antifungal cream
Worth a lookShows low returns (0.0%), but prices mostly outside the sweet spot ($3.99–$16.83) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible£2.1M£2.1M/yr · 1.9M searches
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Okay+2.7%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,028avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.69avg listing price — sweet spot $15–$100
Price range
Bad£3.99–£16.83cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, antifungal cream is a £2.1M/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
antifungal cream market data
- Units sold / yr
- 200K–250K
- avg 10,000–12,500/product
- Revenue / yr
- £1.7M–£2.2M
- units × avg price
- Conversion rate
- 12.2%
- Avg BSR
- #12
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 80%
- Out of stock
- 1.2%
- Avg brand age
- 47 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.Brands
13 rising
Sellers
121
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
10%
- Canesten28%
- Lamisil27%
- Kopa Haiku22%
- Terthon7%
- PHARMBANNER3%
- Swiftalyn3%
- Open — no brand owns it (7 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top antifungal cream search terms
- clotrimazole antifungal cream279K/yr
- antifungal cream275K/yr
- canesten antifungal cream203K/yr
- clotrimazole142K/yr
- clotrimazole cream94K/yr
- jock itch cream100K/yr
- lamisil cream84K/yr
- anti fungal skin cream118K/yr
- terbinafine cream88K/yr
- lamisil93K/yr
Top antifungal cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Antifungal Cream for Scalp & Body Skin: Suitable for Athletes Foot Ringworm Jock Itch Tinea Versicolor & Seborrheic Dermatitis Gentle and Effective Plant-Based Formula 20g
Kopa Haiku£9.634.7★408 rev
Lamisil AT 1% Athletes Foot Treatment Cream for Treatment of Foot Fungus 15 g
Lamisil£5.024.6★7,464 rev
Canesten Athletes Foot 1% w/w Cream | Effective Athletes Foot Treatment | Soothes Itching | Destroys Athletes Foot Fungi | Antifungal Cream | Big pack |30 g (Pack of 1)
Canesten£4.314.6★24,925 rev
Terthon Herbal Antifungal Cream: Treatment for Ringworm Jock Itch Athletes Foot & Fungal Skin Infections Natural Fast-Acting Formula for Adults and Kids 20g (1 Pack)
Terthon£9.224.7★756 rev
Canesten Thrush Combi Internal & External Creams for Thrush Treatment | Clotrimazole | Two-Step Complete Relief Thrush Treatment
Canesten£10.584.6★19,092 rev
Newest
by launch date
Antifungal Cream 30g for Relieving Jock Itch Eczema Effective Treatment for Athletes Foot Soothes Itching Cream for Relieving Skin Itching in Adults
HNYGS-EU£8.486 rev
Jock Itch Antifungal Cream: Tea Tree Oil Anti Fungal Cream with Aloe Vera Lavender & Eucalyptus - Extra Strength Herbal Moisturizer for Itchy Skin Soothing on Feet Body & Hands - 100g
Rossi Engraving£10.15134 rev
Antifungal Cream for Athletes Foot Ringworm & Groin Fungal Infection Helps Relieve Itching Redness & Scaling Fast-Absorbing Non-Greasy
PHARMBANNER£14.2260 rev
Herbal Antifungal Treatment Cream for Skin: Gentle Plant-Based Formula Suitable for Athletes Foot Ringworm Jock Itch Tinea Versicolor & Seborrheic Dermatitis-Prone Skin
Kopa Haiku£10.5199 rev
Antifungal Cream for Scalp & Body Skin: Suitable for Athletes Foot Ringworm Jock Itch Tinea Versicolor & Seborrheic Dermatitis Gentle and Effective Plant-Based Formula 20g
Kopa Haiku£9.63408 rev
Trending
90-day click momentumAntifungal Cream 30g for Relieving Jock Itch Eczema Effective Treatment for Athletes Foot Soothes Itching Cream for Relieving Skin Itching in Adults
HNYGS-EU£8.485.0★
Herbal Antifungal Treatment Cream for Skin: Gentle Plant-Based Formula Suitable for Athletes Foot Ringworm Jock Itch Tinea Versicolor & Seborrheic Dermatitis-Prone Skin
Kopa Haiku£10.514.8★
Lamisil Once (4g)
Lamisil£10.544.5★
Antifungal Cream for Scalp & Body Skin: Suitable for Athletes Foot Ringworm Jock Itch Tinea Versicolor & Seborrheic Dermatitis Gentle and Effective Plant-Based Formula 20g
Kopa Haiku£9.634.7★
Antifungal Cream for Athletes Foot Ringworm & Groin Fungal Infection Helps Relieve Itching Redness & Scaling Fast-Absorbing Non-Greasy
PHARMBANNER£14.224.6★
What buyers say about antifungal cream
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent Product”
“Works effectively”
“It arrived as described”
“helps irritated skin”
“Good price”
“The smell is natural”
“helps with itching”
“Skin benefits”
“Easy to apply”
“Easy to use”
What buyers complain about
“Allergic reaction”
“Not effective”
“Over priced”
“Very small”
“Had 3 tubes now still itching”
“There is a slight smell with it that I think is from the tea tree ingredient”
“Not as good as Canesten”
“This cream made me feel hopeless”
“Misleading this product is scented”
“Gone”
Top return reasons
Common questions
- Is antifungal cream profitable to sell on Amazon United Kingdom?
- The niche generates £2.1M/yr across 20 tracked products. 8 of 9 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Worth a look (50/100).
- How competitive is the antifungal cream niche?
- 13 brands and 121 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in antifungal cream?
- Top complaints mined from reviews: Allergies, Functionality-Overall, Value For Money. The return rate is 0.0%.
- When does demand for antifungal cream peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the antifungal cream niche?
- Listings span £3.99–£16.83; the average listing price is £8.69 (sweet spot $15–$100). The average incumbent carries 5,028 reviews — the moat a new listing must climb.