anti inflammatory gel
Skip itPrices mostly outside the sweet spot ($1.83–$12.87) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible15.4%search→purchase rate — share of searches ending in a sale
Market size
Good£622K£622K/yr · 615K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad5,907.91avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.7%90-day search growth — must beat 0% to launch
Avg price
Bad£6.54avg listing price — sweet spot $15–$100
Brand share
Bad94%top-5 brand share — brand-locked demand
Competition
Bad82%top-5 click share — a locked-up shelf
Price range
Bad£1.83–£12.87cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, anti inflammatory gel is a £622K/yr Amazon United Kingdom market (615K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 43/100.
Data updated Jul 25, 2026 · scored weekly · How we score niches
anti inflammatory gel market data
- Units sold / yr
- 100K–125K
- avg 8,000–10,000/product
- Revenue / yr
- £654K–£818K
- units × avg price
- Conversion rate
- 15.4%
- Avg BSR
- #95
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 82%
- Out of stock
- 0.0%
- Avg brand age
- 58 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products capture 82% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 flat
Sellers
86
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
82%
Top 20: 100%
Open market
2%
- IBULEVE45%
- Nurofen20%
- Deep Relief13%
- McNeil8%
- Voltarol7%
- Radian B5%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -10.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top anti inflammatory gel search terms
- ibuprofen gel346K/yr
- ibuprofen gel maximum strength79K/yr
- ibuleve gel max strength 100g56K/yr
- ibuprofen gel 10%15K/yr
- ibuprofen gel 10 percent15K/yr
- ibuleve14K/yr
- phorpain gel maximum strength10K/yr
- nurofen gel10K/yr
- ibuleve gel max strength8K/yr
- 10% ibuprofen gel8K/yr
Top anti inflammatory gel products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ibuleve Max Strength Pain Relief 10% Ibuprofen Gel Maximum Anti-Inflammatory Relief for Joint Pain Sprains Backache Muscular Pains and Sports Injuries 50 g
IBULEVE£6.484.4★9,948 rev
Nurofen Ibuprofen 10% Gel 40g - Maximum Strength Pain Relief For Achilles Tendonitis Muscles Back - Anti-Inflammatory Treatment For Bones And Joint Discomfort
Nurofen£5.524.5★5,270 rev
Deep Relief Triple Action Anti-Inflammatory Gel White 50 g
Deep Relief£3.714.4★7,894 rev
Ibuleve Max Strength Pain Relief 10% Gel 30g
IBULEVE£5.334.4★9,948 rev
Ipren 5% Gel
McNeil£4.354.5★134 rev
Newest
by launch date
Ibuprofen 5% Gel offering Excellent Pain Relief to Muscle and Joints 100g Tube
Generic£12.8767 rev
Ibuleve Max Strength Pain Relief 10% Ibuprofen Gel Maximum Anti-Inflammatory Relief for Joint Pain Sprains Backache Muscular Pains and Sports Injuries 50 g
IBULEVE£6.489,948 rev
Ibuleve Max Strength Pain Relief 10% Gel 30g
IBULEVE£5.339,948 rev
Ibuleve Pain Relief 5% Ibuprofen Gel Clinically Proven Anti-Inflammatory Relief for Joint Pain Sprains Backache Muscular Pains and Sports Injuries 100g
IBULEVE£8.341,856 rev
Deep Relief Duo Pain Relief Gel with Ibuprofen & Levomenthol Triple Action Relief from Back Rheumatic & Muscular Pain 100g (Pack of 1)
Deep Relief£6.42851 rev
Trending
90-day click momentum
Radian B Ibuprofen Gel 5% topical analgesic and anti-inflammatory for backache rheumatic and muscular pain sprains and sports injuries.
Radian B£1.834.2★
Voltarol Joint & Back Pain Relief 2.32% Gel Max Strength Diclofenac Anti Inflammatory Pain Relief for Muscles & Joints 50 g
Voltarol£7.884.6★
Deep Relief Triple Action Anti-Inflammatory Gel White 50 g
Deep Relief£3.714.4★
Deep Relief Duo Pain Relief Gel with Ibuprofen & Levomenthol Triple Action Relief from Back Rheumatic & Muscular Pain 100g (Pack of 1)
Deep Relief£6.424.6★
Ipren 5% Gel
McNeil£4.354.5★
What buyers say about anti inflammatory gel
What buyers praise and complain about, mined from review topics.What buyers love
“Fair Price”
“Its good pain relief for joint pain”
“Honest & reliable company”
“Effective”
“Best item for muscle pain”
“Does the work as recommended”
“Easy to use”
“ease of application”
“Effective”
“Great for inflammation”
What buyers complain about
“Did not give satisfactory pain relief”
“A little expensive”
“smells fishy”
“Doesn't work”
“doesn't work miracles as suggested in the ads”
“10% ibuprofen”
“is quite sticky”
“Didn't help very much with my arthritic toe”
“remember to read the instructions”
“The product is so overrated”
Top return reasons
Common questions
- Is anti inflammatory gel profitable to sell on Amazon United Kingdom?
- The niche generates £622K/yr across 11 tracked products. 90-day search growth is -10.7%. Flapen's verdict: Skip it (43/100).
- How competitive is the anti inflammatory gel niche?
- 7 brands and 86 sellers compete. The top 5 products take 82% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in anti inflammatory gel?
- Top complaints mined from reviews: Pain Relief-Overall, Value For Money, Smell. The return rate is 0.1%.
- When does demand for anti inflammatory gel peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the anti inflammatory gel niche?
- Listings span £1.83–£12.87; the average listing price is £6.54 (sweet spot $15–$100). The average incumbent carries 5,908 reviews — the moat a new listing must climb.