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Antibacterial Mouthwash

Fail

Prices span $1.93–$10.06, mostly outside the sweet spot, so Antibacterial Mouthwash is a Fail.

Flapen Score
39
39 / 100
Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 48
Market size
£130K/yr158K searches / yr
90-day growth
-20.7%search demand this quarter
Competition
66%top-5 click share · 12 brands · 109 sellers

Flapen Score

Antibacterial Mouthwash against its category

The dotted line is the Health & Personal Care average. Past it, Antibacterial Mouthwash is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antibacterial Mouthwash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Antibacterial Mouthwash 158K times last year and spent an estimated £130K. The top 5 brands take 82% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 39 out of 100, a Fail.

01 · Demand

16.7% of searches ended in a purchase last week.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-20.7%
Conversion, latest week
16.7%
Market size, estimated
£130Ka year
Peak month
July3.6× the quietest month
Top search term
antibacterial mouthwash46K searches a year

02 · Price

A sale here is worth £4.93.

Listings sell for £4.93 on average, from £1.93 to £10.06. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £4.93 that is £5K to £6K a year per listing.

Average price
£4.93under the $15 to $100 sweet spot
Price range
£1.93–£10.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£5K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Dental Care. It carries 4,784 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#25in Dental Care
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,784per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Antibacterial Mouthwash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£39K£52K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

109

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

13%

  • Corsodyl35%
  • Listerine16%
  • Colgate15%
  • Wisdom12%
  • Oraldene5%
  • Dentyl5%
  • Open — no brand owns it (6 brands, 13%)

Demand

Antibacterial Mouthwash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 3.6×

Search terms

Top Antibacterial Mouthwash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • antibacterial mouthwash46K/yr
  • antiseptic mouthwash48K/yr
  • mouth wash antibacterial13K/yr
  • antiseptic mouthwash for infection9K/yr
  • medicated mouthwash11K/yr
  • mouthwash antibacterial6K/yr
  • anti bacterial mouth wash7K/yr
  • antibacterial mouthwash for infection6K/yr
  • ulcer mouthwash4K/yr
  • mouthwash for ulcers4K/yr

Reviews and returns

What reviews say buyers love and hate about Antibacterial Mouthwash

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall24%−0.13

Not good taste

Metallic taste

Strange taste

Oral Hygiene10%+1.81

During it was hard to keep in my mouth

a health hazard for anyone with a sensitive mouth

Didnt help my gums

Value For Money8%+0.33

A little expensive

Not worth the price

Over priced

Advertised Vs Actual Product3%+0.12

MISLEADING

It's false advertising

Does not work as advertised

Stain Resistance3%−0.01

It stained my teeth

stains teeth more noticeably

BEWARE - not for long term use, causes staining

Love

Oral Hygiene25%+1.81

Great for daily care of oral hygiene

Great for gums

Great for Healthy Gums

Value For Money10%+0.33

Good value for money

Good Value

Fair Price

Taste-Overall9%−0.13

Long lasting taste

Good taste

Great minty taste

Quality-Overall9%+0.84

Good effective product

Good quality product, it leaves your breath fresh and clean

Excellent product

Advertised Vs Actual Product7%+0.12

Product as advertised

As described

Actually works

Return

0.1% Return rate 22% Fixable by listing

Advertised Vs Actual Product15%▁▅▇▇▇█

MISLEADING

It's false advertising

Does not work as advertised

Taste-Overall14%▁▆█▄▇▇

Not good taste

Metallic taste

Strange taste

Functionality-Overall9%▁█▇▆▅▄

Didnt work

Didnt really work as much as I thought

Hasn't worked yet

Leak-Proof8%▁▅█▆▄▇
Flavor5%▁█▁▄▄▁

I didnt like the flavor

its a bizarre flavour

firstly, this left horrible taste that lingered all day and only faded 2 days after discontinuing use

FAQ

Common Antibacterial Mouthwash questions

Answered from the same tracked data.