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Anti Fog Wipes for Glasses

Fail

The top 5 brands take 100% of clicks, so Anti Fog Wipes for Glasses is a Fail.

Flapen Score
36
36 / 100
Ranks 1,876 of 2,035 Health & Personal Care niches · −12 vs the category median of 48
Market size
£63K/yr25K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
89%top-5 click share · 4 brands · 18 sellers

Flapen Score

Anti Fog Wipes for Glasses against its category

The dotted line is the Health & Personal Care average. Past it, Anti Fog Wipes for Glasses is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anti Fog Wipes for Glasses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anti Fog Wipes for Glasses 25K times last year and spent an estimated £63K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

30.7% of searches ended in a purchase last week.

Shoppers searched for this 25K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 30.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
25K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
30.7%
Market size, estimated
£63Ka year
Peak month
January1.6× the quietest month
Top search term
no fog lens wipes for glasses9K searches a year

02 · Price

A sale here is worth £8.23.

Listings sell for £8.23 on average, from £5.06 to £14.57. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £8.23 that is £4K to £6K a year per listing.

Average price
£8.23under the $15 to $100 sweet spot
Price range
£5.06–£14.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #66 within Visual Care. It carries 2,948 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#66in Visual Care
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,948per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Anti Fog Wipes for Glasses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.

£0£9K£19K£28K£38K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

89%

Top 20: 100%

Open market

0%

  • SO83%
  • ARENA7%
  • ALIBEISS6%
  • ZEISS4%
  • Open — no brand owns it (0%)

Demand

Anti Fog Wipes for Glasses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

700500Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Anti Fog Wipes for Glasses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • no fog lens wipes for glasses9K/yr
  • anti fog wipes for glasses9K/yr
  • anti fog wipes3K/yr
  • no fog2K/yr
  • no fog glasses wipes2K/yr

Reviews and returns

What reviews say buyers love and hate about Anti Fog Wipes for Glasses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall38%−0.45

Does not work

Ok. Ok nothing special they clean glasses haven't noticed no fog part

don't work, my swimming goggles still mist up

Moist/Dry23%−0.08

throw away they are damp

Wipes are absolutely dry

Same dry unfortunately

Value For Money8%−0.01

Quite expensive for just a small bottle

Residue4%−0.04

Leaves residue

Leaves residue on the lens

Suitability Fog4%−0.09

don't work, my swimming goggles still mist up

Love

Ease Of Use18%+1.27

Easy to use

Easy to pop one in your handbag

Very handy

Quality-Overall13%+0.86

Great Product

Good size and quality

excellent product bwest on the market

Ease Of Cleaning12%+0.43

Clean very well

Definitely recommend these wipes

really good at cleaning glasses too

Advertised Vs Actual Product11%+0.88

As expected

Does what it says

These do exactly as the name suggests

Efficiency11%+0.88

Works really well

It works

They work well

Return

0.1% Return rate 5% Fixable by listing

Functionality-Overall40%█▁▄▁▃▅

Does not work

Ok. Ok nothing special they clean glasses haven't noticed no fog part

don't work, my swimming goggles still mist up

Leak-Proof25%▁▁▇▁▅█
Quality-Overall5%▁▁█▁▁▁
Stain Resistance5%█▁▁▁▁▁
Product Condition5%▁█▁▁▁▁

FAQ

Common Anti Fog Wipes for Glasses questions

Answered from the same tracked data.