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Antibiotics

Fail

The top 5 products take 86% of clicks, so Antibiotics is a Fail.

Flapen Score
38
38 / 100
Ranks 1,800 of 2,035 Health & Personal Care niches · −10 vs the category median of 48
Market size
£99K/yr232K searches / yr
90-day growth
-26.7%search demand this quarter
Competition
86%top-5 click share · 7 brands · 18 sellers

Flapen Score

Antibiotics against its category

The dotted line is the Health & Personal Care average. Past it, Antibiotics is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antibiotics market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Antibiotics 232K times last year and spent an estimated £99K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 232K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -26.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
232K
Growth, 90 days vs prior 90
-26.7%
Conversion, latest week
3.8%
Market size, estimated
£99Ka year
Peak month
December1.8× the quietest month
Top search term
antibiotics77K searches a year

02 · Price

A sale here is worth £11.12.

Listings sell for £11.12 on average, from £4.37 to £20.36. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £11.12 that is £6K to £8K a year per listing.

Average price
£11.12under the $15 to $100 sweet spot
Price range
£4.37–£20.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£6K–£8K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #105 within Bacterial Cultures. It carries 499 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#105in Bacterial Cultures
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
499per listing
Listings tracked
9

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Antibiotics products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£15K£30K£44K£59K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

18

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

2%

  • SGK Waverlex45%
  • Optibac Probiotics28%
  • ALLICINMAX13%
  • OMNi BiOTiC5%
  • JCGJC4%
  • Bodygenix3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Antibiotics search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Dec · busiest ÷ quietest = 1.8×

Search terms

Top Antibiotics search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • antibiotics77K/yr
  • amoxicillin 500mg capsules antibiotics72K/yr
  • amoxicillin24K/yr
  • antibiotics amoxicillin tablets 500mg20K/yr
  • probiotics for antibiotics7K/yr
  • antibiotics for infection8K/yr
  • amoxicillin 500mg capsules7K/yr
  • optibac for those on antibiotics4K/yr
  • antibiotic6K/yr
  • optibac probiotics for antibiotics3K/yr

Reviews and returns

What reviews say buyers love and hate about Antibiotics

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Allergies15%+0.56

Burns skin

itchy skin with patches of red rash

Had skin irritation on my neck during the heat wave

Advertised Vs Actual Product8%−0.09

So I feel I was mislead as you cannot send it back £10 wasted

Description is misleading

This is not an antibiotic cream it is false advertising

Pain Relief-Overall7%

hurt hand

it hurt straight away

They itched and got sore

Taste-Overall5%

It does have a strong garlic taste so I wouldnt advise to open the capsule

Slight aftertaste which doesn't last long

I dont like the taste

Functionality-Overall4%

Bought several creams from the pharmacy which didn't work

Did not work

Love

Value For Money11%+0.81

Great value for money

Great value for money

Good price

Efficiency10%+0.68

Effective Good Results

Works great on most skin complaints especially on spots I found

Worked very well

Quality-Overall10%+0.65

quality supplement

Top quality

feels reliable so far

Allergies6%+0.56

no skin irritation

helped soothe my irritated skin

This cream worked really well for soothing irritation

Advertised Vs Actual Product6%−0.09

Does the job

As described works quickly

Just what I wanted

Return

0.1% Return rate 30% Fixable by listing

Ingredients-Overall40%█▁▅▁▁▁

Does not contain antibiotic

it isnt - just a herbal cream

Advertised Vs Actual Product30%▁█▃▅▁▁

So I feel I was mislead as you cannot send it back £10 wasted

Description is misleading

This is not an antibiotic cream it is false advertising

Language Issues10%▁▁▁▁▁█
Ethical Trade/Fair Trade10%▁▁▁█▁▁
Safety Standards10%▁▁█▁▁▁

FAQ

Common Antibiotics questions

Answered from the same tracked data.