antihistamine tablets
Launch itA $2.5M/yr market growing +59.7% this quarter with returns at 0.0% — clears our launch bar.
Conversion
Incredible22.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible£2.5M£2.5M/yr · 1.4M searches
Growth
Good+59.7%90-day search growth — must beat 0% to launch
Price range
Okay£2.77–£26.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Review moat
Bad5,136.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.97avg listing price — sweet spot $15–$100
Competition
Bad76%top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, antihistamine tablets is a £2.5M/yr Amazon United Kingdom market (1.4M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Launch it — 59/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
antihistamine tablets market data
- Units sold / yr
- 300K–400K
- avg 15,000–20,000/product
- Revenue / yr
- £2.4M–£3.2M
- units × avg price
- Conversion rate
- 22.3%
- Avg BSR
- #8
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 73%
- Out of stock
- 4.8%
- Avg brand age
- 66 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
95
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
10%
- Allevia46%
- PillPharm15%
- Clarityn9%
- Amazon Basic Care8%
- BESTOPE PRO7%
- 6 Months Supply Cetirizine Hayfever Allergy Tablets 30 x 66%
- Open — no brand owns it (3 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +59.7% search growth over the last 90 days.Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 3.6×
Top antihistamine tablets search terms
- hayfever tablets321K/yr
- antihistamine tablets485K/yr
- allevia164K/yr
- allevia 180mg tablets x 6049K/yr
- allergy tablet67K/yr
- antihistamine46K/yr
- alevia hayfever tablets30K/yr
- hay fever tablets for adults23K/yr
- anti histamine tablets36K/yr
- clarityn allergy tablets24K/yr
Top antihistamine tablets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Allevia Hayfever Allergy Tablets Prescription Strength 120 mg Fexofenadine 24hr Relief Acts Within 1 Hour Including Sneezing Watery Eyes Itchy and Runny Nose 30 Tablets
Allevia£6.354.5★12,899 rev
Cetirizine Hayfever and Allergy Tablets | 12 Months Supply | 30 Tablets x 12
PillPharm£6.364.7★1,075 rev
Clarityn Allergy Relief Tablet | Hayfever Relief Tablet | Loratadine | Antihistamine | All day maximum strength symptom relief with one tablet per day | 30 count (pack of 1)
Clarityn£4.624.6★10,055 rev
Amazon Basic Care Hayfever & Allergy Relief 10mg Tablets Cetirizine Hydrochloride 30 Tablets (Pack of 1) - Effective Relief from Hayfever Skin Allergies Dust Allergies and Pet Allergies
Amazon Basic Care£2.774.6★398 rev
Allevia 120mg Allergy Relief Tablets | 90 cts (3 Packs of 30 cts) | 120mg Fexofenadine | 24hr Relief Acts Within 1 Hour | Non-drowsy in Most People | Relieves Hayfever Pet Dust and Mould Allergies
Allevia£17.444.7★1,283 rev
Newest
by launch dateAmazon Basic Care Hayfever & Allergy Relief 10mg Tablets Cetirizine Hydrochloride 30 Tablets (Pack of 1) - Effective Relief from Hayfever Skin Allergies Dust Allergies and Pet Allergies
Amazon Basic Care£2.77398 rev
Allevia 120mg Allergy Relief Tablets | 90 cts (3 Packs of 30 cts) | 120mg Fexofenadine | 24hr Relief Acts Within 1 Hour | Non-drowsy in Most People | Relieves Hayfever Pet Dust and Mould Allergies
Allevia£17.441,283 rev
Histallay Hayfever & Allergy Relief Tablets 30 Tablets 120mg Fexofenadine Antihistamine 24hr Relief Acts Within 1hr Relieves Hayfever Pet Dust and Mould Allergies
HISTALLAY£5.481,263 rev
Cetirizine Hayfever and Allergy Tablets | 12 Months Supply | 30 Tablets x 12
PillPharm£6.361,075 rev
Crescent 6 Months Supply Cetirizine Hayfever Allergy Tablets 30 x 6 Packs | 180 Tablets
6 Months Supply Cetirizine Hayfever Allergy Tablets 30 x 6£3.763,940 rev
Trending
90-day click momentum
Galpharm Treathay Hayfever Relief Fexofenadine Hydrochloride Tablets 120mg Up to 24hrs Relief from Hayfever Sneezing Itchy Eyes and Runny Noses 30 Tablets
Galpharm£4.934.7★
Allevia 120mg Allergy Relief Tablets | 90 cts (3 Packs of 30 cts) | 120mg Fexofenadine | 24hr Relief Acts Within 1 Hour | Non-drowsy in Most People | Relieves Hayfever Pet Dust and Mould Allergies
Allevia£17.444.7★
Cetirizine Hayfever and Allergy Tablets | 12 Months Supply | 30 Tablets x 12
PillPharm£6.364.7★
Allevia Hayfever Allergy Tablets Prescription Strength 120 mg Fexofenadine 24hr Relief Acts Within 1 Hour Including Sneezing Watery Eyes Itchy and Runny Nose 30 Tablets
Allevia£6.354.5★
Piriteze Hayfever & Allergy Antihistamine Tablets Cetirizine for Allergy Symptom Relief Adults & Children 6+ 30 Tablets
Piriteze£5.774.6★
What buyers say about antihistamine tablets
What buyers praise and complain about, mined from review topics.What buyers love
“They are affordable”
“DID THE JOB AS EXPECTED”
“Allergy free”
“I like this product its well made”
“Great for hayfever”
“Works effectively”
“Great pills”
“Easy to swallow”
“No side effects”
“Effective”
What buyers complain about
“Didn't work”
“making his skin bleed”
“Half the price as expensive ones same results”
“Doesn't relieve hay-fever symptoms at all”
“cetirizine have very little effect for them”
“Cheap and the same as branded”
“still cant breathe out my nose”
“Quite a big tablet compared to others”
“do make me sleepy”
“really dont work well for me...taking 4x dose daily and still not stopping runny nose and itchy eyes”
Top return reasons
Common questions
- Is antihistamine tablets profitable to sell on Amazon United Kingdom?
- The niche generates £2.5M/yr across 11 tracked products. 90-day search growth is +59.7%. Flapen's verdict: Launch it (59/100).
- How competitive is the antihistamine tablets niche?
- 9 brands and 95 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in antihistamine tablets?
- Top complaints mined from reviews: Functionality-Overall, Allergies, Value For Money. The return rate is 0.0%.
- When does demand for antihistamine tablets peak?
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 3.6× the quietest.
- What does it cost to enter the antihistamine tablets niche?
- Listings span £2.77–£26.04; the average listing price is £7.97 (sweet spot $15–$100). The average incumbent carries 5,136 reviews — the moat a new listing must climb.