anus itch relief cream
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible19.8%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Great£1.0M£1.0M/yr · 999K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,046.11avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.6%90-day search growth — must beat 0% to launch
Avg price
Bad£5.09avg listing price — sweet spot $15–$100
Competition
Bad89%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.98–£9.40cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, anus itch relief cream is a £1.0M/yr Amazon United Kingdom market (999K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb. Verdict: Skip it — 41/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
anus itch relief cream market data
- Units sold / yr
- 200K–250K
- avg 20,000–25,000/product
- Revenue / yr
- £1.0M–£1.3M
- units × avg price
- Conversion rate
- 19.8%
- Avg BSR
- #6
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 78%
- Out of stock
- 0.0%
- Avg brand age
- 55 months
- Avg seller age
- 176 days
Competition & brand share
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
92
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Germoloids62%
- Anusol25%
- WAITROSE6%
- Care4%
- Recuren Plus3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.6% search growth over the last 90 days.Peak months: Feb · busiest ÷ quietest = 2.0×
Top anus itch relief cream search terms
- hemorrhoids treatment231K/yr
- hemorrhoid cream123K/yr
- germoloids cream116K/yr
- piles treatment98K/yr
- pile cream51K/yr
- haemorrhoids & pile cream52K/yr
- hemorrhoid treatment36K/yr
- preparation h hemorrhoid cream48K/yr
- piles treatment extra strength51K/yr
- germoloids31K/yr
Top anus itch relief cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Germoloids Haemorrhoid Cream Piles Treatment with Anaesthetic to Numb the Pain & Itch 55 g Pack of 1 (Packing may vary).
Germoloids£4.954.6★10,968 rev
Anusol Ointment Proven Formula Shrinks Piles Relieves Discomfort Soothes Itching & Lubricates 25 g (Pack of 1)
Anusol£3.704.6★5,535 rev
Germoloids Haemorrhoid Treatment & Piles Treatment Ointment Triple Action with Anaesthetic to Numb the Pain & Itch 55 ml ( Pack of 1)
Germoloids£5.094.6★9,536 rev
Germoloids Haemorrhoid Treatment & Piles Treatment Suppositories Triple Action with Anaesthetic to Numb the Pain & Itch 55 g 24 Count (Pack of 1)
Germoloids£5.334.6★9,954 rev
Preparation H Gel 25g
WAITROSE£4.884.6★925 rev
Newest
by launch date
Recuren Plus Hemorrhoids Treatment Hemorrhoid & Fissure Cream Fast Acting Hemorrhoid Cream and Healing Formula for Itching Swelling Bleeding Burning and Maximum Pain Relief 30g 1pack
Recuren Plus£9.40903 rev
Preparation H Gel 25g
WAITROSE£4.88925 rev
Germoloids Haemorrhoid Treatment & Piles Treatment Suppositories Triple Action with Anaesthetic to Numb the Pain & Itch 55 g 24 Count (Pack of 1)
Germoloids£5.339,954 rev
Anusol Ointment Proven Formula Shrinks Piles Relieves Discomfort Soothes Itching & Lubricates 25 g (Pack of 1)
Anusol£3.705,535 rev
Care Haemorrhoid Cream 25g for The Relief of External Haemorrhoids Double Action Ointment Relieves Pain and Promotes Healing of Piles
Care£2.98678 rev
Trending
90-day click momentumAnusol Ointment Proven Formula Shrinks Piles Relieves Discomfort Soothes Itching & Lubricates 25 g (Pack of 1)
Anusol£3.704.6★
Germoloids Haemorrhoid Cream Piles Treatment with Anaesthetic to Numb the Pain & Itch 55 g Pack of 1 (Packing may vary).
Germoloids£4.954.6★
Anusol Haemorrhoids Treatment Cream - Proven Formula Shrinks Piles Relieves Discomfort Soothes Itching and Lubricates - 23 g
Anusol£3.794.6★
Preparation H Gel 25g
WAITROSE£4.884.6★
Germoloids Haemorrhoid Treatment & Piles Treatment Suppositories Triple Action with Anaesthetic to Numb the Pain & Itch 55 g 24 Count (Pack of 1)
Germoloids£5.334.6★
What buyers say about anus itch relief cream
What buyers praise and complain about, mined from review topics.What buyers love
“It works as it should do”
“Best on market”
“Works perfectly”
“Great value”
“Ease of use”
“It calms the area almost immediately”
“Comfortable”
“The application is straightforward”
“doesnt irritate sensitive skin”
“feels good”
What buyers complain about
“can cause damage to the skin”
“Not fast action”
“This then resulted in painful piles”
“its not quite as good as the leading brand, the one in the blue & white tubes”
“More expensive”
“Anusol shrinks the damage very well”
“It doesn't look the same or smell the same”
“BE CAREFUL, REALLY BURNS”
“Falling apart”
“Didnt work for wrinkles”
Common questions
- Is anus itch relief cream profitable to sell on Amazon United Kingdom?
- The niche generates £1.0M/yr across 9 tracked products. 90-day search growth is -17.6%. Flapen's verdict: Skip it (41/100).
- How competitive is the anus itch relief cream niche?
- 5 brands and 92 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in anus itch relief cream?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Pain Relief-Overall. The return rate is 0.0%.
- When does demand for anus itch relief cream peak?
- Demand peaks in Feb; the busiest month runs 2.0× the quietest.
- What does it cost to enter the anus itch relief cream niche?
- Listings span £2.98–£9.40; the average listing price is £5.09 (sweet spot $15–$100). The average incumbent carries 5,046 reviews — the moat a new listing must climb.