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Antiseptic Cream

Fail

Prices span $1.77–$8.64, mostly outside the sweet spot, so Antiseptic Cream is a Fail.

Flapen Score
45
45 / 100
Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 48
Market size
£544K/yr604K searches / yr
90-day growth
+25.0%search demand this quarter
Competition
84%top-5 click share · 6 brands · 110 sellers

Flapen Score

Antiseptic Cream against its category

The dotted line is the Health & Personal Care average. Past it, Antiseptic Cream is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antiseptic Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Antiseptic Cream 604K times last year and spent an estimated £544K. The top 5 brands take 98% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 24.9% of those searches ended in a purchase.

Shoppers searched for this 604K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 24.9% of those searches ended in a purchase. Searches in the last 90 days moved +25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £544K a year.

Searches, last 12 months
604K
Growth, 90 days vs prior 90
+25.0%
Conversion, latest week
24.9%
Market size, estimated
£544Ka year
Peak month
September3.6× the quietest month
Top search term
savlon antiseptic cream223K searches a year

02 · Price

A sale here is worth £3.61.

Listings sell for £3.61 on average, from £1.77 to £8.64. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 10,000 to 12,500 of them. At £3.61 that is £36K to £45K a year per listing.

Average price
£3.61under the $15 to $100 sweet spot
Price range
£1.77–£8.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
125K–150K
Units per listing a year
10,000–12,500
Revenue per listing a year
£36K–£45K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within First Aid. It carries 2,804 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
82%
Out of stock, average day
0.0%
Average rank
#19in First Aid
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,804per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
71 months

Products

Top Antiseptic Cream products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

£0£54K£109K£163K£218K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

110

Est. top-5 brand share

98%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

0%

  • Savlon80%
  • GERMOLENE10%
  • Sudocrem3%
  • Elastoplast3%
  • Care2%
  • Epished2%
  • Open — no brand owns it (0%)

Demand

Antiseptic Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.6×

Search terms

Top Antiseptic Cream search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • savlon antiseptic cream223K/yr
  • antiseptic cream155K/yr
  • savlon141K/yr
  • savlon antiseptic cream 100g23K/yr
  • savlon antiseptic cream 200g14K/yr
  • savlon cream14K/yr
  • antiseptic cream for humans10K/yr
  • savalon8K/yr
  • savlon 100g4K/yr
  • antiseptic creams4K/yr

Reviews and returns

What reviews say buyers love and hate about Antiseptic Cream

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
17%of negative reviews mention “Size-Overall”
0.1%of orders come back
“50 grams is a bit larger than I would want”
A buyer, on “Size-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Antiseptic Cream questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data