ap24 toothpaste whitening
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.0%search→purchase rate — share of searches ending in a sale
Avg price
Incredible£25.28avg listing price — sweet spot $15–$100
Price range
Great£11.57–£47.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great325.67avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Bad£93K£93K/yr · 26K searches
Competition
Bad79%top-5 click share — a locked-up shelf
Growth
Bad-27.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, ap24 toothpaste whitening is a £93K/yr Amazon United Kingdom market (26K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
ap24 toothpaste whitening market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- £63K–£76K
- units × avg price
- Conversion rate
- 14.0%
- Avg BSR
- #358
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 8.2%
- Avg brand age
- 57 months
- Avg seller age
- 163 days
Competition & brand share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Enlighten65%
- N Skin22%
- Generic7%
- Nu Skin5%
- Venus Visage1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -27.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top ap24 toothpaste whitening search terms
- enlighten toothpaste8K/yr
- enlighten teeth whitening gel8K/yr
- ap24 toothpaste whitening4K/yr
- enlighten3K/yr
- nu skin toothpaste1K/yr
- enlighten teeth whitening2K/yr
- nu skin ap24 whitening fluoride toothpaste509/yr
- enlighten tooth serum280/yr
- enlighten evo white toothpaste165/yr
Top ap24 toothpaste whitening products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
NUSKIN. AP 24 Whitening Fluoride Toothpaste for Whitening The Teeth
N Skin£14.314.3★209 rev
Enlighten White - Whitening Toothpaste with Fluoride 75 ml - Advanced Enamel Protection and Stain Removal Restores Shine and Improves Colour - Recommended by Dentists
Enlighten£11.574.3★759 rev
Enlighten Duo Care - Whitening Toothpaste and Repairing Toothpaste kit for Sensitive Teeth Stain Removal Stain Repeller and Advanced Enamel Repair
Enlighten£19.114.4★187 rev
Enlighten Serum - Restorative Toothpaste for Sensitive Teeth 75 ml - Suitable for Daily Use Enamel Repair Vegan Formula with Hydroxyapatite Protection and Regeneration
Enlighten£11.644.4★877 rev
AP 24 Whitening Fluoride Toothpaste for Whitening The Teeth (Pack of Two)
Generic£27.645.0★2 rev
Newest
by launch dateAP 24 Whitening Fluoride Toothpaste for Whitening The Teeth (Pack of Two)
Generic£27.642 rev
VIVisage Teeth Whitening Gel Syringes (8 Pack) - Teeth Whitening Kit Refill for Trays - No Sensitivity - Visible Results (3 ml/0.10 fl oz Each)
Venus Visage£31.88513 rev
Enlighten Duo Care - Whitening Toothpaste and Repairing Toothpaste kit for Sensitive Teeth Stain Removal Stain Repeller and Advanced Enamel Repair - 6 Pieces
Enlighten£42.17187 rev
Enlighten Duo Care - Whitening Toothpaste and Repairing Toothpaste kit for Sensitive Teeth Stain Removal Stain Repeller and Advanced Enamel Repair
Enlighten£19.11187 rev
Enlighten White - Whitening Toothpaste with Fluoride 75 ml - Advanced Enamel Protection and Stain Removal Restores Shine and Improves Colour - Recommended by Dentists - 3 Pieces
Enlighten£28.8997 rev
Trending
90-day click momentumAP 24 Whitening Fluoride Toothpaste for Whitening The Teeth (Pack of Two)
Generic£27.645.0★
Enlighten Serum - Restorative Toothpaste for Sensitive Teeth 75 ml - Suitable for Daily Use Enamel Repair Vegan Formula with Hydroxyapatite Protection and Regeneration - 3 Pieces
Enlighten£28.014.4★
Enlighten Duo Care - Whitening Toothpaste and Repairing Toothpaste kit for Sensitive Teeth Stain Removal Stain Repeller and Advanced Enamel Repair - 6 Pieces
Enlighten£42.174.4★
NUSKIN. AP 24 Whitening Fluoride Toothpaste for Whitening The Teeth
N Skin£14.314.3★
Enlighten Duo Care - Whitening Toothpaste and Repairing Toothpaste kit for Sensitive Teeth Stain Removal Stain Repeller and Advanced Enamel Repair
Enlighten£19.114.4★
What buyers say about ap24 toothpaste whitening
What buyers praise and complain about, mined from review topics.What buyers love
“Whitening toothpaste”
“Excellent product”
“Good quality toothpaste”
“It also makes them feel really clean”
“found this on amazon slightly cheaper too”
“it does the job”
“Great for sensitive teeth”
“Works wonderful”
“Teeth feel lovely and clean and there is a very pleasant aftertaste”
“Very good make you feel fresh”
What buyers complain about
“A little expensive”
“Doesn't whiten rubbish”
“Rubbish”
“also didnt leave that nice fresh taste in your mouth that most toothpastes leave”
“also didnt leave that nice fresh taste in your mouth that most toothpastes leave”
“Hard to dispense”
“hasnt helped my sensitive teeth”
Top return reasons
Common questions
- Is ap24 toothpaste whitening profitable to sell on Amazon United Kingdom?
- The niche generates £93K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -27.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the ap24 toothpaste whitening niche?
- 5 brands and 4 sellers compete. The top 5 products take 79% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ap24 toothpaste whitening?
- Top complaints mined from reviews: Value For Money, Functionality-Overall, Quality-Overall. The return rate is 0.2%.
- When does demand for ap24 toothpaste whitening peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the ap24 toothpaste whitening niche?
- Listings span £11.57–£47.35; the average listing price is £25.28 (sweet spot $15–$100). The average incumbent carries 326 reviews — the moat a new listing must climb.