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Antihistamine Cream

Fail

Prices span $3.29–$10.06, mostly outside the sweet spot, so Antihistamine Cream is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£130K/yr115K searches / yr
90-day growth
+89.5%search demand this quarter
Competition
92%top-5 click share · 6 brands · 47 sellers

Flapen Score

Antihistamine Cream against its category

The dotted line is the Health & Personal Care average. Past it, Antihistamine Cream is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antihistamine Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Antihistamine Cream 115K times last year and spent an estimated £130K. The top 5 brands take 97% of clicks. Demand peaks in Apr–Jul–Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 18.5% of those searches ended in a purchase.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.5% of those searches ended in a purchase. Searches in the last 90 days moved +89.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
+89.5%
Conversion, latest week
18.5%
Market size, estimated
£130Ka year
Peak month
August6.3× the quietest month
Top search term
antihistamine cream90K searches a year

02 · Price

A sale here is worth £6.13.

Listings sell for £6.13 on average, from £3.29 to £10.06. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £6.13 that is £9K to £12K a year per listing.

Average price
£6.13under the $15 to $100 sweet spot
Price range
£3.29–£10.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£9K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #18 within Over-the-Counter Medication. It carries 6,540 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#18in Over-the-Counter Medication
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,540per listing
Listings tracked
7

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
64 months

Products

Top Antihistamine Cream products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.

£0£26K£52K£78K£104K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

47

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

92%

Top 20: 100%

Open market

0%

  • Anthisan62%
  • Eurax14%
  • Generic11%
  • Skincalm7%
  • Makro Space4%
  • Pinewood3%

Demand

Antihistamine Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jul, Aug · busiest ÷ quietest = 6.3×

Search terms

Top Antihistamine Cream search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • antihistamine cream90K/yr
  • anti histamine cream adults7K/yr
  • anti histamine cream4K/yr
  • antihistamine cream for skin allergies4K/yr
  • allergy cream3K/yr
  • antihistamines cream3K/yr
  • skin allergy cream3K/yr

Reviews and returns

What reviews say buyers love and hate about Antihistamine Cream

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Value For Money”
23%of negative reviews mention “Allergies”
0.1%of orders come back
“Rashes and Itchy Skin”
A buyer, on “Allergies”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Antihistamine Cream questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data