spot $15–$100). The average incumbent carries 86 reviews — the moat a new listing must climb.