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Antihistamine Cream

Fail

Prices span $3.29–$10.06, mostly outside the sweet spot, so Antihistamine Cream is a Fail.

Flapen Score
44
44 / 100
Ranks 1,348 of 2,035 Health & Personal Care niches · −4 vs the category median of 48
Market size
£130K/yr115K searches / yr
90-day growth
+89.5%search demand this quarter
Competition
92%top-5 click share · 6 brands · 47 sellers

Flapen Score

Antihistamine Cream against its category

The dotted line is the Health & Personal Care average. Past it, Antihistamine Cream is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antihistamine Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Antihistamine Cream 115K times last year and spent an estimated £130K. The top 5 brands take 97% of clicks. Demand peaks in Apr–Jul–Aug. Flapen scores it 44 out of 100, a Fail.

01 · Demand

18.5% of searches ended in a purchase last week.

Shoppers searched for this 115K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.5% of those searches ended in a purchase. Searches in the last 90 days moved +89.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months
115K
Growth, 90 days vs prior 90
+89.5%
Conversion, latest week
18.5%
Market size, estimated
£130Ka year
Peak month
August6.3× the quietest month
Top search term
antihistamine cream90K searches a year

02 · Price

A sale here is worth £6.13.

Listings sell for £6.13 on average, from £3.29 to £10.06. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £6.13 that is £9K to £12K a year per listing.

Average price
£6.13under the $15 to $100 sweet spot
Price range
£3.29–£10.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£9K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #18 within Over-the-Counter Medication. It carries 6,540 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
100%
Out of stock, average day
2.1%
Average rank
#18in Over-the-Counter Medication
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,540per listing
Listings tracked
7

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
64 months

Products

Top Antihistamine Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£26K£52K£78K£104K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

47

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Anthisan62%
  • Eurax14%
  • Generic11%
  • Skincalm7%
  • Makro Space4%
  • Pinewood3%

Demand

Antihistamine Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Apr, Jul, Aug · busiest ÷ quietest = 6.3×

Search terms

Top Antihistamine Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • antihistamine cream90K/yr
  • anti histamine cream adults7K/yr
  • anti histamine cream4K/yr
  • antihistamine cream for skin allergies4K/yr
  • allergy cream3K/yr
  • antihistamines cream3K/yr
  • skin allergy cream3K/yr

Reviews and returns

What reviews say buyers love and hate about Antihistamine Cream

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies23%+0.17

Rashes and Itchy Skin

Skin reaction

It was itching me

Functionality-Overall13%−0.15

Ineffective

It doesnt work as it claim to be

Didnt work

Itch Relief8%

Itchy and Scratchy

Didnt take the itching away for hours

Rash

Pest/Insect Control6%−0.05

Mosquito bites and no relief

The product was unfortunately ineffective for mosquito bites

NO GOOD FOR MOSQUITO BITES

Smell5%−0.02

Strong smell

it smells very pungent like someone just spray air freshener around the room

It smells awful

Love

Value For Money14%+0.69

Good value for money

Good value for money

Good price

Itch Relief14%

No more itching

eases the itching

Stopped the itching

Allergies13%+0.17

No more itching

Excellent for irritation

does not irritate your skin

Quality-Overall12%+0.95

Excellent cream

Excellent quality 5× Really helping me itching as my body does not hold antihistamines

Excellent product

Advertised Vs Actual Product11%+0.60

as advertised

As described

Works well does exactly as stated

Return

0.1% Return rate 0% Fixable by listing

Ease Of Use100%▁▁▁▁▁█

Couldnt get any of the cream out

when you come to use it again you have to squeeze the whole tube right up to the end

Its taking its time to work

FAQ

Common Antihistamine Cream questions

Answered from the same tracked data.