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Antibacterial Mouthwash

Fail

Prices span $1.93–$10.06, mostly outside the sweet spot, so Antibacterial Mouthwash is a Fail.

Flapen Score
39
39 / 100
Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 48
Market size
£130K/yr158K searches / yr
90-day growth
-20.7%search demand this quarter
Competition
66%top-5 click share · 12 brands · 109 sellers

Flapen Score

Antibacterial Mouthwash against its category

The dotted line is the Health & Personal Care average. Past it, Antibacterial Mouthwash is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Antibacterial Mouthwash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Antibacterial Mouthwash 158K times last year and spent an estimated £130K. The top 5 brands take 82% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 16.7% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-20.7%
Conversion, latest week
16.7%
Market size, estimated
£130Ka year
Peak month
July3.6× the quietest month
Top search term
antibacterial mouthwash46K searches a year

02 · Price

A sale here is worth £4.93.

Listings sell for £4.93 on average, from £1.93 to £10.06. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £4.93 that is £5K to £6K a year per listing.

Average price
£4.93under the $15 to $100 sweet spot
Price range
£1.93–£10.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,000–1,250
Revenue per listing a year
£5K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Dental Care. It carries 4,784 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
95%
Out of stock, average day
0.0%
Average rank
#25in Dental Care
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,784per listing
Listings tracked
19

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
68 months

Products

Top Antibacterial Mouthwash products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£13K£26K£39K£52K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 flat

Sellers

109

Est. top-5 brand share

82%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

13%

  • Corsodyl35%
  • Listerine16%
  • Colgate15%
  • Wisdom12%
  • Oraldene5%
  • Dentyl5%
  • Open — no brand owns it (6 brands, 13%)

Demand

Antibacterial Mouthwash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 3.6×

Search terms

Top Antibacterial Mouthwash search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • antibacterial mouthwash46K/yr
  • antiseptic mouthwash48K/yr
  • mouth wash antibacterial13K/yr
  • antiseptic mouthwash for infection9K/yr
  • medicated mouthwash11K/yr
  • mouthwash antibacterial6K/yr
  • anti bacterial mouth wash7K/yr
  • antibacterial mouthwash for infection6K/yr
  • ulcer mouthwash4K/yr
  • mouthwash for ulcers4K/yr

Reviews and returns

What reviews say buyers love and hate about Antibacterial Mouthwash

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Oral Hygiene”
24%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“Not good taste”
A buyer, on “Taste-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Antibacterial Mouthwash questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data