anxiety necklace
Worth a lookShows beatable incumbent ratings (3.5★), but soft demand (-19.2% this quarter) keeps it on the watch list.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Incredible84.6avg incumbent reviews — the moat a new listing must climb
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.72avg listing price — sweet spot $15–$100
Price range
Okay£2.68–£20.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£93K£93K/yr · 251K searches
Growth
Bad-19.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, anxiety necklace is a £93K/yr Amazon United Kingdom market (251K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 55/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
anxiety necklace market data
- Units sold / yr
- 10K–13K
- avg 100–250/product
- Revenue / yr
- £97K–£122K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #304
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 37.5%
- Avg brand age
- 23 months
- Avg seller age
- 164 days
Competition & brand share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
26
Top-5 brand share
69%
Top 20: 99%
Top-5 click share
44%
Top 20: 85%
Open market
26%
- CARITATE35%
- ASTOFLI16%
- Fzdm8%
- Torecoe6%
- KURUI5%
- LINXINS5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -19.2% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 3.0×
Top anxiety necklace search terms
- breathing necklace105K/yr
- anxiety necklace28K/yr
- stop smoking necklace29K/yr
- vape necklace21K/yr
- quit smoking necklace13K/yr
- quit vaping necklace5K/yr
- breathlace9K/yr
- stop vaping necklace5K/yr
- breath lace5K/yr
- vaping necklace4K/yr
Top anxiety necklace products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
CARITATE Anxiety Breathing Necklace with ResistanceBlack - Quit Breathlace Filter Help Stop Stress - Relief Breath Necklace Flavoured for Adults - Breathe Free Device Flavour Filters Gifts
CARITATE£14.203.4★119 rev
CARITATE Wooden Adjustable Anxiety Breathing Necklace with Resistance - Breathlace Filter Help Stop Stress - Relief Breath Necklace Flavoured for Adults - Breathe Free Device Flavour Filters Gifts
CARITATE£17.893.7★37 rev
Calming Breathing Necklace - Resistance Tool for Anxiety & Stress Relief | Mindfulness Gift for Father Mother Men Women | Perfect for Valentines Day Birthday Anniversary (silver)
Torecoe£5.024.5★3 rev
Breathing Necklace with Resistance Breath Free Necklace with Filters Breathing Exercises Meditation Valentines Day Birthday Gift for Women Men Stress Relief Calm
Fzdm£8.492.6★3 rev
KURUI Anxiety Breathing Necklace Breath Free Necklace with Peppermint Flavoured Filters Breathing Exercises Meditation
KURUI£6.224.7★12 rev
Newest
by launch date
Breathing Necklace with Resistance Portable Stainless Steel Breathing Necklace with 6 Flavoured Filters for Meditation Office & Travel Anxiety Relief
LINXINS£9.055 rev
7 Pcs Breathing Necklace Flavoured Filters Portable Breathing Necklace with Resistance Stress Anxiety Relief for Meditation & Travel (Multicolour)
LINXINS£9.327 rev
Breathing Necklace with Resista
Bxgolkgd£9.203 rev
KURUI Anxiety Breathing Necklace Breath Free Necklace with Peppermint Flavoured Filters Breathing Exercises Meditation
KURUI£6.2212 rev
CARITATE Anxiety Relief Breathing Necklace for Adults Stress Relief Calms air Quit Go Device Mindful Breathe Necklace with Adjustable Resistance Breathing Necklace Flavoured Filters Gifts Pink
CARITATE£14.1711 rev
Trending
90-day click momentumKURUI Anxiety Breathing Necklace Breath Free Necklace with Peppermint Flavoured Filters Breathing Exercises Meditation
KURUI£6.224.7★
Breathing Necklace with Resista
Bxgolkgd£9.201.0★
Breathing Necklace with Resistance Breath Free Necklace with Filters Breathing Exercises Meditation Valentines Day Birthday Gift for Women Men Stress Relief Calm
Fzdm£8.492.6★
CARITATE Anxiety Relief Breathing Necklace for Adults Stress Relief Calms air Quit Go Device Mindful Breathe Necklace with Adjustable Resistance Breathing Necklace Flavoured Filters Gifts Pink
CARITATE£14.174.2★
Breathing Necklace with Resistance Breathing Necklace for Anxiety Relief Mint/melon/lemon Flavoured Breathings Necklaces With Resistance Filter Calm Breathlace Stop Stress Necklaces Anxiety Relief
SCIHDETR£12.503.8★
What buyers say about anxiety necklace
What buyers praise and complain about, mined from review topics.What buyers love
“It is well made”
“Breath in breath out”
“Lots flavor”
“Worth every penny”
“still does an amazing job”
“Really helps with my anxiety”
“easy to use”
“Beautiful/simple designs”
“Product is as described”
“The taste of the pods helped”
What buyers complain about
“Does nothing”
“So this was a very expensive waste for me personally”
“it has completely different taste”
“Weak flavour”
“Broken Within a month”
“Its cheaply made”
“They are nothing like vaping, the chain is very flimsy and breakable”
“doesnt appear to do anything to help my anxiety hence the 3 stars”
“bit dry on throat”
“the pods smell of nothing”
Top return reasons
Common questions
- Is anxiety necklace profitable to sell on Amazon United Kingdom?
- The niche generates £93K/yr across 35 tracked products. 4 of 25 products launched in the last 360 days are still selling. 90-day search growth is -19.2%. Flapen's verdict: Worth a look (55/100).
- How competitive is the anxiety necklace niche?
- 21 brands and 26 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in anxiety necklace?
- Top complaints mined from reviews: Functionality-Overall, Value For Money, Taste-Overall. The return rate is 0.4%.
- When does demand for anxiety necklace peak?
- Demand peaks in Jan–Feb–Mar; the busiest month runs 3.0× the quietest.
- What does it cost to enter the anxiety necklace niche?
- Listings span £2.68–£20.60; the average listing price is £9.72 (sweet spot $15–$100). The average incumbent carries 85 reviews — the moat a new listing must climb.