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Antidepressant

Fail

Prices span $6.14–$15.37, mostly outside the sweet spot, so Antidepressant is a Fail.

Flapen Score
37
37 / 100
Ranks 1,848 of 2,035 Health & Personal Care niches · −11 vs the category median of 48
Market size
£72K/yr44K searches / yr
90-day growth
-29.8%search demand this quarter
Competition
88%top-5 click share · 8 brands · 10 sellers

Flapen Score

Antidepressant against its category

The dotted line is the Health & Personal Care average. Past it, Antidepressant is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antidepressant market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Antidepressant 44K times last year and spent an estimated £72K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 37 out of 100, a Fail.

01 · Demand

18.8% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.8% of those searches ended in a purchase. Searches in the last 90 days moved -29.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-29.8%
Conversion, latest week
18.8%
Market size, estimated
£72Ka year
Peak month
February2.0× the quietest month
Top search term
ashwagandha and lions mane22K searches a year

02 · Price

A sale here is worth £8.67.

Listings sell for £8.67 on average, from £6.14 to £15.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £8.67 that is £4K to £7K a year per listing.

Average price
£8.67under the $15 to $100 sweet spot
Price range
£6.14–£15.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£4K–£7K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Herbal Supplements. It carries 2,560 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#19in Herbal Supplements
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,560per listing
Listings tracked
9

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
26 months

Products

Top Antidepressant products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£22K£29K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

10

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

5%

  • NEW LEAF PRODUCTS29%
  • Free Soul21%
  • PH PROWISE Healthcare20%
  • Nootro Labs9%
  • Horbäach9%
  • Nutrition Geeks7%
  • Open — no brand owns it (2 brands, 5%)

Demand

Antidepressant search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.0×

Search terms

Top Antidepressant search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ashwagandha and lions mane22K/yr
  • ashwagandha lions mane9K/yr
  • lions mane and ashwagandha supplement9K/yr
  • lions mane ashwagandha4K/yr

Reviews and returns

What reviews say buyers love and hate about Antidepressant

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Dosage11%−0.09

Not enough to be clinically effective at all

I believe the dose was too high

The dosage is far too much for me

Side Effects10%−0.09

After taking these for a few day I was experiencing really bad pain in my abdomen

Please beware of the side effects

no positive effects either

Ingredients-Overall9%−0.09

Ingredients have changed

Low quality, much lower amount of active ingredient than stated

no published ingredient testing

Functionality-Overall7%−0.06

Dont work

No effect for me

Not Effective

Sleep Quality6%+0.35

I stopped feeling sleepy

Didn't help with Sleep

Disrupted sleep

Love

Quality-Overall16%+1.24

Easy to take & quality product

Excellent product

appears to be well made

Value For Money13%+0.76

Worth it

Good Value

Good Value for money

Sleep Quality9%+0.35

Great for sleep

slept so well

Good solid sleep

Ease Of Chewing/Swallowing8%+0.44

3 stars for ease of swallowing and no side effects, will update

Easy to swallow

Easy to swallow with glass of water decent size supplement felt these worked pretty quickly highly recommend

Stress/Anxiety7%+0.45

calming daily stressors

Good to reduce stress

Great for anxiety

Return

0.1% Return rate 0% Fixable by listing

Certifications100%▁▁█▁▁▁

FAQ

Common Antidepressant questions

Answered from the same tracked data.