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Anxiety Relief

soft demand (-23.9% this quarter) — Anxiety Relief doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 53Growth 13Conversion 54Competition 43Returns 100Price range 25Avg price 34Brand share 46Review moat 26Quality gap 78
This niche Category average

Is Anxiety Relief profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Anxiety Relief is a £355K/yr Amazon United Kingdom market (796K searches/yr). The top 5 brands hold 77% of demand. Verdict: Skip it — 48/100.

Anxiety Relief: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -23.9% over the last 90 days and 4.4% of searches end in a purchase.

£355K

revenue / yr

Units sold / yr30K
Search volume / yr-23.9%796K
Conversion rate4.4%
Avg price£10.07

Who owns the niche?

The top 5 brands hold 77% of demand, so 23% of the market is open.

23%

open market share

Brands · sellers14 · 169
Top-5 product click share60%
Open market23%
Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 22 products

Sponsored placement91%
New entrants (1y)5· 3 succeeded
Avg rating4.3★
Avg reviews3,894

Top Anxiety Relief products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

£0£36K£71K£107K£142K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

169

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

60%

Top 20: 97%

Open market

18%

  • RESCUE35%
  • Kind Patches17%
  • Kalms12%
  • TRIP CBD8%
  • CARITATE6%
  • Tisserand5%
  • Open — no brand owns it (8 brands, 18%)

Anxiety Relief demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume796KCVR4.4%Products22Brands14Top 5 Brands77%OOS Rate4.3%Rating4.3★Reviews3,894Avg BSR#43
35K25KSpike '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Anxiety Relief search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • anxiety relief for adults289K/yr
  • anxiety124K/yr
  • stress relief106K/yr
  • anxiety relief82K/yr
  • rescue remedy pastilles32K/yr
  • stress37K/yr
  • anti anxiety21K/yr
  • depression relief17K/yr
  • calming15K/yr
  • panic attack relief11K/yr

What reviews say buyers love and hate about Anxiety Relief

What buyers mention most, as a share of all reviews.

What buyers love

74% of reviews
Stress/Anxiety22%

Helps with my anxiety

Quality-Overall12%

Good effective product

Sleep Quality7%

Sleep like a baby

Value For Money6%

Good price

Soothing Effect6%

gives a nice calming feeling

What buyers complain about

56% of reviews
Functionality-Overall10%

Not Effective

Stress/Anxiety9%

Anxiety

Taste-Overall6%

Tastes awful

Dosage6%

Not enough to be clinically effective at all

Sleep Quality6%

Didn't help with Sleep

Anxiety Relief return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

13%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
33%
2Leak-Proof
10%
3Defective Material/Parts
6%
4Value For Money
6%
5Advertised Vs Actual Product
6%

Common Anxiety Relief questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Anxiety Relief 48/100 on Amazon United Kingdom — Skip it. The niche generates £355K/yr across 22 tracked products. 3 of 5 products launched in the last 360 days are still selling. Search demand moved -23.9% over the last 90 days.
Search demand for Anxiety Relief on Amazon United Kingdom is steady year-round — the busiest month runs 1.7× the quietest.