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Antiseptic Cream

Fail

Prices span $1.77–$8.64, mostly outside the sweet spot, so Antiseptic Cream is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£544K/yr604K searches / yr
90-day growth
+25.0%search demand this quarter
Competition
84%top-5 click share · 6 brands · 110 sellers

Flapen Score

Antiseptic Cream against its category

The dotted line is the Health & Personal Care average. Past it, Antiseptic Cream is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antiseptic Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Antiseptic Cream 604K times last year and spent an estimated £544K. The top 5 brands take 98% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

24.9% of searches ended in a purchase last week.

Shoppers searched for this 604K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.9% of those searches ended in a purchase. Searches in the last 90 days moved +25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £544K a year.

Searches, last 12 months
604K
Growth, 90 days vs prior 90
+25.0%
Conversion, latest week
24.9%
Market size, estimated
£544Ka year
Peak month
September3.6× the quietest month
Top search term
savlon antiseptic cream223K searches a year

02 · Price

A sale here is worth £3.61.

Listings sell for £3.61 on average, from £1.77 to £8.64. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 10,000 to 12,500 of them. At £3.61 that is £36K to £45K a year per listing.

Average price
£3.61under the $15 to $100 sweet spot
Price range
£1.77–£8.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
10,000–12,500
Revenue per listing a year
£36K–£45K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within First Aid. It carries 2,804 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
82%
Out of stock, average day
0.0%
Average rank
#19in First Aid
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,804per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Antiseptic Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£54K£109K£163K£218K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

110

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Savlon80%
  • GERMOLENE10%
  • Sudocrem3%
  • Elastoplast3%
  • Care2%
  • Epished2%
  • Open — no brand owns it (0%)

Demand

Antiseptic Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.6×

Search terms

Top Antiseptic Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • savlon antiseptic cream223K/yr
  • antiseptic cream155K/yr
  • savlon141K/yr
  • savlon antiseptic cream 100g23K/yr
  • savlon antiseptic cream 200g14K/yr
  • savlon cream14K/yr
  • antiseptic cream for humans10K/yr
  • savalon8K/yr
  • savlon 100g4K/yr
  • antiseptic creams4K/yr

Reviews and returns

What reviews say buyers love and hate about Antiseptic Cream

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.07

50 grams is a bit larger than I would want

Very small

Big tube

Value For Money11%+0.87

Awful and over priced

I dont think it was worth the price

Cost. Overpriced

Quality-Overall7%−0.04

Not as good as it used to be

Better products available. In my opinion

As for the quality, I was not a big fan, they were thin and cheap feeling

Smell7%

The cream has no scent the cream is not greasy when applied on the dressing or plaster

Although the product ingredients appear to have changed since I remember it as a child as it doesn't smell the same

No made inUK and smells strongly

Allergies6%

then I get acne

I had severe reaction to it

Itchy bug bite

Love

Value For Money20%+0.87

Value for money

Excellent value

Fair Price

Quality-Overall16%−0.04

Excellent product

Good quality cream

Overall a reliable product that does exactly what its meant to do

Advertised Vs Actual Product13%+1.32

what was advertised was what was delivered

As described

does what it says

Ease Of Use6%+0.47

Very easy to use

Always have some handy

Always handy to have around

Efficiency6%+0.46

Antiseptic bum cream that works

Works well

Effective

Return

0.1% Return rate 24% Fixable by listing

Size-Overall24%▁█▅▃▁▁

50 grams is a bit larger than I would want

Very small

Big tube

Comfort-Overall18%▁▁▁▁▁█
Value For Money12%▁▁▁██▁

Awful and over priced

I dont think it was worth the price

Cost. Overpriced

Functionality-Overall12%▁▁█▁▅▁

It didnt really work with me

This ointment doesn't work

Ease Of Use9%▁▁▁▁▅█

FAQ

Common Antiseptic Cream questions

Answered from the same tracked data.