- Flapen Score
- 49 / 100Top 45% of 2,035 Health & Personal Care niches · +1 vs the category median of 4849
- Market size
- £69K/yr39K searches / yr
- 90-day growth
- -10.1%search demand this quarter
- Competition
- 75%top-5 click share · 11 brands · 11 sellers
Flapen Score
Apigenin against its category
The dotted line is the Health & Personal Care average. Past it, Apigenin is stronger. Inside it, weaker.
Market
The Apigenin market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Apigenin 39K times last year and spent an estimated £69K. The top 5 brands take 77% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
12.6% of searches ended in a purchase last week.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.6% of those searches ended in a purchase. Searches in the last 90 days moved -10.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £69K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- -10.1%
- Conversion, latest week
- 12.6%
- Market size, estimated
- £69Ka year
- Peak month
- February1.4× the quietest month
- Top search term
- apigenin33K searches a year
02 · Price
A sale here is worth £14.10.
Listings sell for £14.10 on average, from £4.56 to £24.07. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £14.10 that is £4K to £7K a year per listing.
- Average price
- £14.10under the $15 to $100 sweet spot
- Price range
- £4.56–£24.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£7K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
69% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #868 within Over-the-Counter Medication. It carries 86 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 85%
- Out of stock, average day
- 0.5%
- Average rank
- #868in Over-the-Counter Medication
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 86per listing
- Listings tracked
- 13
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Apigenin products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Vinco Apigenin 100mg Supplement - 120 Sleep Capsules for Better Relaxation 99%+ Pure Natural Formula - NAD Booster Apigenin Sleep Supplements Natural Sleep Aid for Adults - Made in the UK
- Price
- £14.16
- Rating
- 4.3/5
- Reviews
- 121
- Age
- 2y ago

Apigenin 600mg Liposomal Softgels with Fisetin Quercetin & Theaflavins High Strength Flavonoid Formula (60 Count (Pack of 1))
- Price
- £14.81
- Rating
- 4.3/5
- Reviews
- 372
- Age
- 2y ago

Apigenin 3 Month Supply (98% Purity) Superior Chamomile Apigenin 90 Vegan Caps Sleep Supplement Relaxation Support NAD+ Booster Sleep Aid Relaxation & Mood
- Price
- £11.62
- Rating
- 4.0/5
- Reviews
- 59
- Age
- 2y ago

Apigenin - 50mg x 120 Capsules - 98%+ Purity - Optimal Dose for Sleep & Relaxation Support - NAD+ Booster - Grapefruit Source - UK Made - GMP Standards - Zero Additives (120 Count (Pack of 1))
- Price
- £17.45
- Rating
- 4.3/5
- Reviews
- 190
- Age
- 3y ago

Longevity Box Apigenin 100mg 90 Capsules | 98% Pure Celery Seed Extract | High Potency NAD+ & Sleep Support | 3rd Party Tested Vegan & Non-GMO
- Price
- £18.45
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 4y ago
Trending
90-day click momentum
VITA PHARMA Apigenin 250mg 60 Capsules Calm & Relaxation Mental Focus & Cognitive Wellness Sleep Quality Stress Balance
- Price
- £8.63
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2y ago

Apigenin 50mg - 30 Tablets - Vegan - Pre-Bed - Non-GM
- Price
- £4.56
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 2y ago

Longevity Box Apigenin 100mg 90 Capsules | 98% Pure Celery Seed Extract | High Potency NAD+ & Sleep Support | 3rd Party Tested Vegan & Non-GMO
- Price
- £18.45
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 4y ago

Apigenin High Strength 100mg 120 Capsules Supports Relaxation & Restful Sleep Natural Antioxidant & Cellular Protection Calm Stress Balance Supplement
- Price
- £13.00
- Rating
- 4.0/5
- Reviews
- 18
- Age
- 5y ago

Apigenin 3 Month Supply (98% Purity) Superior Chamomile Apigenin 90 Vegan Caps Sleep Supplement Relaxation Support NAD+ Booster Sleep Aid Relaxation & Mood
- Price
- £11.62
- Rating
- 4.0/5
- Reviews
- 59
- Age
- 2y ago
Newest
by launch date
Vinco Triple Magnesium L-Threonate with L-Theanine & Apigenin 120 Capsules - 3-in-1 Apigenin Threonate Supplements for Sleep & Relaxation - Triple Magnesium Complex Made in The UK
- Price
- £24.07
- Rating
- 4.2/5
- Reviews
- 89
- Age
- 1y ago

Apigenin 600mg Liposomal Softgels with Fisetin Quercetin & Theaflavins High Strength Flavonoid Formula (60 Count (Pack of 1))
- Price
- £14.81
- Rating
- 4.3/5
- Reviews
- 372
- Age
- 2y ago

VITA PHARMA Apigenin 250mg 60 Capsules Calm & Relaxation Mental Focus & Cognitive Wellness Sleep Quality Stress Balance
- Price
- £8.63
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 2y ago

Vinco Apigenin 100mg Supplement - 120 Sleep Capsules for Better Relaxation 99%+ Pure Natural Formula - NAD Booster Apigenin Sleep Supplements Natural Sleep Aid for Adults - Made in the UK
- Price
- £14.16
- Rating
- 4.3/5
- Reviews
- 121
- Age
- 2y ago

Apigenin 50mg Tablets - Vegan Friendly - Pre-Bed - Non-GM (90 Tablets)
- Price
- £8.48
- Rating
- 4.7/5
- Reviews
- 11
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
11 flat
Sellers
11
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
18%
- Vinco Supplements29%
- AureaSalus21%
- Insynergy Labs12%
- Time Health11%
- Longevity Box5%
- Nutrality5%
Demand
Apigenin search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Reviews and returns
What reviews say buyers love and hate about Apigenin
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
disturbed sleep also during the night
Feel worse than without sleep
fell back asleep a couple of hrs later
Didn't work for me
Does not work for me
This didn't work for me
Disappointing price gouging
But they have had no effect
The pills are small
Love
Help with sleep
my sleep has improved
Great for sleep
Good quality supplement
Quality product
Definitely a good brand for me
good price
Good item and reasonable price
this is a pretty good value
Energy
Whilst this product does help to relax you
Help with sleep
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Apigenin questions
Answered from the same tracked data.









