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Antifungal Cream

Maybe

Returns run at only 0.0% of orders. But prices span $3.99–$16.83, mostly outside the sweet spot, so Antifungal Cream is a Maybe.

Flapen Score
50
50 / 100
Top 41% of 2,035 Health & Personal Care niches · +2 vs the category median of 48
Market size
£2.1M/yr1.9M searches / yr
90-day growth
+2.7%search demand this quarter
Competition
71%top-5 click share · 13 brands · 121 sellers

Flapen Score

Antifungal Cream against its category

The dotted line is the Health & Personal Care average. Past it, Antifungal Cream is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antifungal Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Antifungal Cream 1.9M times last year and spent an estimated £2.1M. The top 5 brands take 87% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

12.2% of searches ended in a purchase last week.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.1M a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
+2.7%
Conversion, latest week
12.2%
Market size, estimated
£2.1Ma year
Peak month
May1.4× the quietest month
Top search term
clotrimazole antifungal cream279K searches a year

02 · Price

A sale here is worth £8.69.

Listings sell for £8.69 on average, from £3.99 to £16.83. Amazon reports units sold in ranges. This niche sold 200K to 250K a year. The average listing sells 10,000 to 12,500 of them. At £8.69 that is £87K to £109K a year per listing.

Average price
£8.69under the $15 to $100 sweet spot
Price range
£3.99–£16.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
200K–250K
Units per listing a year
10,000–12,500
Revenue per listing a year
£87K–£109K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #12 within Over-the-Counter Medication. It carries 5,028 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
95%
Out of stock, average day
1.2%
Average rank
#12in Over-the-Counter Medication
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,028per listing
Listings tracked
20

04 · Newcomers

Amazon counts 8 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 8 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
8Amazon's first-year sales bar
Average brand age
47 months

Products

Top Antifungal Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£206K£412K£618K£824K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

121

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

10%

  • Canesten28%
  • Lamisil27%
  • Kopa Haiku22%
  • Terthon7%
  • PHARMBANNER3%
  • Swiftalyn3%
  • Open — no brand owns it (7 brands, 10%)

Demand

Antifungal Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

45K35KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Antifungal Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clotrimazole antifungal cream279K/yr
  • antifungal cream275K/yr
  • canesten antifungal cream203K/yr
  • clotrimazole142K/yr
  • clotrimazole cream94K/yr
  • jock itch cream100K/yr
  • lamisil cream84K/yr
  • anti fungal skin cream118K/yr
  • terbinafine cream88K/yr
  • lamisil93K/yr

Reviews and returns

What reviews say buyers love and hate about Antifungal Cream

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies15%+0.22

Allergic reaction

It was so itchy

the irritation itch

Functionality-Overall14%−0.11

Not effective

they did not work Terthon does

Did not work

Value For Money9%−0.02

Over priced

Fairly expensive

It's expensive

Size-Overall8%−0.05

Very small

Tub too small

Very small bottle

Itch Relief4%+0.15

Had 3 tubes now still itching

Eased itching

Doesnt work, not even to soothe the itch

Love

Quality-Overall20%+1.87

Excellent Product

Great product as described

Moisturizing,good quality and very effective

Efficiency15%+0.91

Works effectively

Works perfectly

Effective

Advertised Vs Actual Product9%+0.63

It arrived as described

does exactly what it says on the box

As described

Allergies8%+0.22

helps irritated skin

There isnt as much irritation

did not cause any irritation for me

Value For Money7%−0.02

Good price

Good value for money

Excellent value for money

Return

0.0% Return rate 16% Fixable by listing

Leak-Proof21%▁▁▆▁█▅
Functionality-Overall16%▁█▅▁▁▁

Not effective

they did not work Terthon does

Did not work

Value For Money16%█▁▁▁▂▃

Over priced

Fairly expensive

It's expensive

Quality-Overall16%▁▁▁▁█▁
Size-Overall11%▁▁▁█▂▁

Very small

Tub too small

Very small bottle

FAQ

Common Antifungal Cream questions

Answered from the same tracked data.