Ap24 Toothpaste Whitening
brand-locked demand (top 5 brands take 100% of clicks) — Ap24 Toothpaste Whitening doesn't clear our bar today.
Flapen Score
Is Ap24 Toothpaste Whitening profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Ap24 Toothpaste Whitening is a £93K/yr Amazon United Kingdom market (26K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Ap24 Toothpaste Whitening: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -27.1% over the last 90 days and 14.0% of searches end in a purchase.
£93K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 12 products
Top Ap24 Toothpaste Whitening products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NUSKIN. AP 24 Whitening Fluoride Toothpaste for Whitening The Teeth
- Price
- £14.31
- Rating
- 4.3/5
- Reviews
- 209
- Age
- 3y ago
Enlighten White - Whitening Toothpaste with Fluoride 75 ml - Advanced Enamel Protection and Stain Removal Restores Shine and Improves Colour - Recommended by Dentists
- Price
- £11.57
- Rating
- 4.3/5
- Reviews
- 759
- Age
- 4y ago
Enlighten Duo Care - Whitening Toothpaste and Repairing Toothpaste kit for Sensitive Teeth Stain Removal Stain Repeller and Advanced Enamel Repair
- Price
- £19.11
- Rating
- 4.4/5
- Reviews
- 187
- Age
- 3y ago
Enlighten Serum - Restorative Toothpaste for Sensitive Teeth 75 ml - Suitable for Daily Use Enamel Repair Vegan Formula with Hydroxyapatite Protection and Regeneration
- Price
- £11.64
- Rating
- 4.4/5
- Reviews
- 877
- Age
- 4y ago
AP 24 Whitening Fluoride Toothpaste for Whitening The Teeth (Pack of Two)
- Price
- £27.64
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago
Trending
90-day click momentumAP 24 Whitening Fluoride Toothpaste for Whitening The Teeth (Pack of Two)
- Price
- £27.64
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago
Enlighten Serum - Restorative Toothpaste for Sensitive Teeth 75 ml - Suitable for Daily Use Enamel Repair Vegan Formula with Hydroxyapatite Protection and Regeneration - 3 Pieces
- Price
- £28.01
- Rating
- 4.4/5
- Reviews
- 877
- Age
- 3y ago
Enlighten Duo Care - Whitening Toothpaste and Repairing Toothpaste kit for Sensitive Teeth Stain Removal Stain Repeller and Advanced Enamel Repair - 6 Pieces
- Price
- £42.17
- Rating
- 4.4/5
- Reviews
- 187
- Age
- 2y ago
NUSKIN. AP 24 Whitening Fluoride Toothpaste for Whitening The Teeth
- Price
- £14.31
- Rating
- 4.3/5
- Reviews
- 209
- Age
- 3y ago
Enlighten Duo Care - Whitening Toothpaste and Repairing Toothpaste kit for Sensitive Teeth Stain Removal Stain Repeller and Advanced Enamel Repair
- Price
- £19.11
- Rating
- 4.4/5
- Reviews
- 187
- Age
- 3y ago
Newest
by launch dateAP 24 Whitening Fluoride Toothpaste for Whitening The Teeth (Pack of Two)
- Price
- £27.64
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 5mo ago
VIVisage Teeth Whitening Gel Syringes (8 Pack) - Teeth Whitening Kit Refill for Trays - No Sensitivity - Visible Results (3 ml/0.10 fl oz Each)
- Price
- £31.88
- Rating
- 3.8/5
- Reviews
- 513
- Age
- 1y ago
Enlighten Duo Care - Whitening Toothpaste and Repairing Toothpaste kit for Sensitive Teeth Stain Removal Stain Repeller and Advanced Enamel Repair - 6 Pieces
- Price
- £42.17
- Rating
- 4.4/5
- Reviews
- 187
- Age
- 2y ago
Enlighten Duo Care - Whitening Toothpaste and Repairing Toothpaste kit for Sensitive Teeth Stain Removal Stain Repeller and Advanced Enamel Repair
- Price
- £19.11
- Rating
- 4.4/5
- Reviews
- 187
- Age
- 3y ago
Enlighten White - Whitening Toothpaste with Fluoride 75 ml - Advanced Enamel Protection and Stain Removal Restores Shine and Improves Colour - Recommended by Dentists - 3 Pieces
- Price
- £28.89
- Rating
- 4.6/5
- Reviews
- 97
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products capture 79% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 flat
Sellers
4
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
79%
Top 20: 100%
Open market
0%
- Enlighten65%
- N Skin22%
- Generic7%
- Nu Skin5%
- Venus Visage1%
Ap24 Toothpaste Whitening demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top Ap24 Toothpaste Whitening search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- enlighten toothpaste8K/yr
- enlighten teeth whitening gel8K/yr
- ap24 toothpaste whitening4K/yr
- enlighten3K/yr
- nu skin toothpaste1K/yr
- enlighten teeth whitening2K/yr
- nu skin ap24 whitening fluoride toothpaste509/yr
- enlighten tooth serum280/yr
- enlighten evo white toothpaste165/yr
What reviews say buyers love and hate about Ap24 Toothpaste Whitening
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Whitening toothpaste”
“Excellent product”
“Good quality toothpaste”
“It also makes them feel really clean”
“found this on amazon slightly cheaper too”
What buyers complain about
71% of reviews“A little expensive”
“Doesn't whiten rubbish”
“Rubbish”
“also didnt leave that nice fresh taste in your mouth that most toothpastes leave”
“also didnt leave that nice fresh taste in your mouth that most toothpastes leave”
Ap24 Toothpaste Whitening return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
23%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Ap24 Toothpaste Whitening questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
