Anxiety Relief
FailDemand is soft, at -23.9% this quarter, so Anxiety Relief is a Fail.
- Flapen Score
- 48 / 100Ranks 987 of 2,035 Health & Personal Care niches · on the category median48
- Market size
- £355K/yr796K searches / yr
- 90-day growth
- -23.9%search demand this quarter
- Competition
- 60%top-5 click share · 14 brands · 169 sellers
Flapen Score
Anxiety Relief against its category
The dotted line is the Health & Personal Care average. Past it, Anxiety Relief is stronger. Inside it, weaker.
Market
The Anxiety Relief market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Anxiety Relief 796K times last year and spent an estimated £355K. The top 5 brands take 77% of clicks. Flapen scores it 48 out of 100, a Fail.
01 · Demand
4.4% of searches ended in a purchase last week.
Shoppers searched for this 796K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £355K a year.
- Searches, last 12 months
- 796K
- Growth, 90 days vs prior 90
- -23.9%
- Conversion, latest week
- 4.4%
- Market size, estimated
- £355Ka year
- Peak month
- December1.7× the quietest month
- Top search term
- anxiety relief for adults289K searches a year
02 · Price
A sale here is worth £10.07.
Listings sell for £10.07 on average, from £4.63 to £18.52. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 500 to 750 of them. At £10.07 that is £5K to £8K a year per listing.
- Average price
- £10.07under the $15 to $100 sweet spot
- Price range
- £4.63–£18.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #43 within Alternative Medicine. It carries 3,894 reviews at 4.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 4.3%
- Average rank
- #43in Alternative Medicine
- Average rating
- 4.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,894per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 3 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Anxiety Relief products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rescue Remedy Pastilles | Blackcurrant Flavoured | Daily Support for StressfulMoments | Bach Original Flower Essences | Chewable Pastilles | 50g TravelTin
- Price
- £6.06
- Rating
- 4.4/5
- Reviews
- 5,669
- Age
- 16y ago
Kind Patches | Stress Down - Extra Strong | Stress Anxiety & Balanced Cortisol Levels Support | Botanical Plant-Based Formula with Ashwagandha Holy Basil & Adaptogens | 30 Vegan Patches
- Price
- £9.76
- Rating
- 4.4/5
- Reviews
- 165
- Age
- 8mo ago
Kalms Day 96 Tablets - Traditional Herbal Medicinal Product Used for the Temporary Relief of Symptoms associated with Stress.
- Price
- £4.91
- Rating
- 4.5/5
- Reviews
- 1,088
- Age
- 2y ago
TRIP CBD Infused Gummies (30 Gummies). Delicious Natural Wild Strawberry Flavour. High Strength CBD Edibles. 300MG CBD Vegan THC-Free
- Price
- £7.61
- Rating
- 4.2/5
- Reviews
- 650
- Age
- 1y ago
Tisserand - Total De-Stress Pulse Point Roller Ball - 100% Natural Essential Oils for Calm Relaxation & Anxiety Relief - Easy On-the-Go Aromatherapy Oil 10ml
- Price
- £4.71
- Rating
- 4.4/5
- Reviews
- 2,366
- Age
- 11y ago
Trending
90-day click momentum
Stress Balance Patches Rescue Remedy Alternative | Magnesium Vitamin D3 B1 C E & K2 | Vitamin Patches for Adults | Natural Anxiety Relief Support | 30 Patches | Stress & Calm Support
- Price
- £12.07
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 4mo ago
Stress Down Patches - Stress & Anxiety Relief Cortisol Levels Support for Women Men Plant-Based Formula 8-Hour Long-Lasting 30 Patches
- Price
- £5.97
- Rating
- 3.4/5
- Reviews
- 8
- Age
- 4mo ago
CARITATE Anxiety Breathing Necklace with ResistanceBlack - Quit Breathlace Filter Help Stop Stress - Relief Breath Necklace Flavoured for Adults - Breathe Free Device Flavour Filters Gifts
- Price
- £14.20
- Rating
- 3.4/5
- Reviews
- 119
- Age
- 10mo ago
CARITATE Wooden Adjustable Anxiety Breathing Necklace with Resistance - Breathlace Filter Help Stop Stress - Relief Breath Necklace Flavoured for Adults - Breathe Free Device Flavour Filters Gifts
- Price
- £17.89
- Rating
- 3.7/5
- Reviews
- 37
- Age
- 5mo ago
Kind Patches | Stress Down - Extra Strong | Stress Anxiety & Balanced Cortisol Levels Support | Botanical Plant-Based Formula with Ashwagandha Holy Basil & Adaptogens | 30 Vegan Patches
- Price
- £9.76
- Rating
- 4.4/5
- Reviews
- 165
- Age
- 8mo ago
Newest
by launch dateStress Down Patches - Stress & Anxiety Relief Cortisol Levels Support for Women Men Plant-Based Formula 8-Hour Long-Lasting 30 Patches
- Price
- £5.97
- Rating
- 3.4/5
- Reviews
- 8
- Age
- 4mo ago
Stress Balance Patches Rescue Remedy Alternative | Magnesium Vitamin D3 B1 C E & K2 | Vitamin Patches for Adults | Natural Anxiety Relief Support | 30 Patches | Stress & Calm Support
- Price
- £12.07
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 4mo ago
CARITATE Wooden Adjustable Anxiety Breathing Necklace with Resistance - Breathlace Filter Help Stop Stress - Relief Breath Necklace Flavoured for Adults - Breathe Free Device Flavour Filters Gifts
- Price
- £17.89
- Rating
- 3.7/5
- Reviews
- 37
- Age
- 5mo ago
Kind Patches | Stress Down - Extra Strong | Stress Anxiety & Balanced Cortisol Levels Support | Botanical Plant-Based Formula with Ashwagandha Holy Basil & Adaptogens | 30 Vegan Patches
- Price
- £9.76
- Rating
- 4.4/5
- Reviews
- 165
- Age
- 8mo ago
CARITATE Anxiety Breathing Necklace with ResistanceBlack - Quit Breathlace Filter Help Stop Stress - Relief Breath Necklace Flavoured for Adults - Breathe Free Device Flavour Filters Gifts
- Price
- £14.20
- Rating
- 3.4/5
- Reviews
- 119
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 falling
Sellers
169
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
60%
Top 20: 97%
Open market
18%
- RESCUE35%
- Kind Patches17%
- Kalms12%
- TRIP CBD8%
- CARITATE6%
- Tisserand5%
- Open — no brand owns it (8 brands, 18%)
Demand
Anxiety Relief search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.7×
Search terms
Top Anxiety Relief search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- anxiety relief for adults289K/yr
- anxiety124K/yr
- stress relief106K/yr
- anxiety relief82K/yr
- rescue remedy pastilles32K/yr
- stress37K/yr
- anti anxiety21K/yr
- depression relief17K/yr
- calming15K/yr
- panic attack relief11K/yr
Reviews and returns
What reviews say buyers love and hate about Anxiety Relief
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not Effective
Doesnt work
Does nothing
Anxiety
Theyre not a miracle cure for stress
Didnt do nothing to help my anxiety
Tastes awful
Stale taste
it is a strange taste
Not enough to be clinically effective at all
The dosage is far too much for me
Definitely not dosed as advertised
Didn't help with Sleep
having disturbed sleep
Does not work for sleep
Love
Helps with my anxiety
Perfect for anxiety
Works great for anxiety
Good effective product
Excellent product
appears to be well made
Sleep like a baby
Great sleep
Great for sleep
Good price
definitely worth the price
Good Value for money
gives a nice calming feeling
Calming and reassuring
Soothing product
Return
0.0% Return rate 13% Fixable by listing
Not Effective
Doesnt work
Does nothing
a little expensive
Its a bit pricey
and price is too high
misleading
False advertisement
False advertising
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anxiety Relief questions
Answered from the same tracked data.