Antibacterial Mouthwash
FailPrices span $1.93–$10.06, mostly outside the sweet spot, so Antibacterial Mouthwash is a Fail.
- Flapen Score
- 39 / 100Ranks 1,746 of 2,035 Health & Personal Care niches · −9 vs the category median of 4839
- Market size
- £130K/yr158K searches / yr
- 90-day growth
- -20.7%search demand this quarter
- Competition
- 66%top-5 click share · 12 brands · 109 sellers
Flapen Score
Antibacterial Mouthwash against its category
The dotted line is the Health & Personal Care average. Past it, Antibacterial Mouthwash is stronger. Inside it, weaker.
Market
The Antibacterial Mouthwash market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Antibacterial Mouthwash 158K times last year and spent an estimated £130K. The top 5 brands take 82% of clicks. Demand peaks in Mar–Apr–May–Jun–Jul. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 16.7% of those searches ended in a purchase.
Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £130K a year.
- Searches, last 12 months
- 158K
- Growth, 90 days vs prior 90
- -20.7%
- Conversion, latest week
- 16.7%
- Market size, estimated
- £130Ka year
- Peak month
- July3.6× the quietest month
- Top search term
- antibacterial mouthwash46K searches a year
02 · Price
A sale here is worth £4.93.
Listings sell for £4.93 on average, from £1.93 to £10.06. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,000 to 1,250 of them. At £4.93 that is £5K to £6K a year per listing.
- Average price
- £4.93under the $15 to $100 sweet spot
- Price range
- £1.93–£10.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
79% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #25 within Dental Care. It carries 4,784 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 79%
- Prime listings
- 95%
- Out of stock, average day
- 0.0%
- Average rank
- #25in Dental Care
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 4,784per listing
- Listings tracked
- 19
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Antibacterial Mouthwash products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Corsodyl Prevents gum disease & Bleeding Gum Treatment Medicated Antibacterial Mouthwash Original Alcohol Free 300 ml
- Price
- £3.83
- Rating
- 4.7/5
- Reviews
- 4,894
- Age
- 5y ago

Colgate Peroxyl Antiseptic Mint Flavour 300ml Mouthwash Relieves Minor Mouth and Gum Irritations (Pack of 1)
- Price
- £3.84
- Rating
- 4.7/5
- Reviews
- 2,251
- Age
- 10y ago

Wisdom Chlorhexidine Mouthwash - Original - Alcohol Free (2 x 300ml Bottles)
- Price
- £5.62
- Rating
- 4.7/5
- Reviews
- 1,440
- Age
- 7y ago

Listerine Total Care Mild Taste (Alcohol Free) Antibacterial Mouthwash (500ml) Fresh Mint Flavour with 6-in-1 Benefits Helps Reduce Plaque and Freshens Breath
- Price
- £1.95
- Rating
- 4.6/5
- Reviews
- 5,136
- Age
- 11y ago

Corsodyl Mouthwash Gum Disease Treatment for Adults Chlorhexidine Mouthwash for Gingivitis Treatment Alcohol Free Mint 300ml
- Price
- £3.70
- Rating
- 4.7/5
- Reviews
- 6,283
- Age
- 15y ago
Trending
estimated 90-day click momentum
Hismile iD Stain Whitening Mouthwash Gunk Removing Mouthwash for Fresh Breath Hydrogen Peroxide Mouthwash to Promote Whiter Teeth Alcohol-Free Mouthwash with Essential Oils 237ml
- Price
- £10.06
- Rating
- 4.3/5
- Reviews
- 2,853
- Age
- 7mo ago

Gengigel Mouthwash 150ml Hyaluronic Acid Mouth Ulcer Treatment for Adults Gum Repair & Gum Disease Support Oral Rinse for Dry Mouth Gingivitis & Gum Irritation
- Price
- £9.18
- Rating
- 4.6/5
- Reviews
- 4,627
- Age
- 18y ago

Dentyl Dual Action CPC Mouthwash 12hrs Fresh Breath & Total Care Alcohol Free Fresh Clove 500 ml
- Price
- £2.15
- Rating
- 4.6/5
- Reviews
- 5,704
- Age
- 7y ago

Biorepair 4 Actions With Antibacterial Mouthwash
- Price
- £8.85
- Rating
- 4.6/5
- Reviews
- 2,674
- Age
- 10y ago

Corsodyl Mouthwash Gum Disease Treatment for Adults Chlorhexidine Mouthwash for Gingivitis Treatment Alcohol Free Mint 300ml
- Price
- £3.70
- Rating
- 4.7/5
- Reviews
- 6,283
- Age
- 15y ago
Newest
by launch date
Hismile iD Stain Whitening Mouthwash Gunk Removing Mouthwash for Fresh Breath Hydrogen Peroxide Mouthwash to Promote Whiter Teeth Alcohol-Free Mouthwash with Essential Oils 237ml
- Price
- £10.06
- Rating
- 4.3/5
- Reviews
- 2,853
- Age
- 7mo ago

Corsodyl Mouthwash Daily Active Gum Health Fluoride Mouthwash Alcohol Free Soft Mint 500ml
- Price
- £2.92
- Rating
- 4.7/5
- Reviews
- 1,564
- Age
- 2y ago

Corsodyl Prevents gum disease & Bleeding Gum Treatment Medicated Antibacterial Mouthwash Original Alcohol Free 300 ml
- Price
- £3.83
- Rating
- 4.7/5
- Reviews
- 4,894
- Age
- 5y ago

Clinisept Dental Mouthwash Hypochlorous Acid Mouth Wash for Daily Oral and Dental Hygiene - Alcohol-Free Fluoride Free Mouthwash Non-Staining Oral Rinse (400ml)
- Price
- £8.03
- Rating
- 4.4/5
- Reviews
- 639
- Age
- 5y ago

Wisdom Chlorhexidine Alcohol Mouthwash - Mint (2 x 300ml Bottles)
- Price
- £5.57
- Rating
- 4.7/5
- Reviews
- 144
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 flat
Sellers
109
Est. top-5 brand share
82%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
13%
- Corsodyl35%
- Listerine16%
- Colgate15%
- Wisdom12%
- Oraldene5%
- Dentyl5%
- Open — no brand owns it (6 brands, 13%)
Demand
Antibacterial Mouthwash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May, Jun, Jul · busiest ÷ quietest = 3.6×
Search terms
Top Antibacterial Mouthwash search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- antibacterial mouthwash46K/yr
- antiseptic mouthwash48K/yr
- mouth wash antibacterial13K/yr
- antiseptic mouthwash for infection9K/yr
- medicated mouthwash11K/yr
- mouthwash antibacterial6K/yr
- anti bacterial mouth wash7K/yr
- antibacterial mouthwash for infection6K/yr
- ulcer mouthwash4K/yr
- mouthwash for ulcers4K/yr
Reviews and returns
What reviews say buyers love and hate about Antibacterial Mouthwash
We read the reviews and the return reasons for every product selling here.
“Not good taste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Antibacterial Mouthwash questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









