Antiseptic Cream
FailPrices span $1.77–$8.64, mostly outside the sweet spot, so Antiseptic Cream is a Fail.
- Flapen Score
- 45 / 100Ranks 1,255 of 2,035 Health & Personal Care niches · −3 vs the category median of 4845
- Market size
- £544K/yr604K searches / yr
- 90-day growth
- +25.0%search demand this quarter
- Competition
- 84%top-5 click share · 6 brands · 110 sellers
Flapen Score
Antiseptic Cream against its category
The dotted line is the Health & Personal Care average. Past it, Antiseptic Cream is stronger. Inside it, weaker.
Market
The Antiseptic Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Antiseptic Cream 604K times last year and spent an estimated £544K. The top 5 brands take 98% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
24.9% of searches ended in a purchase last week.
Shoppers searched for this 604K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 24.9% of those searches ended in a purchase. Searches in the last 90 days moved +25.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £544K a year.
- Searches, last 12 months
- 604K
- Growth, 90 days vs prior 90
- +25.0%
- Conversion, latest week
- 24.9%
- Market size, estimated
- £544Ka year
- Peak month
- September3.6× the quietest month
- Top search term
- savlon antiseptic cream223K searches a year
02 · Price
A sale here is worth £3.61.
Listings sell for £3.61 on average, from £1.77 to £8.64. Amazon reports units sold in ranges. This niche sold 125K to 150K a year. The average listing sells 10,000 to 12,500 of them. At £3.61 that is £36K to £45K a year per listing.
- Average price
- £3.61under the $15 to $100 sweet spot
- Price range
- £1.77–£8.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 125K–150K
- Units per listing a year
- 10,000–12,500
- Revenue per listing a year
- £36K–£45K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
45% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within First Aid. It carries 2,804 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 82%
- Out of stock, average day
- 0.0%
- Average rank
- #19in First Aid
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,804per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 71 months
Products
Top Antiseptic Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Savlon Antiseptic Cream Cleanses & Helps Prevent Infection First Aid for Minor Cuts & Wounds Spots Blackheads Nappy Rash Sunburn Sores & Blisters (100g 1 pack)
- Price
- £3.15
- Rating
- 4.8/5
- Reviews
- 10,240
- Age
- 19y ago

Savlon Antiseptic Cream Cleanses & Helps Prevent Infection First Aid for Minor Cuts & Wounds Spots Blackheads Nappy Rash Sunburn Sores & Blisters (60g 1 pack)
- Price
- £2.72
- Rating
- 4.6/5
- Reviews
- 666
- Age
- 10y ago

Germolene Antiseptic Cream with Local Anaesthetic 30g Dual Action Cream to Prevent Infection & Numb Pain For Minor Cuts Grazes Burns Stings & Skin Irritation
- Price
- £3.25
- Rating
- 4.7/5
- Reviews
- 2,530
- Age
- 15y ago

Savlon Scar Prevention Gel Helps Soothe Minor Wounds & Superficial Burns Speeds Up Healing and Reduces Likelihood of Scarring (50g 1 pack)
- Price
- £3.68
- Rating
- 4.6/5
- Reviews
- 5,880
- Age
- 17y ago

Savlon Antiseptic Cream 15 g
- Price
- £4.12
- Rating
- 4.5/5
- Reviews
- 910
- Age
- 17y ago
Trending
90-day click momentum
Elastoplast Wound Healing Ointment (20g) Skin-Friendly Wound Cream Supports the Healing of Wounds and Damaged Skin and Reduces the Likelihood of Scarring
- Price
- £2.40
- Rating
- 4.5/5
- Reviews
- 393
- Age
- 6y ago

Savlon Antiseptic Cream 15 g
- Price
- £4.12
- Rating
- 4.5/5
- Reviews
- 910
- Age
- 17y ago

Savlon Antiseptic Cream Cleanses & Helps Prevent Infection First Aid for Minor Cuts & Wounds Spots Blackheads Nappy Rash Sunburn Sores & Blisters (60g 1 pack)
- Price
- £2.72
- Rating
- 4.6/5
- Reviews
- 666
- Age
- 10y ago

Germolene Antiseptic Cream with Local Anaesthetic 30g Dual Action Cream to Prevent Infection & Numb Pain For Minor Cuts Grazes Burns Stings & Skin Irritation
- Price
- £3.25
- Rating
- 4.7/5
- Reviews
- 2,530
- Age
- 15y ago

Savlon Antiseptic Cream 30g Pack of 2 First Aid Antiseptic Cream for Cuts Grazes Burns and Insect Bites Helps Prevent Infection and Supports Healing Twin Pack
- Price
- £8.64
- Rating
- 4.1/5
- Reviews
- 23
- Age
- 5mo ago
Newest
by launch date
Savlon Antiseptic Cream 30g Pack of 2 First Aid Antiseptic Cream for Cuts Grazes Burns and Insect Bites Helps Prevent Infection and Supports Healing Twin Pack
- Price
- £8.64
- Rating
- 4.1/5
- Reviews
- 23
- Age
- 5mo ago

Savlon Wound Cleansing Wipes Alcohol Free Cleaning Wipes for Wounds Pack of 10 Wipes Gentle for Cuts and Grazes Sterile Alcohol Free Biodegradable Plastic Free Wipes
- Price
- £2.29
- Rating
- 4.7/5
- Reviews
- 967
- Age
- 1y ago

Elastoplast Wound Healing Ointment (20g) Skin-Friendly Wound Cream Supports the Healing of Wounds and Damaged Skin and Reduces the Likelihood of Scarring
- Price
- £2.40
- Rating
- 4.5/5
- Reviews
- 393
- Age
- 6y ago

Savlon Antiseptic & Pain Relief Gel First Aid for Relief of Pain Itching & Irritation Contains Anaesthetic to Numb Pain & Antiseptic to Help Prevent Infection (20g 1 pack)
- Price
- £4.39
- Rating
- 4.6/5
- Reviews
- 521
- Age
- 9y ago

Savlon Antiseptic Cream Cleanses & Helps Prevent Infection First Aid for Minor Cuts & Wounds Spots Blackheads Nappy Rash Sunburn Sores & Blisters (60g 1 pack)
- Price
- £2.72
- Rating
- 4.6/5
- Reviews
- 666
- Age
- 10y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
110
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Savlon80%
- GERMOLENE10%
- Sudocrem3%
- Elastoplast3%
- Care2%
- Epished2%
- Open — no brand owns it (0%)
Demand
Antiseptic Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.6×
Search terms
Top Antiseptic Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- savlon antiseptic cream223K/yr
- antiseptic cream155K/yr
- savlon141K/yr
- savlon antiseptic cream 100g23K/yr
- savlon antiseptic cream 200g14K/yr
- savlon cream14K/yr
- antiseptic cream for humans10K/yr
- savalon8K/yr
- savlon 100g4K/yr
- antiseptic creams4K/yr
Reviews and returns
What reviews say buyers love and hate about Antiseptic Cream
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
50 grams is a bit larger than I would want
Very small
Big tube
Awful and over priced
I dont think it was worth the price
Cost. Overpriced
Not as good as it used to be
Better products available. In my opinion
As for the quality, I was not a big fan, they were thin and cheap feeling
The cream has no scent the cream is not greasy when applied on the dressing or plaster
Although the product ingredients appear to have changed since I remember it as a child as it doesn't smell the same
No made inUK and smells strongly
then I get acne
I had severe reaction to it
Itchy bug bite
Love
Value for money
Excellent value
Fair Price
Excellent product
Good quality cream
Overall a reliable product that does exactly what its meant to do
what was advertised was what was delivered
As described
does what it says
Very easy to use
Always have some handy
Always handy to have around
Antiseptic bum cream that works
Works well
Effective
Return
0.1% Return rate 24% Fixable by listing
50 grams is a bit larger than I would want
Very small
Big tube
Awful and over priced
I dont think it was worth the price
Cost. Overpriced
It didnt really work with me
This ointment doesn't work
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Antiseptic Cream questions
Answered from the same tracked data.









