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Anusol Hc

Fail

The top 5 brands take 100% of clicks, so Anusol Hc is a Fail.

Flapen Score
31
31 / 100
Ranks 1,990 of 2,035 Health & Personal Care niches · −17 vs the category median of 48
Market size
£60K/yr77K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
84%top-5 click share · 3 brands · 61 sellers

Flapen Score

Anusol Hc against its category

The dotted line is the Health & Personal Care average. Past it, Anusol Hc is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anusol Hc market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anusol Hc 77K times last year and spent an estimated £60K. All 3 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
13.1%
Market size, estimated
£60Ka year
Top search term
anusol plus hc ointment18K searches a year

02 · Price

A sale here is worth £6.01.

Listings sell for £6.01 on average, from £3.70 to £9.60. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £6.01 that is £6K to £8K a year per listing.

Average price
£6.01under the $15 to $100 sweet spot
Price range
£3.70–£9.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Over-the-Counter Medication. It carries 5,985 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#20in Over-the-Counter Medication
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,985per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Anusol Hc products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£36K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

3 falling

Sellers

61

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

0%

  • Anusol76%
  • Generic17%
  • Germoloids7%

Demand

Anusol Hc search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked

Search terms

Top Anusol Hc search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • anusol plus hc ointment18K/yr
  • anusol hc26K/yr
  • anusol plus hc7K/yr
  • anusol hc cream10K/yr
  • anusol plus5K/yr
  • anusol hc ointment7K/yr
  • anusol plus hc ointment haemorrhoids 4 way action4K/yr

Reviews and returns

What reviews say buyers love and hate about Anusol Hc

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Advertised Vs Actual Product”
17%of negative reviews mention “Allergies”
<0.1%of orders come back, a rate Amazon rounds to zero
“itchy i bobbed a drop of this on them for 4 days”
A buyer, on “Allergies”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Anusol Hc questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data