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Anti Inflammatory Gel

Fail

Prices span $1.83–$12.87, mostly outside the sweet spot, so Anti Inflammatory Gel is a Fail.

Flapen Score
43
43 / 100
Ranks 1,437 of 2,035 Health & Personal Care niches · −5 vs the category median of 48
Market size
£622K/yr615K searches / yr
90-day growth
-10.7%search demand this quarter
Competition
82%top-5 click share · 7 brands · 86 sellers

Flapen Score

Anti Inflammatory Gel against its category

The dotted line is the Health & Personal Care average. Past it, Anti Inflammatory Gel is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anti Inflammatory Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anti Inflammatory Gel 615K times last year and spent an estimated £622K. The top 5 brands take 94% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 15.4% of those searches ended in a purchase.

Shoppers searched for this 615K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 15.4% of those searches ended in a purchase. Searches in the last 90 days moved -10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £622K a year.

Searches, last 12 months
615K
Growth, 90 days vs prior 90
-10.7%
Conversion, latest week
15.4%
Market size, estimated
£622Ka year
Peak month
March1.2× the quietest month
Top search term
ibuprofen gel346K searches a year

02 · Price

A sale here is worth £6.54.

Listings sell for £6.54 on average, from £1.83 to £12.87. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 8,000 to 10,000 of them. At £6.54 that is £52K to £65K a year per listing.

Average price
£6.54under the $15 to $100 sweet spot
Price range
£1.83–£12.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
8,000–10,000
Revenue per listing a year
£52K–£65K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #95 within Over-the-Counter Medication. It carries 5,908 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
82%
Out of stock, average day
0.0%
Average rank
#95in Over-the-Counter Medication
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,908per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
58 months

Products

Top Anti Inflammatory Gel products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 25, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.

£0£62K£124K£187K£249K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 flat

Sellers

86

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

82%

Top 20: 100%

Open market

2%

  • IBULEVE45%
  • Nurofen20%
  • Deep Relief13%
  • McNeil8%
  • Voltarol7%
  • Radian B5%
  • Open — no brand owns it (1 brand, 2%)

Demand

Anti Inflammatory Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Anti Inflammatory Gel search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • ibuprofen gel346K/yr
  • ibuprofen gel maximum strength79K/yr
  • ibuleve gel max strength 100g56K/yr
  • ibuprofen gel 10%15K/yr
  • ibuprofen gel 10 percent15K/yr
  • ibuleve14K/yr
  • phorpain gel maximum strength10K/yr
  • nurofen gel10K/yr
  • ibuleve gel max strength8K/yr
  • 10% ibuprofen gel8K/yr

Reviews and returns

What reviews say buyers love and hate about Anti Inflammatory Gel

We read the reviews and the return reasons for every product selling here.

16%of positive reviews mention “Value For Money”
14%of negative reviews mention “Pain Relief-Overall”
0.1%of orders come back
“Did not give satisfactory pain relief”
A buyer, on “Pain Relief-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Anti Inflammatory Gel questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data