antihistamine cream
Skip itPrices mostly outside the sweet spot ($3.29–$10.06) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible18.5%search→purchase rate — share of searches ending in a sale
Growth
Great+89.5%90-day search growth — must beat 0% to launch
Market size
Okay£130K£130K/yr · 115K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad6,539.86avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.13avg listing price — sweet spot $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Competition
Bad92%top-5 click share — a locked-up shelf
Price range
Bad£3.29–£10.06cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, antihistamine cream is a £130K/yr Amazon United Kingdom market (115K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Apr–Jul–Aug. Verdict: Skip it — 44/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
antihistamine cream market data
- Units sold / yr
- 20K–25K
- avg 1,500–2,000/product
- Revenue / yr
- £123K–£153K
- units × avg price
- Conversion rate
- 18.5%
- Avg BSR
- #18
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 71%
- Out of stock
- 2.1%
- Avg brand age
- 64 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
47
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Anthisan62%
- Eurax14%
- Generic11%
- Skincalm7%
- Makro Space4%
- Pinewood3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +89.5% search growth over the last 90 days.Peak months: Apr, Jul, Aug · busiest ÷ quietest = 6.3×
Top antihistamine cream search terms
- antihistamine cream90K/yr
- anti histamine cream adults7K/yr
- anti histamine cream4K/yr
- antihistamine cream for skin allergies4K/yr
- allergy cream3K/yr
- antihistamines cream3K/yr
- skin allergy cream3K/yr
Top antihistamine cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Anthisan Bite & Sting Cream Relief from insect bites stings & stinging nettle rash 20 g ( Pack of 1)
Anthisan£3.294.6★17,606 rev
Eurax Itch Relief Cream Hydrating Relief from Itchy & Irritated Skin Alleviates Itching from Rashes Eczema Dermatitis & Chickenpox Dermatologist Recommended Contains Crotamiton 1 x 100g
Eurax£5.164.5★15,636 rev
3 x Skincalm 10g Bite and Sting Relief 1% Cream
Skincalm£4.704.5★5,199 rev
Pinewoods Fast Acting Hydrocortisone Cream 1% w/w Bite and Sting Cream Mosquito and Bee Sting Treatment Itchy Skin and Redness Solution 3 x 10g Tubes for Eczema and Irritation
Generic£6.514.6★1,973 rev
Fenistil Gel 30g Insect Bites - Skin Allergies Sunburn and Dermatitis Itch Treatment Fast-Acting Topical Antihistamine Gel for Itchy Irritated or Inflamed Skin
Generic£10.064.9★13 rev
Newest
by launch dateFenistil Gel 30g Insect Bites - Skin Allergies Sunburn and Dermatitis Itch Treatment Fast-Acting Topical Antihistamine Gel for Itchy Irritated or Inflamed Skin
Generic£10.0613 rev
Fenistil Gel 30g Insect Bites - Skin Allergies Sunburn and Dermatitis Itch Treatment Fast-Acting Topical Antihistamine Gel for Itchy Irritated or Inflamed Skin
Makro Space£9.8972 rev
Pinewoods Fast Acting Hydrocortisone Cream 1% w/w Bite and Sting Cream Mosquito and Bee Sting Treatment Itchy Skin and Redness Solution 3 x 10g Tubes for Eczema and Irritation
Generic£6.511,973 rev
Pinewoods Bite & Stings Relief Cream - Hydrocortisone 1% w/w (1 x 10g Tube)
Pinewood£3.295,280 rev
3 x Skincalm 10g Bite and Sting Relief 1% Cream
Skincalm£4.705,199 rev
Trending
90-day click momentumFenistil Gel 30g Insect Bites - Skin Allergies Sunburn and Dermatitis Itch Treatment Fast-Acting Topical Antihistamine Gel for Itchy Irritated or Inflamed Skin
Generic£10.064.9★
3 x Skincalm 10g Bite and Sting Relief 1% Cream
Skincalm£4.704.5★
Anthisan Bite & Sting Cream Relief from insect bites stings & stinging nettle rash 20 g ( Pack of 1)
Anthisan£3.294.6★
Eurax Itch Relief Cream Hydrating Relief from Itchy & Irritated Skin Alleviates Itching from Rashes Eczema Dermatitis & Chickenpox Dermatologist Recommended Contains Crotamiton 1 x 100g
Eurax£5.164.5★
Fenistil Gel 30g Insect Bites - Skin Allergies Sunburn and Dermatitis Itch Treatment Fast-Acting Topical Antihistamine Gel for Itchy Irritated or Inflamed Skin
Makro Space£9.894.6★
What buyers say about antihistamine cream
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“No more itching”
“No more itching”
“Excellent cream”
“as advertised”
“Works well”
“found it very effective soothing irritated skin”
“Works quickly to reduce swelling and redness”
“Cooling and calming”
“Convenient size”
What buyers complain about
“Rashes and Itchy Skin”
“Ineffective”
“Itchy and Scratchy”
“Mosquito bites and no relief”
“Strong smell”
“So tiny”
“It works expensive”
“This product was illegally supplied without any written instructions in English”
“Couldnt get any of the cream out”
“for me they are not as good as Anthesan”
Top return reasons
Common questions
- Is antihistamine cream profitable to sell on Amazon United Kingdom?
- The niche generates £130K/yr across 7 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +89.5%. Flapen's verdict: Skip it (44/100).
- How competitive is the antihistamine cream niche?
- 6 brands and 47 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in antihistamine cream?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Itch Relief. The return rate is 0.1%.
- When does demand for antihistamine cream peak?
- Demand peaks in Apr–Jul–Aug; the busiest month runs 6.3× the quietest.
- What does it cost to enter the antihistamine cream niche?
- Listings span £3.29–£10.06; the average listing price is £6.13 (sweet spot $15–$100). The average incumbent carries 6,540 reviews — the moat a new listing must climb.