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Antiseptic Spray

Fail

Prices span $2.29–$8.98, mostly outside the sweet spot, so Antiseptic Spray is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£163K/yr238K searches / yr
90-day growth
+16.6%search demand this quarter
Competition
79%top-5 click share · 11 brands · 87 sellers

Flapen Score

Antiseptic Spray against its category

The dotted line is the Health & Personal Care average. Past it, Antiseptic Spray is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antiseptic Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Antiseptic Spray 238K times last year and spent an estimated £163K. The top 5 brands take 82% of clicks. Demand peaks in Jul–Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

11.3% of searches ended in a purchase last week.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
+16.6%
Conversion, latest week
11.3%
Market size, estimated
£163Ka year
Peak month
July2.0× the quietest month
Top search term
antiseptic spray94K searches a year

02 · Price

A sale here is worth £6.08.

Listings sell for £6.08 on average, from £2.29 to £8.98. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £6.08 that is £9K to £12K a year per listing.

Average price
£6.08under the $15 to $100 sweet spot
Price range
£2.29–£8.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£9K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within First Aid. It carries 3,977 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#100in First Aid
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,977per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Antiseptic Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

£0£24K£49K£73K£98K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

87

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

14%

  • Safe + Sound40%
  • Elastoplast15%
  • Hansaplast13%
  • ChitoTech11%
  • IndustraCare4%
  • Savlon3%
  • Open — no brand owns it (5 brands, 14%)

Demand

Antiseptic Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.0×

Search terms

Top Antiseptic Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • antiseptic spray94K/yr
  • wound spray41K/yr
  • antiseptic spray for wounds29K/yr
  • savlon spray18K/yr
  • first aid spray8K/yr
  • savlon dry antiseptic spray8K/yr
  • wound spray antiseptic human7K/yr
  • savlon spray antiseptic6K/yr
  • antiseptic wound spray6K/yr
  • antiseptic spray for wounds human4K/yr

Reviews and returns

What reviews say buyers love and hate about Antiseptic Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies15%

it turned out he had fleas that were irritating his skin

If you have tricky skin. rashes, spots, flaking

I had severe reaction to it

Size-Overall9%−0.04

With the bottle was a bit bigger

Bit smaller than i thought it would be

The bottle size might seem small

Functionality-Overall7%−0.09

It didnt really work with me

Didnt work well

Didnt work for me

Value For Money6%+0.29

Bit expensive cheaper brands available

I dont think it was worth the price

Overpriced

Quality-Overall5%+0.57

Will not use the item as unsure if its quality

Rubbish

As for the quality, I was not a big fan, they were thin and cheap feeling

Love

Quality-Overall18%+0.57

Excellent product

Quality: The quality feels reliable

No complaints

Ease Of Use12%+1.08

Easy to use

Good Product very handy

The spray is easy to use

Value For Money10%+0.29

Excellent value

Value for money

Fair Price

Advertised Vs Actual Product10%+0.30

As described

Does what it says

Just what was needed

Spray/Flow7%+0.53

A spray that actually works

effective spray

Very good spray

Return

0.1% Return rate 14% Fixable by listing

Leak-Proof21%▆▂▄▃█▂

the bottle leaked

Bottle leaks & doesn't spray very well

leaks out everywhere so

Functionality-Overall16%▂▆▁▃▅█

It didnt really work with me

Didnt work well

Didnt work for me

Ingredients-Overall6%▄▄█▆▁▁
Advertised Vs Actual Product6%▇▄█▁▁▁
Contamination5%▁▆▁▇█▁

FAQ

Common Antiseptic Spray questions

Answered from the same tracked data.