antidepressant
Skip itPrices mostly outside the sweet spot ($6.14–$15.37) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible18.8%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,560.44avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.67avg listing price — sweet spot $15–$100
Market size
Bad£72K£72K/yr · 44K searches
Growth
Bad-29.8%90-day search growth — must beat 0% to launch
Competition
Bad88%top-5 click share — a locked-up shelf
Price range
Bad£6.14–£15.37cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, antidepressant is a £72K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 37/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
antidepressant market data
- Units sold / yr
- 6K–8K
- avg 500–750/product
- Revenue / yr
- £52K–£69K
- units × avg price
- Conversion rate
- 18.8%
- Avg BSR
- #19
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 0.0%
- Avg brand age
- 26 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 falling
Sellers
10
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
5%
- NEW LEAF PRODUCTS29%
- Free Soul21%
- PH PROWISE Healthcare20%
- Nootro Labs9%
- Horbäach9%
- Nutrition Geeks7%
- Open — no brand owns it (2 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 86 weeks — -29.8% search growth over the last 90 days.Peak months: Jan, Feb, Mar · busiest ÷ quietest = 2.0×
Top antidepressant search terms
- ashwagandha and lions mane22K/yr
- ashwagandha lions mane9K/yr
- lions mane and ashwagandha supplement9K/yr
- lions mane ashwagandha4K/yr
Top antidepressant products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ashwagandha KSM-66 and Lions Mane Capsules - High Strength 2000mg KSM-66 Ashwaghandha Root Extract and Lions Mane Mushroom Extract - 120 Vegan Capsules with Black Pepper - UK Made by New Leaf
NEW LEAF PRODUCTS£8.464.3★7,776 rev
Ashwagandha KSM 66 + Lions Mane Complex | 3000mg Ashwagandha High Strength + 5000mg Lions Mane Tablets | Added Zinc + Vitamin B6 | Vegan UK Made | Free Soul
Free Soul£6.924.4★276 rev
KSM-66 Ashwagandha and Lions Mane Tablets - High Strength 2200mg | KSM-66 Ashwagandha Root Extract and Lions Mane Mushroom Extract - 120 Vegan Tablets with Black Pepper - UK Made by Prowise
PH PROWISE Healthcare£7.554.4★836 rev
Nootro Essentials Ashwagandha & Lions Mane Capsules 6000mg High Strength Mushroom Supplement for Focus Calm & Stress Relief Support (60 Servings - 2 Capsules Daily 2 Month Supply)
Nootro Labs£15.374.3★109 rev
Ashwagandha KSM-66 and Lions Mane 2500mg Capsules | KSM-66 Ashwagandha Root Extract & Lions Mane Mushroom Extract Enhanced with Black Pepper | 120 Vegan Capsules | Horbaach
Horbäach£6.244.4★101 rev
Newest
by launch dateAshwagandha KSM 66 + Lions Mane Complex | 3000mg Ashwagandha High Strength + 5000mg Lions Mane Tablets | Added Zinc + Vitamin B6 | Vegan UK Made | Free Soul
Free Soul£6.92276 rev
Nootro Essentials Ashwagandha & Lions Mane Capsules 6000mg High Strength Mushroom Supplement for Focus Calm & Stress Relief Support (60 Servings - 2 Capsules Daily 2 Month Supply)
Nootro Labs£15.37109 rev
KSM-66 Ashwagandha and Lions Mane Tablets - High Strength 2200mg | KSM-66 Ashwagandha Root Extract and Lions Mane Mushroom Extract - 120 Vegan Tablets with Black Pepper - UK Made by Prowise
PH PROWISE Healthcare£7.55836 rev
Ashwagandha KSM-66 and Lions Mane 2500mg Capsules | KSM-66 Ashwagandha Root Extract & Lions Mane Mushroom Extract Enhanced with Black Pepper | 120 Vegan Capsules | Horbaach
Horbäach£6.24101 rev
OMNIA Lions Mane 2000mg Tablets 15:1 High Strength Extract with Ashwagandha Organic Black Pepper & Vitamin B1 180 Vegan Tablets UK Made Brain Supplement for Focus & Clarity
OMNIA£6.14101 rev
Trending
90-day click momentumOMNIA Lions Mane 2000mg Tablets 15:1 High Strength Extract with Ashwagandha Organic Black Pepper & Vitamin B1 180 Vegan Tablets UK Made Brain Supplement for Focus & Clarity
OMNIA£6.144.6★
Nootro Essentials Ashwagandha & Lions Mane Capsules 6000mg High Strength Mushroom Supplement for Focus Calm & Stress Relief Support (60 Servings - 2 Capsules Daily 2 Month Supply)
Nootro Labs£15.374.3★
Ashwagandha KSM-66 and Lions Mane 2500mg Capsules | KSM-66 Ashwagandha Root Extract & Lions Mane Mushroom Extract Enhanced with Black Pepper | 120 Vegan Capsules | Horbaach
Horbäach£6.244.4★
Lions Mane Supplement 4000mg with Vitamin B1 & Black Pepper 180 Vegan Tablets - Lions Mane Mushroom 15:1 Extract (Not Lions Mane Powder or Capsules) UK Made for Mental Performance & Nervous System
Nutrition Geeks£7.974.4★
Ashwagandha KSM 66 + Lions Mane Complex | 3000mg Ashwagandha High Strength + 5000mg Lions Mane Tablets | Added Zinc + Vitamin B6 | Vegan UK Made | Free Soul
Free Soul£6.924.4★
What buyers say about antidepressant
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to take & quality product”
“Worth it”
“Great for sleep”
“3 stars for ease of swallowing and no side effects, will update”
“calming daily stressors”
“Helps my focus”
“Good supplement”
“Worked as advertised”
“Ease of use”
“Effectively”
What buyers complain about
“Not enough to be clinically effective at all”
“After taking these for a few day I was experiencing really bad pain in my abdomen”
“Ingredients have changed”
“Dont work”
“I stopped feeling sleepy”
“I don't want them as they want help my stomach”
“misleading”
“Please beware not to use if taking certain medications or take different times to other vitamins”
“Just wish the quality control was a bit better”
“the caffeine crash or the jittery feelings”
Top return reasons
Common questions
- Is antidepressant profitable to sell on Amazon United Kingdom?
- The niche generates £72K/yr across 9 tracked products. 90-day search growth is -29.8%. Flapen's verdict: Skip it (37/100).
- How competitive is the antidepressant niche?
- 8 brands and 10 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in antidepressant?
- Top complaints mined from reviews: Dosage, Side Effects, Ingredients-Overall. The return rate is 0.1%.
- When does demand for antidepressant peak?
- Demand peaks in Jan–Feb–Mar; the busiest month runs 2.0× the quietest.
- What does it cost to enter the antidepressant niche?
- Listings span £6.14–£15.37; the average listing price is £8.67 (sweet spot $15–$100). The average incumbent carries 2,560 reviews — the moat a new listing must climb.