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Antibiotics

Fail

The top 5 products take 86% of clicks, so Antibiotics is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£99K/yr232K searches / yr
90-day growth
-26.7%search demand this quarter
Competition
86%top-5 click share · 7 brands · 18 sellers

Flapen Score

Antibiotics against its category

The dotted line is the Health & Personal Care average. Past it, Antibiotics is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antibiotics market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Antibiotics 232K times last year and spent an estimated £99K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
-26.7%
Conversion, latest week
3.8%
Market size, estimated
£99Ka year
Peak month
December1.8× the quietest month
Top search term
antibiotics77K searches a year

02 · Price

A sale here is worth £11.12.

Listings sell for £11.12 on average, from £4.37 to £20.36. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £11.12 that is £6K to £8K a year per listing.

Average price
£11.12under the $15 to $100 sweet spot
Price range
£4.37–£20.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£6K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #105 within Bacterial Cultures. It carries 499 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#105in Bacterial Cultures
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
499per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Antibiotics products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

£0£15K£30K£44K£59K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

18

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

2%

  • SGK Waverlex45%
  • Optibac Probiotics28%
  • ALLICINMAX13%
  • OMNi BiOTiC5%
  • JCGJC4%
  • Bodygenix3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Antibiotics search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Antibiotics search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • antibiotics77K/yr
  • amoxicillin 500mg capsules antibiotics72K/yr
  • amoxicillin24K/yr
  • antibiotics amoxicillin tablets 500mg20K/yr
  • probiotics for antibiotics7K/yr
  • antibiotics for infection8K/yr
  • amoxicillin 500mg capsules7K/yr
  • optibac for those on antibiotics4K/yr
  • antibiotic6K/yr
  • optibac probiotics for antibiotics3K/yr

Reviews and returns

What reviews say buyers love and hate about Antibiotics

We read the reviews and the return reasons for every product selling here.

11%of positive reviews mention “Value For Money”
15%of negative reviews mention “Allergies”
0.1%of orders come back
“Burns skin”
A buyer, on “Allergies”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Antibiotics questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data