Antibacterial Mouthwash
FailPrices span $1.93–$10.06, mostly outside the sweet spot, so Antibacterial Mouthwash is a Fail.
- Flapen Score
- 39 / 100Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 4839
- Market size
- £130K/yr158K searches / yr
- 90-day growth
- -20.7%search demand this quarter
- Competition
- 66%top-5 click share · 12 brands · 109 sellers
Flapen Score
Antibacterial Mouthwash against its category
The dotted line is the Health & Personal Care average. Past it, Antibacterial Mouthwash is stronger. Inside it, weaker.
Market
The Antibacterial Mouthwash market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Antibacterial Mouthwash 158K times last year and spent an estimated £130K. The top 5 brands take 82% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 39 out of 100, a Fail.
01 · Demand
16.7% of searches ended in a purchase last week.
Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.
- Searches, last 12 months
- 158K
- Growth, 90 days vs prior 90
- -20.7%
- Conversion, latest week
- 16.7%
- Market size, estimated
- £130Ka year
- Peak month
- July3.6× the quietest month
- Top search term
- antibacterial mouthwash46K searches a year
02 · Price
A sale here is worth £4.93.
Listings sell for £4.93 on average, from £1.93 to £10.06. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £4.93 that is £5K to £6K a year per listing.
- Average price
- £4.93under the $15 to $100 sweet spot
- Price range
- £1.93–£10.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Dental Care. It carries 4,784 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #25in Dental Care
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,784per listing
- Listings tracked
- 19
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Antibacterial Mouthwash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Corsodyl Prevents gum disease & Bleeding Gum Treatment Medicated Antibacterial Mouthwash Original Alcohol Free 300 ml
- Price
- £3.83
- Rating
- 4.7/5
- Reviews
- 4,894
- Age
- 5y ago

Colgate Peroxyl Antiseptic Mint Flavour 300ml Mouthwash Relieves Minor Mouth and Gum Irritations (Pack of 1)
- Price
- £3.84
- Rating
- 4.7/5
- Reviews
- 2,251
- Age
- 10y ago

Wisdom Chlorhexidine Mouthwash - Original - Alcohol Free (2 x 300ml Bottles)
- Price
- £5.62
- Rating
- 4.7/5
- Reviews
- 1,440
- Age
- 7y ago

Listerine Total Care Mild Taste (Alcohol Free) Antibacterial Mouthwash (500ml) Fresh Mint Flavour with 6-in-1 Benefits Helps Reduce Plaque and Freshens Breath
- Price
- £1.95
- Rating
- 4.6/5
- Reviews
- 5,136
- Age
- 11y ago

Corsodyl Mouthwash Gum Disease Treatment for Adults Chlorhexidine Mouthwash for Gingivitis Treatment Alcohol Free Mint 300ml
- Price
- £3.70
- Rating
- 4.7/5
- Reviews
- 6,283
- Age
- 15y ago
Trending
90-day click momentum
Hismile iD Stain Whitening Mouthwash Gunk Removing Mouthwash for Fresh Breath Hydrogen Peroxide Mouthwash to Promote Whiter Teeth Alcohol-Free Mouthwash with Essential Oils 237ml
- Price
- £10.06
- Rating
- 4.3/5
- Reviews
- 2,853
- Age
- 7mo ago

Gengigel Mouthwash 150ml Hyaluronic Acid Mouth Ulcer Treatment for Adults Gum Repair & Gum Disease Support Oral Rinse for Dry Mouth Gingivitis & Gum Irritation
- Price
- £9.18
- Rating
- 4.6/5
- Reviews
- 4,627
- Age
- 18y ago

Dentyl Dual Action CPC Mouthwash 12hrs Fresh Breath & Total Care Alcohol Free Fresh Clove 500 ml
- Price
- £2.15
- Rating
- 4.6/5
- Reviews
- 5,704
- Age
- 7y ago

Biorepair 4 Actions With Antibacterial Mouthwash
- Price
- £8.85
- Rating
- 4.6/5
- Reviews
- 2,674
- Age
- 10y ago

Corsodyl Mouthwash Gum Disease Treatment for Adults Chlorhexidine Mouthwash for Gingivitis Treatment Alcohol Free Mint 300ml
- Price
- £3.70
- Rating
- 4.7/5
- Reviews
- 6,283
- Age
- 15y ago
Newest
by launch date
Hismile iD Stain Whitening Mouthwash Gunk Removing Mouthwash for Fresh Breath Hydrogen Peroxide Mouthwash to Promote Whiter Teeth Alcohol-Free Mouthwash with Essential Oils 237ml
- Price
- £10.06
- Rating
- 4.3/5
- Reviews
- 2,853
- Age
- 7mo ago

Corsodyl Mouthwash Daily Active Gum Health Fluoride Mouthwash Alcohol Free Soft Mint 500ml
- Price
- £2.92
- Rating
- 4.7/5
- Reviews
- 1,564
- Age
- 2y ago

Corsodyl Prevents gum disease & Bleeding Gum Treatment Medicated Antibacterial Mouthwash Original Alcohol Free 300 ml
- Price
- £3.83
- Rating
- 4.7/5
- Reviews
- 4,894
- Age
- 5y ago

Clinisept Dental Mouthwash Hypochlorous Acid Mouth Wash for Daily Oral and Dental Hygiene - Alcohol-Free Fluoride Free Mouthwash Non-Staining Oral Rinse (400ml)
- Price
- £8.03
- Rating
- 4.4/5
- Reviews
- 639
- Age
- 5y ago

Wisdom Chlorhexidine Alcohol Mouthwash - Mint (2 x 300ml Bottles)
- Price
- £5.57
- Rating
- 4.7/5
- Reviews
- 144
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
109
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
13%
- Corsodyl35%
- Listerine16%
- Colgate15%
- Wisdom12%
- Oraldene5%
- Dentyl5%
- Open — no brand owns it (6 brands, 13%)
Demand
Antibacterial Mouthwash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 3.6×
Search terms
Top Antibacterial Mouthwash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- antibacterial mouthwash46K/yr
- antiseptic mouthwash48K/yr
- mouth wash antibacterial13K/yr
- antiseptic mouthwash for infection9K/yr
- medicated mouthwash11K/yr
- mouthwash antibacterial6K/yr
- anti bacterial mouth wash7K/yr
- antibacterial mouthwash for infection6K/yr
- ulcer mouthwash4K/yr
- mouthwash for ulcers4K/yr
Reviews and returns
What reviews say buyers love and hate about Antibacterial Mouthwash
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not good taste
Metallic taste
Strange taste
During it was hard to keep in my mouth
a health hazard for anyone with a sensitive mouth
Didnt help my gums
A little expensive
Not worth the price
Over priced
MISLEADING
It's false advertising
Does not work as advertised
It stained my teeth
stains teeth more noticeably
BEWARE - not for long term use, causes staining
Love
Great for daily care of oral hygiene
Great for gums
Great for Healthy Gums
Good value for money
Good Value
Fair Price
Long lasting taste
Good taste
Great minty taste
Good effective product
Good quality product, it leaves your breath fresh and clean
Excellent product
Product as advertised
As described
Actually works
Return
0.1% Return rate 22% Fixable by listing
MISLEADING
It's false advertising
Does not work as advertised
Not good taste
Metallic taste
Strange taste
Didnt work
Didnt really work as much as I thought
Hasn't worked yet
I didnt like the flavor
its a bizarre flavour
firstly, this left horrible taste that lingered all day and only faded 2 days after discontinuing use
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Antibacterial Mouthwash questions
Answered from the same tracked data.









