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Anusol Hc

Fail

The top 5 brands take 100% of clicks, so Anusol Hc is a Fail.

Flapen Score
31
31 / 100
Ranks 1,990 of 2,035 Health & Personal Care niches · −17 vs the category median of 48
Market size
£60K/yr77K searches / yr
90-day growth
-16.6%search demand this quarter
Competition
84%top-5 click share · 3 brands · 61 sellers

Flapen Score

Anusol Hc against its category

The dotted line is the Health & Personal Care average. Past it, Anusol Hc is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anusol Hc market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anusol Hc 77K times last year and spent an estimated £60K. All 3 brands take every click. Flapen scores it 31 out of 100, a Fail.

01 · Demand

13.1% of searches ended in a purchase last week.

Shoppers searched for this 77K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
77K
Growth, 90 days vs prior 90
-16.6%
Conversion, latest week
13.1%
Market size, estimated
£60Ka year
Top search term
anusol plus hc ointment18K searches a year

02 · Price

A sale here is worth £6.01.

Listings sell for £6.01 on average, from £3.70 to £9.60. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 1,000 to 1,250 of them. At £6.01 that is £6K to £8K a year per listing.

Average price
£6.01under the $15 to $100 sweet spot
Price range
£3.70–£9.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
1,000–1,250
Revenue per listing a year
£6K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #20 within Over-the-Counter Medication. It carries 5,985 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#20in Over-the-Counter Medication
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,985per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Anusol Hc products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£36K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

3 falling

Sellers

61

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Anusol76%
  • Generic17%
  • Germoloids7%

Demand

Anusol Hc search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26JanFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.3× · 7 of 12 months tracked

Search terms

Top Anusol Hc search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anusol plus hc ointment18K/yr
  • anusol hc26K/yr
  • anusol plus hc7K/yr
  • anusol hc cream10K/yr
  • anusol plus5K/yr
  • anusol hc ointment7K/yr
  • anusol plus hc ointment haemorrhoids 4 way action4K/yr

Reviews and returns

What reviews say buyers love and hate about Anusol Hc

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies17%−0.07

itchy i bobbed a drop of this on them for 4 days

Sensitivity

Now Ill be straight with you the situation back there was red-hot, itchy, and about as comfortable as sitting on a box of drawing pins

Size-Overall7%+0.16

Large size

They do look quite large

Value For Money6%−0.01

The only real downside for me is the price — you dont get a huge number of wipes per pack

Waste of money for me

Itch Relief5%−0.05

I got this by mistake I usually get the cream, this stings when I put it on and after two days I have pain and terrible itching

Adhesion/Stickiness5%+0.11

it doesn't stick anything

Love

Advertised Vs Actual Product19%+1.71

As advertised

It works as it should do

As described

Quality-Overall18%+0.61

Better than other makes I've used

reliable

Excellent product

Efficiency11%

Works perfectly

Works very effectively

very effective

Ease Of Use11%

Ease of use

Theyre also convenient to keep on hand

Always handy

Value For Money8%−0.01

reasonable price

Good price

Great value

FAQ

Common Anusol Hc questions

Answered from the same tracked data.