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Antiseptic Spray

Fail

Prices span $2.29–$8.98, mostly outside the sweet spot, so Antiseptic Spray is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£163K/yr238K searches / yr
90-day growth
+16.6%search demand this quarter
Competition
79%top-5 click share · 11 brands · 87 sellers

Flapen Score

Antiseptic Spray against its category

The dotted line is the Health & Personal Care average. Past it, Antiseptic Spray is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antiseptic Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Antiseptic Spray 238K times last year and spent an estimated £163K. The top 5 brands take 82% of clicks. Demand peaks in Jul–Aug. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 11.3% of those searches ended in a purchase.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.3% of those searches ended in a purchase. Searches in the last 90 days moved +16.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £163K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
+16.6%
Conversion, latest week
11.3%
Market size, estimated
£163Ka year
Peak month
July2.0× the quietest month
Top search term
antiseptic spray94K searches a year

02 · Price

A sale here is worth £6.08.

Listings sell for £6.08 on average, from £2.29 to £8.98. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At £6.08 that is £9K to £12K a year per listing.

Average price
£6.08under the $15 to $100 sweet spot
Price range
£2.29–£8.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,500–2,000
Revenue per listing a year
£9K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #100 within First Aid. It carries 3,977 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
83%
Out of stock, average day
0.0%
Average rank
#100in First Aid
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,977per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
60 months

Products

Top Antiseptic Spray products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 79% of clicks. A locked shelf that new listings rarely crack.

£0£24K£49K£73K£98K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

87

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

79%

Top 20: 100%

Open market

14%

  • Safe + Sound40%
  • Elastoplast15%
  • Hansaplast13%
  • ChitoTech11%
  • IndustraCare4%
  • Savlon3%
  • Open — no brand owns it (5 brands, 14%)

Demand

Antiseptic Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.0×

Search terms

Top Antiseptic Spray search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • antiseptic spray94K/yr
  • wound spray41K/yr
  • antiseptic spray for wounds29K/yr
  • savlon spray18K/yr
  • first aid spray8K/yr
  • savlon dry antiseptic spray8K/yr
  • wound spray antiseptic human7K/yr
  • savlon spray antiseptic6K/yr
  • antiseptic wound spray6K/yr
  • antiseptic spray for wounds human4K/yr

Reviews and returns

What reviews say buyers love and hate about Antiseptic Spray

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Allergies”
0.1%of orders come back
“it turned out he had fleas that were irritating his skin”
A buyer, on “Allergies”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Antiseptic Spray questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data